@natlskifed

SOCIAL MEDIA –2019

A perfect Facebook post:

1. Is a link2. Is brief – 40 characters or fewer, if you can swing it3. Gets published at peak times4. Follows other posts on a regular schedule5. Is timely and newsworthy

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What does yourperfect

Facebook post look like?

Remember the following points:

• An optimized ink gets more engagement than a photo.

• Your perfect Facebook content should be short, as little as 40 characters

• The best window to post is on a workday between 5:00 p.m. to 1:00 a.m. Eastern Time. Weekends are also a good timeframe for posts.

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INSTAGRAMLike a huge, collaborative photo album, Instagram is the perfect social network for sharing and viewing photos and videos. You can find photos on almost any topic and add your own to the collection by tagging them with keywords.

Most of the ski industry is on Instagram. NSCF follows them all and a lot of what we share are Instagram posts we see.

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TwitterTwitter is an American online news and social networking service on which users post and interact with messages known as "tweets". Try to be succinct and creative and keep your tweets short and to the point. The limit is 280 characters.

Twitter is the world's number one micro-blogging site, with 500 million accounts and 200 million active users (i.e. they log into their account once per month).

In addition to what we see on Instagram, ski industry posts are great and we regularly share them to our Facebook page.

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We hope this brief presentation on Facebook, Instagram and Twitter has been helpful to all of you as you use the social media world to promote your Councils and your Clubs!!

Any questions, please contact Pat Harvey (Crescent Ski Council), NSCF Social Media Chair, at crescentpastpres@gmail.com.

AND MOST IMPORTANT, we are now up to 871 likes to our Facebook page. With your help, we can quickly reach 1,000. Invite all your skiing and snowboarding friends to like our page and have them all do the same. Our number of likes will skyrocket!!!

Remember to tag @natlskifed on posts about your trips, events and just information on your Councils and Clubs.

Thanks to Ben for taking this over for Pat. Ben will pass along your comments and questions to Pat. Email Pat at any time with questions, comments and suggestions! She’s sorry she can’t be in Jackson Hole with you this year. Now let’s open this up for discussion and questions!!

AND FINALLY TO WRAP IT UP. . .

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www.skifederation.org

@natlskifed

Pat Harvey, NSCF Social Media Chair

(704) 451-2664

crescentpastpres@gmail.com