Native Advertising looks like a news/feature article and blends into the surroundings on news sites or indeed any other place where browsers regularly visit to read, watch or even listen to content.

An integral part of Native Advertising is Sponsored Content - a journalistic approach to marketing in which a company or organisation’s brand, product or services are seamlessly blended, in a subtle way, with entertaining or newsworthy content.

An approved practice by the IAB, Native Advertising is already a big hit with browsers because it offers interesting content that compels them to consume, want to read, to share, comment on and interact with.

It is also not intrusive with figures from Business Insider showing that 65% of young people approve of native if the content is free. Other figures, such as recent statistics from MediaPost, reveal that 90% of publishers are now leading with Native Advertising.

KM Media Group now give you the opportunity to benefit from those native offerings, created for you by our talented editorial team and creative services. You can now benefit from the extensive audience on KentOnline and the trust and loyalty our online audience have in us. We can help you create customer engagement with your brand which in turn develops brand loyalty and brand advocates. With the increase in the use of ad-blocking software, Native Advertising with KM Media Group can ensure that your message continues to get to the online market in Kent.

NATIVE ADVERTISINGM E D I A PAC K

What is it?Native Advertising is the new direction in modern media marketing that steers away from traditional banners and social ads that make a clear offer.

In an age where content is the new creative and native is the new distribution, Native Advertising is a fast growing industry and the latest tactic being deployed by online media marketers.

Getting your brand into a news article

Moving with the times, KM Media Group has broadened its Commercial Content writing team and recently implemented Polar - a market leading platform built specifically to create, serve, and scale native advertising for premium publishers.

Polar also delivers full analytics for published content.

The Polar Express

Prices exclude VAT

Site Page impressions Rate

Any local site 20,000 £200

KentOnline Network 40,000 £400

KentOnline Network 60,000 £500

Rates

NATIVE ADVERTISINGM E D I A PAC K

Get in touchIf you have a great story to tell and want to really engage with the people

of Kent, then email our Commercial Features Writer John Leonidou at

j leonidou@thekmgroup.co.uk or call 01622 794559