National Multiple Sclerosis Society

Introduction

• Overview of course• What is OL 342?

• Multiple Sclerosis• What is it?• Our goal as a team

Donor Engagement

• Marketing their campaign• Multimedia: asking questions, inspiration for donors• Social Media: gets the word out there, also finds donors

• Specific department• Handles the interaction between NMMS and the donor

throughout the year• Tries to find more/new recruits

Donor Trends• Nine Characteristics

1. Major donors continue to give, narrowing down charities2. Better the economy more money given3. Lower income donate more than higher income

individuals4. Most generous donations are by mail5. Generous donors plan their support6. People are always given7. Demographics8. Inquire about charities through other people, website,

visiting the organization, etc.9. Successful organizations stay focused on donors

Improvement Opportunities• Long-term goals!• Competition • Effective funding by strategic planning

• Engage and retain volunteers and donors • Market the organization• Social media• Differentiating from similar organizations

• Positive partnerships with others• Communication with donors • Will find others to fight for the cause • Generate resources• Add value to the organization to make mire sustainable

Financial Support

• Most support comes from people donating less than $100• Donations• Individuals• Corporations

• Contribute more than 32 million nationwide

• Fundraisers • Walks, bike, muck fest, etc.

• Corporate Partnerships• Allergan, Bank of America, BP, Fed Ex, Sam’s Club, etc.

• Pharmaceutical Organizations

Multiple Sclerosis Competitors

• Breast Cancer Awareness Groups• Cystic Fibrosis Groups• Live Strong• (Cancer as a whole)

Organizational Structural Impact

• What do they do differently?• How to efficiently find new volunteers and

donors• Necessary to build a stronger brand awareness• Find effective ways to maintain brand

recognition

Learning From Their Competitors

• Make their brand and orange ribbon more recognizable • Raise awareness and donations by selling wrist-

bands and ribbons• Make more opportunities for people to donate• Get more knowledge out

about what MS is and how it affects people

What MS Does Better!

• All of their fundraising money is spread out evenly• If needed gives information on financial aid,

physical therapy, ect.• Have lots of local events so the people can feel

the local support • Gives 85% of donations to research

How to Maintain Competition

• Coming up with innovative ideas to stay competitive• Creating identity within a wider range of the

community• Clear motives of donations and goal

Maintaining Competition Cont.

Advantages :• Employee empowerment• Less conflict• No domination

Disadvantages:• Over worked• Less focus on sections• Stress

Solution:• Offer internships to college students

Measuring Success• Traditional vs non-profit

• Internal Comparison

• Number of employees

• Number of people involved

Things To Consider• Number of new donors• Number of repeat

donors• Overall Fundraising• Number of new

volunteers• Number of repeat

volunteers• Total number of

volunteer hours

• Low turnover rate of employees = greater profit

• Low turnover rate of volunteers = greater profit

Logic• Year 1: 15 volunteers• All first timers

• Year 2: 25 volunteers• 9 returning volunteers• 16 first timers• Increase in 16 volunteers

• What if all 15 from year one returned?• Increasing the number of returning volunteers increases

overall productivity and awareness.

How To Prepare For Change

• Systems model of change • Framework to use for identifying “ what to

change” and “how to evaluate the success of a change”.• Focus on 4 components

Systems Model Of Change

Inputs• Assets • Mission Statement • Vision

Outputs• Department Level• Individual Level

Strategic Plan• Way to allocate the budget• Strategic plan 2011-2015

Target elements• People: info session• Methodology: workflow,

job design, • Social factor:

communication, leadership

A Systems Model of Change Cont.

Spreading the Word

• Educating common population

• Social media (Facebook, Twitter, Instagram)

Recommendation • 85% going to

research

• 70% going to research

• 130*.7 > 100*.85

Recommendation

Administrative Cost…15%

Media Adver-tisement…15%

Research…70%

Creating Awareness

• Sponsors

• Advertisement

SNHU Awareness

Lacrosse Game • Informed people• Raised $305

“We make a living by what we get, but we make a life by what we

give.”