National Geographic, California, and the Education and the Environment Initiative

National Geographic: Excellence in Photography, Media, and Education

• The world’s best maps, photography, and documentary film

• Award-winning work in print, on television, in film, online

• Trusted and admired by teachers, parents, kids, and teens

• Expertise spanning the K-12 disciplines

National Geographic’s Non-Profit Mission: Matched to EEI’s Goals

• U.S. National Geography Standards align with EEI’s Environmental Principles & Concepts

• Free classroom materials for broad distribution

• Backed up by teacher professional development in person and online

• Long-standing investment in the state’s teachers and students via the California Geographic Alliance

A Natural and Unique Partnership

• Inexpensive materials - photographs, maps, videos, posters - to complete the EEI model curriculum

• Expertise in content, pedagogy, media production, presentation, and professional development

• Free marketing to raise awareness and promote rapid adoption of the new curriculum

• Platforms for and commitment to nationwide dissemination

Photographs

Photographs

• 1,500 photographs from a long-time NG collaborator based in California

• 600 photographs from the Geographic’s digitized photo archive of more than 45,000 images

• 60 additional digital frames from National Geographic videos

• A small fraction of the cost of standard photo agency licensing

Maps

Maps

• Maps of California, North America, and the World customized to highlight EEI concepts and principles

• Grade-versioned four ways to serve teachers and students from K to 12

• Four thematic maps to highlight important environmental issues

• A small fraction of the cost of original map development

• Free geospatial technology (including GIS) activities and software from NGS partner and California-based industry leader ESRI

Video

• 60 five-to-eight minute segments spanning EEI themes from Natioal Geographic’s Wild Chronicles series on PBS

• Grade-versioned framing questions—early elementary, upper elementary/middle, and high school—for each video segment

• Three distinct sets of DVDs (one for each grade band)

• A small fraction of the cost of original video acquisition and production

Posters, Presentation, Marketing

• 40 content-rich posters to earn prominent display for the EEI in California classrooms

• Style guides and design templates to give the EEI visual coherence and appeal (and to encourage teacher adoption)

• News of the model curriculum distributed via

– NGS website– NGS E-newsletters for teachers and

parents– New public engagement campaign,

My Wonderful World– Workshops and conference

presentations– Other NGS media if possible

People

• Gifted and dedicated project personnel in California and Washington, D.C.

• No-cost contributions from numerous highly-qualified staff at National Geographic and ESRI

• A major opportunity-cost commitment by National Geographic

National Geographic is expert at doing all these things, but our partnership with

California is without precedent.

We have stepped up because the EEI represents a singular opportunity to teach California’s—and the rest of the nation’s—young people about our world, and to

motivate them to care for and conserve it.