Hear practical advice from:

Learn how to:

Mia FreedmanJournalist, Author, Media Personality and Publishermamamia.com.au

Julia RossManaging DirectorRoss Human Directions

Lyndie Mitchell Executive Assistant to the Deputy SecretaryDepartment of Families, Housing, Community Services & Indigenous Affairs

Catherine SheehanExecutive Assistant to the CEO, RamsWestpac Banking Corporation

Hear presentations from:Irene Hall, Executive Assistant to the CEOBDO

Vicki Cross, Executive Assistant to the CFOING Direct

Maxine McKendrick, Executive Assistant to the CEOTennis Australia

Annemaree Lonergan, Executive Assistant to the Chief ExecutiveCSIRO

Janelle Wilson, Executive Assistant to the CEOAuscoal Superannuation Pty Ltd

Kimberley Smith, Executive Assistant to the Executive Director, Macroeconomic GroupThe Treasury

Kylie Saunders, Head of Human Capital SolutionsRoss Human Directions

Sally Boardman, PsychologistWorkplace Incentives

Katie Roberts, DirectorKatie Roberts Career Consulting

Andrew Ward, CEOWorkplace Incentives & 3 Minute Angels

Barbara Breaux, Former Assistant to the PresidentStarbucks Coffee International, USA

Paul Campbell, NSW Chapter PresidentAustralian Institute of Project Management

Carol Hopper, NSW Chapter CouncilorAustralian Institute of Project Management

Wendy Mak, Owner and Head Stylist Smitten With Style

Lizzie Wagner, Managing Director The Lizzie Group

Jennifer Jefferies, Author and Health Practitioner Jennifer Jefferies

Jennifer Oates, Executive Assistant to the Deputy Chief ExecutiveCabinet and Policy Coordination, Department of the Premier and Cabinet

Stay proactive and become an integral part of your organisation’s working culture

Develop strategies to enhance your productivity

Strengthen your communication skills to sustain effective working relationships

Inspire and lead others to mentor and build a team successfully

Achieve a healthy work/life balance

To Register ☎ 1300 316 882 1300 918 334 registration@criterionconferences.com www.eaconvention.com

Researched by:

Workshop A How to manage stress effectively to achieve your goals in the workplace

Workshop BDeveloping self-awareness & human relations

SAVE up to $500 when you register by the 17th December 2010 PLuS, be one of the first 20 to register and receive

a $250 Royale Limousines voucher!

Pre & Post-Conference Workshops

15th & 16th March 2011, L’Aqua, Cockle Bay, Sydney

Reach your optimal work aspirations through mastering skills in communication, leadership & positive psychology

National EA & PA ConventionThe 2nd Annual

RegisteR now and be in the draw to win great prizes. Find out more on

page 2.

The diverse role of an Executive or Personal Assistant is constantly

expanding to include new demands and higher expectations. Therefore, you need the best advice, training and strategies to help you effectively reach evolving expectations and successfully further your career. Discover the tips and tricks to managing the diverse range of responsibilities at the 2nd Annual National EA & PA Convention which brings together Executive and Personal Assistants from a range of industries, along with the expertise of consultants.

This conference will focus on advancing your productivity through stress management, achieving the work/life balance and team building, all within a fun and interactive environment.

If you want to know how to deal with the increasing scope of your job as an Executive or Personal Assistant, and enjoy the opportunity to talk with others who understand exactly what you’re going through, then this is the event you need to attend!

What you will take away:

• Practical stress management techniques

• How to demonstrate leadership and team building effectively

• Strategies to enhance your career development

• Understanding the importance of fun in your workplace

Be part of the interactive sessions:

• Laughter lessons to reduce stress and improve your productivity

• The correlation between yoga and positive psychology

• Getting what you want from what you wear

• Spotlight session: Executive and Personal Assistants of all levels will have the opportunity to ask questions to each other in an open discussion forum

To Register ☎ 1300 316 882 1300 918 334 registration@criterionconferences.com www.eaconvention.com

Who shouldattend?

Personal Assistants

Executive Support

Executive Assistants

Executive Coordinators

To registerfax back

the registration form to1300 918 334

or call our customerservice departmenton 1300 316 882

Executive Officers

This conference is designed specifically for executive support professionals including, but not limited to:

Evolution of the Executive and Personal Assistant

Project Officers

Administrative Staff

Office Managers

Departmental Assistants

Business Support

Media partner:

By registering to the National EA & PA Convention, you have a chance to WIN:• Massage vouchers • Vouchers to Wagamama• Gift baskets • Hunter Valley wine tours for two• Chocolate hamper• Royale Limousine vouchers• Day spa package• Perfume hamper• Vouchers for Zumba classes• Plus much more!

Day OneTuesday 15th March, 2011

8.30 Registration, coffee & networking

9.00 Welcome remarks from the Chair

The life of a corporate woman today

9:10 Mia Freedman’s story of success

• Planning for career advancements and success for today’s women

• Strategies for climbing the corporate ladder • Managing a corporate career and a family

Mia Freedman, Journalist, Author, Media Personality and Publisher

mamamia.com.au

The development of an Executive & Personal Assistant

10:10 The evolution of the Executive & Personal Assistant role over time and what I’ve learned along the way

• How the role has evolved and what do managers look for? • Overcoming the common challenges faced in the

Executive and Personal Assistant role • Identifying your career goals and taking the steps to

achieve them

Annemaree Lonergan Executive Assistant to the Chief Executive

CSIRO

10:40 Morning tea & networking

11:10 Achieving self-awareness to become inspired & empowered

• Creating checklists for self-awareness • Defining and creating personal and professional goals • Visualization and relaxation techniques

Lizzie Wagner, Managing Director The Lizzie Wagner Group

11:50 Strategies & skills to enhance your professionalism

• Managing the diverse responsibilities of an Executive Assistant

• Efficiency techniques to enhance your productivity • Being a step ahead of your boss and demonstrating your

personal value

Catherine Sheehan, Executive Assistant to the CEO, Rams Westpac Banking Corporation

12:20 Networking lunch

Creating a healthy work/life balance

1:20 Laughter lessons to reduce stress & improve productivity

• Increasing productivity and employee engagement through the reduction of stress and improved wellbeing

• Methods of reducing stress and achieving a healthy work/life balance

• The correlation between laughter and improved productivity

Andrew Ward, CEO Workplace Incentives & 3 Minute Angels

2:20 Implementing practical strategies in the workplace to achieve a work/life balance

• Recognising the signs of an unhealthy work/life balance • Identifying the difference between life quality and quantity • Integrating practical life methods to prevent burnout • Detecting and managing the negative elements in life

Jennifer Jefferies, Author and Health Practitioner Jennifer Jefferies

Team building & recruitment

3:00 Executive Assistant recruitment & skills development

• Effective team building techniques • Selecting and developing the right people • Realising your strengths and knowing what is required of

you

Lyndie Mitchell Executive Assistant to the Deputy Secretary

Department of Families, Housing, Community Services & Indigenous Affairs

3:30 Afternoon tea & networking

4:00 Improving communications to develop an effective working relationship with your boss

• Remembering you are representing your boss at all times • Efficient ways to stay a step ahead in your boss’ diary • Understanding and adapting to your boss’ work style

Barbara Breaux, Former Assistant to the President Starbucks Coffee International, USA

4:30 Working with different management styles at all levels of your business

• Maximising communication with your boss to improve your productivity

• Achieving a better understanding of each other’s roles to boost performance

• Communicating objectives to your boss effectively

Maxine McKendrick, Executive Assistant to the CEO Tennis Australia

Demonstrating a corporate image

5:00 Getting what you want from what you wear

• Understand the correlation between the image you present and achieving your objectives

• Learn how to create the right workplace image by packaging all the individual elements of style

Wendy Mak, Owner and Head Stylist Smitten With Style

5:30 Chair’s closing remarks & close of day one

6:00 Networking cocktails

All conference attendees and speakers are invited to join us for complimentary cocktails sponsored by L’Aqua

Website: www.eaconvention.com

Intern

ational

Intera

ctive

Intera

ctive

Early booking discounts apply – the earlier you book the more $$$ you save

8.30 Welcome, coffee & networking

9.00 Chair’s opening remarks & re-cap of day one

Building your career advancement & professionalism

9:10 The story of Julia Ross’ career & tips for success

• Journey through the ups and downs • Creating strategic goals for the future • Effective people and relationship management

Julia Ross, Managing Director Ross Human Directions

10:00 Creating career pathways for the future

• Tactics to succeed within today’s recruitment process • Efficiently communicating the skills required and HR

outsourcing • Training and skill development services

Kylie Saunders, Head of Human Capital Solutions Ross Human Directions

10:40 Managing in a strategic environment

• Productive task management • Managing the demands of a high profile clientele • Strategies for carrying out tasks intelligently, quickly and

discreetly

Jennifer Oates, Executive Assistant to the Deputy Chief Executive

Cabinet and Policy Coordination, Department of the Premier and Cabinet

11:10 Morning tea & networking

11:40 Switching yourself on: Maximise your job satisfaction by unlocking the secrets of your personality type

• Learn how to identify and develop your strengths • Discover your ideal work environment • Learn what motivates you to perform at your best

Katie Roberts, Director Katie Roberts Career Consulting

Developing effective relationships & a strong working culture

12:20 Identifying your career and personal goals and how to master them

• Managing potential challenges in both your personal and professional life

• Building an effective work culture and relationships with different management styles

• Overcoming personal challenges while striving for the future

Janelle Wilson, Executive Assistant to the CEO Auscoal Superannuation Pty Ltd

12:50 Zumba demonstration

1:00 Networking lunch

2:00 The correlation between yoga & positive psychology

• Traditional yoga and modern science-based techniques • Balancing what is expected from you with what you want

for yourself • Principles for balancing the body and the mind

Sally Boardman, Psychologist Workplace Incentives

2:40 Building effective relationships & becoming an integral part of your company

• The importance of the company’s business direction and workplace culture

• Your role in creating a sustainable workplace culture • Creating a supportive workplace culture with the right

attitude

Vicki Cross, Executive Assistant to the CFO ING Direct

3:10 Relationship management: The ability to inspire, influence & develop others while managing conflict

• Role of an Executive Assistant in a partnership – juggling agendas, influencing behaviours and focusing on the critical things

• Developing and inspiring the Personal Assistant group • Enhancing the profile of the Personal Assistant within your

organisation • Managing all relationships effectively and professionally

Irene Hall, Executive Assistant to the CEO BDO

3:40 Afternoon tea & networking

4:10 Applying emotional intelligence & relationship management

• Cultivating workplace relationships to achieve productive outcomes

• Managing up and aligning your position with the boss’ role • Understanding and using emotional intelligence

Kimberley Smith, Executive Assistant to the Executive Director, Macroeconomic Group

The Treasury

Effective project management to strengthen your efficiency

4:40 Nine-to-Five: Project management for people who need to get things done

• Understand why you are a project manager • Can ‘real’ project management slow you down? • Five project management techniques to help you get more

done

Paul Campbell, NSW Chapter President & Carol Hopper, NSW Chapter Councillor Australian Institute of Project Management

5:10 Chair’s closing remarks & close of conference

Early booking discounts apply – the earlier you book the more $$$ you save

Intera

ctive

Day TwoWednesday 16th March, 2011

WorkshopsMonday 14th March, 2011Thursday 17th March, 2011

Early booking discounts apply – the earlier you book the more $$$ you save

How to manage stress effectively to achieve your goals in the workplacePre-Conference Workshop A Monday, 14th March, 2011 9.00am – 4.00pm

Stress is an inevitable part of our working life, but the good news is that we can overcome the effects of stress to maximise efficiency. Stress management has become an increasingly essential skill-set and this interactive workshop will teach you techniques to help you manage stress effectively so you can start seeing the benefits in your work productivity and satisfaction.

Maximising efficiency makes sense at both an individual level as well as at a team level. By establishing strategies for managing your time, physical and mental space, time on the web and how to eliminate distractions, you can maximise your own efficiency.

By attending this workshop, you will learn about:

• Recognising the symptoms of stress• Strategies to manage stress effectively• Practical techniques to maximise your efficiency.

About your workshop leader

Andrew WardCEOWorkplace Incentives & 3 Minute Angels

Andrew Ward is the founder and CEO of Workplace Incentives and 3 Minute Angels. In 2008, he started

3 Minute Angels and due to the company’s success, he created Workplace Incentives in 2010. During this workshop, Andrew will share his ideas on ‘how and why we need to leave crazy for good’.

Developing self-awareness & human relations Post-Conference Workshop B Thursday, 17th March, 2011 9.00am – 4.00pm

Composed of both theoretical and practical training, this workshop will provide you with the comprehensive skills and key concepts of human relations and self-awareness in the practice setting. This workshop encompasses a vast range of crucial aspects of inner personal development such as goal setting, building confidence, improving communication, achieving a greater understanding and treatment of ourselves and others, improving attitudes towards yourself, enhancing positive-thinking and self-motivation, as well as techniques for relaxation.

By attending this workshop, you will take away strategies in:• Personal development • Goal setting• Building confidence• Positive-thinking• Motivation.

About your workshop leader

Lizzie WagnerManaging DirectorThe Lizzie Group

Lizzie Wagner was a finalist in both the Telstra Business Women’s Awards and Lifetime Achievement Award in Business. She has over 25 years experience as a trainer, events manager and promotions manager/presenter in both the fashion and television industries. She has trained thousands of individuals and corporations in image and presentation; not only for models, actors, politicians, TV and sporting celebrities and CEOs, but also those individuals who just want to feel good and look great.

®

Thank you to our conference partners:

Website: www.eaconvention.com

How To Register

Event Prices

Delegate Details

How To Pay

Team Discounts

Venue

Brochure Code:

CC*WEB

Online:www.eaconvention.com

Tel: 1300 316 882

Email:registration@criterionconferences.com

Fax: 1300 918 334

Mail:Criterion Conferences Pty LtdPO Box R1478 Royal Exchange, NSW 1225

Register a team of 3-4 – save 10% off the standard priceRegister a team of 5-6 – save 12% off the standard priceRegister a team of 7-8 – save 15% off the standard price

If you want to register a group, please call us on 1300 316 882 to coordinate your registration.

Only one discount can be used per booking.Delegates must be registered at the same time from the same company.

L’AquaCockle Bay, Darling Harbour201 Sussex Street Sydney NSW 2000Tel: (02) 8267 0300

Cancellations:Should you be unable to attend, a substitute delegate is welcome at no extra charge.The company regrets that no cancellations will be refunded, course documentation will, however, be sent to the delegate. For an event cancelled by Criterion Conferences registration fees are fully refundable.

Privacy Policy:Any information provided by you in relation to this conference is collected by Criterion Conferences and will be added to our database with the sole purpose of providing you with information about future conferences and services. If you do not wish to be added, please tick here when you fax back your registration to 1300 918 334.

Changes to Conference and Agenda:Criterion Conferences reserves the right to alter the programme without notice and is not responsible for any loss or damage or costs incurred as a result of substitution, alteration, postponement or cancellation of any event.Criterion Conferences ABN number: 50 878 562 414

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If there is a package you require that is not mentioned above, please contact us and we will be happy to provide you with a quote. *GST is charged at 10%. Registration fee includes lunch, refreshments and conference documentation. Please contact us for any special dietary requirements. Full payment must be received prior to the conference to ensure admission.

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Registration PageConference: 15th & 16th March, 2011Workshops: 14th & 17th March, 2011

National EA & PA ConventionThe 2nd Annual

Criterion Conferences recommend staying at somerset Darling Harbour, Sydney. Contact Somerset directly on 02 8280 5000 and quote ‘EA/PA Conference’ to receive your special accommodation rate.