ea pa 2014

Katrina BaileyPA to Chief Executive Officer

Louis Vuitton oceania

Fitzgel SplietEA to Chief Financial Officer

news corp austraLia

Christine MartinezEA to Managing Director

BMw austraLia

Emma FreedmanMedia Personality

channeL nine

Workshop AHow to play a strategic role in your organisation

Workshop BHow to handle difficult people & manage tough situations

Workshop CSelf-improvement strategies for how to be a better you

Pre, Mid & Post Conference Workshops

Benefits of attending Optimise your value through

strategic thinking

Enhance performance through emotional intelligence

Build successful relationships & utilise your networks

Develop leadership skills for career progression

Key speakers

Register 3 delegates at the ‘standard price’ & bring a

4th delegate FREE!To register phone +61 2 9239 5700 fax +61 2 9241 3345 [email protected] www.eapaconvention.com

Endorsers & media partners Researched by

“An excellent convention with inspirational and professional speakers, I would recommend it to anyone who wants to learn and be inspired by the best EAs Australia has to offer” – EA at Australian Federal Police

The 8th NationalEA & PA Convention

The essential skills to strategically accelerate your professional growth

1st & 2nd october 2014, shangri-La hotel, sydney

The demanding role of executive and personal assistants has rapidly changed over recent years, now requiring a much broader skill-set to handle increased responsibilities and tasks. The need to develop the necessary business management skills to excel in your role and set yourself apart has never been more important.

This event will help you optimise your value by providing you with the essential skills to strategically accelerate your professional growth.

Step away from our 8th National EA & PA Convention with transferable business skills feeling empowered, motivated & inspired!

• Step-up and play a strategic role in your organisation • Enhance performance through emotional intelligence • Build successful relationships and utilise your networks • Optimise your value through management and leadership skills • Upskill for accelerated career progression

A holistic approach to strengthening your business & interpersonal skills

Thank you to our one-of-a-kind partners

To register phone +61 2 9239 5700 fax +61 2 9241 3345 [email protected] www.eapaconvention.com

SAVE $300 when you register & pay by 8th July 2014

Plus key contributions from

Tanya Smithtelstra

Lidija PavlovichsBc Bank australia

Angele Taggartthe university of sydney

Vanessa Kennywestpac (capital Finance)

Helen Campbellaustralian red cross

Geraldine RossiterDepartment of Foreign affairs and trade

Christopher BirdBoystown

John Karagounisthe ceo circle

Mark McPhersontough conversations Made easy

Lizzie Wagnerthe Lizzie wagner Group

Roger La SalleLa salle Matrix thinking

Jon BurgessKwan

Tina MonkMonk & associates

Prizes & Giveaways…• Enjoy delicious custom made chocolates from Shocolate as well as a chocolate truffle rolling demonstration • Don’t miss Sydney’s mobile beauty and make-up experts, the lovely girls from Misse Mobile Beauty • Indulge in your personalised treats from the fabulous Chocogram • Get stitches in your sides from the classy comedy of Not Quite Cabaret • Unwind with our 3 Minute Angels masseuses and potentially win massages for your whole office • Discover the range of relaxation with Fragrant Flame Soy Candles • Indulge in Edible Bloom’s delicious treats • Dig into your afternoon treat with The Chia Company • Explore the possibility with Hip Hampers • Nourish yourself with the products of Nivea • FOOD WINE SLEEP packages

8:30 Registration, coffee & networking

9:00 Welcome remarks from the Chair

Lizzie Wagner, Managing DirectorThe Lizzie Wagner Group

Step-up & play a strategic role in your organisation

10:40 Morning tea & networkingExquisite chocolate tasting with Shocolate

11:10 Enhancing performance through strategic thinking & decision making

• The real role of an EA/PA; assistant or associate, it’s your call?• Adding real value by putting four times your salary on the bottom line• Developing a strategic perspective to see the big picture

Roger La Salle DirectorLa Salle Matrix Thinking

11:50 Interactive networking & spotlight session

12:20 Welcome from the Shangri-La

Lachlan HarrisShangri-La Hotel

12:30 Networking lunch

Build successful relationships & networks

2:10 The Importance of networking & mentoring for EAs/PAs• Establishing your own internal EA network and what benefits this brings• Mentoring new EAs and developing a buddy system• Developing a tailored EA induction program• Connecting with international networks via social media

Geraldine Rossiter Executive Assistant to Assistant Secretary, Aid Management & Performance BranchDepartment of Foreign Affairs and Trade

2:50 Afternoon tea & networking

3:20 Identifying, establishing & managing key stakeholder relationships

• Identifying organisational ‘touch points’ that generate key stakeholders• Methods for fostering effective and enduring key stakeholder relationships• Managing the potential impacts of key stakeholder interactions (including

reputational risk)

Helen Campbell Executive Assistant to Director Marketing, Fundraising & CommunicationsAustralian Red Cross

Uncover the executive perspective4:00 How to be an advocate for change• Keep an open mind, be adaptable and flexible• Understand the current CEO marketplace and how to ride the wave

John Karagounis Managing Director & Chief Executive OfficerThe CEO Circle

4:40 Closing remarks from the Chair & close of day one

4:50 Complimentary networking drinks Brought to you by Shangri-La, Sydney & a chocolate truffle rolling demonstration with Shocolate

Day 1 Wednesday 1st October, 2014

Find us at: www.eapaconvention.com /eaconvention Australian Executive Assistants & Personal Assistants

“The National EA & PA Convention has had an inspiring impact on my current role and future aspirations. Can’t wait to attend the next one!” - Angela Maher, Management Assistant, Suncorp, 2014

Enjoy relaxing massages with 3 Minute Angels & complimentary make-up touch-ups with Misse Mobile Beauty

1:30 Building a successful working relationship: CEO & EA• The key elements to a successful CEO & EA working relationship• Lessons learnt and challenges overcome• Maintaining effective cross-communication

Christine Martinez Executive Assistant to Managing DirectorBMW Australia

10:00 How to excel as an executive level EA/PA• What executives look for and really want from their EA/PA• What sets a great EA apart from the rest?• Tips for achieving excellence

Fitzgel Spliet Executive Assistant to Chief Financial OfficerNews Corp Australia

9:10 Life according to Emma Freedman• Lessons learnt from my journey to the top• Recognising opportunities and developing the skills needed to

advance your career

Emma Freedman Media Personality Channel Nine

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Day 2Thursday 2nd October, 2014

8:30 Welcome, coffee & networking

9:00 Opening remarks from the Chair

Lizzie Wagner, Managing DirectorThe Lizzie Wagner Group

Accelerate your career progression9:10 Working your way to the top• Recognising opportunities and act on them to continuously grow your career• Communicating your value and expectations effectively to others • How to meet your goals through reviews, strategic plans and working with

your executive

Katrina Bailey Personal Assistant to Chief Executive OfficerLouis Vuitton Oceania

Enhance performance through emotional intelligence9:50 Best practice behaviour - It’s what we want from everyone,

don’t we?• The 3 fundamental dynamics which have allowed unacceptable behaviour to

flourish• The 6 universal standards of behaviour, and how to apply them to your home,

workplace and community• Bringing out the best with personalised scripts and principles

Mark McPherson The Tough Conversations GuyTough Conversations Made Easy

10:30 Morning tea & networking

11:00 Mastering the art of saying NO!• Strategies for how and when to say no• Empowerment to control tough situations• How to become an excellent communicator

Angele Taggart Executive Assistant to Chief Financial OfficerThe University of Sydney

11:40 How to exude positivity & find happiness at work• Let’s get real, it’s not all rainbow ponies and fairyfloss• “Be the change you wish to see”, time to listen to wisdom and look inside• How to find the sunshine when all you see is clouds • The journey of a thousand miles begins with the first step

Tanya Smith Personal Assistant to Director Mobility Pricing & Director Pricing, Wireline, NBN & Media GroupTelstra

12:20 Networking lunch

1:20 A little bit of laughter..Not Quite Cabaret will delight our guests with 30 mins of fun, fresh entertainment and hilarity. If laughter is the best medicine, these guys are the cure!

1:50 Managing change with resilience and optimism • The value of optimism and positive psychology in times of change• See the broader picture and how you can play a role in empowering others• Align your role alongside the acceleration of shifts in business strategy

Vanessa Kenny Executive Assistant to Chief Operating OfficerWestpac (Capital Finance)

2:30 The perspective role of a male EA• Changing perceptions • Learning the ropes and breaking barriers • Standing proud on low heels!

Christopher Bird Executive Assistant to the General Manager of Employment, Education and TrainingBoysTown

3:10 Fantastic hamper giveaways

3:20 Afternoon tea & networking

Achieve a healthy work-life balance3:50 Master your time to sustain a healthy work-life balance• Recognising the signs that things are getting out of balance• Learn to channel your energy to create a healthier work environment• Learning what truly nourishes you and what causes stress and chaos in your life

Lidija Pavlovic Personal Assistant to Head of Service DeliveryHSBC Bank Australia

Build executive management & leadership skills4:30 How to become a great leader & influencer• The Three Minds - Are you on mind, front of mind or top of mind?• The blind spot in the leadership strategy• The value and relevance of advocacy• How to remain relevant and top of mind

Jon Burgess Chief Executive Officer & FounderKwan

5:10 Closing remarks from the Chair & close of conference

SAVE $200 when you register & pay by 15th August 2014

#eapaconvention /criterionconfs/eapa/

How to play a strategic role in your organisation Pre Conference Workshop A Tuesday 30th September, 5:30pm – 8:30pm

To get ahead in today’s competitive world, organisations need to have a sound strategy to achieve their goals. Often EAs and PAs get left behind in this process and yet they are integral to its success.

This workshop will help you explore your organisation’s strategy, how you fit in and how you can operate more strategically in your role and with key stakeholders. You will undertake a brief behavioural profile to understand your style and how to leverage your strengths. This will help you work even more effectively with others to achieve your own and the organisation’s strategy and goals.

Why attend this workshop?• To develop a more strategic approach to your role• To understand your personal behavioural style • To learn to work well with people who are different from you

What you will take away by attending• How to work strategically and with more purpose• Understand the strengths of your style and what can limit you• Improve working relationships with all other styles for more effective

outcomes

Your workshop leader

Tina Monk Executive, Career Coach & Facilitator Monk & Associates

For full bios visit www.eapaconvention.com

How to handle difficult people & manage tough situations Mid Conference Workshop B Wednesday 1st October, 5:30pm – 8:30pm

As an EA or PA some of the people you come into contact with can be rude, sarcastic, disrespectful or far worse. Sometimes we have handy tricks up our sleeve to deal with difficult people, but rarely are they well scripted so they can just roll off the tongue. Communicating effectively in uncomfortable situations requires confidence and technique.

This workshop will explore how to deal with every type of bad behaviour and difficult person with a structured set of strategies and personalised conversation scripts that can be used whenever they’re needed.

Why attend this workshop?• Difficult people can make your life miserable – but you can win (and yes it

is a contest!)• Difficult people thrive on you being bewildered and intimidated – it’s time

to stand up• Difficult people like to catch you off guard – but you can be prepared for

everything they throw at you

What you will take away by attending• The 3 things all difficult people have in common and how to use them• How to mix and match the 21 basic strategies for dealing with bad

behaviour • Personal conversation scripts


Mark McPherson The Tough Conversations Guy Tough Conversations Made Easy


Workshops – How to maximise your time out of the office!Tuesday 30th September, 2014 Wednesday 1st October, 2014 Thursday 2nd October, 2014

Self-improvement strategies for how to be a better you Post Conference Workshop C Thursday 2nd October, 5:30pm – 8:30pm

You will have all achieved great things in your life time, but if you don’t challenge yourself on a daily basis things begin to slip into a comfortable norm. Don’t let life get stagnant!

This interactive workshop will provide you with the confidence and techniques to continuously strive to be a better person and achieve your goals; which will have a positive impact on both your personal and professional life.

Why attend this workshop?• If you want to strive to be a better you• To define your values and simplify everything• To seize new opportunities

What you will take away by attending• Self-belief to reach your goals

• The confidence to express your talents • A happier, more productive, and fulfilling attitude to life


Angele Taggart Executive Assistant to Chief Financial Officer The University of Sydney


How To Register

Team DiscountsRegister 3 delegates at the ‘standard price’ & bring a 4th delegate FREEPlease note that the standard price will be charged for team discounted registrations, early bird prices are not available for registrations utilising team discounts. Delegates must be registered at the same time from the same organisation in order to receive the team discount. For larger group bookings call us on 1300 316 882 to find out how you may qualify for greater discounts.

Venue AccommodationShangri-La, Sydney176 Cumberland St, Sydney NSW 2000+61 2 9250 6000

Delegate DetailsPlease complete: (Please photocopy for additional delegates)DELEGATE ONE

Delegate Forename: ___________________________________________________

Delegate Surname: ____________________________________________________

Job Title: ___________________________________________________________

Department/Branch: ___________________________________________________

Company/Organisation: _________________________________________________

Email: _____________________________________________________________

Telephone: ________________________ Fax: ___________________________

Postal Address: ______________________________________________________

Signature: __________________________________________________________

Approving Manager’s Name: ______________________________________________

CancellationsShould you be unable to attend, a substitute delegate is welcome at no extra charge.The company regrets that no cancellations will be refunded, course documentation will, however, be sent to the delegate. For an event cancelled by Criterion Conferences registration fees are fully refundable.

Privacy Policy:Any information provided by you in relation to this conference is being collected by CriterionConferences ABN: 50 878 562 414 and will be added to our database with the primary purposeof contacting you with regards to ongoing research, product development and providing youwith information about future Criterion Conferences products and services. If you do not wishto be contacted for these purposes, please tick here when you fax back your registration.We may also share information from our database with other professional organisations(including our event sponsors) to promote relevant services. Please tick here if you do notwant your details to be passed on and send this form back to us. Changes to Conference and Agenda:Criterion Conferences reserves the right to alter the programme without notice and is not responsible for any loss or damage or costs incurred as a result of substitution, alteration, postponement or cancellation of any event.

Event Prices

If there is a package you require that is not mentioned above, please contact us and we willbe happy to provide you with a quote. *GST is charged at 10%. Registration fee includeslunch, refreshments and conference documentation. Please contact us for any special dietaryrequirements. Full payment must be received prior to the conference to ensure admission.Delegates may not “share” a pass between multiple attendees. Workshop attendees must alsoregister for the conference.

How To Pay

Number of delegates: ________________ Total amount $ ___________________

Credit card: Visa Mastercard American Express

Bank Transfer (details below) Cheque

Please make payable to Criterion Conferences Pty Ltd & mail to Criterion Conferences,PO Box R1478, Royal Exchange, NSW 1225, Quote 4828 on the remittance.

Please forward me an invoice Purchase Order No: _________________________

Cardholder’s name: ____________________________________________________

Card No.: _______________________________________ Expiry: ___________

Signature: __________________________________________________________

Bank Transfers

Registration Page

Criterion Conferences ABN number: 50 878 562 414

The 8th National EA & PA Convention1st & 2nd October 2014, Sydney

Register 3 delegates at the ‘standard price’ & bring a 4th delegate FREE! aq

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Quote the code ‘EA & PA’ to receive your discounted accommodation rate!

Account Name: Criterion Conferences Pty LtdBranch: Broadway, NSW, AustraliaAddress: SHOP LG 4/5 THE BROADWAY S/C, Broadway, NSW 2007, Australia

Bank Name: Westpac BSB Code: 032-249Account Number: 23-2532Ref: 4828

Online: www.eapaconvention.com Fax: 1300 918 334 From outside Aust +61 2 8188 1760

Tel: 1300 316 882 From outside Aust +61 2 9239 5700 Mail: Criterion Conferences Pty Ltd

PO Box R1478Royal Exchange, NSW 1225Email: [email protected]

Tick relevant box

Book & pay by 8 Jul 2014

Book & pay by 15 Aug 2014

Book & pay by 5 Sep 2014

Standard price after 5 Sep 2014

Standard rates

2 Day Conference $2199 + GST = $2418.90 SAVE $300

$2299 + GST = $2528.90 SAVE $200

$2399 + GST = $2638.90 SAVE $100

$2499 + GST = $2748.90

Upgrade your package with our Pre, Mid & Post Conference Workshops

Pre Conference Workshop A $599 + GST = $658.90

Mid Conference Workshop B $599 + GST = $658.90

Post Conference Workshop C $599 + GST = $658.90

Calculate your ticket price $________________

Audio CD Please send me ________ set(s) $999 + GST = $1098.90

Commercial Solution Providers

$3499 + GST = $3848.90

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