nation branding' by dr. syed ferhat anwar sir
DESCRIPTION
'Nation Branding' by Dr. Syed Ferhat Anwar Sir.TRANSCRIPT
![Page 1: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/1.jpg)
NATION BRANDING
CONTEMPORARY STUDY FROM A GLOBAL BUSINESS PERSPECTIVE
![Page 2: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/2.jpg)
Dr. Syed Ferhat AnwarProfessor
Institute of Business Administration, University of Dhaka
![Page 3: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/3.jpg)
![Page 4: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/4.jpg)
Toyota
Japanese automobile manufacturer
Toyota
Japanese automobile manufacturer
![Page 5: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/5.jpg)
![Page 6: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/6.jpg)
Aarong
Bangladeshi handicrafts manufacturer
![Page 7: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/7.jpg)
![Page 8: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/8.jpg)
Mercedes-Benz
German automobile manufacturer
![Page 9: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/9.jpg)
1. What is a Nation Brand?
![Page 10: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/10.jpg)
‘A nation’s “brand” generally refers to the common images, perceptions and associations people have with that nation. Therefore, “nation branding’ is an important tool used by countr ies to create, change or promote a dist inct self- image and international reputation that serves the nation’s interests in a positive and effective way.’
![Page 11: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/11.jpg)
IN OTHER WORDS….
“A PROMISE that a nation makes.”
Does it DELIVER?
![Page 12: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/12.jpg)
TWO KEY SCHOOLS OF THOUGHT
![Page 13: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/13.jpg)
Simon Anholt
![Page 14: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/14.jpg)
Wally Olins
![Page 15: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/15.jpg)
CONVERGING ON….
“DEVELOPING A NATION’S IMAGE TO BE ABLE TO CREATE A PROMISE
Does it DELIVER?
![Page 16: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/16.jpg)
2. Why is Nation Branding important?
![Page 17: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/17.jpg)
COMPETITIVEADVANTAGE
![Page 18: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/18.jpg)
BUSINESSES
GETTINGGLOBAL
![Page 19: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/19.jpg)
Manufacturing is Globalized
Designed in the
USAMade in
VIETNAM
Air Zoom Sole made in
CHINA
Sold at over 700 stores in 6 continents
NIKE
![Page 20: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/20.jpg)
SERVICES ARE GLOBALIZED
Philippines leads the offshore call center business globally with over 400,000 call center agentsA New Capital of Call Centers, New York Times, November 2012
![Page 21: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/21.jpg)
Nations are constantly competing over
MANUFACTURING . OUTSOURCING . R & D . BANKING & FINANCE . EDUCATION . TOURISM . SPORT . CULTURE & HERITAGE . CUISINE . AGRICULTURE . NATURAL RESOURCES . CREATIVE INDUSTRIES .
![Page 22: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/22.jpg)
In nations, global stakeholders assess:
• COST OF PRODUCTION• FINANCIAL INCENTIVES (TAX
BREAKS)• BUSINESS ENVIRONMENT• INVESTMENT CLIMATE• POLITICAL & ECONOMIC
STABILITY• EDUCATION & SKILLS OF
WORKFORCE
• COUNTRY REPUTATION• WEATHER
• ENTERTAINMENT FACILITIES• PEOPLE &
HOSPITALITY• CULTURE• TOURISM
• SOFT POWER
![Page 23: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/23.jpg)
3. How isNation
Branding assessed?
![Page 24: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/24.jpg)
i. ANHOLT-GFK NATION BRANDS INDEX
![Page 25: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/25.jpg)
Anholt-GFK Nation Brands Index
NATION BRAND
Tourism
ExportsPeople
Culture & Heritage
Investment & Immigration
Governance
Nation Brand
Hexagon®
![Page 26: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/26.jpg)
Anholt-GFK Nation Brand Index: Overall Brand Ranking (top 10 of 50 nations)
2013 NBI rank
Nation 2012 NBI rank
1 United States 12 Germany 2 3 United Kingdom 3 4 France 4 5 Canada 5 6 Japan 6 7 Italy 7 8 Switzerland 8 9 Australia 9
10 Sweden 10 --- --- ---20 Brazil 20 22 Russia 22
23 China 2331 India 27
![Page 27: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/27.jpg)
ii. BrandFinance Nation Brand Impact TM Framework
![Page 28: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/28.jpg)
METHODOLOGYNation Brand Impact TM Framework Segments:• Investment• Tourism• Product• Talent
+General Segment
Categorized as:
• Inputs – controllable factors
• Throughputs – internal & external reputation
• Outputs – measures of current performance
Each worth33%
Factors: quality of workforce . ability to attract foreign talent . perception of quality and life . projected GDP growth
Tools: government statistics . consensus forecasts . analyst projections . royalty rate to quantify brand value
BRAND STRENGTH INDEXRating range:AAA – very strongto DDD - failing
![Page 29: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/29.jpg)
Most valuable nation brands according to BrandFinance1.
2. 4.
3.
5.
6.
7.
8.
9.
10.
![Page 30: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/30.jpg)
Winners (% Brand Value increase) 2013
48% increase in Brand Value, US$ 304 Billion Brand Value
Hub for Islamic BankingGrowing demand for Palm oil
Firm National progress (GDP 2020 target to be reached in 2018)
46% increase in Brand Value,
US$ 45 Billion Brand Value
38% increase in Brand Value,
US$ 83 Billion Brand Value
![Page 31: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/31.jpg)
iii. Bloom Consulting Country Brand Ranking©
Bloom Consulting
![Page 32: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/32.jpg)
Bloom Consulting Country, Region, City (CRC) Brand Wheel
![Page 33: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/33.jpg)
Country Brand Ranking Trade ( Investment) Edit ion 2013
1.
2.
3.
4.
5.
70.
![Page 34: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/34.jpg)
Ranking system for Tourism
Variables:
• Tourism Economic Performance: Tourism economic receipts + Tourism economic growth
• Online Search Demand (OSD) based on Brand Tags: Culture + Leisure + Nature + Sports + Niche markets • National Tourism Organization (NTO) effectiveness
• Website Analytics & Social Media
![Page 35: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/35.jpg)
Country Brand Ranking Tourism Edit ion 2013
1.
2.
3.
4.
5.
160.
![Page 36: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/36.jpg)
iv. FutureBrand Country Brand Index
![Page 37: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/37.jpg)
HIERARCHICAL DECISION MODELAWARENE
SSFAMILIA
RITY
ASSOCIATIONS
PREFERENCE
CONSIDERATION
Do key audiences know that the country exists? How top-of-mind is it?
How well do people know the country and its offerings?
What qualities come to mind when people think of the country? Association dimensions: Value System, Quality of Life, Good for Business, Heritage and Culture and Tourism.
How highly do audiences esteem the country? Does it resonate?
Is the country considered for a visit? What about for investment or to acquire or consume its products?
DECISION/VISITATION
To what extent do people follow through and visit the country or establish a commercial relation?
ADVOCACY
Do visitors recommend the country to family, friends and colleagues?
![Page 38: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/38.jpg)
FutureBrand 2012-13 Top Country Brands
1.
110.
10.
2.
3.
4.
5.
6.
7.
8.
9.
![Page 39: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/39.jpg)
BANGLADESH STANDINGS AND TAKEAWAYSMETHOD
STANDING
TAKEAWAYS
ANHOLT-GFK NATION BRANDS INDEX
- -
BrandFinance Nation Brand ImpactTM Framework
Rating: A-Value: US$ 83 Billion
• Strengthen Domestic Brand and Value
• Emphasize investmentBloom Consulting
Country Brand Ranking©
Tourism: 160th
Trade: 70th
• Strengthen, Online Service Delivery, Internet Presence and Build strong online journalistic presenceFutureBrand
Country Brand Index
Rank: 110th • Overcome negative perception
• Develop investment and tourism
![Page 40: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/40.jpg)
4. Phases of Nation Branding
![Page 41: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/41.jpg)
i. Identi fy ing exist ing issues with the current brand
a. Capitalizing on core competencies
Education
R & D
AutomobilesFinancial institutes
Luxury items
Oil R&D
![Page 42: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/42.jpg)
i. Identi fy ing exist ing issues with the current brand
b. Combatting negative image
MADE IN CHINA associated with poor quality
USSR disintegration in 1991; recession in the late 90s
Drug trafficking
Apartheid, poverty,corruption
NBI # 31
NBI # 25 NBI # 36
c. Combating dilute image
Overpopulated, corrupt, prone to natural disasters
Post split from Malaysia in 1965, suffered identity crisis
Had to distinguish itself from China
![Page 43: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/43.jpg)
ii. Start ing the process of brand del ivery
• U.S. Government has long recognized the importance of public support for research universities.
• Oil Reserve discovered in 1969
• R&D and investment in petro-based industries
• Government formed a separate ICT ministry in 2011
• Also begun work on establishing two hi-tech parks in Gazipur and Jessore.
• Software and hardware industries working on ICT to be employed for these massive establishments.
![Page 44: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/44.jpg)
a.Peopleb.Mediac. IRd.Military e.Ministriesf. Education & Service Sectorg.Investmenth.Private toolsi. Exportsj. Special Events
iii. The tools used for Brand Propagation
![Page 45: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/45.jpg)
iii. The tools used for Brand Propagation
a. People
• Promoting nationalism among citizens
• In essence, a nation’s people, beliefs and history give rise to a Nation’s Brand identity (Core Values), which gives rise to a Nation’s Brand Effect (NBE), which in turn sustains and reinforces both—a literal full cycle of Brand building
Beliefs, History
Nation Brand Identity
Nation Brand Effect
![Page 46: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/46.jpg)
iii. The tools used for Brand Propagation
b. Media
• Media, being the primary tool to join the audience with the message, is vital for brand perception.
• Both authorized and unauthorized media are relevant
• China routinely “controls” the news coverage to remove damaging news within the authorized sphere, while there is huge censorship on social media websites
• In Bangladesh & Pakistan, there is relative freedom of the press, but the coverage tends to be more negative, in both formal and informal media, particularly for Rana Plaza and the social media
• USA and Israel carefully control international coverage of interventions (CNN, BBC) to provide a positive outlook of activities to foster a sense of optimism.
![Page 47: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/47.jpg)
iii. The tools used for Brand Propagation
c. International Relations• Germany and France within the EU
• USA within the NATO
• Russia within customs Union
• Iran within its region
• Saudi within the Middle East
• The currency swap deal between China and South Korea• • Bangladesh has entered a bilateral arms deal with Russia, while also
recently gaining co-operation from Japan as a 6bn promissory investment, and proposals of aid for nuclear reactor.
![Page 48: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/48.jpg)
iii. The tools used for Brand Propagation
d. Military Statement• USA maintains its status as the #1 country in the world • Russia and China are militarily active as well.
![Page 49: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/49.jpg)
iii. The tools used for Brand Propagation
e. Ministries
1.Tourism/Culture
2.Encouraging Immigration
3.Promoting R&D
![Page 50: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/50.jpg)
• Ranked 37th in the world in education spending as a percentage of gross domestic product, however, US remains the best-represented country in the rankings
• While private US universities continue to dominate the top tiers of the ranking, public universities have dropped an average of 20 places since the financial crisis of 2007/8.
iii. The tools used for Brand Propagation
f. Education & Service Sector
![Page 51: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/51.jpg)
• recipient of the 3rd largest amount of FDI in the world.
• third-largest foreign exchange market in Asia and the sixth-largest in the world.
• spent billions to build Burj al Khalifa
• Developing Dubai as the commercial hub of the world
iii. The tools used for Brand Propagation
g. Investment
![Page 52: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/52.jpg)
iii. The tools used for Brand Propagation
h. Private tools
• Apple Inc.’s “Think Different Campaign”—which attaches to the US Core Values of independence, self expression, freedom, creativity, etc. when we purchase an Apple, we are really buying the Core Values of America (Nation Brand) and Apple (Corporate Brand)
• Private universities of USA has helped to establish the best education system in the world, further fostering USA’s nation branding
• South Korea, focused on building up large economic champions, laying the foundation for successful South Korean brands in the world market, such as Samsung and LG, KIA and Hyundai.
• Bangladesh ‘s BGMEA working on RMG branding
![Page 53: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/53.jpg)
iii. The tools used for Brand Propagation
i. Exports
• 2nd highest exporter in 2012: $1.564 trillion • 3rd highest exporter in 2013: $1.497 trillion
• 6th in BSI Investment Ranking 2013
• 1st in BSI Goods & Services Ranking 2013
Top 5 Exports
1.Refined Petroleum (4.2%)
2. Planes, Helicopters, and/or Spacecraft (3.2%)
3. Packaged Medicaments (3.1%)
4. Cars (2.7%)
5. Gas Turbines (2.4%)
*according to The Observatory of Economic Complexity
![Page 54: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/54.jpg)
iii. The tools used for Brand Propagation
j. Special events
• Copenhagen Hosted the environmental summit (post Kyoto)
• Set a goal of carbon neutrality by 2025
• hosted (partially) ICC World cup, t20 world cup and concurrently ran the beautiful Bangladesh campaign to boost nation brand
![Page 55: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/55.jpg)
Perception of Bangladesh
Political violence
Natural disasters
Poverty
![Page 56: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/56.jpg)
Poverty
Between 1990 and 2010 life expectancy rose by 10 years, from 59 to 69
Bangladeshis now have a life expectancy four years longer than Indians, despite the Indians being, on average, twice as rich. as the rich.
Even more remarkably, the improvement in life expectancy has been as great among the poor as the rich.
![Page 57: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/57.jpg)
Poverty
“over the past 20 years, Bangladesh has made some of the biggest gains in the basic condition of people’s lives ever seen anywhere.”
The most dramatic period of improvement in human health in history is often taken to be that of late-19th-century Japan, during the remarkable modernisation of the Meiji transition. Bangladesh’s record on child and maternal mortality has been comparable in scale.
http://www.economist.com/news/briefing/21565617-bangladesh-has-dysfunctional-politics-and-stunted-private-sector-yet-it-has-been-surprisingly
![Page 58: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/58.jpg)
Prevalence of undernourishment in total population
16.3%
![Page 59: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/59.jpg)
Income Inequality (GINI index)
![Page 60: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/60.jpg)
Health achievements
![Page 61: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/61.jpg)
Natural disaster resiliency
![Page 62: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/62.jpg)
Bangladesh - Key Tourism Indicators - International tourism, receipts (current US$)110,000,000(current US$)in 2012
Tourism
![Page 63: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/63.jpg)
• Number of Banks: Economic Freedom
Country Economic Freedom Growth
Sri Lanka 60 - 0.7
India 55.7 0.5
Pakistan 55.2 0.1
Bangladesh 54.1 1.5
![Page 64: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/64.jpg)
Year Proposed Local Investment
Proposed Foreign
Investment
Total Proposed Investment
Growth %
Project BDT Project BDT Project BDT
2005-2006 1754 18370 135 24986 1889 43356 124.622006-2007 1930 19658 191 11925 2121 31583 -27.152007-2008 1615 19553 143 5433 1758 24986 -20.892008-2009 1336 17117 132 14749 1468 31867 27.542009-2010 1470 27414 160 6261 1630 33678 5.672010-2011 1298 39976 148 26935 1446 66912 98.71
2011-2012 1604 497078 209 338910 1813 835989 212
Bangladesh was the second favored investment destination in South Asia last year: UNCTAD
Of the $1.6 billion FDI that Bangladesh received on 2013$541 million came as equity (direct investment in Bangladesh)$361 million as intra-company loans (debt transactions between parent enterprises and affiliates) $697 million were reinvested earnings (investors' share of profits not distributed as profits).
![Page 65: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/65.jpg)
The current government’s Digital Bangladesh by 2021 vision proposes to mainstream ICTs as a pro-poor tool to eradicate poverty, establish good governance, ensure social equity through quality education, healthcare and law enforcement for all, and prepare the people for climate change
• Human Resource Development
• Connecting Citizens
• Digital Government for Pro-Poor Service Delivery
• ICT in Business
GOVERNANCE
![Page 66: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/66.jpg)
![Page 67: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/67.jpg)
Exports
![Page 68: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/68.jpg)
Exports
![Page 69: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/69.jpg)
Peacekeeping
•Bangladesh now contributes the largest number of female police to UN peacekeeping operations with around two hundreds female officers & peacekeepers serving in eight UN peacekeeping missions
In terms of leadership, In 2013 Bangladesh has been elected the Vice-Chair of the United Nations Peace Building Commission (UNPBC), the UN advisory body that supports peace efforts incountries emerging from conflict
![Page 70: Nation Branding' by Dr. Syed Ferhat Anwar Sir](https://reader033.vdocuments.mx/reader033/viewer/2022051016/55943fc61a28abe35b8b47dc/html5/thumbnails/70.jpg)
Thank You