naming and logo worksheet(1)

7/30/2019 Naming and Logo Worksheet(1)

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for helping us develop these curriculum materials.

Then, write a list of 20 adjectives that you think describeyour target customers.

Finally, write a list of 20 adjectives that you would use todescribe your desired business.

FIRST THING... GO TO FILE > MAKE ACOPY and save a version of thisworksheet for yourself.

We'd like to thank

DIRECTIONS ------------------------------------------------------

First, examine yourself by writing a list of 20 adjectivesthat someone you know would use to describe you.


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Name Number Name Number

Open minded 1 Art loving 1

Good Researcher 2 Upper middle class 2

Good Listener 3 Open Minded 3

Good Observor 4 Good intentioned 4

Clumsy 5 Peaceful 5

Impatient 6 Instinctive 6

Curious 7 Unbiased 7

Result Oriented 8 Enthusiastic 8

Multitasking 9 Lively 9

Inquisitive 10 Brave 10

Organized 11 Practical 11

Hesitant 12 Intuitive 12

Friendly 13 Generous 13Supportive 14 Calm 14

Cooperative 15 Imaginative 15

Brave 16 Resourceful 16

Eager 17 Social 17

Reliable 18 Emotional 18

Confident 19 Busy 19

Mature 20 Couragous 20

Don't add anything below here.

You Your Customers


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Name

Connecting

Customized

Innovative

Budget

Supportive

Inspirational

User friendly

Interactive

Reliable

Unique

Useful

Cooperative

FriendlyAggregating

Organized

Customer Oriented

Multitasking

Brave

Practical

Creative

Your Business


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Company Name Organizasyon Tic. Ltd. ti.

Lebriz

Gittigidiyor

3.33 24 100%Words Characters Invented

0% 33% 0% 100%Exact Match .com Hyphen Subdomain

67% 0% 2.00 60% 20%Symbol Tagline # of Colors Use Black Use Grey

# of Colors: How many color does the logo contain?

Primary Color: The most prominent color in the logo? Stick to primarycolors (i.e. blue, green, red, etc.).

Secondary Color (optional): The second most prominent color in thelogo? Stick to primary colors (i.e. blue, green, red, etc.).

We'd like to thank


Company Name: Enter the company name with spaces. Do not includestuff like ".com" even if that is the name they go by.

Website: Pull up the website. Copy the link in the address bar and pasteit into the cell.

Type: Should be either functional, invented, experiential, or evocative.

Symbol: Does the company use a symbol as part of their logo? Yes orNo answers only.

Taglline: Does the company have a tagline next to the logo? Yes or Noanswers only.

Company Name

Domain Name

Logo Design

DIRECTIONS ------------------------------------------------------


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Website Type Symbol Taglinehttp://apps.buryos.com/flash.html invented Yes Nohcp=1 invented No Nohttps://www.gittigidiyor.com/ invented Yes No

COMPETITIVE ANALYSIS
http://www.temizle.com/http://www.temizle.com/


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Don't add anything below here.


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# of Colors Primary Secondary

1 Black

3 Black Grey

2 Black Yellow


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We'd like to thank


See required reading materials.DIRECTIONS ------------------------------------------------------


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Are there any words or phrases you especially like?

Are there any words or phrases you especially dislike?

good quality, artistic, wupport for young artists.

no, but i like the idea of using a name as a metaphor for the business.e.g: a tree conveys roots, a bigtrunk and many branches and leaves all linked to each other, which makes me think of relaibility, andnetwork.

young artists, different art media, reasonable prices

What character, tenor, or spirit do you wish to convey?

Upper middle class, interested in art or decorative objects

What 3 things do you want your company name to communicate to customers?

no

What is your industry?

Fine Arts

Describe your customers?

NAMING BRIEF

What does your company do?

Sells online artworks of fine art students and newly graduates

Does the .COM need to be available?


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no


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Unique: Is the name sufficiently differentiated from the competition?

Depth: Does the name have multiple meanings? Are they all positive?Can you take advantage of the multiple meanings?

Energetic: Does the name sound energetic? Do people smile after saying

Exact Match: Does the name match the name exactly (i.e. "Highrise" vs"highrisehq.com")

------------------------------- - o, - ay e, -YesTrademark: Is the t rademark available? Conduct a comprehesive searchon Google.

Look: Can someone memorize the spelling of the name in five secondsor less? Does the name look good when written?

Sound: Is the name easily repeated by others hearing it for the first time?Is it memorable?

Characters: How many characters long is the name? (auto)

Syllables: How many syllables does the name have?

YES OR NO --------------------------------------------------------

Phonetic: Can the name be spelled phonetically?

.COM: Is the .com domain available?

DIRECTIONS ------------------------------------------------------

INPUT -------------------------------------------------------------

Domain: What is the primary domain you would use?

Type: Should be either functional, invented, experiential, or evocative.

Top 5 Names

oaktreegencsanatcilariz.biz

snowflakes


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it? Is it vital and full of life?

We'd like to thank


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Name Domain Type Characters Syllables

gencsanatcilariz.biz functional 20 7

snowflakes evocative 10 2

oaktree evocative 7 2

Potentia


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Don't add anyth


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Phonetic .com Exact Match Trademark Look Sound Unique Depth

Yes No No 2 1 0 2 0

Yes Yes No 0 2 2 1 0

2 2 2 2 0

l Names


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ing below here.


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Energetic

2

1

0


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3. JPEG

4. PNG with a transparent background

Special Thank You to our Curriculum Partner

The designer should deliver your logo in:

1. High-resolution and low-resolution formats

2. Vector file

Your logo should be designed and delivered in:

1. Black and White

2. Grayscale

3. Color

Unless you are a designer you are going to need to hiresomeone to help you develop a logo. There are multipleoptions ranging from hiring a friend, to an individualdesigner, to crowdsourced design sites. Regardless of which method you decide to pursue, the key to asuccessful project is clear project brief, an open mind, and

constant communication.

DIRECTIONS ------------------------------------------------------


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Do you have any other information or links you want to share?

Any color preferences?

grey, orange

Do you want the logo to include a tagline? If yes, what is that tagline?

no

Do you want the logo to include a symbol?

yes

fine arts

What are the top 3 things you would like to communicate through your logo?

young artists, vriety of art media, dynamism

LOGO DESIGN BRIEF

What is the exact name you would like in your logo?

gencsanatcilariz.biz

What is your industry?


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naming and logo worksheet(1)

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