Nalli Silk Sarees (B) Abstract by-Surbhi Jindal(PGDM-1/1416)

This is an interview of Ramnath K.Nalli vice chairman of Nalli group with his daughter Lavanya Nalli (HBS

MBA 2011) joins family business,talks about nalli's next Retail fomart explained on three parameters as-

FIRSTLY dicusses about increase shelf space of Silk sarees in regard to Cotton sarees but Cotton is a very

light weight and comfortable wear and Silk is heavy stuff which is preferred only by weddings and

parties. Reduction in shelf for cotton sarees leads to-Womens thinking that ''Nalliis my mom's store but

not for me''. This can possibly be done in large stores like Delhi in colder season but not in mumbai

beacause of moderate temperature. SECONDLY discusses about increase in Price of cotton sarees that

will have perception of High priced products-have higher quality with small variations in quality but

cotton sarees should be priced at intrinsic value because a person came to buy a silk saree can go for

cotton sarees but not visa versa.So, cotton sarees are necessity for stores. THIRDLY discusses about

cotton sarees are easily selected by customer and requires less assistance by salesman than silk

sarees.Nalli has a fixed price policy -with geniune price and value for money.