nails big book 2006-07

32
a32 2006 Industry Statistics Sponsored by 2006 Industry Statistics ALL NEW: ® Overall market down 3%, but OUTLOOK STILL OPTIMISTIC NEW SERVICE TRENDS provide unlimited potential VIETNAMESE SALONS now outnumber all others BUSINESS INCREASED for half of all nail salons GEL NAILS are the most frequently added new service Sponsored by

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Nails Industry source book

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Page 1: Nails Big Book 2006-07

a322006 Industry Statistics

Sponsored by

2006 Industry Statistics

ALL NEW:

®

Overall market down 3%, butOUTLOOK STILL OPTIMISTIC

NEW SERVICE TRENDSprovide unlimited potential

VIETNAMESE SALONSnow outnumber all others

BUSINESS INCREASEDfor half of all nail salons

GEL NAILS are the most frequently added new service

Sponsored by

Page 2: Nails Big Book 2006-07

Figure represents total dollar volume, in billions,spent by salon customers on nail salon services.

$6.24$6.45

$6.53

$6.84

$6.43

2002 2003 2004 2005 2006

$7.5

$7

$6.5

$6

NAILS’ market size projection figures are estimates derived from our own research.They are calculated (in a proprietary way)based on the number of salons in theU.S., the number of nail technicians persalon in each state, the average serviceprices of four key salon services, and anestimate of the number of practicing nailtechnicians. The final figure represents,to the best of our ability, the total amountof money spent in the U.S. in nail salonsfor services.

Nail Salon ServicesMarket Size (figures in billions)

industry outlook20

06 In

dust

ry S

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tics

Spon

sore

d by

Analyzing this year’s data, I’m intrigued

particularly by a couple areas:

More than half of our respondents said that

business had increased in 2006 over 2005. Yet

prices are only up slightly and nail tech income

was ever-so-slightly down. Perhaps this is due

to a little less competition as the true size of the

industry was down (the number of salons was

down 1% this year and number of licensed nail

techs was down 16%).

You’re maximizing the power of the

Internet more than ever. You’re online to do

everything from talking to your peers miles

away to purchasing products.

Luckily the bad news coming out of the

mainstream press hasn’t dealt a blow to the

business. While there were a few high-profile

incidents surrounding pedicures as well as law

changes in California and Texas, they didn’t

scare customers from the salons. In fact,

pedicures remain one of the most popular

services in the salon, and custom pedicures one

of the most often new services added.

The hype over this year’s chemical “scare”

neither scared true professionals nor the

salon-going public. While so-called activist

consumer groups (and some manufacturers)

tried to make an ingredient in nail polish

sinister without testing or proof, it didn’t

dampen enthusiasm for nail color. In fact, as

of this writing, the nail care story that is

dominating is the story about dark nail

polishes being all the rage.

NAILS readers are a remarkably responsive

bunch, and I thank all of you who answered

our survey. You turned them around quickly

and thoroughly, allowing us access to very

personal information. I appreciate your

openness and trust; it allows us to benchmark

important trends in the industry, and hopefully

provide information that will help you run your

business a little better.

Special thanks go to OPI Products, with

special recognition to George Schaeffer and

Suzi Weiss-Fischmann. Readers have been

reading Suzi’s in-depth “Crunching the

Numbers” column every other month in NAILS,

as she makes practical sense of these figures

and shows salons how to actually use the data

respondents skews differently than the

industry at large; see page 36 for more

information on this). Next year we’ll have

truly universal information as we have done

a major study of the Vietnamese salon

industry this year.

The analysis of the statistical material was

done by the editorial staff of NAILS and the

research staff at Bobit Business Media. We have

a variety of methods, some public, some

proprietary, that we use to assure that the data

is accurate and a true picture of the nail

industry at large. We compare our data to

other published information, third-party

sources, manufacturer and distributor data, and

other known data. Where our figures are

significantly different or estimates or not drawn

from the survey, we note that.

This publication is the most referred to

issue we publish all year and it’s quoted more

often than any other issue, specifically

because of the industry statistics. But more

than getting quoted in the press, we want

the effect of the Big Book to be directly on

your business. Did you learn something that

you didn’t know? Did you get an idea of a

service you should add (or discontinue)? Are

your earnings and prices in the range of

average or too low? This information isn’t

simply an “FYI”; it’s FYU (for you to USE).

— Cyndy Drummey, publisher

in a practical business way (she devoted a

column every other month to one key statistic

from last year’s Big Book). I know that George

uses the data around the world in his

presentations about the state of the nail

industry. The sponsorship of this statistics

section by OPI Products makes it possible for us

to provide truly unique, detailed data on the

nail industry, and I thank them heartily.

Our Methods for Gathering andPresenting the Data

The statistics in this 32-page section are

based on several surveys conducted by the

NAILS Magazine staff. We do a major survey in

August to our readership, which allows us to

project the gathered data. We did additional

surveys later in the year to keep our hand on

the pulse of the salon business. All surveys were

either e-mailed through an independent survey

company, or mailed to the NAILS editorial

research office. As an incentive to respondents

we put their names into a sweepstakes to win

$1,000. We received 1,967 responses, giving us

a 99% confidence level that our data is plus or

minus 3 points (that means that if we say

something is 30%, we are 99% sure that it is

actually 27%-33%).

There are a few areas where we project

the data, rather than use the pure survey

results. We note where that is the case (most

significantly, the ethnic breakdown of survey

Page 3: Nails Big Book 2006-07

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Colors shown: DS ruby and DS exclusiveCall 800-341-9999 or visit www.opi.com. ©2006 OPI Products Inc.

BB07p012-033.qxp 11/1/06 4:33 PM Page 33

Page 4: Nails Big Book 2006-07

34 NAILS 2006-2007 THE BIG BOOK

stat

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“Celebrity Manicurist” Is a Frame of Mind. If ubiquitous self-styled

“celebrity manicurist” Ji Baek can charge $250 for her super-high-end manicure, why can’t you? Well, maybe because you’re

not serving Heidi Klum and your salon isn’t in NYC. But you can get your own prices farther away from the national average by

abiding by three simple concepts: Provide custom services unavailable anywhere but your salon; charge prices that reflect your

quality of products, service, and exclusivity; and follow through on every promise you make. Tell clients you’ll get their nails to

grow out in six weeks and make it happen. Promise no lifting nails and make sure there isn’t a bubble in sight for two weeks.

Service Is the Common Denominator. If you’re having your Lexus serviced

at Magnussen’s in Northern California, you can also get a manicure while you wait. Or if you’re waiting for a tire rotation

in Louisville, your new tires will be on the car by the time your manicure dries. Maybe the original idea was to lure women

into a male-dominated retail business or maybe it was just smart business owners trying to set their businesses apart in

their own competitive markets. So if tire stores are doing manicures, should you start rotating tires? No, but should you

consider offering head and neck massages while clients’ nails dry? Yes. Should you reconsider that spray tanning booth

you looked at during a recent show? Probably. And should you expand your retail offerings beyond cuticle oil and nail

polish? Most definitely, yes.

Don’t Be Callous About Callus. The baby boomers — who’ve driven the huge growth

in anti-aging services and the rise of the day spa — have another little present for salons. This one is especially for nail salons

and it’s kind of yucky: built-up, hardened callus. What the boomers want you to do is remove it, make it stop growing back,

and make their heels feel better. The boom in callus products, as well as the strength and effectiveness of the products

themselves, can make a “callus management” service a profitable standalone service. As nail technicians who’ve watched

these different products work know, there is something magical about applying some goo to the heel then watching the

callus gently roll off with a file. This isn’t just a service for the vain and aging; everyone gets natural buildup. Since you can’t

use a blade in practically any state, you need a gentle, powerful alternative and callus products are it.

The Full Circle Effect. A few years ago, we predicted new distribution opportunities for nail

techs. Fueled by dissatisfaction with the traditional full-service dealer, we thought nail techs might branch out on their own

and start cooperative buying groups or even become dealers themselves. Some have, but now more than ever, it’s the

manufacturers themselves who are frustrated with “the system” and are taking their products directly to the salon customer.

The fear of territorial issues that once prevented manufacturers from alienating their dealers seems a thing of the past. Nail

techs who don’t have a dealer in their area can now buy direct from the manufacturer. You’ll find your products in more

online stores than ever, giving you choice and variety. More nails-only dealers will spring up and you’ll start finding it easier

to find products.

Higher (and Higher) Education. I’m not talking about taking six CEUs every other

year on sanitation; I’m talking about nail techs and salon owners literally going back to school. We’ll see more salon

specialization courses offered at the university level, farther-reaching curriculum being designed by manufacturers and

independent outlets; super-specialized technical courses (in areas like medical pedicures, anti-aging treatments, solution-

oriented natural nail care based on biology and chemistry). We’ll see salon owners going back to get business degrees,

and we’ll also see more MBAs give the nail industry a look and start their own salons.

5 trends5 Industry Trends to Watch

BB07p034-062.qxp 11/1/06 4:37 PM Page 34

Page 5: Nails Big Book 2006-07

For visibly younger-looking hands

Call 800.341.9999 or visit www.opi.com. ©2005 OPI Products Inc.

EXFOLIATESKIN RENEWAL SCRUB Natural Sugar Scrub with Emollients

REVITALIZEEFFERVESCENT SOAK Hand Soak with Minerals and Brighteners

RENEWREJUVENATING SERUMAge-defying Hand Serum with Grape Seed and Licorice Extracts

PROTECTFINISHING BUTTERA Skin Massage and Moisturizing Butter with SPF 15

BB07p034-062.qxp 11/1/06 4:37 PM Page 35

Page 6: Nails Big Book 2006-07

The average nail technician today is a career professional:

experienced (in her 30s, with at least eight years on the job),

licensed, and has some college education. She still does nails

regularly, often relying on her own clients more than the

salon profits for her income. The average nail tech today is

as often Vietnamese as Caucasian, most probably female,

and works alone (54% of nail techs work in a single-tech

salon). We also know the significant role this mostly female

profession plays in today’s economy: 67% of nail techs have

children and either are head of household or are married

and share a financial contribution to the household.

36 NAILS 2006-2007 THE BIG BOOK

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Ethnic breakdown of U.S. nail techs

Top 20 Regions for Vietnamese in the U.S.

Although there are many reasons why Vietnamese immigrants came tothe nail industry and have succeeded, there is also an interestingHollywood angle: Apparently, in 1975 the actress Tippi Hedren, bestknown for her role in Alfred Hitchcock’s “The Birds,” was a regularvisitor to Camp Hope in California as the first wave of Vietnameserefugees arrived. Hedren befriended a group of women at Camp Hopeand wanted to help them develop a skill so they could make a livingonce they left the camp. Hedren told the documentary producer JodyHammond in a documentary called “A Hand Up,” “One of the things Iconsidered was manicuring. At that time I had a really wonderfulmanicurist whose name is Dusty and I asked if she could come up andhelp these women.”

Hedren says Dusty came from Los Angeles once a week to teach thewomen manicuring skills, and then the women attended formal trainingat a nearby beauty college. Thuan Li, one of the women in that originalclass cultivated by the movie star, still works with the same companywhere she started in 1975.

Source: “A Hand Up” produced by Jody Hammond

Why have so many Vietnameseimmigrants become nail technicians?

1. Los Angeles-Riverside-Orange County

2. San Francisco-Oakland-San Jose

3. Houston-Galveston-Brazoria (TX)

4. Dallas-Fort Worth

5. Washington DC/VA/MD/WV

6. Seattle-Tacoma-Bremerton (WA)

7. San Diego

8. Boston-Worcester-Lawrence (MA)

9. Philadelphia-Wilmington, DE-Atlantic City, NJ

10. Atlanta

11. Sacramento (CA)

12. Portland-Salem (OR)

13. Minneapolis-St. Paul (MN)

14. Chicago

15. New Orleans

16. Denver-Boulder-Greeley (CO )

17. New York City

18. Phoenix

19. Oklahoma City (OK )

20. Tampa-St. Petersburg-Clearwater (FL )

Source: U.S. Census data (2000)

Vietnamese 41%

Caucasian 39%

African-American 10%

Hispanic 7%

Korean 2%

Other 1%

Are you licensed?

96% yes 4% noGender:

96% male 4% female

BB07p034-062.qxp 11/1/06 4:38 PM Page 36

Page 7: Nails Big Book 2006-07

37NAILS 2006-2007 THE BIG BOOK

Salon owner (doing nails) 34.9%

Nail technician/booth renter 34.6%

Nail technician/employee 18.6%

Student 4.7%

Salon manager/nail dept. manager (doing nails) 3.4%

Salon manager/nail dept.manager (not doing nails) 3.0%

Salon owner (not doing nails) 0.8%

One year or less 18.3%

2-3 years 17.4%

4-5 years 11.2%

6-7 years 7.7%

8-9 years 6.2%

10+ years 39.2%

New England/Mid-Atlantic 22.1%

North Central 19.0%

South Atlantic 19.9%

South Central 15.9%

Mountain 6.9%

Pacific Coast 16.2%

25 or younger 9.1%

26-30 14.8%

31-35 20.6%

36-40 18.9%

41-45 14.5%

46-50 10.9%

Over 50 11.2%

Married with kids 50.4%

Unmarried with kids 16.1%

Married with no kids 12.4%

Unmarried with no kids 18.3%

No response 2.8%

* Source: 2005 NAILS Big Book

Some high school 3.9%

Finished high school 30.8%

Some college 40.7%

Finished college 18.1%

Graduate school 6.5%

Which title best describesyour position?

Where do you live?

A

B

C

D

How long have you beendoing nails?

What is the highestlevel of school youhave completed?

How old are you? Home Life*

A

B

C

D

E

A

B

C

D

E

F

G

E F G

A

B

CD

E

F

A

B

C

D

E

F

A

B

C

D

E

A

B

C

D

E

A

B

C

D

E

F

G

A

B

C

D

E

F

G

A

B

C

D

E

F

A

B

C

D

E

A

B

C

D

E

F

BB07p034-062.qxp 11/1/06 4:38 PM Page 37

Page 8: Nails Big Book 2006-07

Pedicure by OPI intro kitExpand your service menu and your profits! The Pedicure by OPI Introductory Kit contains

everything you need to get started, including six 8.5 Fl. Oz. products, a convenient Pedicure Caddy,

stylish Waterproof Apron, Instructional Book, Tabletop Instructions, Tent Card and DVD.

BB07p034-062.qxp 11/1/06 4:39 PM Page 38

Page 9: Nails Big Book 2006-07

Call 800.341.9999 or visit www.opi.com. ©2006 OPI Products Inc.

soakpurifying foot bath with grapefruit and tea tree

Infuses foot bath with the aroma of fresh-cut citrus. Tea Tree Oil, Grapefruit Extract

and OPI’s Avocado Lipid Complex thoroughly cleanse and soften feet.

crystal soakspa foot soak with detoxifying salts, honey & aloe

Cleanses, detoxifies, softens and brightens feet with Magnesium, Mineral Salts and naturally antiseptic

essential oil of Clove. Treats feet to moisture and nutrient-rich Honey. Soothes with Aloe Vera Extract.

softenaha callus softener with green tea extract

Triple-action AHA’s gently soften the toughest calluses.

scrubaha foot scrub with natural sugar crystals

Formulated with natural sugar crystals to reduce calluses and banish dry, rough skin.

Triple-action fruit-derived AHA’s leave feet silky smooth. Spa-safe.

maskhydrating foot mask with cooling menthol

Ultra-hydrates with Shea Butter Extract. Soothes with

Cucumber and Green Tea. Cools with Menthol.

massagemoisturizing foot massage lotion with botanical extracts

A blend of botanical extracts, antioxidant vitamins and emollients. Provides the ideal

slip for a non-greasy spa massage while being the perfect lightweight moisturizer.

smoothaha skin smoother with avocado lipid complex

Deep-penetrating treatment softens calluses and protects skin.

refreshcooling foot gel with invigorating botanical extracts

Wakes up tired feet with antioxidants, toning extracts, OPI’s

Avocado Lipid Complex and Menthol to refresh and revitalize.

P E D I C U R EBY OPI

from ordinary pedicure to

extraordinaryspa experience

BB07p034-062.qxp 11/1/06 4:39 PM Page 39

Page 10: Nails Big Book 2006-07

40 NAILS 2006-2007 THE BIG BOOK

stat

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40

It’s become a little lonely for nail techs these days. School

enrollment is down, nail techs are harder to find and retain,

and more salons than ever are staffed by just one technician.

In 2006, more than half of all salons had just a single nail

tech. The nails-only salon is becoming a thing of the past,

with more and more salons adding services and offering

clients more options. While not all salons are considered “full

service,” few salons offer only nail care these days. The booth

renter salon arrangement is still the dominant setup, with

34% of all salons operating that way.

stat

isti

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salon environment

Just me 54.2%

2 nail techs 19.1%

3 techs 9.7%

4 techs 6.1%

5 techs 3.2%

6 techs 2.3%

7+ techs 5.4%

How would youdescribe your salon?Full-service salon 41.7%

Nails-only salon 23.4%

Day spa 12.7%

Home-based salon 11.6%

Mobile salon/spa 5.3%

Nails and tanning salon 4.8%

School 3.3%

Resort/hotel salon or spa 0.5%

Destination spa 0.3%

Health club 0.3%

How much is your monthlybooth rental?

$304.01(average)

$150 or less 22.6%

$151-$200 11.0%

$201-$250 8.2%

$251-$300 16.2%

$301-$350 7.8%

$351-$400 12.5%

$401-$450 4.1%

$451-$500 8.8%

More than $500 8.8%

Do you carry your own professionalliability insurance?

yes 51% no 49%

Do you also receive a commission onservices you book at the salon?

yes 17%

no, I receive the entire service fee

because I’m a booth renter 83%

BOOTH RENTERS ONLY

How many nail technicians work in this salon?

Does your salon have a dress code or require a uniform?

yes 38%

no 62%

A

B

C

D

E

F

G

A

B

C

DE F G

* Responses do not add up to 100% as somerespondents fall in more than one category (forexample, a salon could be both home-basedand nails-only).

BB07p034-062.qxp 11/1/06 4:40 PM Page 40

Page 11: Nails Big Book 2006-07

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Electric Eel

NL B42

Frosted

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NL B32

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Purple with a Purpose

NL B30

Frosted

Flashbulb Fuchsia

NL B31

Shimmer

Do You Lilac It?

NL B29

Nicole Alert!

NL B58

Don’t Know...Beets Me

NL B57

Mod About You

NL B56

Plugged-in Plum

NL B55

Shimmer

Teal the Cows Come Home

NL B54

Frosted

Hey! Get in Lime!

NL B53

Goin’ Ape-ricot!

NL B52

Shimmer

And this Little Piggy...

NL B51

Shimmer

Can’t You Sea?

NL B50

Shimmer

Goldilocks Rocks!

NL B47

Shimmer

That’s All Bright with Me

NL B48

Shimmer

Call My Cell-ery

NL B49

Shimmer

Ladies & Magenta-men

NL B37

Shimmer

That’s Berry Daring

NL B36

Charged Up Cherry

NL B35

TOTALLY Tangerine

NL B41

Shimmer

Gargantuan Green Grape

NL B44Need Sunglasses?

NL B46

Go on Green!

NL B43

Shimmer

Fireflies

NL B23

Frosted

Blue My Mind

NL B24

Shimmer

Azure for Sure

NL B25

Shimmer

Dominant Jeans

NL B27

Shimmer

Significant Other Color

NL B28

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NL B26

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NL B33

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BB07p034-062.qxp 11/1/06 4:41 PM Page 41

Page 12: Nails Big Book 2006-07

42 NAILS 2006-2007 THE BIG BOOK

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Solidly recession-proof, three-quarters of salons said that

business had either increased this year or stayed the same.

Nearly 23% said they’d seen a decline, and most blamed

the economy: Either their area had been hard hit, gas prices

were affecting business, or clients simply didn’t have the

money for elective expenses like nail care. Nonetheless, those

experiencing good years did so by following sound business

principles: when the going gets rough, they would promote,

advertise, expand services, or find a new location.

stat

isti

cs

salon services

I’ve added new services. 59% 1% 40%

I’ve been advertising or promoting more. 49% 3% 48%

The economy in my area has been improving. 36% 3% 61%

I’ve redesigned my salon. 34% 3% 63%

I’ve changed locations. 25% 13% 63%

I’ve hired some good nail techs. 19% 3% 78%

The demographics in my area have changed. 18% 7% 75%

I’ve raised my prices. 17% 10% 73%

The bad press about nail care (especially pedicures) has affected my business. 11% 14% 75%

I’ve been advertising or promoting less. 6% 12% 82%

The price of gasoline has affected my business. 4% 35% 61%

The economy in my area has been in decline. 3% 33% 64%

I’ve had turnover in staff. 3% 16% 81%

I don’t think people have as much disposable income as they used to. 0% 50% 50%

I’ve lost some good nail techs. 0% 12% 88%

REASON FOR INCREASEIN MY BUSINESS

REASON FOR DECREASEIN MY BUSINESS

HAS HAD NO EFFECTON MY BUSINESS

If your business increased or decreased, pleasetell us what factors you think affected that.

Increased 50.3%

decreased 22.7%

stayed the same 27.0%

Has your business increased ordecreased in 2006 over 2005?

A

B

C

A

B

C

BB07p034-062.qxp 11/1/06 4:41 PM Page 42

Page 13: Nails Big Book 2006-07

43NAILS 2006-2007 THE BIG BOOK

INCREASED DECREASED STAYED THE SAME

For the following service categories, has businessincreased or decreased from 2005 to 2006?

Pedicures 77% 4% 19%

Custom or specialty pedicures 68% 5% 27%

Anti-aging treatments 62% 6% 32%

Waxing 62% 3% 35%

Sugar or salt scrubs 61% 7% 32%

Massage 60% 7% 33%

Manicures 59% 8% 33%

Custom or specialty manicures 57% 7% 36%

Nail art 56% 16% 28%

Gel services 55% 19% 26%

Acrylic services 54% 16% 30%

Colored acrylics 54% 16% 30%

Hot stone manicures or pedicures 49% 9% 42%

Microdermabrasion services 44% 11% 45%

Body wraps or body treatments 43% 10% 47%

Airbrush tanning 42% 16% 42%

Hot oil manicures 27% 27% 46%

Wrap services 18% 34% 48%

�36% of respondents say they

launched a new service in 2006.

Services Most Frequently

Added in 2006

1. Gel nails

2. Specialty pedicures

3. Nail art or airbrushing

4. Colored acrylics

5. Specialty manicures

6. Acrylic services

7. Massage

8. Eyelash extensions

9. Hot stone pedicures

10. Body waxing

14% of respondents say they

discontinued a service in 2006.

Services Most Frequently

Discontinued in 2006

1. Acrylic nail services

2. Gel nails

3. Wraps

4. Pedicure

5. Spray tanning

6. All services

7. Manicures

8. Paraffin

9. Specialty pedicures

10. Fiberglass wraps

82% of nail techs retail products for clients’

at-home use.

Nail polish 88%

Hand lotions 85%

Nail strengtheners/treatments 83%

Top/base coats 81%

Cuticle treatments 77%

Nail files or buffers 61%

Hair care 51%

Polish-drying products 45%

Skin care products 44%

Toe rings 38%

Boutique items (clothing, jewelry) 33%

Makeup/cosmetics 31%

Adhesives/glue 30%

Tanning products 21%

Personal implement kits 20%

Vitamins/nutritional supplements 9%

What products are retailed in your salon?

BB07p034-062.qxp 11/1/06 4:41 PM Page 43

Page 14: Nails Big Book 2006-07

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44 NAILS 2006-2007 THE BIG BOOK

salon servicesst

atis

tics

Manicures 97% 97% 99%

Pedicures 92% 96% 96%

Polish changes 92% n/a n/a

Full set acrylics (tip-with-overlay) 78% n/a n/a

Nail art 78% 78% 75%

Paraffin dips 72% 82% 86%

Pink-and-white acrylics 72% n/a n/a

Full set acrylics (sculpts) 71% n/a n/a

Waxing (for hair removal) 60% 68% 72%

Gels/UV light systems 59% 50% 51%

Eyebrow shaping 55% n/a n/a

Hair care 48% 52% n/a

Colored acrylics 45% 32% 35%

Skin care 45% 33% 52%

Nail jewelry 42% 36% 51%

UV top coat service 41% 40% 60%

Facials 40% 35% 43%

Makeup application 36% 30% 36%

Massage 33% 33% 51%

Fiberglass wraps 32% 44% 57%

Eyebrow tinting 28% n/a n/a

Reflexology 23% 21% 32%

Airbrushing 21% 25% 31%

Eyelash tinting 20% n/a n/a

Powder/glue extensions 20% 28% 73%

Eyelash extensions 15% n/a n/a

Ear piercing 15% 17% 29%

Tanning 14% 21% 25%

Microdermabrasion treatments (face or body) 13% n/a n/a

Microdermabrasion treatments (for hands and feet) 11% n/a n/a

Ear coning/candling 10% 7% n/a

Airbrush tanning 9% n/a n/a

Wellness treatments or mind-body therapies 6% n/a n/a

Non-waxing hair removal 5% 5% n/a

Airbrush treatments (makeup, for example) 4% n/a n/a

Other services (Services mentioned: acrylic toenails, 16% n/a n/abody wraps, colored gels, permanent makeup)

2006 2004 2002

What services are offered in your salon?

BB07p034-062.qxp 11/1/06 4:42 PM Page 44

Page 15: Nails Big Book 2006-07

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BB07p034-062.qxp 11/1/06 4:42 PM Page 45

Page 16: Nails Big Book 2006-07

46 NAILS 2006-2007 THE BIG BOOK

stat

isti

cs

Although there are so many factors we look at to gauge

industry health, service prices serve as a constant pulse. Due

to salon over-saturation, intense competition at the low-

end, and the commoditization of nail services, service prices

have been making very little movement over the years. This

year, however, prices at least kept up with inflation, with an

average gain of 2.4% in the three key service categories.

We have found that salons that are able to raise their prices

with confidence are those that keep their service menus

dynamic, constantly developing new items and regularly

introducing custom services.

service pricesst

atis

tics

Manicures$10 or less 9.8%

$11-$15 34.5%

$16-$20 30.5%

$21-$25 16.0%

$26-$30 4.0%

$31-$40 2.5%

More than $40 2.7%

Full set acrylics(sculpt)$20 or less 4.1%

$21-$30 15.7%

$31-$40 25.4%

$41-$50 26.9%

$51-$60 16.0%

$61-$70 7.1%

$71-$80 2.5%

$81 and higher 2.3%

Gels (full set)$20 or less 3.4%

$21-$30 11.5%

$31-$40 24.8%

$41-$50 26.2%

$51-$60 17.9%

$61-$70 9.9%

$71-$80 3.6%

$81 and higher 2.7%

Pedicures$15 OR LESS 5.1%

$16-$20 8.0%

$21-$25 17.2%

$26-$30 18.3%

$31-$35 20.2%

$36-$40 13.8%

$41-$45 8.6%

$46 and higher 8.8%

Manicures $18.23 $17.16 + 6.2%

Pedicures $32.72 $32.45 + 0.8%

Full set acrylics (sculpt) $45.77 $45.39 + 0.8%

Full set acrylics (tip-with-overlay) $41.65 $40.23 + 3.5%

Gels (full set) $47.91 $45.36 + 5.6%

Wraps (full set) $42.76 $40.78 + 4.9%

Colored acrylics (full set) $48.86 $46.54 + 5.0%

Pink-and-white acrylics (full set) $48.03 $46.30 + 3.7%

Paraffin dips (when offered as standalone service) $10.32 $9.83 + 5.0%

Polish change $8.33 $8.23 + 1.2%

Reflexology (hands) $17.68 n/a8.5% include it in the service for no additional charge;6.4% charge $1 per minute

Reflexology (feet) $23.16 n/a9.2% include it in the service for no additional charge;5.4% charge $1 per minute

Powder-and-glue extensions (full set) $39.09 n/a

UV top coat service $5.62 n/a12.1% include it in the service for no additional charge

2006 2005 % change

BB07p034-062.qxp 11/1/06 4:42 PM Page 46

Page 17: Nails Big Book 2006-07

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BB07p034-062.qxp 11/1/06 4:43 PM Page 47

Page 18: Nails Big Book 2006-07

48 NAILS 2006-2007 THE BIG BOOK

stat

isti

cs

Nail technician income is holding fairly steady (down a few

dollars from last year at $619 per week). Combine that with

a fairly flat increase in prices and a “look at the bright side”

attitude and you can say that despite all the things that went

on this year, the nail industry held its own.

Nail salon owners tend to by and large still be doing nails

themselves or working as an “owner” because of their booth

renter status. Many owners have seen the incentive that can

be created by cutting nail techs in on profits from retail (about

half of nail techs receive some sort of retail sales incentive).

stat

isti

cs

nail tech income

Which best describes yourcompensation system?*Salary only 7.6%

Salary plus commission 13.8%

Straight commission 56.3%

Tiered commission 8.9%

What commissionpercentage do youreceive on services?*

55.7% (average)

More than 60% 8.3%

56%-60% 24.1%

51%-55% 11.0%

46%-50% 37.2%

Less than 45% 10.0%

No response 9.4%

Average commission by salon type:*Overall industry average 55.7%

Full service salon 56.8%

Nails-only salon 55.9%

Day spa 53.4%

$150 or less 10.8%

$151-250 11.1%

$251-$350 11.6%

$351-$450 10.9%

$451-$550 12.6%

$551-$650 10.0%

$651-$750 6.8%

More than $750 26.2%

Supplemental income: 49.5%of nail techs receive a commission or other

incentive for selling retail products.

(This data reflects only respondents who were not booth renters.)

A

B

C

D

E

F

G

H

A

B

C

DE

F

G

H

*Source: 2005 NAILS Big Book

Average weekly income $604.74

BB07p034-062.qxp 11/1/06 4:43 PM Page 48

Page 19: Nails Big Book 2006-07

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BB07p034-062.qxp 11/1/06 4:44 PM Page 49

Page 20: Nails Big Book 2006-07

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BB07p034-062.qxp 11/1/06 4:44 PM Page 50

Page 21: Nails Big Book 2006-07

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BB07p034-062.qxp 11/1/06 4:44 PM Page 51

Page 22: Nails Big Book 2006-07

52 NAILS 2006-2007 THE BIG BOOK

stat

isti

csst

atis

tics

There have been some major shifts in the way nail techs

purchase supplies these days. Perhaps the shifts are due to

the consolidation at the dealer level, the inconsistency of

available products from manufacturers, the ease of doing

shopping online, or the shift of more manufacturers

offering products direct-to-salon. What is for certain is nail

techs are open to non-traditional buying in order to get

the products they’re looking for.

How much do you spendper month on nail supplies?

Less than $100 per month 35.1%

$100-$150 per month 27.1%

$151-$200 per month 14.8%

$201-$250 per month 8.2%

$251-$300 per month 4.0%

$301-$350 per month 3.4%

More than $350 per month 7.4%

How often do you purchase supplies?*

*Source: 2005 NAILS Big BookRespondents were asked to select their two most-frequently used sources.

Less than once a month 14.5%

Once a month 35.7%

Twice a month 31.1%

Once a week 15.6%

More than once a week 3.1%

A

B

C

D

E

A

BC

D

E

Do you purchase yourown nail products?

Yes, I provide all my own

supplies, including tools

and equipment.

I provide some supplies,

the salon provides some

supplies.

The salon provides all my

supplies, except my tools.

The salon provides all

supplies, including tools

and equipment.

76%

8%

11%

5%

Where do you shop for nail care supplies?

2006 2005

I shop in a professional beauty supply store. 82.7% 83.8%

I order over the phone from my dealer’s catalog or deal sheets. 37.7% 37.6%

I order online from my dealer’s catalog. 11.5% 30.2%

I buy products at tradeshows. 10.2% 25.4%

I order from an online-only distributor. 9.4% 20.0%

A distributor’s sales consultant comes to the salon and takes my orders. 23.8% 23.3%

I buy direct from the manufacturer. 8.6% 20.2%

I shop in an open-to-the-public beauty store. 12.0% 17.0%

I shop from a mobile or van dealer who comes to my salon. 1.7% 2.4%

I shop at the drugstore or other general store. 1.3% 4.4%

For some items, I buy from non-traditional places that don’t 2.9% 7.4%carry traditional professional nail supplies.

BB07p034-062.qxp 11/1/06 4:46 PM Page 52

Page 23: Nails Big Book 2006-07

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BB07p034-062.qxp 11/1/06 4:46 PM Page 53

Page 24: Nails Big Book 2006-07

54 NAILS 2006-2007 THE BIG BOOK

stat

isti

cs

clientsKnowing your clients’ salon habits is clue number-one to

understanding how to increase your business. If you know

who your clients are by their demographics, how often

they like to come in, and perhaps most important, why

they often do not come in, you hold the key to customizing

services and a salon environment that will appeal to the

broadest number of potential clients (or, if you know those

things, you can also create a narrow niche of the clients

you want most to serve). We can give you a little bit of

broad data, but most salon owners and nail techs would

be smart to survey clients themselves and get a better

handle on what they want, when they want it, and what

they’re willing to pay for it!

On average, how often doclients come in for services?*Weekly 16.5%

Every other week 72.5%

Every three weeks 6.9%

Once a month 3.1%

Every other month 0.3%

Less than every other month 0.7%

How many clients do you see a week?

30 (average)

Who are your clients?

Why do clients NOT patronize a salon? *

I prefer to manicure my own nails 36.1%

Too expensive 28.2%

Too much maintenance/upkeep 14.4%

It’s too much of an indulgence 9.7%

Other 6.9%

I don’t care about how my nails look 4.0%

No salon near where I work/live 0.7%

Source: 2005 Big Book

By ageGirls under 12 1.9%

Girls 13-20 5.6%

Women 21-25 9.9%

Women 26-35 19.4%

Women 36-45 28.5%

Women 46+ 28.6%

No response 6.1%

87% of women 18-45 years old say they have gotten their nails done at a salon.**

91% say they sometimes do their nails at home.**

by gender:

6.4% male 93.6% female

AB

C

D

E

F

G A

B

C

D

E

F

G

Day that salons are most frequently closed?

sunday*Source: 2005 NAILS Big Book**Source: NAILS/Allure Survey 2005

What is your busiest day of the week?

thursday

BB07p034-062.qxp 11/1/06 4:46 PM Page 54

Page 25: Nails Big Book 2006-07

soft & thin nail envyStrengthening formula fortifies

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BB07p034-062.qxp 11/1/06 4:47 PM Page 55

Page 26: Nails Big Book 2006-07

56 NAILS 2006-2007 THE BIG BOOK

stat

isti

cs

salon technologyNail technicians (along with just about every other

profession on the planet) have become more computer-

literate and web-savvy than ever. Each year, we see

dramatic increases in Internet use for business functions,

including product ordering, peer networking, technical

trouble-shooting, and, of course, e-mailing. Just six years

ago a puny 3.1% of nail professionals said that ordering

products online was one of their two primary ways of

getting product. This year, that figured jumps to 12%. Last

year, we said that online was a key trend to watch and

we’ve certainly seen the prediction borne out.

How much time do you spend online each week?

73% use a computer to handle some business functions.

92% access the Internet to do research on the nail business.

94% access the Internet to learn more about new products.

93% access the Internet to look at different product manufacturer websites.

82% access the Internet to look at the sites of trade magazines.

24% go online to chat with other nail technicians.

71% go online to order products.

13% of nail techs have their own websites.

26% of salons have their own websites.

32% of nail techs have a fax machine at the salon.

42% of nail techs have a fax machine at home.

Less than five hours a week online 26%

5-10 hours per week on online 38%

11-20 hours a week online 20%

More than 20 hours a week online 16%

A

B

C

D

A

B

C

D

manicure 8,560,000

pedicure 6,360,000

nail polish 3,550,000

nail care 2,960,000

fingernail 2,280,000

nail art 2,090,000

gel nails 2,060,000

nail salon 2,040,000

nail technician 1,660,000

acrylic nails 1,550,000

toenail 1,530,000

manicurist 504,000

salon professional 116,000

discount salon 42,300

nail artist 39,800

NAILS Magazine 38,300

nail industry 27,300

nail professional 23,600

nail enhancement 20,400

professional salon industry 936

nail care professional 740

How tech-savvy are nail salons?

In today’s online world, what constituteslegitimacy more than your Googlesearch results? We plugged in some ofthe most commonly used phrases inprofessional jargon to see what cameup. Although we don’t have data fromlast year to compare, we’ll start a tallythis year and see how this progresses.

Google Search

KEY WORD# OF SEARCH

RESULTS

BB07p034-062.qxp 11/1/06 4:49 PM Page 56

Page 27: Nails Big Book 2006-07

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BB07p034-062.qxp 11/1/06 4:49 PM Page 57

Page 28: Nails Big Book 2006-07

We asked respondents to our reader survey what they felt

were their biggest challenges this year. We did not offer a

list of challenges, rather allowed them to write in their

own words what they were concerned about. Here are

their top 12 challenges. In 2007, NAILS will devote a

feature each month to one of these challenges, helping

you develop solutions.

Top 12 Challenges of Nail Techs in 2006

1. Bringing and retaining new clientele

2. Competition from other salons, especially

Asian-owned salons

3. Improving my technical skills

4. Finding competent nail techs to staff the salon

5. Economic slow-down affecting nail business

6. Educating my clients in nail health and safety

and sanitation issues

7. Opening and starting a salon

8. Time management, balancing work and

home life

9. Finding educational classes and trade

shows near me

10. Handling a rapidly expanding business

11. Work-related injuries, such as arthritis

and back pain

12. Clients with nail disorders

Top 12 Concerns About Hiring Nail Techs

1. I usually re-train everyone I hire. . . . . . . . . . . . . . . . . . . . . . . . . . . . .19.5%

2. I have had to turn away clients because I haven’t

had the nail techs to service them. . . . . . . . . . . . . . . . . . . . . . . . . . .19.2%

3. I don’t have trouble finding techs, I

have trouble findingGOOD techs. . . . . . . . . . . . . . . . . . . . . . . . . . . 19.2%

4. I find that fewer people are getting into nail care as a career,

so there’s a decline in the number of nail techs available. . . . . . . 15.7%

5. I find that nail techs are leaving the industry. . . . . . . . . . . . . . . . . 12.9%

6. I have enough demand for nail care services that I

could keep more nail techs busy than I currently have. . . . . . . . 10.5%

7. I’ve lost nail techs who decided to open their own salons. . . . . . 5.2%

8. I work with schools in my area and frequently

hire techs right out of school. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.2%

9. It’s challenging, but I have a steady stream of good nail techs. . . . 4.5%

10. I offer a higher-than-average commission structure

so nail techs are attracted to my salon. . . . . . . . . . . . . . . . . . . . . . . 4.5%

11. I have no trouble finding good nail techs. . . . . . . . . . . . . . . . . . . . . 4.2%

12. My salon is well-known and I get plenty of resumes. . . . . . . . . . . 4.2%

Respondents chose all that applied.

58 NAILS 2006-2007 THE BIG BOOK

stat

isti

cs

% who agree

with thisstatement

Finding good staff is a top priority for salon owners (of both

nails-only salons as well as full-service salons). We asked salon

owners and managers whether the following statements were

true for them regarding finding and retaining nail care staff.

BB07p034-062.qxp 11/1/06 4:50 PM Page 58

Page 29: Nails Big Book 2006-07

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BB07p034-062.qxp 11/1/06 4:50 PM Page 59

Page 30: Nails Big Book 2006-07

60 NAILS 2006-2007 THE BIG BOOK

stat

isti

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regional analysisnail techs nail salons

2006 2005 2006 2005Alabama 1,587 1,265 764 771Alaska 366 382 123 116Arizona 8,531 8,662 1,023 1,049Arkansas 1,485 1,679 430 447California 79,582 85,316 8,112 8,291Colorado 6,301 6,891 899 897Connecticut 2,800 3,015 913 922Delaware 450 498 178 182Dist. of Columbia 750 801 83 90Florida 38,452 42,120 4,107 4,075Georgia 5,299 5,711 1,939 1,927Hawaii 1,800 1,821 206 218Idaho 1,174 1,293 222 228Illinois 8,577 9,185 2,250 2,296Indiana 3,168 3,442 860 942Iowa 700 621 320 320Kansas 900 1,200 445 477Kentucky 2,134 2,243 534 549Louisiana 1,260 1,400 836 904Maine 786 852 185 177Maryland 6,170 7,197 980 963Massachusetts 10,499 11,708 1,470 1,485Michigan 12,355 13,656 1,670 1,778Minnesota 2,816 3,062 645 621Mississippi 1,871 1,620 433 438Missouri 4,310 4,946 928 910Montana 483 488 168 180Nebraska 831 913 297 298Nevada 5,100 4,618 449 422New Hampshire 939 1,250 217 222New Jersey 7,995 8,675 2,597 2,641New Mexico 1,215 1,368 348 371New York 16,000 16,553 3,790 4,023North Carolina 6,922 7,808 1,714 1,700North Dakota 113 140 64 58Ohio 12,096 13,181 1,725 1,787Oklahoma 4,645 5,284 602 649Oregon 15,266 17,469 628 646Pennsylvania 9,308 10,166 2,696 2,742Rhode Island 1,192 940 201 180South Carolina 2,017 2,317 687 699South Dakota 30 34 57 54Tennessee 5,915 6,831 972 805Texas 24,578 21,476 5,102 5,083Utah 1,922 1,911 336 330Vermont 208 175 59 56Virginia 6,002 7,248 1,411 1,298Washington 7,000 7,284 1,179 1,245West Virginia 500 495 173 172Wisconsin 1,696 1,886 975 996Wyoming 395 326 107 108U.S. Totals 302,163 361,427 59,115 59,843

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OPI natural nail base coat

Enriched formula prevents staining of natural nails and

promotes a long-lasting manicure.

The perfect base for OPI Nail Lacquer.

OPI acrylic nail base coat

Prevents staining of acrylic nails and promotes a long-lasting manicure.

Gives acrylic nails a great start!

OPI top coatPrevents smudges while

drying to a smooth, high-gloss, protective shine.

For a beautiful shining finish.

OPI natural nail strengthener

Builds in layers of protection for natural nails.

Helps natural nails grow strong.

OPI ridge fillerContains natural silk to

gently smooth out uneven natural nails.

Smoothes nails for a more even Lacquer application.

OPI ClassicNail Essentials

The basics for natural and artificial nails

AFFORDABLY PRICED. LARGER SIZES AVAILABLE.

recommendation:

recommendation:

recommendation:

recommendation:

recommendation:

Want to see more?Check out the entire selection of OPI Nail Treatments and Quick-Drying Finishing Products at www.opi.com

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Call 800-341-9999 or visit www.opi.com.

© 2006 OPI Products Inc.

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Page 32: Nails Big Book 2006-07

©20

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