mwh - airport re-branding idea 2013
DESCRIPTION
One of the concepts recommended was part of a re-branding strategy for a regional airport and another concept is the re-branding of a business networking event for larger airport system.TRANSCRIPT
PUBLIC RELATIONS
Your Look. Your Voice. Your Touch.
mwhpublicrelations.com
Regional Airport Re-Branding
Agenda
Regional Airport Re-Branding
Introduction Staff Members Scope Approach Brand Questions
Introduction
MWH Public Relations
Our MISSION is to provide value by assuring our clients' brand
promise resonates with their customers so they successfully compete in the marketplace.
Our VISION is to provide our clients with results-oriented,
leading edge communications globally while maintaining a financially strong, growth-oriented company for the protection of our employees and clients.
Introduction
MWH Public Relations
Primary Markets Served Government Corporate Small Business
Value Proposition MWHPR clients achieve their bottom-line results through our
laser focus on both economics and communications.
Introduction
MWH Public Relations
Our Strengths: Strategic communications Integrate technology and communications to achieve bottom-line results Focus on the “Big Picture” Partner mentality vs. vendor Overachievers Believe our success is directly linked to our clients’ success
What We Do: Analyze
Create and tell our clients’ story
Engage our clients’ target market in beneficial and creative ways
Staff Members
MARGO E. WILLIAMS
Principal 20+ years PR, communications and
event production experience Former energy company
communications and event production specialist
Project management experience Branding and analytics expertise “Geek”
Staff Members DORIS BARROW III, MBA
Executive Vice President Sales growth specialist Business development expertise Grambling State University – BA Webster University – MBA
Staff Members ANDRE TUCKER
Account Manager Strong PR/media background Specific communications
expertise in transportation and healthcare
Managed communications for ExpressJet at former PR firm
University of Toledo - BA
Staff Members CAROLYN HARTMANN
Customer Retention Specialist Customer service best practice
expertise Loyalty program development
expert Baylor University – MA, BA
Staff Members
DERRICK DOUGLAS
IT Director/Web Developer Prior 12-year web developer of NASA JSC Expertise in workflow automation Software development and management System design and integration Database development and management Technical documentation App development Texas Southern University - BA
Staff Members CLIFF LLOYD
Senior Web Designer Multi-application proficient Artist Out-of-the-box thinker Print/Web design expertise Campaign development Former GHP designer Texas Southern University – BA
Staff Members ERIC HULSEY
Graphic Designer Multi-application proficient Advertising campaign expertise Expertise at organizing complex details
and information Mobile/Web design expertise Former GHP designer Designer of The Dynamo Mascot – Diesel Art Institute of Houston graduate
Extended Staff
MWH +
Print/Web Design/Animation • Jeffrey Crump • Lewis Cuellar • Neiman Catley • Mike Jones Social Media • Erica Washington Public Relations Firm Partner • Joy in Motion PR (airline) • Other firms (Latino/Asian)
Scope Regional Airport Re-Branding
Strategic planning Marketing communications Direct marketing Public Relations Web design Advertising Internet marketing Tradeshows and presentations Events Video (added value)
Approach
Scope of Work Approach
I. Research II. Strategic Planning III. Proposal Presentation Components
Target market Positioning Brand Marketing PR Sales/BD Advertising Events Relationship building
IV. Timeline/Budget V. Implementation VI. Measurement/Analytics
Proposed Brand Idea To Dallas Executive Airport
Nod to Redbird History | Intersect of Two Object Planes | Relate to RBD Runways
Proposed Brand
Negative Space | D=Blue Skies | Contrail Creates Upward Movement | Ascending
Brand Application Mock
Airshow Event Flyer
Brand Application Mock
Dallas Executive Airport Magazine
Testimonial
MWH are phenoms! They can solve problems others are afraid to tackle.
Much like a trophy-winning darts player, they aim for the bull’s-eye and rarely miss.
One of their greatest strengths is their ability to listen, think and then -- but only then -- charge!
Sondra Fowler
Retired Manager Worldwide Corporate Public Affairs ConocoPhillips
The 7Th AnnuAl RunwAy To Business oppoRTuniTy Re-BRAnd
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Theme Design for Event Website and Flyers
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2Event website: www.hasrunway2business.com
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3Eventbrite custom page
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NETWORKING FAIRTHURSDAY, MAY 9, 2013 | 9 A.M. - 3 P.M.
Humble Civic Center8233 Will Clayton Parkway | Humble, TX 77338
THIS EVENT IS FREE
Industries:
For more information, visit
HASRunway2Business.com
R U N WAY TO B U S I N E S SO P P O RT U N I T Y
CONCESSIONAIRES��•��CONSTRUCTIONMAINTENANCE��•��PROFESSIONAL�SERVICES
NETWORKING FAIRTHURSDAY, MAY 9, 2013 | 9 A.M. - 3 P.M.
THIS EVENT IS FREE
For more information, visit
HASRunway2Business.com
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4x6 Event Fliers
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NETWORKING FAIRTHURSDAY, MAY 9, 2013 | 9 A.M. - 3 P.M.
HUMBLE CIVIC CENTER | 8233 WILL CLAYTON PARKWAYHUMBLE, TX 77338
Industries:
Register early to attend valuable workshops!
Workshop Title: How to get involved with the Houston International FIS Terminal Project
For more information, visit HASRunway2Business.com
8.5x11 Event Flyer
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6Logotype Designs
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7Final Event Logo
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O P P O RT U N I T YO P P O RT U N I T Y
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www.FLY2HOUSTON.com
O P P O RT U N I T YO P P O RT U N I T Y
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NETWORKING FAIRThursday, May 9, 2013
9 a.m. - 3 p.m.
For more information, visit
www.FLY2HOUSTON.com
Event Banners
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THE 7 TH ANNUALTHE 7 TH ANNUAL
R U N WAY TO
B U S I N E S SO P P O RT U N I T Y
R U N WAY TO
B U S I N E S SO P P O RT U N I T Y
NETWORKING FAIRThursday, May 9, 2013 | 9 a.m. - 3 p.m.
For more information, visit
www.FLY2HOUSTON.com
Program Cover
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BOARDING PASS TO OPPORTUNITYThe Houston Airport System is committed to help your small business soar.
Take Advantage of our first-class service:
• Minority and Small Business development
• Notification of contract opportunities
• Business forums, outreach events and
networking fairs
• Certification information
Houston’s three airports contribute more than
$24 billion to the regional economy creating
51,000 jobs in the region.
HAS Office of Business Opportunity
18600 Lee Rd., Humble, TX 77338
Phone: 281.233.7823
Fax: 281.230.8020
www.FLY2HOUSTON.com
BOARDING PASS TO OPPORTUNITYThe Houston Airport System is committed to help your small business soar.
Take Advantage of our first-class service:
• Minority and Small Business development
• Notification of contract opportunities
• Business forums, outreach events and
networking fairs
• Certification information
Houston’s three airports contribute more than
$24 billion to the regional economy creating
51,000 jobs in the region.
HAS Office of Business Opportunity
18600 Lee Rd., Humble, TX 77338
Phone: 281.233.7823
Fax: 281.230.8020
www.FLY2HOUSTON.com
HAS Full Page Ads
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“ It takes 20 yeaRs to buIld a RePutatIon and fIve mInutes to RuIn It. If you thInk about that, you’ll do thIngs dIffeRently.”
- WaRRen buffett
713.840.6392Fax 832.698.2882
1 RIVERWAY, STE. 1700 | HOUSTOn, TX [email protected]
mwhpublicrelations.com
PUBLIC RELATIONS
Ranked by the
Houston Business Journal
as one of the
toP 25 PublIC RelatIons fIRms In houston
membeR of The Asian Chamber of Commerce,
Greater Houston Partnership,
Greater Houston Convention &
Visitor’s Bureau
Better Business Bureau
accredited firm with an
a+ RatIng