mwa2013 making it pretty and easy: video for museums on the cheap
DESCRIPTION
Creating video content for your institution can be far more inexpensive than expected. Creating dynamic content for with informal techniques can create casual dialogue and increase accessibility of content for visitors. Thinking about content, story, and method of delivery serves as a framework in this workshop on low budget documentation methods to develop unique and accessible content.TRANSCRIPT
Making it Pretty and EasyVideo for Museums on the CheapMUSEUMS AND THE WEB ASIA 2013WORKSHOP
ANNA CHIARETTA LAVATELLIASSISTANT DIRECTOR OF DIGITAL MEDIABALBOA PARK ONLINE [email protected]
CONSERVATION REEL
VIDEO 101MUSEUMS AND THE WEB ASIA 2013WORKSHOP
ANNA CHIARETTA LAVATELLIASSISTANT DIRECTOR OF DIGITAL MEDIABALBOA PARK ONLINE [email protected]
So what is this “VIDEO” you speak of?
BASIC ELEMENTS OF VIDEO
SOUNDLIGHTSTABILITYCAMERA
WORK LIGHT
CAMERA
STABILITY
SOUND
SOUND
MICROPHONE
Audio-Technica Omnidirectional Lavalier Microphone ATR-3350 $24
STABILITY
TRIPODS
Velbon EX-330 ($40)
Joby GorillaPod ($30)
CAMERADSLR
Canon 3Ti ($600)
Canon 60D ($800 used)
Panasonic GH3 ($1500)
CAMERACONSUMER
PANASONIC V520 ($250)Also can livestream
CANON 8GB VIXIA HF R40($250)Has built in memory
CHECK THAT THESE HAVE MIC INPUTS
CAMERA(your phone)
KV Connection iPhone Mic adapter
LIGHT
SOUND
2 Microphones for interview recording
Audio-Technica Omnidirectional Lavalier Microphone ATR-3350+ Headphone Splitter
SOUND
ALWAYS USE HEADPHONES!
ALTERNATIVE METHODScameras are everywhere! Why not use them?
• Quicktime Screen Capture• YouTube Broadcast/Hangout• YouTube Capture Now• Google Hangout
QUICKTIME SCREEN RECORDING
YOUTUBE CAPTURE NOW
You Tube + Webcam + YouTube editor
YOUTUBE CAPTURE NOW
You Tube + Webcam + YouTube editor
YOUTUBE BROADCAST
AKA Hangouts on Air
GOOGLE HANGOUT
STYLES OF PRODUCTION
STYLES OF PRODUCTION
This is dictated by the types of technologies you have access to and the story you want to tell
• Formal• Documentation• Conversational• Casual/DIY• Family-Friendly
PHASES OF PRODUCTION
Pre-Production• Planning meetings• Scripting, Storyboarding
Production• Shooting footage• gathering supplemental content
Post-Production• Editing the acquired materials
into a final product. • Montage, graphics, color,
sound mixing, etc.
PRE-PRODUCTIONThis is the most important step of the process. If you have a clear vision before going into a project it will be much easier in all the other phases.
• GOAL What do you want to achieve?
• AUDIENCE Who do you want to tell your story to?
• CONTENT What do you want to say?
START WRITING
Start with a list of the facts and then…
• UNIQUE What is unexpected about the story?
• CONNECTION What will make your story resonate with the viewer?
• MEDIUM/CONTEXT What will tell the story best? Where should it be shown?
FIND THE STORY IN THE LIST
- Who is the protagonist?
- Where is there mystery?
- Save surprising elements to sprinkle throughout
- Look at your goal
When you finish, write it again from scratch… And then start again
WRITING THE SCRIPT
PRODUCTIONThis should be easy because you wrote out your plan
Right!?
BASIC FILM SCHOOL
Composition
• Space• Line• Light• Color & Tone
LINE
SPACE
SPACE
SPACE
LIGHT
LIGHT
COLOR & TONE
COLOR & TONE
COLOR & TONE
POST-PRODUCTION
• iMovie
• YouTube editor
• Premiere Pro
• In camera editing
https://www.youtube.com/watch?v=dQHrhjSTr8k
OTHER ELEMENTS
What are the tools you can use to tell your story?• Audio• Images• Text
• And of course… VIDEO!
WHY VIDEO!?!
• Time• Space• Movement• Sound effects• Close ups• Archive images• Process images
• STORIES!
WHY VIDEO?
Think about what is unique about the information that can be revealed better through sound or video.
• Sound effects• Close ups• Archive images• Process images
How can you creating an experience?
CONTEXT
CONTEXT CHANGES EVERYTHING• The Internet
• YouTube• iTunes U• Website
• In-Gallery Display• Custom Interface… Interactive?
CONTEXT
Where are you going to show this video?
• In-Gallery• Mobile Tour• On the internet – social media,
promotional, educational, what is the best online context for the video?
• YouTube• Vimeo• ArtBabble• Conservation Reel
EXAMPLES
Conservation Reel: 5-questions-kristen-adsit-graduate-fellowlight-bulbs-robert-irwins-light-and-space-iii (shot w/ iPhone)
The SD Museum of Art: http://youtu.be/HQYxbWwyl-w
The Gallery: http://youtu.be/0f4CGGFwf5I
The SD Air and Space Museum: http://youtu.be/MnafSWOAmDw
Tang Museum: http://artbabble.com/video/tang/tang-museum-carrie-moyer
INTERVIEWS
Carefully write your questions to help reach your goal
INTERVIEWS
This should be easy because you wrote out your plan
Right!?
5-questions-gregory-smith-phd-otto-n-frenzel-iii-senior-conservation-scientist
TIPS FOR PEOPLE IN THE VIDEONobody likes to be on camera, so how can you mitigate the pain?
• LUCKWear a favorite clothing item, or lucky charm.
• PRACTICE OUT LOUDBefore your subject is on set they should talk it through
• FOCUS ON THE INTERVIEWER(not the camera)
DIGITAL STORYTELLING
• GOAL What do you want to achieve?
• AUDIENCE Who do you want to tell your story to?
• CONTENT What do you want to say?
Digital Storytelling…· The story is really unique and unexpected. Unexpected content is one of the three ingredients for a successful viral according to Kevin Allocca in his great TED talk on what makes videos go viral on YouTube, a lesson that also works for other forms of content.
· The story is told in the public space, in ‘active communities’. The streets, Facebook, general
media: all the places where the story happens are easily accessible for most people and
designed to foster discussion. Unlike your own website or Tuesday night discussion group people come to these places for stories and are, therefore, more likely to respond to them.
· The story is about the audience. The most important lesson I took from Nancy Duarte’s brilliant book Resonate is to treat your audience as a hero whenever you tell them something. People
should not only be involved and directly addressed, it should be their story, the thing they are telling, to make it stand out. People usually listen to themselves.
· The story helps create real life connections, has a physical component. The most heavily discussed issue in Leuven, I believe each great story in the digital age needs a physical element to really turn people from simply interested into highly enthusiastic.
From the Museum of the Future Blog “Digital storytelling: How to tell a story that stands out in the digital age?“ by Jasper Visser
DIGITAL STORYTELLING
• Surprise the viewer• Make sure it is accessible• Participatory Discussion• Identify with the viewer’s story• Connect with the viewer’s everyday
• These all interconnect!
RESOURCEShttp://www.creativecow.net/
https://castingwords.com/
http://museumvideo.blogspot.com
http://conservationreel.org/content/how-get-started
http://smarthistory.khanacademy.org/create-your-own-content1.html
http://storycorps.org/great-questions/
Watch more museum videos, take notes!
http://artbabble.com/
NEXT LEVEL MANEUVERS
There is an entire community of amateur filmmakers who are discovering new tricks every day
http://lifehacker.com/5976937/these-diy-camera-stabilizers-get-you-stable-steady-video-on-the-cheap
http://lifehacker.com/5916232/use-furniture-sliders-to-make-a-cheap-camera-dolly
CONTACT
ANNA CHIARETTA LAVATELLIASSISTANT DIRECTOR OF DIGITAL MEDIABALBOA PARK ONLINE COLLABORATIVEPhone: 619 331 1969Email: [email protected]@annachiaretta
http://www.bpoc.org