InstitutionsCROSS-MEDIA PRESENCESome media institutions have a multi-platform presence where they own various websites, apps, magazines and sometimes even entire stations, and these are all linked together. This cross-media presence gives the institution more power and influence to promote different bands and artists. It also gives the audiences a wider variety to access information.

Name of magazine

Institution Readership Other media involvement

About the company

Kerrang Bauer Media Group

• 70,456 copies sold in a week

• Rock Music• Adults

• Kerrang Radio• K! TV

• Annual Awards ceremony

• Annual Rock Concert

• They publish 300 magazines in 15 countries. 19 million magazines sold every week. They are a multi-platform agency, which means that products have the benefits of cross media convergence.

• Kerrang have more recently publish Kerrang Australia.

• Bauer sister company focuses solely on UK magazines.

Q Bauer Media Group • 377,000 sold month (per issue)

• Adults• Alternative

music

• Radio• Annual Q Awards

• TV-QTV

• They also publish Kerrang! Magazine• Q launched a radio station in 2008 but it is only

available on digital TV.

Rolling Stones

• Wenner Media LLC

•  228,469 sold per month

• Pop music• Adults

• Merchandise• Weekend festival in

Germany

• Rolling Stone magazine is an American based magazine though it does have edition in 16 other countries.

• Jann Wenner is still the magazine’s editor-in-chief.• In the 1990’s, the magazine changed its format

to try to appeal to younger audiences by adding interest to television shows , film actors and popular music.

NME • IPC Media-Inspire

• 18,184 sold per week

• Rock, Indie• Young

audiences (15-24)

• Tours• Web-show• Awards

• The largest stand alone music website in the world – 7,000,000 users

• In 1970, it was announced the best music magazine

• In June of 2008 NME first broadcast NME Radio which operated under NME magazine branding. But the radio station closed in March of 2013.

Vibe • Spin Media • 301,408 (copies sold in 2011)

• Rap, hip-hop, R&B

• Young audiences (15-24)

• YouTube• Website

• The magazine shut down in 2009 but was re-opened in 2010

• In 1997 Vibe had a late night chat show and the show’s first guest was the president at the time, Bill Clinton. But then the show was cancelled after the presenter was sacked.