Audience Profile

Stats62% of readers are 16 years old, 19% of readers are 17 years old and 19% of readers are 18 years old

2/7 female readers currently read NME or Kerrang magazine

69% said they listen to pop/chart music, 38% also said they listen to rock (figures rounded up to the nearest percent)

25% buy their music online, 50% buy it online and 50% buy it on itunes

47% of readers listen to pop music, 13% listen to rock music and 40% of readers listen to a mixture of pop and rock genres

Social class classification: D + E- Majority are students with part time jobs or in full time work

doing full time A- levels who still lives with her parents and has a steady income with a Saturday job at a hairdressers. Her recent birthday means she is keen to drive but is saving up for lessons and a car.

She loves fashion and tries not to spend the little money she has on clothes but every few weeks or so she just can’t help herself!

McDonalds is a weekly ritual, along with a treat of a kitkat or sweets, and of course music. She listens to it every day as she buys it online or streams it through YouTube.

She has a specific taste in music as she likes the genre pop and rock. This is because she listens to artists such as Beyoncé and Rihanna but is also fond of Green Day, Mcfly, Artic Monkeys and Eminem. Occasionally, she picks up a NME magazine but only when it’s got an interview with her favourite artist or catches her eye by explaining about new upcoming artists she might like or new album releases.

Tash, is 17 a student...Ellen Davies

Mediapresents

‘BEATS’(working title)

The all new music magazine which aims to open up the music industry on a traditional platform to the demographic of 16-18 year old teenager girls.

From extensive research, Ellen Davies Media concluded that there was potential to fill a gap in the market for females who listen to pop and rock genres. Magazines such as Kerrang fulfil the needs of those who are solely into rock and punk genres, with Top of the Pops for those who like pop music and gossip. However, there’s currently nothing on

the market to appeal to my intended demographic.