258 St. Nicholas Ave, Ste 2b, New York, NY 10027(646) 319-8609

www.nycCorporateVideoMarketing.com

MultiVisionDigitalvideo content marketing

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( )

BUSINESS DECISION MAKERS LOVE VIDEO because it gives them the mostamount of information in the shortest amount of time. Many businesses and corporate marketers realize the power of YouTube, the web’s 2nd largest search engine, but just don’t have the time or expertise to get started.

Getting found on YouTube will generate awareness and leads, given that 60% of business executives who would watch an online video before reading text (Forbes Insight Study, Dec 2010). YouTube will convert views into leads and sales from 40% of people who will visit a company’s website or contact a company via phone after watching a video (eMarketer, Jan 2011).

A well-executed YouTube strategy will increase brand recognition and drive new business oppotunities by improving your search algorithm rankings and give you ongoing investment returns to your video production.

Now is the perfect time to estalish your firm’s YouTube presence and ensure that your content rises above the crowd.

&GENERATE LEADSAWARENESSWITH YOUTUBE

CUSTOMERS

KEY OPTIMIZATION METRICSDemogrViews

Subscribers

Likes, comments, sharing

aphics

Audience Retention

Embeds & Inbound links

PERC

ENT52

WATCHOF BUSINESS EXECUTIVES

WORK RELATED VIDEOS

ON A WEEKLEY BASIS (FORBES INSIGHT STUDY, DEC 2010)

ON YOUTUBE

PERC

ENT38

SEARCH ENGINESOF PEOPLE USE

TO FIND ONLINE

VIDEOS

53 VIDEOS ARE

TO APPEAR ON THE

OF SEARCH RESULTS.FIRST PAGE

MORE LIKELY

TIM

ES

(FORRESTER, JANUARY 2009)

THAN TEXT PAGES

(ONLINE PUBLISHERS ASSOCIATION, JUNE 2007)

Benchmark your channels’s metric (see Analytics in your YouTube account).Then decide which metrics are imoortant to you and devise your marketing around achieving them.

COORDINATE DESCRIPTION AND TAGS WITH CONTEXTUAL SEOAdd your most important keywords to the beginning of your description and within your tags. These should be consistent with the Title of your video and textual SEO keywords on yourwebsite to produce the best video marketing results. YouTubeis always changing their algorithms, but at the time of thispublication 15 keyword phrase tags are optimal.

DIRECT VIEWERS TO TAKE ACTIONDepending on your goals, direct viewers towards actions you want them to take - Likes, Sharing Comments, Subscribing or website traffic. YouTube and Google loves when viewers interactwith your content and these actions are key algorithm metrics to get your videos higher search engine rankings.

WITH OVER 14 YEARS OF INTERNET MARKETING EXPERIENCE,

MultVision Digital, helps companies develop video content marketing strategies to increase sales, generate leads, and client loyalty. MultiVision Digital’s video content marketing services include concept and budget planning, producing (planning, scripting, storyboarding, talent and editing) and YouTube optimization services.

CALL

TO AC

TIONS

OPTIMIZE THE VIDEO TITLEThe title of your video is the most important element for videooptimization and critical to it being found. Perform some pre-liminary video keyword research and add them to the title. If you have older videos, go back and optimize your video tags and metadata to reflect changes in your keyword strategy.

INCLUDE URLs IN YOUR DESCRIPTION This will improve your Google and YouTube algorithm rankingsand make it easy for viewers to get more relevated content. Adding at least three URLs in your description. Use your homepage URL (ex, http://www.yourdomanin.com), link to product or cate-gory landing pages, other videos in your channel and a link to yourSubscribe button (see direct Subscribe link TIP! ). CREATE PLAYLISTS Organize similar videos into sets or playlists. Create playlists based on highly searched keywords, viewer interest or topics andfollow best SEO practices when writing your title and description.

TIP!

INCLUDE:

MULTIVISION’S YOUTUBE

MARKETING SERVICES

• Develop a plan around your goals and objectives.• Set up and/or optimize your YouTube Channel /

videos - keywords, titles, descriptions, and tags.

• Train you to produce videos specifically for YouTube.• Research and write keyword-rich titles, tags, descriptions

and annotations for each video.• Set up and optimize playlists.• Create annotations and transcripts.• Report analysis and recommendations

DON’T WAIT until you have to catch up to your competition…gain a competitive advantage today and get your first series of marketing videos. CALL 646.310.8609 or visit www.nycCorporateVideoMarketing.com

Subscribe to your channel

Click the “Like” button

Share

Comment – text or video

Embed

Get subscribers automatically. Use the following link structure to automaticallysubscribe viewers to your channel - youtube.com/subscription_center?add_user= USERNAME for exampleyoutube.com/subscription_center?add_user=MVProductionsNYC

258 St. Nicholas Ave, Ste 2b, New York, NY 10027(646) 319-8609

www.nycCorporateVideoMarketing.com

MultiVisionDigitalvideo content marketing