www.muffinbreak.com.au

A Better Lifestyle and a More Rewarding Job

Rise to the Challenge

Starting a business from scratch is a huge task which carries many risks and can quite rapidly become overwhelming. This leads many people down the path of a franchise, which has a higher rate of success than start-up businesses3.

The opportunity of a franchise has many advantages, including the independence of small business ownership, but the support of a big business network. Franchises operate on an established reputation and brand image, proven management and work practices, access to local and national marketing in addition to ongoing training and support.

Weighing Up Your Options

Perhaps you’re sick of your desk job, ready for a new adventure, or simply need a lifestyle-change. Becoming your own boss and running your own business may be the next step you need. Most Australians will change careers seven times in their working life1; with 46 per cent of Aussies already having experienced a career change by the time they reach the age of 30. Some (17 per cent) even report not finding their true career calling until they were over 402. The move to becoming your own boss is both challenging and rewarding. However, it’s the decisions you make early on that can make the difference between attaining your dream job, or a bad headache.

Introduction

While buying a franchise minimises risk it’s important to be able to choose a strong franchise in order to increase your likelihood of success”

Making the Right Choice

While buying a franchise minimises risk, it’s important to be able to choose a strong franchise in order to increase your likelihood of success. When reviewing a franchise, here’s what you should look for:

A track record of success: How long a franchise has been in operation is a good indication that their processes and business systems are sturdy.

A strong brand: A strong brand is priceless; it increases a company’s value and enables the business to stand out4.

A fully integrated marketing program: the ability to take advantage of national, regional and local marketing strategies.

Developed product and services: this will save you time and money on initial product development, plus ongoing product innovations that will ensure the brand stays relevant and attractive to consumers for years to come.

A strong industry and even stronger sector: For example, the cafes and coffee shop industry has proved resilient over the past five years, while other food sectors struggled5. The café industry is predicted to grow, with the total revenue expected to increase by an annualised 3.2 per cent over the five years through 2014-156.

Bank Accreditation: this provides easy access to start-up funds.

Support: A franchisor with a strong support network will smooth the process of getting set up and ensure your business has the best opportunity it can to prosper. A good franchisor will offer:

-Leasing and development assistance with: site selection, lease negotiations and sale of an existing franchise business.

-Store design and construction: a team of specialists to help with new store design, refurbishing of existing stores, sourcing and appointing suppliers and contractors to carry out works and project management.

-Training: a comprehensive training program which covers correct procedures to follow such as accurate book and record keeping, employee management and methods to obtain customers7. An outstanding franchisor will offer of accredited training, allowing you to build upon your skills in an industry which you may not have worked in before.

-A large network: every business will call upon a range of specialists from time to time. The franchisor you choose should provide you with a network of specialists including; information technology, operations, marketing, procurement and product development departments.

-Regular field visitations delivered by experienced consultants to assist with business advice and further training.

Buying your own Muffin Break franchise offers you flexibility whilst you get to be your own boss. You have the support of a well-established and trusted wholesome brand, with over 25 years of experience.

Muffin Break has best of breed business systems and offers comprehensive accredited training programs to franchisees and their staff, including Certificate 3 in Hospitality and Barista Training. Their systems mean you don’t need any food and beverage experience as the qualified training team and support staff will provide all the knowledge you need for running your business.

Muffin Break offers a great starting point for someone new to the industry. They have taken a lot of the initial leg work out of starting up a business by investing heavily in elements such as; training, IT, product and marketing innovation and store design.

With ongoing support throughout your whole journey, plus all the benefits of a tried and tested franchise system, Muffin Break provides you with the tools you need to achieve the change you have been looking for in 2015.

So what will it be; another day at the office, or an exciting day running your very own business?

Muffin Break™- It Ticks All the Boxes

www.muffinbreak.com.au www.muffinbreak.com.au

REFERENCES

REFERENCES

1. Messer, Jo, ‘When do you know it’s time for a career change?’, Career FAQs,

http://www.careerfaqs.com.au/news/news-and-views/when-do-you-know-its-time-for-a-career-change/

2. Seek Learning, ‘Ready for a career change? You’re not alone’, Course of action, May 2014,

http://courseofaction.seeklearning.com.au/ready-for-a-career-change-youre-not-alone/

3. Queensland Government, ‘Advantages and disadvantages of buying a franchise’, Business and industry portal, September 2014,

https://www.business.qld.gov.au/business/starting/business-startup-options/buying-franchise/advantages-disadvantages-buying-franchise

4. Logo Mojo, ‘Why is a Strong Brand Important for Your Business’, 2014,

https://logomojo.com/branding/strong-brand-for-your-business

5. Han, Esther, ‘Sydney’s coffee industry reaches a new peak’, Good Food, November 2013,

http://www.goodfood.com.au/good-food/food-news/sydneys-coffee-industry-reaches-a-new-peak-20131109-2x8h0.html

6. IBIS World, ‘Çafes and Coffee Shops in Australia: Market Research Report’, November 2014,

http://www.ibisworld.com.au/industry/default.aspx?indid=2015

7. Daszkowski, Don, ‘What Support Can You Expect from the Franchisor?’, About Money,

http://franchises.about.com/od/buyingafranchise/a/franchisor-support.htm