Marketing Research

Ms. Park

Put everything away Get into groups of six The winning group wins candies

Jeopardy

Data that is measurable. What is quantitative data?

Question 1:

New set of data that is collected by the researchers themselves

What is primary data

Question 2:

Data that already exists. This data can be found through online researches or library researches.

What is secondary data?

Question 3

How often do you drink coffee? What is an example of quantitative question

Question 4

Do you like Chocolate ice cream more than Vanilla ice cream?

What is an example of qualitative question?

Question 5

On a scale of 1 to 10, how much do you enjoy Marketing?

What is an example of quantitative question?

Question 6

Using online sites, such as Survey Monkey or Google Docs, to formulate questionnaire and collect data

What is online survey?

Question 7

In this stage, the researchers study the data very careful and draw conclusions from it.

What is analyzing and interpreting data?

Question 8

If your objective was to understand the characteristics of typical customers, then you must transform _______ into _______

What is raw data and information?

Question 9

Design in which the major emphasis is on gaining ideas and insights.

What is exploratory research?

Question 10

The very first step in Marketing Research process.

What is Defining Objective and Problem.

Question 11

The very last step in Marketing Research process?

What is communicating your research results

Question 12

The term used to describe the population that is being studied in marketing research

What is sample?

Question 13

The most known global brand. What is Nike?

Question 14

Individual facts, statistics, or pieces of information

What is data?

Question 15

Data that contains people’s reactions, responses or feelings toward a given subject or problem

What is qualitative data?

Question 16

The #1 Canadian brand? What is Tim Hortons?

Question 17

Question 18

Question 19

Question 20

Make three questions for the other teams Make those questions hard; if other teams

do not get the answer, your team will win a point!

Making Jeopardy Questions