The State of Social Media

Marketing in 2012

By Hind Al-Nahedh

CEO - Socialobby.com

Knockbook Company

Agree ?

MENA online Use High-lights

• Racha Mourtada: Users aged 15 to 29 are driving force of growth of Facebook and

Twitter in our region - 98% on Facebook.

• Typically, internet users in the Middle East spend more than two hours online every day.

More than a third of respondents (38%) report spending between two and five hours

online, while another 34% spend more than five hours online daily.

• Social networking is the most popular online activity across the Middle East with 88% of

consumers reporting they use the internet for this daily.

• Middle East Digital Consumer Survey Report shows growth of e-commerce interest

among users 66% look up items online reviews prior to purchase - Mainly Via Mobil device.

• 88% of the Gulf states use Email heavily more like a messenger !

Social Media Impacts

Businesses

What Is Social Media

Marketing ... Anyways ?!

The process of gaining traffic or attention

through social media platforms Viral Art

the social Universe is

expanding !

More people on more

social networks ever before

No Surprise : 18-34 yr Old Are

Very Social

Social Networks reach 82% of the

worlds Internet Population

that’s 1.2 Billion

people

Growth in every single Country

total time spent

in all regions

grew by

35+% in 2011

“Staying in Touch =

Engagement “

The “Interest Graph”

its shifting attention

away from Classic

Friends

Ongoing battle to Map

people’s Shared Passions

The Great example

of that is

The Game of Brands & Influence

• Active Social Media Users are influential Online .

• They also Tend to be influential Offline :)

• Influence is Shifting from Media to Individuals.

• startups are rushing to measure & rank

influencers ( Celebrities )

Social Networks are becoming

trusted advisors for Brands

striking

direct Deals

http://youtu

.be/T6n6a7

n6Umo

Companies Recognize the

Various benefits

#1 perceived

benefit is

BRAND

BUILDING

CMOs worldwide plan to increase the

Use of Social Media

Taking Social Action...in

your plan

Social media

listening is now

Widely accepted as

Important

Social Media is Shifting $ from

Digital Spend

Budgets

are

increasing

year over

year

Staff + Social ads & community platforms are priority!

Marketing , PR & Customer care

are taking the lead

Collaboration of

teams

for integration is

very important

Mobile Social Media Use is in

the RISE!

On the Go social Media Apps is becoming very essential in Mobile

preference

Hind@Knockbook.com