VISION:

“MRF will at all times provide total customer satisfaction through products & services of

highest quality and reliability”

To be amongst the most admired companies in India, committed to excellence

MISSION:

Be a Customer Obsessed Company - Customer First 24x7

No.1 Tyre Brand in India

Most profitable Tyre Company in India

Be a Green Company

Deliver Enhanced Value to all stakeholders

FIVE FORCES:

BARGAINING POWER OF SUPLIERS:

HIGH

Number of suppliers – low

Availability/ acceptability of raw material substitutes – low

Switching cost – high

Tyre industry not the key customer

BARGAINING POWER OF BUYERS:

OEM’s HIGH

In replacement market MODERATE

Switching cost LOW

THREAT OF NEW ENTRANTS:

LOW, Due to high entry barriers

Highly capital intensive industry

High raw material costs

Shortage of raw material

Force of rivalry

High risk

RIVALRY AMONG EXISTING COMPETITORS:

HIGH

Low value added product with high competition

80% of market share with top 4 players

Consolidation expected as the industry nearing maturity

MAPPING ACTIVITY SYSTEM:

STAR

CASH COW DOG

QUESTION MARK

TYRES FUNSKOOL

PAINTS AND COATS PRETREADS

HIG

HLO

W

MA

RK

ET

GR

OW

TH R

ATE

RELATIVE MARKET SHARE

BCG MATRIX:

SWOT ANALYSIS:

STRENGTHS:

Innovation

Supply chain

Market share leadership

Strong financial position

OPPORTUNITES:

Acquisitions

Emerging markets & improved lifestyle

Product & service expansion

Expansion abroad

WEAKNESS:

Low R & D

Rising rubber price

THREATS:

Price wars

Competition

External charges(taxes, policies)

CORE

COMPETECE

INNOVATION

TRANNING &

DEVELOPMENT

RIS

K TA

KIN

GFLE

XIB

ILIT

Y

CORE COMPETENCE:

BALANCED SCORECARD:

FINANCIALMAXIMIZE

SHAREHOLDER VALUE

CUSTOMER

INTERNAL

BUSINESS

PROCESS

LEARNING &

GROWTH

FULFILL CUSTOMER

EXPECTATIONS

CREATE HIGH QUALITY

PRODUCTS

TRAIN EMPLOYEESRECRUIT QUALITY

STAFF

MAXIMIZE

OPERATIONAL

EFFECTIVENESS

EXPAND REVENUE

OPPORTUNITIES

LOW COST

MANUFACTURING

MARKS

TOTAL = 29/40

8/10

8/10

6/10

7/10

BUILD TO LAST:

1. Strict to core competence

2. Acceptance of mistakes

3. Take risk

4. In sync with vision