mr. yatin chaddha-fi 20th oct
TRANSCRIPT
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[1]
2000
Organized sectors enabled by a liberalized economy, investment, technology
Organizing unorganized industriesIndia is undergoing an “organized” revolution
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2
Franchise Business
Before (unorganized) … After (Organized) …
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[3]
300 franchisee outlets
180 cities
43 cities with multiple outlets
28 partners having more than one outlet
Expected to hit 350 by FY end
Pipeline
Our NetworkFormidable reach, sustained presence, strong pipeline for growth
Our plan is to accelerate network growth
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Leadership PositionLeader in industry, leading opportunity across industries
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Entrepreneur MFCW
• Infrastructure• Working
Capital• Manpower• Self
Involvement• Procurement• Pricing
• Brand• Start up support• Business Knowledge• Process and Systems• Technology• Catchment Marketing• Products & Services• Training, Tie ups
Strategic Positioning
• Asset light business model
• First mover advantage
• Geographical scale :breadth & depth
• Foundation for a bricks/clicks hybrid model – will enable eCommerce solutions
• MFCW website 1.5 lacs hits
• 17000 store walkins
Comprehensive 5 year agreement
• Adherence to key processes• Transparency • Meeting statutory liabilities• Customer focus• Monthly Fee collection
Franchisee – Franchisor relationshipProven approach, strong industry position
Franchisee Role Franchisor Role
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Audit &
Reward
Carrot & Stick- A MUST
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Reward & Recognition
Business Control , Knowledge and Customer Experience
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Happens before outlet goes liveCritical part of franchisee agreement Routine visits with record & reporting Infrastructure Statutory Norms Process PeopleCustomer Experience
Audit is a way of life
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Visit Reports , tracking & FollowupCRM Programme Periodic Reviews on Business PlanTraining Mystery VisitsTelecallingCustomer Feedback ( Instore & Online)Reward & Recognition programmeFranchisee Agreement on adherence
Audit Tools
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Dealer Performance Excellence Programme - DPEP
S. NO
PARAMETER MARKS %
1 Business Performance 40
2 People and Process 25
3 Infrastructure Facilities 20
4 Financial Performance 10
5 Corporate Sustainability 5
100 %
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The assessments will be conducted 2 times a year.
Implementation of Outlet Management System (OMS) is must.
Mystery visits & calls from call-centre
Business Innovation leading to superior customer experience
Best performing dealerships in the zone would be declared
as ‘Star-outlets’.
Theme is High quality with utmost customer experience
DPEP
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DPEP : Awards
Awards increased from 25 to 32.
S. No Name of Award No. of
Awards Criteria Reward
1All India DPEP
Toppers4 Top 4 eDPEP
National Scores
Trip for couple to Europe for each
winner
2Zonal DPEP
Winners12
Top 3 eDPEP scores in the zone
( Apart from the top 4 )
Trip for Single to South East Asia for
each winner
3Best Debutant Performance
4Top debut
performance from each zone
Trip for Single to South East Asia for
each winner
4 X-mart Winners 12
Top 3 from each zone
(With equal weightage on
Volume achievement and
Penetration)
Electronic Gadgets worth 30,000 to
each winner
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Franchise Business GrowthInvest to strengthen capability
PeopleProduct &
Technology
Marketin
g
Process
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[14]
Brand Mahindra
Experienced team
National footprint in 180+ cities
Established business model
Online – offline integrated platform
Granular analysis of each catchment
area
Proven economic model for partners
Franchisee Profitabilty focus
Competitive Differentiators Our strengths are our differentiators
Competitive differentiators strong – well beyond any competitor
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[15]
Thankyou
FAQs pl…..