PROFESSIONAL AND OUTDOORS // BOOTS AND SHOES // CLOTHES // ACCESSORIES // QUALITY // COMFORT // SERVICE

HIGHEST CREDITWORTHINESSMoxter AB

556127-1924 | 2016-06-21

Postal address: Box 3032, 831 03 Östersund Deliveries: Chaufförv. 19 A, 831 48 Östersund E-mail: info@moxter.se Phone: +46 (0)63-55 66 66 www.moxter.se

PRODUCTS FOR ACTIVE PROFESSIONALS AND

OUTDOOR ENTHUSIASTS

2 – www.moxter.se

WE BELIEVE IN Together we drive Moxter forward. Genuine

commitment for a winning business.

COMMITMENT AND INITIATIVE

One of Moxter’s keystones is quality in every- thing we do and the brands we represent.

QUALITY

Solid expertise and accessibility give us credibility and allow us to offer the best possible service.

SERVICE AND KNOWLEDGE

Moxter’s development and our relationships with our partners, customers, brands – this all demonstrates our long-term business thinking.

LONG-TERM THINKING

Profitability leads to freedom: the freedom to develop, change, invest and enjoy.

PROFITABILITY

www.moxter.se – 3

Founder Åke Eriksson and his daughter Anna Rahm, who is also CEO, continually strive to find new ways of creating business and sales for their customers and their Moxter.

GROWTH AND OPPORTUNITIES WITH STRONG BRANDSSTABLE FINANCES, MARKET CREDIBILITY and strong commitment allow Moxter to keep breaking new ground and finding new success.

MOXTER HAS THE AGENCY for several strong international brands and is constantly stri-ving to evolve. The founder and owner Åke Eriksson’s main focus is the future and new business opportunities, while his daughter Anna Rahm, CEO, is responsible for daily ma-nagement. ”The sports and outdoor market is changing, and we still haven’t seen where it will land”, says Anna. ”There are exciting times ahead and it’s important to constantly monitor trends and identify new sales chan-nels to meet customer demands.”

At Moxter, team spirit and a healthy environ- ment is very important. The goal is to be- come Sweden’s healthiest company! ”It can

be interpreted in many different ways, but we believe in creating an open, familiar environ- ment and physical activity should be a natural part of everyday life. To invest in the staffs well-being contributes strongly to the company’s well-being”, says Anna.

Moxter has added more brands in it’s port-folio as a response to retailer demands and business targeting professional users keeps developing. ”A broader brand portfolio all- ows us to capture more needs in our target groups, giving us the potential to develop,” concludes Anna.

ABOUT MOXTER

4 – www.moxter.se

MOXTER HAS RECENTLY RECEIVED a number of awards. In 2014, Moxter became one of only 442 Swedish companies that were awarded the title “Super-company”, which is an acknowledgment of long-term business with a focus on profitability and organic growth. In 2014 Åke Eriksson was also selected “Entrepreneur of the Year” in Jämt-land / Härjedalen and got to represent the county in a national final autumn 2015.

In 2015, Moxter’s chairman of the board Franz Bergstrand won “the Golden Gavel” in Jämtland, for a meritorious chairmanship in Moxter AB.

OUR BRANDS

AWARDED COMPANY

ABOUT MOXTER

CUSTOMER STRUCTURE END CONSUMERMARKET

39%Professional customers

40%Retail chains

20%Independent shops

1%Individuals

48%Professionals

52%Outdoors

www.moxter.se – 5

FREDRIK LINDMARK Sales fredrik@moxter.se +46 (0)70-557 50 58

ÅKE ERIKSSON Founder, owner ake@moxter.se +46 (0)63-55 66 64 +46 (0)70-532 57 02

MEET US AT MOXTER

GÖRAN SÖDERMARK Key Account Manager goran@moxter.se +46 (0)70-572 99 90

ULRIKA DAHLBERG Moxterpro/sales ulrika@moxter.se +46 (0)63-55 66 67 +46 (0)70-350 75 66

BENGT WIKLUND Service/warehouse bengt@moxter.se, service@moxter.se +46 (0)63-55 66 63 +46 (0)70-269 66 66

KRISTINA HOLM Marketing kristina@moxter.se +46 (0)63-55 66 61 +46 (0)70-286 90 30

SARA HÖRNFELDT Finance sara@moxter.se +46 (0)63-55 66 68 +46 (0)70-532 06 55

ANNA RAHM CEO anna@moxter.se +46 (0)63-55 66 62 +46 (0)70-671 12 58

LARS WIKLUND Purchasing/logistics lars@moxter.se +46 (0)63-55 66 65 +46 (0)70-541 86 03

CONTACT

MOXTER ABPostal address: Box 3032, 831 03 Östersund Deliveries: Chaufförv. 19 A, 831 48 Östersund

E-mail: info@moxter.se Phone: +46 (0)63-55 66 66

www.moxter.se www.moxterpro.se

6 – www.moxter.se

MOXTER INTRODUCED MEINDL to the Swedish market in 1989. Meindl delivers genuine craftsmanship of the highest quality, with world-class com-fort and function.

CRAFTMANSHIP, QUALITY AND COMFORTMEINDL –

THE BRAND THAT DELIVERS

SH

OE

S F

OR

AC

TIV

ES

FAQ ISLAND MFS ACTIVE

Weight approx. 880 g (size 8). Upper in durable oiled nubuck.

Categorised for walking in tough terrain with heavy gear. AIR ACTIVE® Soft print dry sole. Removable insole.

Roller sole for comfortable, impact-reducing walking & the Digafix® lacing system for perfect hold around the heel.

Meindl Multigrip® sole by Vibram®. Reinforced sole with good wear properties.

Synthetic lining with GORE-TEX® Performance Comfort footwear for 100% waterproofing and good breathability.

MfS® (Memory Foam System): synthetic material that moulds itself to the foot for an individual fit.

OUR BRANDS – MEINDL

ISLAND MFS ACTIVE – AWARD-WINNING BOOTSISLAND MFS ACTIVE is one of the world’s most sold trekking boots, at over 1.5 million pairs. The model has won numerous prizes and is a role model for other boots.

www.moxter.se – 7

MEINDL NEWS 2016

MEINDL PRO – FOR ACTIVE PROFESSIONALSMEINDL HAS A WIDE RANGE of boots and shoes that are adapted for professional users. The pro-ducts retain Meindl’s high quality and comfort with an extra focus on the challenges created by active professions.

MEINDL 2016/2017IN RECENT YEARS the typical user of hiking boots has changed, as more people choose light hiking. Meindl therefore extends the range of lighter boots and shoes with new colors and designs of the concept GORE-TEX®Surround®. Even the demand for wider lasts increases and Meindl presents more models in the seg-ment Comfort Fit; shoes and boots with more space in the front of the shoe.

OUR BRANDS – MEINDL

MEINDL WINNER IN RÅD & RÖN´S LARGE BOOT TEST!IN MAY 2016 the magazine Råd & Rön published a test of 11 mid hiking boots. The test panel tested which boots were most comfortable on the feet, gave the best stability and lasted

the longest. The result was double podium for Meindl; model Vakuum GTX® became Best in Test, and the model Kansas GTX® won the award Good Buy for it’s third place.

MEINDL VAKUUM GTX®

MEINDL KANSAS GTX ®

8 – www.moxter.se

THE RAPID DEVELOPMENT of wearables has reached the feet, which creates opportunities for everyone in chilly climate or who wants to measure their performance in their activity.

The French technology company Digitsole is the market leader of connected footwear. They created The Warm Series – the first interactive, connected heating insole which was introduced by Moxter in the Nordic region in 2015 and is now sold in 30 countries at over 1 000 locations in Europe, North America and Asia.

The Digitsole product range is constantly growing and more innovations will be launched in 2016/2017.

DIGITSOLE – SMART SHOES AND INSOLES

THE WARM SERIES – INTERACTIVE HEATING INSOLEDIGITSOLE WARM SERIES 4.0 is the first connected heating insole that is controlled with a smartphone. It’s the first heating insole with wireless transfer of data and built-in battery. Not only can you control exactly how many degrees you want for your feet with the Digitsole app, but Digitsole also measures the number of steps, distance travelled and calories burned. The app is constantly upda-ted with new features.

ONE INSOLE FOR MANY SHOESWarm series fits most shoes and boots och can be used for most types of activities and work environments.

OUR BRANDS – DIGITSOLE

#STOPCOLDFEET

www.moxter.se – 9

OUR BRANDS – DIGITSOLE

DIGITSOLE NEWS 2016/2017

SMARTSHOE 001 – THE WORLD´S FIRST SMART SHOEDURING THE 2016 Consumer Electronics Show (CES) in Las Vegas Digitsole revealed The Smart Shoe – the world’s first connected, interactive, heated shoe with automatic tightening, shock absorption measurement and wireless charging. The Smart Shoe´s pre-liminary launch is set for winter 2016/2017 and has a battery life of up to several days.

WARMIN’ SNEAKERDIGITSOLE REVEALS ANOTHER ground breaking product in its range of intelligent shoes; Warmin’ Sneaker. Also this model has temperature control and tracking function via smartphone.

MORE SMART SOLES ON THE WAYAFTER THE SUCCESS with The Warm Series, Digitsole has expanded its range of smart soles. The Tracker Series is first to position the tracker on the foot to measure activity with precision. The information is collected in an app and the Tracker is perfect for those who want to compare results or for trainer´s follow-up. NEWS

10 – www.moxter.se

PROBABLY THE MOST COMFORTABLE SHOES YOU’LL EVER WEAR

THE CREATORS OF SOFTSCIENCE™ consists of a professional team of the founder of Crocs and former CEO of Reebok. The company makes supremely comfortable, functional shoes for the rapidly growing comfort shoe market. They are extra wide and easy to put on and take off. Add an iconic design and you have a shoe that suits many people.

Extremely comfortable insole. Room for the whole foot

Robust, iconic design

Trileon™ sole that does not leave marks

Extremely lightweight

Shock absorbing Trileon™ for walking comfort

Good grip

Wide sole for maximum stability

SOFTSCIENCE FAQ

OUR BRANDS – SOFTSCIENCE

www.moxter.se – 11

PROBABLY THE MOST COMFORTABLE SHOES YOU’LL EVER WEAR

OUR BRANDS – SOFTSCIENCE

30 DAYSUPREME COMFORT

TRIAL

A LIGHTWEIGHT AND COMFORTABLE NOVELTYSOFTSCIENCE™ SHOES have a generous fit to accommodate most shapes and sizes. They fit for work, recreation, camping and boating, but also for those who suffer from some kind of physical discomfort.

The model Drift Canvas can with a simple move be transformed into a slipper!

PRO COLLECTIONSOFTSCIENCE™ PRO COLLECTION is developed for people who spend long days on their feet in their professions. Thanks to really good cushioning the whole body is spared throughout the whole day. The leather upper makes them easy to clean. Slippery surfa-ces are no problem thanks to an outsole with good grip that does not leave marks on the floor.

30 DAY SUPREME COMFORT TRIALSOFTSCIENCE™ AND MOXTER offer the consumer a test period of 30 days. We guarantee that users will love their shoes, otherwise they will get their money back. Used shoes are donated to charity.

12 – www.moxter.se

NOKIAN FOOTWEAR

KOLI – A COMFORTABLE NOVELTY THE NEW MODEL KOLI is a very comfortable outdoor boot.

The tight fit and boot-like sole makes it suitable for eg hiking and hunting.

OUR BRANDS – NOKIAN FOOTWEAR

WORLD CLASS RUBBER BOOTSNOKIAN FOOTWEAR PRODUCES the best quality boots for the Nordic climate. Nokian Footwear´s collections range from everyday boots for children and families, to boots for hunting and forestry, safety boots and specially-designed fashion items. Moxter’s focus is Outdoor and Pro.

NOKIAN NEWS 2016/2017

www.moxter.se – 13

OUR BRANDS – SNOWLINE // DR KONG

DR KONG WORKS WITH orthopaedic insoles and shoes for better foot health, both preventively and for treatment. Dr Kong uses hypoallerge-nic materials and a great degree of innovation to create products that give users the highest level of foot comfort. Dr Kong has great potential among active, selective consumers with high demands and a need to keep their feet in the best possible shape.

HIGH QUALITY SHOE ACCESSORIESTHE AWARENESS OF FOOT HEALTH has in-creased in line with the rise in interest for outdoor activities and challenges. Moxter has chosen to work with Dr Kong´s high quality shoe accessories in order to offer a comprehensive range for comfortable feet.

ROBUST SPIKES FOR REALLY GOOD GRIP SNOWLINE SPIKES CHAINS are perfect for forestry, hunting, fishing, walking, terrain running, Nordic walking and alpine activi-ties. The spikes fit different types of shoes – running shoes, boots and winter boots.

Attaches easily, no buckles.

Perfect grip thanks to spikes in hardened steel.

Elastic construction holds the spikes in place on all shoes, flexible down to -40°C.

SNOWLINE NYHETER 2016/2017

SNOWLINE CHAINSEN TRAIL is newly developed and flexible chainsen for moderate terrain. Perfect for activities like walking the dog, shovelling the driveway or running during winter months.

14 – www.moxter.se

ASPECTSOLAR ARE LIGHTWEIGHT and reliable bat-tery backup for your phone, tablet, compu-ter, boiler lamp etc. It’s also the rescue in case of temporary power outages.

With AspectSolar you can comfortably ope-rate your devices when you are out hiking, camping, climbing or working out in the field

where a power outlet is not available. For those who are on the move, this is a solu-tion that easily fits your lifestyle.

All products by AspectSolar comes with a five-year warranty and can be purchased at Moxters own webshop www.moxterpro.se.

MADE IN EUROPE

CLOTHES FOR 365 DAYS A YEAR THE TILAK BRAND allows Moxter to offer outdoor clothing of the highest quality. Tilak’s product range varies from extreme use to everyday activities throughout the year. With the crafts and the pride Tilak works we leave four years guarantee on all garments.

In order to offer Tilak at the best price, the clothes are sold via Moxter’s webshop www.moxterpro.se.

PORTABLE SOLAR ENERGY – TOP OF THE LINE PRODUCTS FOR EVERY ASPECT OF LIFE

OUR BRANDS – TILAK // ASPECTSOLAR

www.moxter.se – 15

Moxterpro offers a range of products that corresponds to the high require- ments set by active use in tough environments and professional situations. Boots, shoes, accessories and clothes of the highest quality and comfort.

Take a look at the products on www.moxterpro.se

EXTREMELY SMART PRODUCTS FOR OUTDOOR USE

MOXTERPRO

MOXTER IN

30SECONDS

FOUNDED1989

REPRESENTSMeindl, Nokian Footwear, Digitsole, SoftScience, Tilak, Snowline Chainsen, Dr Kong and AspectSolar.

OWNER AND FOUNDERÅke Eriksson

COMPETENCES Sales, customer service, logistics, marketing, finance, import/export

NUMBER OF EMPLOYEES9

DOMICILE AND HEAD OFFICE Östersund, Sverige

WEBSITEwww.moxter.se

Moxter’s business idea is to provide active people with high quality shoes, sports and outdoor products.

Call +46 (0)63-55 66 66 for more information.

Postal address: Box 3032, 831 03 Östersund Deliveries: Chaufförv. 19 A, 831 48 Östersund E-mail: info@moxter.se Phone: +46 (0)63-55 66 66 www.moxter.se

HIGHEST CREDITWORTHINESSMox te r AB

556127-1924 | 2016 -06 -21

CONTACT US WHEN YOU WANT THE BEST BRANDS FOR PROFESSIONAL AND OUTDOOR USE!