moxter business presentation 2015
DESCRIPTION
Moxter's business idea is to provide active people with high quality shoes, sports and outdoor products.TRANSCRIPT
postal address: Box 3032, 831 03 Östersund deliveries: Chaufförv. 19 A, 831 48 Östersunde-mail: [email protected] tel: +46 (0)63 556 666 www.moxter.se
professional and outdoors // boots and shoes // Clothes // leisure // QualitY // Comfort // serViCe
Products for active professionals
and outdoor enthusiasts
presenting A super-CompAnY
2 – www.moxter.se
we belieVe in Together we drive Moxter forward. Genuine
commitment for a winning business.
Commitment And initiAtive
One of Moxter’s keystones is quality in every-thing we do and the brands we represent.
QuAlitY
Solid expertise and accessibility give us credibility and allow us to offer the best possible service.
serviCe And Knowledge
Moxter’s development and our relationships with our partners, customers, brands – this all demonstrates our long-term business thinking.
long-term thinKing
Profi tability leads to freedom: the freedom to develop, change, invest and enjoy.
profitAbilitY
www.moxter.se – 3
Growth and opportunities with stronG brands
Founder Åke Eriksson and his daughter, the new mana-ging director Anna Rahm, continually strive to find new ways of creating busi- ness and sales for their customers and their Moxter.
Stable finances, market credibility and strong commitment allow Moxter to keep breaking new ground and finding new success.
Moxter is continually striving to develop, moving towards new business opportunities. “The sport and outdoors market is changing, and so far we haven’t seen the results of this,” says Anna Rahm, the new managing director for Moxter. “There are exciting times ahead, so it is important to follow the trends and find new sales channels to meet demand,” she continues.
Founder and owner Åke Eriksson is now handing over the ma-naging directorship to his daughter, Anna Rahm. “Handing over the day-to-day leadership to Anna allows me to put more focus on finding new business opportunities for Moxter,” says Åke.
Over the last twelve months, Moxter has added more brands as a response to retailer demands and business targeting professio-nal users has also developed.
“A broader brand portfolio allows us to capture more needs in our target groups, giving us the potential to develop,” concludes Anna.
About moxter
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Customer struCture end Consumer
In 2014, Moxter was named one of the companies in Sweden that can title themselves a ‘super-company’. This exclusive list includes just 442 Swedish companies.
“Anyone who wants to earn money on their capital and create job opportunities in Sweden should study the super-companies. They really focus on business and organic growth. They work systematically and with long-term aims and strategies, and have not bought their way to success” says Per Adolfsson, Bisnode’s Country Director Sweden.
market
our brands
moxter - a super-company
business- person of the YeAr 2014 Jämtland och härjedalen
Åke Eriksson is proud to be ”Businessperson of the Year” in Jämtland and Härje-dalen 2014. He received the award at 2014’s Guldgala, the regional business gala, in Östersund and will go on to represent the region in the national finals in the autumn of 2015.
About moxter
Privatpersoner 1%
Fristående butiker 17%
Kedjor 34%
PRO kunder 48%
1%Private people
48%Professional
customers
34%Chains
17%Independent
shops
Yrkesanv.48%
Utelivsanv.52%
52%Outdoors
48%Professionals
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Fredrik Lindmark Sales [email protected] +46 (0)70-557 50 58
Åke eriksson Founder, owner [email protected] +46 (0)63-55 66 64 +46 (0)70-532 57 02
meet us at moxter
Bengt WikLund Customer and Product Service [email protected], [email protected] +46 (0)63-55 66 63 +46 (0)70-269 66 66
monika rahm HR [email protected] +46 (0)70-238 26 20
uLrika dahLBerg Sales/brand coordinator [email protected] +46 (0)63-55 66 67 +46 (0)70-350 75 66
göran södermark Key Account Manager [email protected] +46 (0)70-572 99 90
sara hörnFeLdt CFO / Marketing [email protected] +46 (0)63-55 66 68 +46 (0)70-532 06 55
anna rahm CEO [email protected] +46 (0)63-55 66 62 +46 (0)70-238 26 20
Lars WikLund Purchasing/logistics [email protected] +46 (0)63-55 66 65 +46 (0)70-541 86 03
moxter aB Postal address: Box 3032, 831 03 Östersund Deliveries: Chaufförv. 19 A, 831 48 Östersund
ContACt
E-mail: [email protected] Tel: +46 (0)63-55 66 66
www.moxter.se www.moxterpro.se
6 – www.moxter.se
meindL is introducing GORE-TEX® Surround technology in a series of all-round shoes with the highest comfort, guaranteed water-proofi ng and breathability around the entire foot. One new feature is the sole’s construc-tion, as this also breathes and is waterproof.
meindl introduCes gore-tex® surround
moxter introduced Meindl to the Swedish market 25 years ago. Meindl delivers genuine craftsmanship of the best quality, with world-class comfort and function.
hAntverK,KvAlitet & Komfortmeindl–the brAnd thAt delivers
ME
IND
L ID
EN
TIT
Y
meindL has a wide range of boots and shoes that are adapted for professional users. The products retain Meindl’s high quality and comfort with an extra focus on the challen-ges created by active professions.
meindl pro for ACtive professions
MEINDL NEWS
our brAnds – meindl
Meindl Identity – the model series with traceable leather.
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isLand mFs active is one of the world’s most sold trekking boots, at over 1.5 million pairs. The model has won numerous prizes and is a role model for other boots.
FAQ ISLAND MFS ACTIVE
Weight approx. 880 g (size 8). Upper in durable oiled nubuck.
Categorised for walking in tough terrain with heavy gear.
AIR ACTIVE® SofT PRInT dRySolE. Removable insole.
Roller sole for comfortable, impact-reducing walking and the digafix® lacing system for perfect hold around the heel.
Meindl Multigrip® sole by Vibram®. Reinforced sole with good wear properties.
Synthetic lining with GoRE-TEX® Performance Comfort footwear for 100% waterproofing and good breathability.
MfS® (Memory foam System): synthetic material that moulds itself to the foot for an individual fit.
islAnd mfs ACtive – AwArd-winning boots
our brAnds – meindl
new!
wArm news for ChillY dAYs
Digitsole’s heated insole allows you to choose – choose the temperature that suits you best. You can adjust the heat in the insole with a simple click on your mobile phone as you move between cold and hot surroundings, so that your feet are always comfortable.
our brAnds – digitsole
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Control the heAted insole viA Your phone
INNOVATION FROM DIGITSOLE
this revoLutionarY innovation – digitsoLe – will be on the Swedish market in 2015. You com-municate with the insole via an app in your smartphone, precisely controlling the heat.
Weight: 100 to 120g.
Waterproof
neotech, Memory foam, Soft touch PU microfi ber. SHS with high shock absorption.
EUR 36-47.
Max heat: 50°C.
Battery capacity: Min. 7h on full power, but several days in practice, depending on use. Inbuilt thermo-stat saves battery power.
Charged via the included USB cable.
Measures calories and counts steps.
DIGITSOLE FAQ
our brAnds – digitsole
flexzone.
Control the heAted insole viA Your phone this revoLutionarY innovation – digitsoLeon the Swedish market in 2015. You com-municate with the insole via an app in your smartphone, precisely controlling the heat. smartphone, precisely controlling the heat.
MORE THAN JUST HEAT
digitsole not only precisely warms your feet, it also counts steps and measures calorie consumption.
Adjustable size. Good foot support due to the X-torsion System and sidewalls.
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perhAps the most ComfortAble shoes You’ll ever weAr
the creators oF soFt science are a professional team, with Crocs’ founders and a former CEO from Reebok. The company makes supremely comfortable, functional shoes for the rapidly growing comfort shoe market. They are extra wide and easy to put on and take off. Add an iconic design and you have a shoe that suits many people.
Extremely comfortable insole. Room for the whole foot.
Robust, iconic design.
Trileon™ sole that does not leave marks.
Extremely lightweight.
Shock absorbing Trileon™ for walking comfort.
Good grip.
Wide sole for maximum stability.
SOFTLINE FAQ
our brAnds – soft sCienCe
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sherpAni - now on the swedish market Bags in bright colours and a feminine style from Sherpani (USA). Young and functional design for training or urban use. Sherpani is now being launched in Sweden after ten successful years in the US.
fun fresh funCtionAl femAle
Sherpani’s collections are consistently in bright and cheerful colours for a young target group.
Simple, innovative design means that Sherpani’s products are always up-to-date.
Many clever pockets and dividers for every-thing you need to carry. Made from high quality materials.
Feminine design for the active woman.
our brAnds – sherpAni
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noKiAn footweAr
JuLia Lundsten has produced a unique city collection for Nokian Footwear, focusing on Scandinavian design. A sense of fashion lets the materials and craftsmanship speak out in the design in an entirely different way. The collection combines Nokian’s high quality and comfort with new and inspi-ring design.
world ClAss rubber boots nokian FootWear makes the best quality rubber boots for the Nordic climate. Nokian Footwear’s collections range from everyday boots and children and families, to boots for hunting and forestry, safety boots and specially- designed fashion items.
new design from noKiAn footweAr
NOKIAN NEWS
our brAnds – noKiAn footweAr
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our brAnds – snowline // dr Kong
NOKIAN NEWS
Dr Kong works with orthopaedic insoles and shoes for better foot health, both preventively and for treatment. Dr Kong uses hypoallergenic materials and a great degree of innovation to create products that give users the highest level of foot comfort. Dr Kong has great potential among active, selective consumers with high demands and a need to keep their feet in the best possible shape.
high QuAlitY shoe ACCessories aWareness oF Foot heaLth has increased in line with the rise in interest for outdoor activities and challenges. Moxter has chosen to work with Dr Kong’s high quality shoe accessories in order to offer a comprehensive range for comfortable feet.
Perfect grip thanks to spikes in hardened steel.
Elastic construction holds the spikes in place on all shoes, fl exible down to -40°C.
Attaches easily, no buckles.
robust spiKes for ReALLY good gripsnoWLine spikes chains are perfect for forestry, hunting, fi shing, walking, terrain running, Nordic walking and alpine activi-ties. The spikes fi t different types of shoes – running shoes, boots and winter boots.
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the tiLak Brand allows Moxter to offer outdoor clothing of the highest quality. Tilak’s product range varies from extreme use to everyday activities throughout the year. The clothes are sold via Moxter’s webshop, www.moxter-pro.se, allowing us to offer the products at the very best prices.
innovAtive uniform design uF Pro offers clothing, uniforms and shell garments for security fi rms, the police and military and outdoor enthusi-asts. The highest possible functionality, maximum protection, highest quality, best possible price and modern design are UF PRO’s priorities.
Each garment lives up to the extreme user’s demands for function and use. The products are sold via www.moxterpro.se.
our brAnds – tilAK // uf pro
made in euroPe
Clothes for 365 dAYs A YeAr
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Moxter has a bespoke range that corresponds to the high requirements set by active use in tough environments
and professional situations. Boots, shoes and accesso-ries and clothes of the highest quality and comfort.
see the products on www.moxterpro.se
do you want to know more about moxter’s professional range
and products? Contact göran södermark on +46 (0)70 572 99 90,
and he’ll tell you more.
superb produCts for professional and leisure use
New!moxterpro
moxter in
30seConds
founded 1989
represents Meindl, Nokian Footwear, Tilak, Dr Kong, UF PRO, Soft Science, Snowline Chainsen, Sherpani and Digitsole.
owner And founder Åke Eriksson
KeY CompetenCies Sales, customer service, logistics, marketing, finance and import/export
number of emploYees 9
domiCile And heAd offiCe Östersund, Sverige
website www.moxter.se
ContACt us when You wAnt the best brAnds for professionAl And outdoor use
Call +46 (0)63 556 666 for more information.
postadress: Box 3032, 831 03 Östersund leveransadress: Chaufförv. 19 A , 831 48 Östersundmail: [email protected] tel: 063-55 66 66 fax: 063-55 66 69 www.moxter.se
HÖGSTA KREDITVÄRDIGHETMox te r AB
556127-1924 | 2014 -01 -09
Moxter’s business idea is to provide active people with high quality shoes, sports and outdoor products.