movie tickets movie tickets are an incentive that has high-perceived value with consumers, who...
TRANSCRIPT
Movie Tickets
Movie tickets are an incentive that has high-perceived
value with consumers, who continue to head to the
box office in record numbers — regardless of age,
gender or income level.
Recipients of these incentives appreciate receiving a
complimentary movie ticket and have a positive
association with the brand providing it.
• Thousands of theatres
• No blackouts or limitations
• The choice of film, theater and time
• A reward with wide reach
Digital RewardsOnline Power, Real-World Reach
Movie Tickets are a product with wide-reach and universal appeal, so you can target most segments of the market. With box office ticket prices up to $12.50, Movie Ticket Cards are an incentive with real value that cut across most key demographics, like age, gender, race, socioeconomics, etc.
•In 2012, the total box office gross in the U.S. for movie
tickets was $10.86 billion dollars. (Motion Picture Association
of America)
•More than two-thirds of the U.S./Canada population (68%)
went to the movies at least once in 2012, consistent with
prior years. (Motion Picture Association of America)
•The average moviegoer goes to 6 movies annually. (Motion
Picture Association of America)
•In 2012, there were 225 million moviegoers. (Motion
Picture Association of America)
Why Choose Movie Tickets?
Digital RewardsOnline Power, Real-World Reach
What is a Movie Ticket Card?
The Reward
The back of the reward card clearly displays the reward
the user will receive.
The Design
The front of the card features your logo and custom
artwork printed in full color.
The Code
Users enter their unique reward code on the website and
follow the on-screen instructions to redeem their reward.
The Website
This is the website address that users will visit to redeem
their reward.
Digital RewardsOnline Power, Real-World Reach
Customers receive your offer
via a branded card or
product.
They visit the website
provided and enter their
reward code.
They select the movie
theater they would like to
visit from the available
options.
How It Works
Customers enjoy their gift
courtesy of your brand.
Digital RewardsOnline Power, Real-World Reach
In a connected world, branded user experience is
everything. By carrying branding throughout the
process to redeem the reward, you can extend your
brand’s presence in every detail of the promotion.
By incorporating a fully skinned accompanying
redemption experience, your company can easily
implement cross-channel touch points in a
creative, layered campaign.
• The redemption website can be branded with
your logo and messaging.
• Redemption process can be optimized for most
mobile devices and tablet computers.
• Full landing pages also available to extend your
branding and messaging.
Branded User Experience
Digital RewardsOnline Power, Real-World Reach
Digital Rewards work anywhere and everywhere. Super
versatile, all you need is a code to deliver a successful
solution for your brand.
Online Campaigns – Cut costs even further and include
reward codes in emails or provide them for completed online
purchases or desired actions.
On Packaging – Easy and inexpensive to implement, codes
can be printed within packaging, as a label on packages and
beyond.
At The Register – Reach customers at the transaction level
by delivering codes on receipts or via Catalina coupons at
the register.
Direct Mail – When you print codes on direct mail, the total
cost of a rewards campaign could be less than the cost of
shipping any other item.
Beyond Cards
Digital RewardsOnline Power, Real-World Reach
Promotional Uses
Digital RewardsOnline Power, Real-World Reach
Targeting The Right Audience
Many industries can benefit from Movie Ticket Cards.
They are a particularly good fit for Retail, CPG and
Entertainment but also Universities, Banking and
Travel & Tourism as a strong gift with purchase, on-
pack or in-pack or event giveaway.
Widely desirable and of high-perceived value, this
reward can be used to target adults of all ages.
Compact and inexpensive to distribute, Movie Ticket
Cards are great for:
•In-store giveaways
•Gift-with-purchase
•On-pack or in-pack premiums
•Event offering
•Job fairs
•Employee Incentives
..and more!
Digital RewardsOnline Power, Real-World Reach
Digital Reward Cards have powered promotions for some of the world’s most well-known and respected
brands spanning all industries.
In Good Company
Digital RewardsOnline Power, Real-World Reach