movie poster analysis

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My Codes and Conventions of Movie Posters!


  • 1. A film poster is a poster used to advertise a film. Studios often print several posters that vary in size and content for various domestic and international markets. They normally contain an image with text. Todays posters often feature photographs of the main actors. Prior to the 1990s, illustrations instead of photos were far more common. The text on film posters usually contains the film title in large lettering and often the names of the main actors. It may also include a tag line, the name of the director, names of characters, the release date, etc. Film posters are displayed inside and on the outside of movie theatres, and elsewhere on the street or in shops. The same images appear in the film exhibitors pressbook and may also be used on websites, DVD (and historically VHS) packaging, flyers, advertisements in newspapers and magazines, etc. Film posters have been used since the earliest public exhibitions of film. They began as outside placards listing the programme of (short) films to be shown inside the hall or movie theatre. By the early 1900s, they began to feature illustrations of a film scene or an array of overlaid images from several scenes. Other posters have used artistic interpretations of a scene or even the theme of the film, represented in a wide variety of artistic styles.

2. We can guess that, with the placement of Denzel in front of the subway switchboard that he is the man who works at the subway station and is in charge of directing the subway and is consequently the one who is faced with the dilemma of Phelm 123 being By using these stars as taken hostage. The colours speak loudly their unique selling point, when it comes to conveying it is very effective because the genre of this impending every one of these two movie; with the dark and guys fans will be making drab colours we can guess the trip to the movie that it is a movie of action theatre to see the movie, and enthralling scenes. inevitably increasing their There are also bright ratings. orange colours on the bottom of the poster. The facial expressions These colours are ones that and appearances of we associate with danger, the main characters warning and caution etc. are crucial in our With the hints at red in the insight into what the array of oranges characters are like and bombarding our senses, we what type of role they can hint possibly towards play. death and danger. 3. By using Emily has their unique selling point; they are inevitably acquiring all of her fans in The usage of her order to raise ratings for their movie. If they had sitting on her own of used someone unknown for Cyberbully it may and looking small and not have done as well as it did with Emily as the alone, affects us more main character. than words ever could. With words, theyre just that: words. Whereas with the image, were actually getting an inside look into what this girl is feeling and how she is coping before weve even seen the movie. Because it is a movie based on bullying on the internet, for the double l in the word bully, they have used two forward slashes in order to relate back to the background of the computer.There are also faint words in the background and on the ground she is sitting on. This is a very effective tool to use it is very powerful because it further solidifies the idea of cyber bullying. The tagline, words can hurt, summarises the narrative of the movie perfectly. It is placed right under the laptop in order to signify that they are referring to both on the internet and in reality in general. 4. The main actors name Daniel Radcliffe is exposed and sits over Dans forehead. This reveals to the audience the importance of this persons name and is clearly the movies USP. Those who are huge fans of this actor will therefore be immediately attracted to the poster and this will heighten the anticipation levels of the movie. Placing the Dans name at the top of the poster enables the audience to be informed that he is the main character in the movie, which immediately brings forth the significance of Daniel. It will also intrigue his fans further as it is his first post-Harry role.Something in the poster that attracts the attention of the audience perfectly is the placement of the woman in black. The fact that her whole body is submerged in her black cloak and it is only her face that you can see suggests that this is what she used Important quote saying: Fear Her to curse her victims; with a simple Curse. This sentence allows the excitement of the movie to grow as the look. Daniels character is front and centre of the movie poster; audience begins to question what her curse is and what events unravel when highlighting him as the protagonist. she casts a curse.The house is clearly an important aspect for the movie and its narrative. It also makes the viewers think about maybe the womans curse taking place in the house or that this is where most of the paranormal occurrences happen. Therefore, this makes the audience want to gain the knowledge of whom or what is in the house. Having a haunted house is a typical characteristic of any horror movie, therefore, this reveals how this movie conforms to the codes and conventions used in a movie poster. 5. The slogan is a colloquial phrase used to describe a good film and is made into a pun by having a literal translation shown in the image below it. It is very fitting for the genre as the movie involves a lot of gore and mutilation of the human body while also highlighting the 3D technology by means of multilayered 3D images.The tagline of the movie is THE TRAPS COME ALIVE IN REAL 3D. This is very clearly the movies USP. A horror movie that is in 3D is always intriguing as was the Final Destination 3D.The extremely simple colour scheme of black and white really makes an impact on the audience and accentuates the image and text. The poster has a very clear eye-flow going from the top to the bottom, thereby giving the viewer all the main information they need to know, and having the website and extra information at the bottom for them to read if they are interested. The bold colour scheme and connotations of violence really attract the target demographic.