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2013 NASCAR Partnership Programs
OverviewThank you for your interest in a partnership with Spire Sports + Entertainment.
Our highly experienced motorsports staff specializes in building best-in-class motorsports marketing programs.
At Spire, we guide corporate brands on marketing their brand in the sport. From the smallest of programs to the largest, we have and can do them all.
Spire has represented brands such as Dollar General, Domino’s Pizza, Mike’s Hard Lemonade, Brandt Agriculture and more in their motorsports marketing strategy.
This presentation will highlight a NASCAR program that can help Move Inc. reach the consumer market through NASCAR.
Brandt Agriculture feels what it’s like to win in Montreal - 2012
NASCAR Team Partnership
Team Partnership Overview
When a company partners with a NASCAR team, they become the featured brand on the most eyed billboard at a NASCAR race; the race car.
This car’s color, design and overall feel can be customized to fit any company’s brand objectives.
NASCAR Team PartnershipAn effective component of reinforcing your marketing messages and brand awareness by reaching millions of people.
Over 30 weekends a year, NASCAR is broadcasted live on ESPN, ABC, FOX and TNT.
NASCAR Team Partnership:Partner Move Inc. with an elite NASCAR team that is capable of winning the race. With a high-caliber team, Move Inc. will receive increased brand exposure and overall awareness.
Spire Driver James Buescher In Victory Lane at Daytona International Speedway
• Driver’s firesuit will be designed in a manner consistent with your preferred brand characteristics
• Placement provided through the partnership will include the chest, back, forearms, pant legs, collar, epaulets and driver helmet.
• Driver’s will be provided with branded apparel including shirts, hats, jackets, sweatshirts, etc.
Collar(Primary)
Epps(Primary)
Chest(Primary)
Forearm(Primary)
Legs(Primary)
Driver Branding
The Value of A Team Partnership
Partnering with an elite NASCAR team can yield significant ROI when it comes to brand awareness and exposure. In 2012, a race-winning minor league NASCAR team generated over $2,000,000 in television brand exposure for their client.
Supplemental Options
At Track Activation
200,000 NASCAR fans at the track each weekend offers the perfect atmosphere to collect data and educate potential customers about your company.
Activation:Create and set up a Move.com display at select NASCAR races , which allows you to communicate face-to-face with fans about your company and educate them on Move Inc. services. Data collected can be used to e-mail NASCAR fans about services, promotions, and other special offers.
Driver Appearances:There is no thrill greater to a NASCAR fan than an up close encounter with one of their heroes. Implementing a driver appearances at your display will funnel and drive massive amount of fans to your display, and increase the amount of individuals reached and data collected
Domino’s Pizza educates and samples to consumers at a NASCAR race
Customer/Employee HostingVIP Hosting is a great way to reward your best customers and employees with a unique, exclusive experience at a NASCAR race.
Franchisee/Employee HostingSpire will coordinate a complete VIP setup for Move Inc. at a NASCAR race. Move Inc.’s guests will be treated to:• Class A motorhome parked in the
NASCAR driver parking lot that is furnished with food and beverage
• VIP garage passes for all your guests to tour the most intimate parts of a NASCAR weekend
• A visit from one of Spire’s NASCAR drivers at your motorhome and more
• Maximum Guests - 12
Mike’s Hard Lemonade Hosting Program
We Are Spire
At Spire, we are on your side. We guide the interests of our clients in the direction that helps them most. We believe that long-term relationships are the key to our success.
We believe that NASCAR is one of the best channels to harness the consumer marketplace. With our decades of experience in the sport, we have the full capability to maximize the success and ROI for your brand.
We will work our close relationships with teams, tracks and drivers to deliver the best quality and performance for you.
Just as your customers want the best real estate trades, we want the best motorsports platform for Move Inc.
Four of the five NASCAR champion drivers in 2012 were Spire Clients
