final final final (1)

8/3/2019 Final Final Final (1)

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Report on Summer Training

CONSUMER BEHAVIOUR TOWARDS LIFE INSURANCE

Submitted to Doaba Group of Colleges, Chhokran (Rahon)

(In partial fulfillment of the Requirements for the award of Degree of

Master of Business Administration)

Submitted by: RAJESH KUMAR

University Roll No:-100272244013

DEPARTMENT OF MANAGEMENT

DOABA GROUP OF COLLEGES

CHHOKRAN, RAHON

(2010-2012)


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ACKNOWLEDGEMENT

I would like to take this opportunity to thank all those who have helped me tremendously during

the course of the project. My heartiest thanks are due to many persons for assistance in this project

to present state. The profound gratitude to our teachers especially; Miss Mukta Goyal for being

my guide throughout the completion of this project. Mr. Alok Kumar Jha, Branch Manager of

Birla Sun Life Insurance at S.B.S.Nagar, for clarifying the problems which I encountered during

the preparation of this project. I would also like to thank Mr. Sandeep Kumar (S.A.M), for guiding

me throughout my project. I also extend my gratitude to other SDM's and my friends who have

helped me directly or indirectly to complete my project. I also acknowledge the Knowledge that I

have gained during the preparation of this project.

Rajesh Kumar


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EXECUTIVE SUMMARY

This report represents the detail of work; I have done during the training period. This report has

been drafted by paying regular visit and caring out the opportunity to work on my project. As there

are so many challenging and interesting topics on which I have work, but as I want a subject which

adds another feather on the hat of knowledge, so I choose a broad but very interesting topic i.e.

consumer behaviour towards life insurance I got an opportunity to complete my summer training

in BIRLA SUNLIFE INSURANCE insurance Company to learn about the working of insurance

company. I presented all the data based on questionnaire filled up by me from the peoples of rural

area and I analyzed the data and presented it in the project. I filled up the questionnaire from the

general public to know the awareness level towards the BIRLA SUNLIFE INSURANCE

Insurance Company. This study is very useful for the company to know the behaviour and

awareness level of the customers and the peoples of rural area. The main aim behind the project is

to provide the data to the company so that they can focus on these areas to expand their business.


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Series

no.

Content Page no.

1. Chapter 1. Introduction of the subject

2. Chapter 2. Industry Profile

3. Chapter 3. Company Profile

4. Chapter 4. Objective of the Study

5. Chapter 5. Research Methodology

6. Chapter 6. Data Analysis & Interpretation

7. Chapter 7. Findings

8. Chapter 8. Suggestions

9. Chapter 9. Limitations

10. Appendix

Bibliography


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List of Graphs

Series

no.

Content Page no.

1. Graph no. 6.1.1

2. Graph no. 6.1.2

3. Graph no. 6.1.3

4. Graph no. 6.1.4

5. Graph no. 6.1.5

6. Graph no. 6.1.6

7. Graph no. 6.1.7

8. Graph no. 6.1.8

9. Graph no. 6.1.910. Graph no. 6.1.10

11. Graph no. 6.1.11

List of Tables

Series Content Page no.


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no.1. Table no. 6.1

2. Table no. 6.2

3. Table no. 6.3

4. Table no. 6.45. Table no. 6.5

6. Table no. 6.6

7. Table no. 6.7

8. Table no. 6.8

9. Table no. 6.9

10. Table no. 6.1011. Table no. 6.11


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CHAPTER - 1

Introduction of the subject

INTRODUCTION OF SUBJECT


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MEANING OF INSURANCE:-Insurance may be described as a social device to reduce or

eliminate risk of loss to life and property. Under the plan of insurance, a large number of people

associate themselves by sharing risks attached to individuals. The risks which can be insured

against include fire, the perils of sea, death and accidents and burglary. Any risk contingent upon

these, may be insured against at a premium commensurate with the risk involved. Thus collective

bearing of risk is insurance.INSURANCE is a Co-operative device, which spreads, the loss caused

by a particular risk to some person, over a number of person who are exposed to same or similar

risk & who agree to 'insure' against that risk.

Types of insurance

Automobile insurance

Casualty insurance

Credit insurance

Health insurance

Liability insurance

Total permanent disability insurance

Marine Insurance

Political risk insuranceProperty insurance

CONSUMER BEHAVIOUR TOWARDS LIFE INSURANCE
http://en.wikipedia.org/wiki/Auto_insurancehttp://en.wikipedia.org/wiki/Casualty_insurancehttp://en.wikipedia.org/wiki/Credit_insurancehttp://en.wikipedia.org/wiki/Health_insurancehttp://en.wikipedia.org/wiki/Liability_insurancehttp://en.wikipedia.org/wiki/Total_permanent_disability_insurancehttp://en.wikipedia.org/wiki/Marine_Insurancehttp://en.wikipedia.org/wiki/Political_risk_insurancehttp://en.wikipedia.org/wiki/Property_insurancehttp://en.wikipedia.org/wiki/Auto_insurancehttp://en.wikipedia.org/wiki/Casualty_insurancehttp://en.wikipedia.org/wiki/Credit_insurancehttp://en.wikipedia.org/wiki/Health_insurancehttp://en.wikipedia.org/wiki/Liability_insurancehttp://en.wikipedia.org/wiki/Total_permanent_disability_insurancehttp://en.wikipedia.org/wiki/Marine_Insurancehttp://en.wikipedia.org/wiki/Political_risk_insurancehttp://en.wikipedia.org/wiki/Property_insurance


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CULTURE FACTORS

CULTURE

SUBCULTURESOCIAL CLASS

PERSONAL FACTORS

AGE AND LIFECYCLE STAGE

OCCUPATION AND FINACIALSTATUS

LIFESTYLE

PSYCHOLOGICAL FACTORS

MOTIVATIONPERCEPTIONS

BELIEFS AND ATTITUDE

FACTORS INFLUENCING

CONSUMER BEHAVIOR

SOCIAL FACTORS

REFERNCE GROUPS

FAMILY

Consumer behavior is the study of how individuals make decisions to spend their available

resources (time, money and effort) on consumption related item (what they buy, when they buy,

where they buy, how often they buy and use a product or services).

There heterogeneity among people across the world makes understanding consumer behavior an

intricate and challenging task. The consumers identity, his beliefs, specific needs, attitudes and

the kind of product and brand available in that product category influence his buying behavior. The

marketing efforts of a firm have a profound impact on the buying decisions of the customers.

Therefore, marketers attempt to obtain an in-depth knowledge of customers buying behavior. The

success or failure of a product or service is directly related to the buying behavior ofcustomers.

Hence, an understanding of buying behavior of customers helps marketers to come up with

innovative products mixes.

Finally, buyer behavior acts as an imperative rule in the hands of marketers to forecast the future

buying behavior of customers and device marketing strategies accordingly in order to create long

term relationship with customer.


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Chapter 2

Industry Profile

INTRODUCTION


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INDUSTRY PROFILE

History of insurance:- Early methods of transferring or distributing risk were practiced by

Chinese and Babylonian traders as long ago as the 3rd and 2nd millennia BCE respectively.

Chinese merchants traveling treacherous river rapids would redistribute their wares across many

vessels to limit the loss due to any single capsizing. The Babylonians developed a system which

was recorded in the famous Code of Hammurabi, c. 1750 BC, and practiced by early

Mediterranean sailing merchants. If a merchant received a loan to fund his shipment, he would pay

the lender an additional sum in exchange for the lender's guarantee to cancel the loan should the

shipment be stolen.

Achaemenian monarchs were the first to insure their people and made it official by registering the

insuring process in governmental notary offices. The insurance tradition was performed each year

in Norouz (beginning of the Iranian New Year); the heads of different ethnic groups as well as

others willing to take part, presented gifts to the monarch. The most important gift was presented

during a special ceremony and when a gift was worth more than 10,000 Derrik (Achaemenian gold

coin weighing 8.35-8.42) the issue was registered in a special office. This was advantageous to

those presented such special gifts. For others, the presents were fairly assessed by the confidants of

the court. Then the assessment was registered in special offices.

The aim of registering was that whenever the one who presented the gift registered by the court

was in trouble, the monarch and the court would help him or her. Jahez, a historian and writer,

writes in one of his books on ancient Iran: and whenever the owner of the present is in trouble or

wants to construct a building, set up a feast, have his children married, etc. the one in charge of this

in the court would check the registration. If the registered amount exceeded 10,000 Derrik, he or

she would receive an amount of twice as much."

The Greeks and Romans introduced the origins of health and life insurance c. 600 AD when they

organized guilds called "benevolent societies" which acted to care for the families and funeral

expenses of members upon death. Guilds in the middle Ages served a similar purpose. The Talmud

deals with several aspects of insuring goods. Before insurance was established in the late 17th
http://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Babyloniahttp://en.wikipedia.org/wiki/3rd_millennium_BChttp://en.wikipedia.org/wiki/2nd_millennium_BChttp://en.wikipedia.org/wiki/Millenniumhttp://en.wikipedia.org/wiki/Common_Erahttp://en.wikipedia.org/wiki/Code_of_Hammurabihttp://en.wikipedia.org/wiki/Mediterraneanhttp://en.wikipedia.org/wiki/Merchanthttp://en.wikipedia.org/wiki/Ancient_Greecehttp://en.wikipedia.org/wiki/Ancient_Romehttp://en.wikipedia.org/wiki/Familyhttp://en.wikipedia.org/wiki/Funeralhttp://en.wikipedia.org/wiki/Deathhttp://en.wikipedia.org/wiki/Guildhttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Talmudhttp://en.wikipedia.org/wiki/Good_(economics)http://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Babyloniahttp://en.wikipedia.org/wiki/3rd_millennium_BChttp://en.wikipedia.org/wiki/2nd_millennium_BChttp://en.wikipedia.org/wiki/Millenniumhttp://en.wikipedia.org/wiki/Common_Erahttp://en.wikipedia.org/wiki/Code_of_Hammurabihttp://en.wikipedia.org/wiki/Mediterraneanhttp://en.wikipedia.org/wiki/Merchanthttp://en.wikipedia.org/wiki/Ancient_Greecehttp://en.wikipedia.org/wiki/Ancient_Romehttp://en.wikipedia.org/wiki/Familyhttp://en.wikipedia.org/wiki/Funeralhttp://en.wikipedia.org/wiki/Deathhttp://en.wikipedia.org/wiki/Guildhttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Talmudhttp://en.wikipedia.org/wiki/Good_(economics)


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century, "friendly societies" existed in England, in which people donated amounts of money to a

general sum that could be used in case of emergency.

Separate insurance contracts (i.e. insurance policies not bundled with loans or other kinds of

contracts) were invented in Genoa in the 14th century, as were insurance pools backed by pledges

of landed estates. These new insurance contracts allowed insurance to be separated from

investment, a separation of roles that first proved useful in marine insurance. Insurance became far

more sophisticated in post-RenaissanceEurope, and specialized varieties developed.

Toward the end of the seventeenth century, the growing importance of London as a center for trade

led to rising demand for marine insurance. In the late 1680s, Mr. Edward Lloyd opened a coffee

house which became a popular haunt of ship owners, merchants, and ships captains, and thereby a

reliable source of the latest shipping news. It became the meeting place for parties wishing to

insure cargoes and ships, and those willing to underwrite such ventures. Today, Lloyd's of London

remains the leading market for

Marine and other specialist types of insurance, but it works rather differently than the more

familiar kinds of insurance.

Insurance as we know it today can be traced to the Great Fire of London, which in 1666 devoured

13,200 houses. In the aftermath of this disasterNicholas Barb on opened an office to insure

buildings. In 1680 he established England's first fire insurance company, "The Fire Office," to

insure brick and frame homes.

In 1752, he founded the Philadelphia Contribution ship for the Insurance of Houses from Loss by

Fire. Franklin's company was the first to make contributions toward fire prevention. Not only did

his company warn against certain fire hazards, it refused to insure certain buildings where the risk

of fire was too great, such as all wooden houses.

In the United States, regulation of the insurance industry is highly Balkanized, with primary

responsibility assumed by individual State insurance departments. Whereas insurance markets

have become centralized nationally and internationally, state insurance commissioners operate

individually, though at times in concert through a national insurance commissioner's organization.
http://en.wikipedia.org/wiki/Genoahttp://en.wikipedia.org/wiki/Renaissancehttp://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Lloyd's_of_Londonhttp://en.wikipedia.org/wiki/Great_Fire_of_Londonhttp://en.wikipedia.org/wiki/Nicholas_Barbonhttp://www.contributionship.com/http://www.contributionship.com/http://en.wikipedia.org/wiki/Regulationhttp://en.wikipedia.org/wiki/Balkanizationhttp://en.wikipedia.org/wiki/U.S._statehttp://en.wikipedia.org/wiki/Commissionerhttp://en.wikipedia.org/wiki/Genoahttp://en.wikipedia.org/wiki/Renaissancehttp://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Lloyd's_of_Londonhttp://en.wikipedia.org/wiki/Great_Fire_of_Londonhttp://en.wikipedia.org/wiki/Nicholas_Barbonhttp://www.contributionship.com/http://www.contributionship.com/http://en.wikipedia.org/wiki/Regulationhttp://en.wikipedia.org/wiki/Balkanizationhttp://en.wikipedia.org/wiki/U.S._statehttp://en.wikipedia.org/wiki/Commissioner


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In recent years, some have called for a federal regulatory system for insurance similar to that of the

banking industry.

In the State ofNew York, which has unique laws in keeping with its stature as a global business

center, Attorney General Eliot Spitzerhas been in a unique position to grapple with major national

insurance brokerages. Spitzer alleged that Marsh & McLennan steered business to insurance

carriers based on the amount of contingent commissions that could be extracted from carriers,

rather than basing decisions on whether carriers had the best deals for clients. Several of the largest

commercial insurance brokerages have since stopped accepting contingent commissions and have

adopted new business models.

OVERVIEW OF INDIAN INSURANCE SECTOR
http://en.wikipedia.org/wiki/New_Yorkhttp://en.wikipedia.org/wiki/Eliot_Spitzerhttp://en.wikipedia.org/wiki/Marsh_%26_McLennan_Companieshttp://en.wikipedia.org/wiki/New_Yorkhttp://en.wikipedia.org/wiki/Eliot_Spitzerhttp://en.wikipedia.org/wiki/Marsh_%26_McLennan_Companies


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The Insurance sector in India governed by Insurance Act, 1938, the Life Insurance Corporation

Act, 1956 and General Insurance Business (Nationalisation) Act, 1972, Insurance Regulatory and

Development Authority (IRDA) Act, 1999 and other related Acts. With such a large population

and the untapped market area of this population Insurance happens to be a very big opportunity in

India. Today it stands as a business growing at the rate of 15-20 per cent annually. Together with

banking services, it adds about 7 per cent to the countrys GDP .In spite of all this growth the

statistics of the penetration of the insurance in the country is very poor. Nearly 80% of Indian

populations are without Life insurance cover and the Health insurance. This is an indicator that

growth potential for the insurance sector is immense in India. It was due to this immense growth

that the regulations were introduced in the insurance sector and in continuation Malhotra

Committee was constituted by the government in 1993 to examine the various aspects of the

industry. The key element of the reform process was Participation of overseas insurance

companies with 26% capital. Creating a more efficient and competitive financial system suitable

for the requirements of the economy was the main idea behind this reform.

Insurance Regulatory and Development Authority:-

The Insurance Regulatory and Development Authority (IRDA) is a national agency of

the Government of India, based in Hyderabad. It was formed by an act of Indian Parliament known

as IRDA Act 1999, which was amended in 2002 to incorporate some emerging requirements.

Mission of IRDA as stated in the act is "to protect the interests of the policyholders, to regulate,

promote and ensure orderly growth of the insurance industry and for matters connected therewith

or incidental thereto."

In 2010, the Government of India ruled that the Unit Linked Insurance Plans (ULIPs) will be

governed by IRDA, and not the market regulatorSecurities and Exchange Board of India.[1]

Functions of IRDA:-
http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Hyderabad_(India)http://en.wikipedia.org/wiki/Unit_Linked_Insurance_Planhttp://en.wikipedia.org/wiki/Securities_and_Exchange_Board_of_Indiahttp://en.wikipedia.org/wiki/Insurance_Regulatory_and_Development_Authority#cite_note-0http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Hyderabad_(India)http://en.wikipedia.org/wiki/Unit_Linked_Insurance_Planhttp://en.wikipedia.org/wiki/Securities_and_Exchange_Board_of_Indiahttp://en.wikipedia.org/wiki/Insurance_Regulatory_and_Development_Authority#cite_note-0


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1. Subject to the provisions of this Act and any other law for the time being in force, the

Authority shall have the duty to regulate, promote and ensure orderly growth of the insurance

business and re-insurance business.

2. Without prejudice to the generality of the provisions contained in sub-section (1), the

powers and functions of the Authority shall include,

Issue to the applicant a certificate of registration, renew, modify, withdraw, suspend or

cancel such registration;

Protection of the interests of the policy holders in matters concerning assigning of policy,

nomination by policy holders, insurable interest, settlement of insurance claim, surrender

value of policy and other terms and conditions of contracts of insurance;

Specifying requisite qualifications, code of conduct and practical training for intermediary or

insurance intermediaries and agents;

Specifying the code of conduct for surveyors and loss assessors;

Promoting efficiency in the conduct of insurance business;

Promoting and regulating professional organizations connected with the insurance and re-

insurance business;

Levying fees and other charges for carrying out the purposes of this Act;

Calling for information from, undertaking inspection of, conducting enquiries and

investigations including audit of the insurers, intermediaries, insurance intermediaries and

other organizations connected with the insurance business;

Control and regulation of the rates, advantages, terms and conditions that may be offered

by insurers in respect of general insurance business not so controlled and regulated by the

Tariff Advisory Committee under section 64U of the Insurance Act, 1938 (4 of 1938);

Specifying the form and manner in which books of account shall be maintained and

statement of accounts shall be rendered by insurers and other insurance intermediaries;

Regulating investment of funds by insurance companies;

Regulating maintenance of margin of solvency;

Adjudication of disputes between insurers and intermediaries or insurance intermediaries;

Supervising the functioning of the Tariff Advisory Committee;


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Chapter 3

Company Profile

COMPANY PROFILE


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About Birla Sun Life Insurance (BSLI)

Birla Sun Life Insurance (BSLI) has been operating for over 9 years. It has contributed

significantly to the growth and development of the life insurance industry in India. It pioneered the

launch of Unit Linked Life Insurance plans amongst the private players in India. BSLI has covered

more than 2 million lives since it commenced operations. And its customer base is spread across

more than 1500 towns and cities in India. The company has a capital base of Rs. 2,000 crs as on

March 31, 2009. The current AUM of Birla Sun Life Insurance stands at Rs. 8165 crs as on

February 28, 2010.

About Aditya Birla Group

The Aditya Birla Group enjoys a leadership position in all the sectors in which it operates. It is

anchored by a force of 100,000 employees, belonging to 25 nationalities. Its operations span 25

countries across six continents and are reckoned as India's first multinational corporation.


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Headquartered in Mumbai, India, over 60 per cent of the Group's revenues flow from our overseas

operations. The Group nurtures a work culture where success is built on learning and innovation.

The Aditya Birla Group has been adjudged "The Best Employer in India and among the top 20 in

Asia" by the Hewitt, Economic Times and Wall Street Journal Study 2007. Aditya Birla Group has

a strong presence across various financial services verticals that include life insurance, fund

management, distribution & wealth management, security based lending, insurance broking,

private equity and retail broking. The seven companies representing ABFSG are Birla Sun Life

Insurance Company, Birla Sun Life Asset Management Company, Birla Sun Life Distribution

Company, Birla Global Finance Company, Birla Insurance Advisory & Broking Services, Aditya

Birla Capital Advisors and Apollo Sindhoori Capital Investment. The consolidated revenues from

these businesses crossed the USD 1 billion mark in 2007- 08. The group collectively enjoys the

trust of over 4 million customers, and prides itself for having a talent pool of over 15,000

committed employees. The Vision of ABFSG is to be leaders and role models in a broad based and

integrated business. The company aims to be a total solutions provider to all the financial needs of

its target customers. This gets truly reflected in the way the Group is structured and operates - one

virtual brand many real businesses capitalizing on the immense synergies across its

businesses.

Major Achievements of Aditya Birla Group

Largest single location copper smelter

Largest aluminum rolling company

No.1 in viscose staple fiber

The third largest producer of insulators

The fourth largest producer of carbon black

The eleventh largest cement producer and the second largest in India

Among the best energy efficient fertilizer plants

Among the worlds top 15 and India's top three BPO company.


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The group is India's leading business house with a number of key organizations. These are as

follows:

1. Grasim

2. Ultra Tech Cement Ltd

3. Hind Alco

4. Indian Aluminum Company Ltd

5. Aditya Birla Nuvo

6. Idea Cellular Ltd.

7. Birla Sun Life Insurance Co.Ltd

8. Birla Sun Life Asset Mgmt. Co.Ltd

9. Birla Sun Life Distribution Co. Ltd

10. PSI Data Systems

11. Indo Gulf Fertilizers Ltd.

12. Birla Global Finance Ltd

BIRLA SUN LIFE INSURANCE

Birla sun life insurance company limited is a joint venture between the Aditya Birla Group and the

sun Life Financial services of Canada. It started its operations in March 2001 after receiving its

registration license in January 2001.

BSLIs core strategy since inception has been to create value for all its stakeholders. This has

been driven through innovative and customer focused products and a multi-channel distribution

capability in individual and group insurance. The company started its operations with the launch of

innovative unit-linked insurance products, being the first private life insurance company in India to

do so. The company has geared up through superior value creation and technology in fulfilling its

aims to provide multiple products and benefits greater investment opportunities and to provide the

vast investor popular in India with better liquidity and security.


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The transition of the insurance industry in India from a public monopoly to a competitive

environment presents interesting opportunities both to the insurance players as well as to the

customers. BSLI plans to spot emerging trends and capitalize on these opportunities for the benefit

of its customers. BSLI aims at being a leader in product innovation with new products designed to

cater to specific customer needs.

The company has a clear thrust on investment linked insurance products and believes in

maximizing investment returns for the policyholders. Its unit-linked products offered varied

investment options for policyholders to choose, based on their risk appetite. BSLI has been fully

complying with its rural services network of the group is being tapped for this purpose.

Its clients have already appreciated the companys superior underwriting processes and

infrastructure. Its direct sales force of more than 60,000 high quality licensed insurance advisors in

major cities and towns in India are the companys flag bearers. The companys insurance advisors

in major cities and towns in India are the companys flag bearer. The companys insurance

advisors have qualified for the prestigious Million Dollar Round Table (MDRT), COT and TOT,

one of the highest international honors in the life insurance industry, in all the years of its

operations.

Birla sun life insurance pioneered the unique Unit Linked Life Insurance Solutions in India.Within 4 years of its launch, BSLI has cemented its position as a leading player in the private life

insurance industry.

There has been focus on Investment Linked Insurance Products, supported with protection products

to maintain leadership in product innovation.

Multi Distribution channels - Direct Sales Force, Alternate Channels and Group offering

convenient channels of purchase to customers.

Web-enabled IT systems for superior customer services.

First to have issued policies over the Internet.

Corporate governance and a high degree of transparency in all business practices and procedures.

First to have an operational Business Continuity Plan.

Strong fundamentals based on the Aditya Birla group's local insight and Sun Life financials global

expertise.
http://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_AboutUs/Company_Profile/abtus_comprofile2.aspx#adityahttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_AboutUs/Company_Profile/abtus_comprofile2.aspx#sunlifehttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_AboutUs/Company_Profile/abtus_comprofile2.aspx#adityahttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_AboutUs/Company_Profile/abtus_comprofile2.aspx#sunlife


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74%

26%

100%Equity Share


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Landmarks

Birla Sun Life Insurance, one of Indias leading life insurance companies, has set a new milestone,

by crossing the landmark figure of Rs. 10,000 crores in Assets under Management (AUM), as on

April 24, 2009. Commenting on the achievement, Mr. Vikram Kotak, Chief Investment Officer,

Birla Sun Life Insurance, said, It gives us great pleasure to cross the landmark of Rs. 10,000

crores of AUM, and in the process registering a strong growth of 41% year-on-year. This

achievement is notable especially in the light of tough market conditions on the back of Global

financial turmoil


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MAJOR PLAYERS OF LIFE INSURANCE

Life Insurer in Public Sector:-

1. Life Insurance Corporation of India

Life Insurers in Private Sector:-

1. SBI Life Insurance

2. MetLife India Life Insurance

3. ICICI Prudential Life Insurance

4. Bajaj Allianz Life

5. Max New York Life Insurance

6. Sahara Life Insurance

7. Tata AIG Life

8. HDFC Standard Life

9. Birla Sun life

10. Kotak Life Insurance
http://en.wikipedia.org/wiki/Life_Insurance_Corporation_of_Indiahttp://sbilife.co.in/http://www.metlife.co.in/http://www.iciciprulife.com/public/default.htmhttp://www.bajajallianzlife.co.in/http://www.maxnewyorklife.com/http://www.saharalife.com/http://www.tata-aig-life.com/http://www.hdfclife.com/http://www.birlasunlife.com/http://www.kotaklifeinsurance.com/http://en.wikipedia.org/wiki/Life_Insurance_Corporation_of_Indiahttp://sbilife.co.in/http://www.metlife.co.in/http://www.iciciprulife.com/public/default.htmhttp://www.bajajallianzlife.co.in/http://www.maxnewyorklife.com/http://www.saharalife.com/http://www.tata-aig-life.com/http://www.hdfclife.com/http://www.birlasunlife.com/http://www.kotaklifeinsurance.com/


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Our Leadership Team

Mr. Kumar Mangalam Birla CHAIRMAN, ADITYA BIRLA GROUP

Mr. Pranab Barua Textiles and Apparels

Mrs. Rajashree Birla Chairperson, The Aditya Birla Centre for

Community Initiatives and Rural Development

Mr. Rajiv Dube Group Corporate Services

Mr. Ajay Srinivasan Financial Services

Dr. Rakesh Jain Aditya Birla Nuvo

Mr. Askaran Agarwala Birla Group Trusts & Special Community

Projects

Mr. Ravi Kastia Trading, Port and Power Projects

Dr. Bharat Singh Business Review Council (Services business)

Mr. Himanshu Kapania Telecom

Mr. D.D. Rathi Business Review Council (Services business)

Dr. Santrupt B. Misra Carbon Black Business and Group HR

Mr. Debu Bhattacharya Metals

Mr. Shailendra Jain Chairman, Business Review Council

(Manufacturing business)

Mr. K. K. Maheshwari Pulp & Fiber

Mr. Thomas Varghese Retail

Mr. Lalit Naik Chemicals

Mr. Tuhin Mukherjee Mining and Mineral Resources Development

Mr. O. P. Puranmalka Cement

Mr. Vikram Rao Acrylic Fiber and Overseas Spinning Business


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Market Share of all Life Insurance Companies India

In line with expectations, life insurance industrysnew business volumes in the individual new

business segment remained strong, growing 36% Y-o-Y and 23% M-o-M, in August 2010.

In the individual new business segment, while LIC, BIRLA, and HDFC improved WNRP industry

market share (YTD) by 3.8 percentage points, 1.25 percentage points, and 0.7 percentage points,

respectively, Bajaj Allianz (1.8 percentage points), ICICI (1.5 percentage points), SBI (1.26

percentage points) and Reliance (0.31 percentage points) lost significantly. At 5mFY11 end,

private insurers market share stood at ~50%.

Here is how Various Life Insurers stack up against each in the Industry as a whole. The following

Data suggests that LIC of India is still the market leader followed by ICICI Prudential, HDFCStandard Life, SBI, Reliance, Bajaj, Birla Sun Life, Max New York etc.

50%

10%

5%

4%

8%

5%

6%

4%3%2%

1%2%LIC

ICICI

SBI

BAJAJ

OTHERS

RELIANCE

HDFC

BIRLA

MAX

TATA

MET

KOTAK

BIRLA SUN LIFE INSURANCE NAWANSHAHR BRANCH AS ON

31/06/2011
http://www.dalalstreet.biz/forum/insurance-ulip/list-of-all-life-insurance-companies-in-india/http://www.dalalstreet.biz/forum/insurance-ulip/list-of-all-life-insurance-companies-in-india/http://www.dalalstreet.biz/forum/insurance-ulip/list-of-all-life-insurance-companies-in-india/


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PRODUCT PORTFOLIO OF BSLI

BRANCH MANGERALOK KUMAR JHA

BRANCH DEVELOPMENT

MANAGER

(BDM)

SENIOR AGENCY MANAGER

(SAM)

AGENCY MANGERS: OPERATIONAL

STAFF

TELE STAFF

TRANING STUDENT

FINANCIAL ADVISOR


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1. PENSION PLAN:-

Product Name LIC Pension Plus BSLI Secure 58 Plan

Company NameLife Insurance Corporation of

IndiaBirla Sunlife Insurance

Minimum Premium Rs.15000 p.a Rs. 9,600 p.a.

Maximum Premium Rs. 1,00,000 p.a. No Limit

Minimum Term 10 Years Information Not Available

Minimum age at Entry 18 Years 10 Years

Maximum age at Entry 75 Years 40 Years

Vesting AgeMinimum is 40 Years,

maximum is 85 Years.Maximum - 90 years

Minimum age at Maturity Information Not Available 18 Years

Maximum age at Maturity Information Not Available 80 Years

Death Benefit Fund Value

75% of first year base premium

and all renewal base premiumspaid ; or Surrender value (or the

Guaranteed Vesting Benefit) atthat time + All accumulatedsurvival benefits

Free Look Period 15 Days 15 Days

Fund Options Debt Fund and Mixed Fund ----------------------------

Mode Of PaymentsYearly, Half-yearly, Quarterly

and MonthlyYearly, Half-yearly, Quarterlyand Monthly

Switching

You can switch between two

funds during the policy term.Two free switches are allowed in

a policy year.

Information Not Available

Tax Benefitunder Section 80C and Section

10(10D) of Income TaxAct,1961.

Under Section 80CCC andSection 10 (10A) of the IncomeTax Act, 1961.

Grace Period30 Days for yearly, half-yearly

and quarterly mode, 15 days for

monthly mode

30 Days

Loan OptionNo loan will be available under

this plan.Information Not Available

Pension Growth

To grow your capital through enhanced returns over a medium to long term period through

investments in equity and debt instruments, thereby providing a good balance between risk and

return.


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Asset Allocation:

SECURITIES HOLDINGSGovernment Securities 13.90%

Corporate Debt 45.41%

Equity 18.63%

Money Market Instruments 22.06%

TOTAL 100.00%

14%

45%

19%

22%

Government Securities

Corporate Debt

Equity

Money Market

Instruments

2. CHILDREN PLAN:-

Product Name LIC - Jeevan Anurag BSLI Saral Children\'s Plan

Company NameLife Insurance Corporation

of IndiaBirla Sun Life Insurance

Minimum Premium Information Not Available Rs.10,000 p.a


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Maximum Premium Information Not Available No Limit

Minimum Term 10 Years 10 years

Maximum Term 25 Years 20 years

Minimum Sum Assured Rs.50,000/-6 times of Annual Savings

Premium

Maximum Sum AssuredNo Limit. Sum Assured will

be in multiples of Rs.5,000 /-

only.

No Limit

Minimum age at entry of the

parent20 Years 18 years

Maximum age at entry of the

Parent60 Years 50 years

Minimum age at entry of the

childInformation Not Available 0 years

Maximum age at entry of the

childInformation Not Available 21 years

Death Benefit Sum Assured Sum Assured

Survival Benefit Information Not Available Information Not Available

Maturity Benefit Information Not AvailableFund Value + Guaranteed

Addition at Maturity.

Free Look Period 15 Days 15 days

Minimum Premium Payment

term7 Years 10 Years

Maximum Premium

payment term22 Years 20 Years

Nominee Information Not Available Child

Mode of paymentYearly, Half-yearly,

Quarterly, and Monthly

Yearly, Half yearly, Quartarly

and Monthly

CHILDREN GROWTH

BSLI Saral Children's Plan, a solution that combines the best benefits into a single plan. A

plan that gives a guaranteed amount on maturity and keeps the policy alive in the unfortunate

event of your death ensuring that your child's future is secure.

Asset Allocation:

SECURITIES HOLDINGS


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Equity 35%

Money Market Instruments 65%

TOTAL 100.00%

HOLDINGS

65%

35%Equity

Money MarketInstruments

3. HEALTH PLAN:-

Product NameLIC Health

Protection Plan

Birla Sun life Saral

Health Plan

Company NameLife InsuranceCorporation of India

Birla Sun LifeInsurance

Sum Insured

Minimum Insured isRs.250 and

Maximum Insured is

Rs.2,500

Rs. 10 Lakhs

Policy DurationInformation Not

Available

10 pay/ 10 term, 10

pay/20 term and 20pay/20 term

Eligibility Minimum age at Minimum Age at entry


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entry - 18 years and

Maximum age atentry - 55 years

(Nearest Birthday)

- 18 years, Maximumage at entry - 50 years

Web Site www.licindia.com www.birlasunlife.com

SARAL HEALTH PLAN

BSLI Saral Health Plan, a comprehensive health insurance plan that gives cover across -

hospitalization expenses, surgical expenses, critical illness and routine health care expenses.

Asset Allocation:

SECURITIES HOLDINGS

Equity 80%


TOTAL 100.00%


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HOLDINGS

80%

20%

Equity

Money Market

Instruments

4. MONEY BACK PLAN:-


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Product Name LIC- Profit Plus PlanBirla Flexi Cash Flow

Money Back Plan

Company NameLife Insurance

Corporation of IndiaBirla Sun Life Insurance

Minimum Premium

Rs.20,000 for Single

Premium Rs. 10,000 p.a.

for Regular Premium

Information not Available

Maximum Premium Information not Available Information not Available

Minimum Term 5 Years 10 Years

Maximum Term 20 Years 25 years

Minimum Sum Assured

Regular Premium - 5 x

Annual Premium, Single

Premium - 1.25 X Single

Premium

No Limit

Maximum Sum Assured

2.5 times the single

premium if age maturity

age is 71 Years and above

1,00,000

Minimum age at Entry 0 Years 13 Years

Maximum age at Entry 65 Years 65 Years

Minimum age at Maturity 18 Years (Completed) No Limit

Maximum age at Maturity70 Years (Nearest

Birthday)75 Years

Death Benefit

Sum Assured or Fund

Value Which ever is

higher

Sum Assured or the Fund

Value which ever is higher

Survival Benefit Information not Available Available

Maturity Benefit Fund Value Fund Value

Free Look Period Information not Available 15 Days

Switching First 4 Switches in a yearare free

2 Switches in a year arefree

Loan Option Not Available Not Available

MONEY BACK PLAN

Birla Sun Life Insurance Life Companion Money Back Plan is the plan that suits the budget of

every individual. Not only has that it also acted as a cushion by giving you regular income at

regular intervals in life.

Asset Allocation:


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SECURITIES HOLDINGS

Equity 80%


TOTAL 100.00%

HOLDINGS

75%

25%

Debt Instruments

Equity related securities

FINANCIAL STATUS OF BSLI

According to Nani B Javeri, chief executive officer, Birla Sun life Insurance,

the strategy of using a ULIP platform has worked well for the company and Birla Sun life will

continue to focus on these market-linked products, which are considered to be more transparent

than traditional policies.


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"ULIPs are capital-efficient, that is, they use relatively less capital and deliver

more or less similar margins as other products," he says. ICICI Prudential is the other player for

whom linked policies contributed a high percentage - as much as 84 per cent of total business


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Chapter 4

Objective of the Study

OBJECTIVE OF STUDY

1) To study the behaviorof consumer about life Insurance

2) To access the awareness of the people about the policies of the sun life.


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Chapter 5

Research Methodologies

RESEARCH METHODOLOGY STUDY


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Source of Data: - Primary and Secondary data.

Population Size: - 250

Sample Size: - 100

Sample Model:-Questionnaire

Sampling Technique: - Convenience


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Chapter 6

Data Analysis & Interpretation

DATA ANALYSIS AND INTERPRETATION

Q1. Do you have life insurance?


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TABLE 5.1

69%

31%

Yes

No

FIGURE: 5.1.1

Interpretation: 69% people have life insurance and 31% have not.

Q2. If yes, then in which company you have?

Source of

Information

Yes No

No. of consumers 69 31


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Source of

Information

BSLI LIC Others

No. of

consumers

67 22 11

TABLE 5.2

67%

22%

11%

FIGURE: 5.1.2

Interpretation: 67% people have life insurance of BSLI, 22% people have life insurance of LIC and

11% people have others life insurance.

Q3. What are the points that attract you toward this company?


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Source of

Information

Brand image Security of

investment

Better services

provided

IRDA approval

No. of

consumers

30 25 20 25

TABLE 5.3

30%

25%

20%

25%

Brand image

Security of inve

Better services

IRDA approval

FIGURE: 5.1.3

Interpretation: 30% people attracted by brand image, 25% people attracted by security of

investment, 20% people attracted by better services and 25% people attracted by IRDA approval.

Q4. How do you come to know about this company?

Source of Agent Friend Newspaper T.V E-


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Information Commerce

No. of

consumers

25 10 30 25 10

TABLE 5.4

25%

10%

30%

25%

10%

Age

Frie

New

T.V

E-C

FIGURE: 5.1.4

Interpretation: 25% people come to know by agent, 10% people come to know by Friend, 30%

people come to know by newspaper, 25% people come to know by T.V

And 10% people come to know by E- commerce.

Q5. How you rate the policies provided by your company?


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TABLE 5.5

57%

36%

4%

3%

0%

V

G

N

B

V

FIGURE: 5.1.5

Interpretation: 57% people rate their company policies as a very good, 36% people rate their

company policies as a good, 4% people rate their company policies as a neutral, 3% people rate

their company policies as a bad and 0% people rate their company policies as a very bad.

Sources of

Information

Very Good Good Neutral Bad Very Bad

No. of

consumers

57 36 4 3 0


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Q6. What features you like in the policies of your company?

Sources of

Information

Affordable

premium

Rider

benefits

Rate of

return

Income tax

benefits

Switching

No. of

consumers

22 10 37 23 8

TABLE 5.6

22%

10%

37%

23%

8%

Affordable

Rider benefi

Rate of retu

Income tax

Switching

FIGURE: 5.1.6

Interpretation: 22% people like the features of Affordable premium, 10% people like rider benefits,

37% people like rate of return, 23% people like income tax benefits and 8% people like switching

in the policies.


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Q7. What kind of life insurance you have?

Sources of

Information

Children plan Pension plan Health plan Money back

plan

No. of

consumers

22 20 10 48

TABLE 5.7

22%

20%

10%

48%

Children

Pension

Health Pl

Money b

FIGURE: 5.1.7

Interpretation: 22% people have life insurance of Children plan, 20% people have life insurance of

pension plan, 10% people have life insurance of health plan and 48% people have life insurance of

money back plan.

Q8. What are the various services provided by your company except life insurance?


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Sources of

Information

Alert services Free look

services

Fund flash Bonus services

No. of

consumers

57 9 24 10

TABLE 5.8

57%

9%

24%

10%

Alert Servi

Free look

Fund flash

Bonus Se

FIGURE: 5.1.8

Interpretation: 57% people says that they get free alert services, 9% people says that they get free

look services, 24% people says that they get fund flash and 10% people says that they get bonus

services from their insurance company.

Q9. Are you satisfied with the services provided by your company?


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Sources of Information Yes No


TABLE 5.9

69%

31%

Yes

No

FIGURE: 5.1.9

Interpretation: 69% people satisfied with the services provided by their company and 31% people

not.

Q10. Rank your satisfaction towards the policy provided by your company?


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Sources of

Information

Very

Satisfied

Satisfied Neutral Dissatisfied Very

Dissatisfied

No. of

consumers

52 35 11 2 0

TABLE 5.10

52%

35%

11%

2%

0%

Very Sat

Satisfied

Neutral

Dissatisf

Very Dis

FIGURE: 5.1.10

Interpretation: 52% people are very satisfied, 35% people are satisfied, 11% people are neutral, 2%

people are dissatisfied and 0% people are very dissatisfied with their policy.

Q11. Do you want to invest more than in BSLI?

Sources of Information Yes No


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TABLE 5.11

69%

31%

Yes

No

FIGURE: 5.1.11

Interpretation: 69% people want to invest in BSLI and 31% do not.


52/62

Chapter 7

Findings

FINDINGS OF THE STUDY

Findings of the research study are as follows:-


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From the survey, we came to know that most of the people are aware about the BIRLA

SUN LIFE INSURANCE LIMITED.

Most of the people came to know about the LIC from the agents and newspaper media.

This shows that other promotional media activities like radio, hoardings and postures are

missing which are on high these days.

From the survey we came to know that mostly people are not such aware about the policies

offered by BIRLA SUN LIFE INSURANCE LIMITED.

From the survey, we came to know that most of the people those who are insured are

satisfied with the policies provided by BIRLA SUN LIFE INSURANCE LIMITED.

The survey shows that most of the people rate the policies of BIRLA SUN LIFE

INSURANCE are very good but not excellent. This means that they want something extra

in their policies.

The survey shows that mostly people like low premium allocation charges and rate of

return in the policies of BIRLA SUN LIFE INSURANCE LIMITED.

From the survey, we came to know that most of the people have reliability in BIRLA SUN

LIFE INSURANCE LIMITED.

From the survey, we came to know that most of the people are satisfied with the after

sales services of the BIRLA SUN LIFE INSURANCE LIMITED. But there were some

customers who were saying that they are not getting proper information regarding their

policies at right time.

From the survey, we came to know that BIRLA SUN LIFE INSURANCE LIMITED has

a very good image among the people. This shows that people believe in brand name of

BIRLA SUN LIFE INSURANCE LIMITED.


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Chapter 8

SUGGESTIONS AND RECOMENDATIONS

SUGGESTIONS AND RECOMENDATIONS

The suggestion and recommendations are as follows


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It is suggested that company need to establish new branches in villages and small cities by

this company can move more better

There should be cash deposit facility in each and every branch of the company so that

customer can get better services

There should be limit of financial advisor under agency manager and the limited amount of

these advisor can handle it easily

The company should also need to begin some small duration and small amount of

investment because in INDIA there are many peoples who are working in poor line or

below poverty line

The company has to start monthly premium plans to attract the customers

They need to make some presentation among the small villages this make people education

about insurance sector

Their is need to use proper advertisement channels to make a good brand image

In this survey I also get that maximum customer changing their mind now they going to

prefer BSLI products.

From this survey I also get now BIRLA SUNLIFE INSURANCE having a good brand

image in the eyes of customers.


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Chapter 9

Limitations

LIMITATIONS OF THE STUDY


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Limitations of the study are as follows:-

1. The preparation and interpretation of data may not be 100% free from errors and may be

effected by the respondents biased mindset to some extend.

2. Sampling size of targeted customer is small, so the response may not give true reflections of

the mental framework of the population.

3. Judgment/ convenience sampling will be used, so the data may not be of that quality level

as obtained by complete enumeration survey which is not possible due to financial and time

constraints.


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Appendix


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APPENDIX

QUESTIONNAIRES

Q1- Do you have life insurance?

Yes No

Q2- If yes, then in which company you have?

BSLI LIC

Others

Q3- What are the points that attracts you toward this company?

Brand image Security of investment

Better services provided IRDA approval

Q4- How do you come to know about this company?

Agent Friend

Newspaper T.V

E- commerce

Q5- How you rate the policies provided by your company?

Very good Good

Neutral Bad

Very Bad


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Q6- What features you like in the policies of your company?

Affordable premium Rider benefits

Rate of return Income Tax benefits

Switching

Q7- What kind of life insurance you have?

Children plan Pension plan

Health plan Money back plan

Q8-What are the various services provided by your company except life insurance?

Alert services free look services

Fund flash Bonus services

Q9- Are you satisfied with the services provided by your company?

Yes No

Q10- Rank your satisfaction towards the policy provided by your company?

Very Satisfied Satisfied

Neutral Dissatisfied

Very Dissatisfied

Q11. Do you want to invest more than in BSLI?

Yes No


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BIBLIOGRAPHY

http://www.adityabirla.com/our_companies/joint_ventures/birlasun life_insurance.htm

http://en.wikipedia.org/wiki/Consumer_behaviour

http://www.iloveindia.com/finance/insurance/companies/birla-sun-life-insurance.html]

http://insurance.birlasunlife.com/Portals/0/mediakit/PressArchive/2008/july/BSLI_Market_

Gain_090708.html

http://freepress.in/insurance/market-share-of-all-life-insurance-companies-india/

http://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_Aboutus/Compan

y_Profile/abtus_comprofile.aspx

http://www.birlasunlife.com/birlasunlife/index.aspx

http://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individu

al/Protection/bsl_termplan.aspx

http://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individu

al/Savings/bsl_goldplus_II.aspx

http://www.cs.indiana.edu/mit.research.how.to/section3.12.html

http://encyclopedia.thefreedictionary.com/Research+methodology

http://www.slideshare.net/arjun.ramesh86/consumer-behaviour-presentation-796587
https://writer.zoho.com/editor.im?doc=e2e696359ed3e3bd4d5c1352bb078225f64fe1a005b25400730dfed4ac103a7a47c5c36127bc1875#%20http://www.adityabirla.com/our_companies/joint_ventures/birlasun%20life_insurance.htmhttp://en.wikipedia.org/wiki/Consumer_behaviourhttp://www.iloveindia.com/finance/insurance/companies/birla-sun-life-insurance.htmlhttp://insurance.birlasunlife.com/Portals/0/mediakit/PressArchive/2008/july/BSLI_Market_Gain_090708.htmlhttp://insurance.birlasunlife.com/Portals/0/mediakit/PressArchive/2008/july/BSLI_Market_Gain_090708.htmlhttp://freepress.in/insurance/market-share-of-all-life-insurance-companies-india/http://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_Aboutus/Company_Profile/abtus_comprofile.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_Aboutus/Company_Profile/abtus_comprofile.aspxhttp://www.birlasunlife.com/birlasunlife/index.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/bsl_termplan.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/bsl_termplan.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_goldplus_II.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_goldplus_II.aspxhttp://www.cs.indiana.edu/mit.research.how.to/section3.12.htmlhttp://encyclopedia.thefreedictionary.com/Research+methodologyhttp://www.slideshare.net/arjun.ramesh86/consumer-behaviour-presentation-796587https://writer.zoho.com/editor.im?doc=e2e696359ed3e3bd4d5c1352bb078225f64fe1a005b25400730dfed4ac103a7a47c5c36127bc1875#%20http://www.adityabirla.com/our_companies/joint_ventures/birlasun%20life_insurance.htmhttp://en.wikipedia.org/wiki/Consumer_behaviourhttp://www.iloveindia.com/finance/insurance/companies/birla-sun-life-insurance.htmlhttp://insurance.birlasunlife.com/Portals/0/mediakit/PressArchive/2008/july/BSLI_Market_Gain_090708.htmlhttp://insurance.birlasunlife.com/Portals/0/mediakit/PressArchive/2008/july/BSLI_Market_Gain_090708.htmlhttp://freepress.in/insurance/market-share-of-all-life-insurance-companies-india/http://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_Aboutus/Company_Profile/abtus_comprofile.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_Aboutus/Company_Profile/abtus_comprofile.aspxhttp://www.birlasunlife.com/birlasunlife/index.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/bsl_termplan.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/bsl_termplan.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_goldplus_II.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_goldplus_II.aspxhttp://www.cs.indiana.edu/mit.research.how.to/section3.12.htmlhttp://encyclopedia.thefreedictionary.com/Research+methodologyhttp://www.slideshare.net/arjun.ramesh86/consumer-behaviour-presentation-796587


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http://en.wikipedia.org/wiki/History_of_insurance

Books:

1. Philip kottler, Marketing Management2. Rajan saxena. Marketing Management

3. Research Methodology by Kothari.
http://en.wikipedia.org/wiki/History_of_insurancehttp://en.wikipedia.org/wiki/History_of_insurance

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