move over text: video documentation meets dita
DESCRIPTION
Technical communicators have been recombining small chunks of text to create multiple deliverables for years. But, as consumer expectations shift away from text-only content and toward video training and documentation, shouldn\'t we be creating and delivering multiple video deliverables? And, if video documentation is the wave of the future, can we use our existing content standards to make it happen? The answer is "Yes!" Attend this presentation to learn how one organization is creating and repurposing small video segments to create multiple video documentation sets using the Darwin Information Typing Architecture (DITA).TRANSCRIPT
Move Over Text:Video Documentation Meets DITA A presentation by Scott Abel and Sean Healy * May 5, 2009 STC Annual Summit, Atlanta, GA
Tuesday, May 5, 2009
82.5 Million Content Creators
in the US today, there are
13.9% create content in virtual worlds18.1% create video content23.9% create blog content79.7% create content on a social network
source: eMarketer.com
up 73% over 2008 source: Nielsen
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Largest User-Generated Content Websites
as of May 1, 2009, ranked by relative monthly audience size
YouTube 80,600,000Wikipedia 78,200,000craigslist 45,600,000flickr 24,100,000Digg 11,400,000
source: eMarketer.com
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There are 89,300 “How To” Videos on YouTube Today
English language, videos 4-20 minute in length
In March 2009, the average US online video viewer watched 327 minutes of video; 40% of which came from YouTubesource: Nielsen
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how to
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5,900,000,000 per month
just how many videos are being watched on YouTube alone?
Despite this enormous figure, television is not dead; U.S. television viewers watched 142 hours of TV each month in 2008; up five hours from the previous year
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4,000,000,000 mobile phone users on Earth
mobile devices are helping drive video documentation
That number is important because it tells us that 60% of Earthlings now have access to a mobile telephone
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3 out of 5 U.S. mobile phone users say they keep their phone with them when they’re not mobile
mobile devices are helping drive video documentation
U.S. mobile phone consumers watch 3 hours of TV on their phones per monthsource: Nielsen
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Average American Idol voting participant votes 38 times for their favorite contestant
content convergence is taking hold in entertainment industry
Mobile phones, TV and the Internet are quickly becoming intertwined
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Top U.S. Cable TV Networks
what networks do U.S. Cable TV viewers watch most often
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# 9 - Arts and Entertainment#12 - Discovery#17 - HGTV#20 - Food Network#27 - The Learning Channel
HGTV, Food Network, DIY are owned by Scripps; largest revenue generator
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Advertisers Love DIY and How-ToTelevision Shows
it’s all about the revenue-earning potential
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Top 10 Websites
who is using video in the web in North America?
tweet this!100% of the top 10 websites in NorthAmerica include video w/in 1 clickfrom the home page
1 Google2 Microsoft3 AOL4 Amazon5 Adobe
6 Apple7 ESPN8 The New York Time9 Weather Channel10 HP
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All we need is a standard that will support the topic-based nature of “how to” video content
we have the audience, the need, the technology, now what?
XML, and by extension, DITA, seemedto be a perfect fit.
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Demonstration of DITA Video SolutionSean Healy
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Contact information
Scott Abel [email protected]://thecontentwrangler.ning.com
Sean Healy [email protected]://www.wildbasinmedia.com
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