move over text: video documentation meets dita
TRANSCRIPT
Move Over Text:Video Documentation Meets DITA A presentation by Scott Abel and Sean Healy * May 5, 2009 STC Annual Summit, Atlanta, GA
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82.5 Million Content Creators
in the US today, there are
13.9% create content in virtual worlds18.1% create video content23.9% create blog content79.7% create content on a social network
source: eMarketer.com
up 73% over 2008 source: Nielsen
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Largest User-Generated Content Websites
as of May 1, 2009, ranked by relative monthly audience size
YouTube 80,600,000Wikipedia 78,200,000craigslist 45,600,000flickr 24,100,000Digg 11,400,000
source: eMarketer.com
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There are 89,300 “How To” Videos on YouTube Today
English language, videos 4-20 minute in length
In March 2009, the average US online video viewer watched 327 minutes of video; 40% of which came from YouTubesource: Nielsen
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how to
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5,900,000,000 per month
just how many videos are being watched on YouTube alone?
Despite this enormous figure, television is not dead; U.S. television viewers watched 142 hours of TV each month in 2008; up five hours from the previous year
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4,000,000,000 mobile phone users on Earth
mobile devices are helping drive video documentation
That number is important because it tells us that 60% of Earthlings now have access to a mobile telephone
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3 out of 5 U.S. mobile phone users say they keep their phone with them when they’re not mobile
mobile devices are helping drive video documentation
U.S. mobile phone consumers watch 3 hours of TV on their phones per monthsource: Nielsen
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Average American Idol voting participant votes 38 times for their favorite contestant
content convergence is taking hold in entertainment industry
Mobile phones, TV and the Internet are quickly becoming intertwined
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Top U.S. Cable TV Networks
what networks do U.S. Cable TV viewers watch most often
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# 9 - Arts and Entertainment#12 - Discovery#17 - HGTV#20 - Food Network#27 - The Learning Channel
HGTV, Food Network, DIY are owned by Scripps; largest revenue generator
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Advertisers Love DIY and How-ToTelevision Shows
it’s all about the revenue-earning potential
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Top 10 Websites
who is using video in the web in North America?
tweet this!100% of the top 10 websites in NorthAmerica include video w/in 1 clickfrom the home page
1 Google2 Microsoft3 AOL4 Amazon5 Adobe
6 Apple7 ESPN8 The New York Time9 Weather Channel10 HP
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All we need is a standard that will support the topic-based nature of “how to” video content
we have the audience, the need, the technology, now what?
XML, and by extension, DITA, seemedto be a perfect fit.
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Demonstration of DITA Video SolutionSean Healy
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Contact information
Scott Abel [email protected]://thecontentwrangler.ning.com
Sean Healy [email protected]://www.wildbasinmedia.com
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