mourad baouche has negotiated a cooperation agreement between samsung sds and syntigo (a subsidiary...
TRANSCRIPT
- PRESS RELEASE -
Syntigo and Samsung SDS sign a cooperation
agreement
- Development of a Europe-Asia strategic axis in the field of rail
ticketing - Technological and cultural complementarity between the two
partners
Brussels, Seoul, 17 October 2011 – Syntigo, a subsidiary of SNCB-
Holding, and Samsung SDS, a subsidiary of the Samsung group and a global supplier of ICT services, have today signed a Memorandum of Understanding in the presence of the Belgian
ambassador to Seoul, His Excellency Pierre Dubuisson. This strategic agreement concerns the development of commercial
opportunities and joint participation in rail projects in four strategic markets: Asia, Europe, Africa and America.
Within the framework of invitations to tender and international projects, Syntigo will make use of its software expertise in relation to reservation
and distribution platforms (for standard and high-speed trains) and ticketing platforms, while Samsung SDS will be responsible for the ticket sales equipment (ticket machines) and the security gates. Syntigo's
knowledge and commercial presence in the European and African markets should benefit Samsung, while Samsung should be able to open doors to
the Asian and American markets for Syntigo. “The creation of this Europe-Asia axis is an answer to the globalisation of
rail projects,” explains Baudouin de Hemptinne, Head of Trade Office Wallonia – Brussels, who facilitated the contacts between Syntigo and
Samsung SDS in South Korea. “We had to ensure a good fit between both partners and overcome the many barriers to enter South Korea, such as language, cultural codes or distance. This agreement is a great
achievement but it is a first step, we have to continue working until the first tangible results.”
"Syntigo has proven expertise in the rail software field", explains Jean-François Michotte, Vice President Sales & Marketing at Syntigo. "In order
to export this know-how to markets where we are not so well represented, we have chosen to form an alliance with a Korean partner
that is well established internationally. Samsung SDS is an ideal choice on account of the complementarity of our fields of expertise, an
organisational structure that is similar to our own, the reputation of the Samsung SDS European centre in the United Kingdom and the excellent quality of our contacts."
"Samsung SDS has proven expertise in the seamless e-ticketing
(AFC) business not only metro rail but also other mass
transportation field", explains Chanmo Yang, Business Senior
Representative at Samsung SDS. This agreement between Syntigo and Samsung SDS is consistent with a
strategy of long-term partnerships. The choice made by Syntigo has focused on South Korea on account of the historical links and the free
trade agreement that was signed with Europe. ###
About Samsung SDS
Samsung SDS was founded in 1985 as the exclusive IT service provider and e-
Business supporter for the Samsung Group. It is the leading e-Business
infrastructure builder and solution provider in Korea. Samsung SDS is one of the
largest Software/Services Companies in the world with total revenues of over
$3.8 Billion and nearly 12,000 employees worldwide. Samsung SDS has
successfully developed and delivered many systems and services in the public,
finance, automotive, heavy industry, medical, manufacturing, chemical,
education, electronics, and defence sectors.
About Syntigo
Syntigo is a subsidiary of SNCB-Holding. It provides, both nationally and
internationally, innovative and effective ICT and telecoms services to large
organisations. Its principal mission consists in the integration of ICT solutions,
firstly in the field of high-end telecommunications and, secondly, for the transport
and mobility sector. This mission is based on a proven expertise in the
development of very different solutions, such as rail ticketing, e-ticketing,
booking and distribution systems and the delivery of combined air–rail tickets ;
but also the flexibility, creativity and implementation speed of a young company
totally dedicated to its mission. Syntigo employs around 500 ICT specialists. It
has been active in the market for more than 10 years.