motivators ch.4
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Motivators
THM 1006 Tourist Behavior
Paripan Keawnet
Introduction
The number and rage of motivators can be spilt 2 groups
• Those which motivate a person to take a holiday
• Those which motivate a person to take a particular holiday to a specific destination at a particular time.
Emotional -Nostalgia -Romance -Adventure -Escapism -Fantasy -Spiritual fulfillment
Personal -Visiting friends and relatives -Make new friends -Need to satisfy others -Search for economy if on very limited income
Personal development -increased knowledge Learning a new skill
Tourist
Physical -Relaxation -Sun tan -Exercise and health -Sex
Cultural -Sightseeing -Experience new cultures
Status -Exclusivity -Fashionability -Obtaining a good deal -Ostentatious spending opportunities
Source: Swarbrooke, J. & Horner, S. (1999)
Tourist’s motivations are probably
•Personality •Lifestyle •Past experience •Past Life •Perceptions of their own
strengths and weaknesses
Motivators change over time
Circumstances
• Having a child, or meeting a new partner
• An increase or reduction in income
• Worsening health
• Changing expectations or experiences
Other….
• Multiple motivations • Shared motivators
• Express and real motivators
• Motivators and different market segments
• Motivators and gender
• National and cultural differences
• Motivators and different types of tourism
product
Other….. •Multiple motivations wish to purse a hobby
Wish see a particular church or museum
Want to relax
• Shared motivation Each member will go their own way for at least
part of the time
The group will stay together but each member will be allowed to choose
Cultural differences
Major motivation and different types of visitor attractions
Theme park
• excitement • Risk and adventure • Escapism • Status if has the best “white
knuckle-ride”
Museum
• Learn something new • Nostalgia • Status if internationally famous
Art gallery
• Aesthetic pleasure • Relaxation • Pursue special interest in art • Status if see word famous
painting
Leisure shopping complex
• Escapism • Search for a bargain • Status if bought designer label
product
Golf course
• Exercise • Make new friends • Status if it is a prestigious course
T-express, Everland, South Korea
Top Thrill Dragster, Cedar Point, Ohio, USA
Mean Streak, Cedar Point, Ohio, USA
The Louvre museum
Museum Siam
Harrods
What ‘s your motivation
Matching your friend write code name the top paper.
For example Attractions Or tourism activities 5 of the tourism product, or anything else, and that motivation to go that place. Or activity that is reasonably available to them for 20 minutes.