mortgage partner media partner 6 th edition exciting opportunities for indian developers
TRANSCRIPT
Mortgage Partner Media Partner
6th edition
Exciting Opportunities for INDIAN DEVELOPERS
Indians in GCC countries• Qatar - 545,000 Indians
• Oman - 597,769 Indians
• Kuwait - 681,288 Indians
• Bahrain - 400,000 Indians
• Saudi - 2.45 Million Indians
• UAE – 2.2 Million Indians ( all 7 emirates together)
Abu Dhabi – 875,000 Indians
Market Research
35 % of the total population are Indians* Abu Dhabi population is 2.5 million
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The Exciting Opportunity…..
Abu Dhabi based Indians are seeking new investment
opportunities in INDIA!Our Market study shows 18% of the
Indians in Abu Dhabi are looking for property investments within 1 year
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Market Analysis More than 2.2 Million Indians residing in UAE are the primary target Abu Dhabi’s GDP per capita is $71,000 (UAE GDP is $ 51,356)
UAE is home to the most HNWIs in the GCC. 72% of HNWIs in the UAE have investments in real estate
Abu Dhabi market potential is not utilized yet and you can get good investors, with LESS COMPETITION
One of the richest cities in the world and the largest Emirate having the highest population, makes the largest contribution to GDP
Abu Dhabi expects a GDP growth of 6.7% this year
Abu Dhabi is Ranking 3rd in the world at purchasing power parity
Ref: www.emirates247.com
* 2013
Ref: Gulf News
Market Research
Investment Categories :• Flats – 47%
o New Community Living – 63%o Established Community Living – 21%o Traditional Flats– 16%
• Villas/Townhouses- 28%o Community Living – 43%o Independent/ Buy existing – 37%o Will build own- 20%
• Land – 16%• Commercial - 9%
Abu Dhabi Market Potential
Visitors DEMOGRAPHICS
* Significant percentage of show visitors will come from this buying community of the Emirate.
Average Household Income in Abu Dhabi
0 - 5000 AED
5000 - 15000 AED
15000 - 30,000 AED
30,000 - 60,000 AED
60,000+ AED
17%
11%*
19% *
31% *22% *
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Abu Dhabi never witnessed a major Indian property exhibition. Few Indian shows which had in 2013 failed to attract visitors. The reasons are:
– All those Organizers are from outside Abu Dhabi / UAE with less knowledge of the Abu Dhabi Market.
– No proper Database of Indian Community/ Investors/ HNWIs
– Lack of Proper Marketing Activities and Channels
– Less Contact with local Indian organizations and associations
Regain market confidence on Indian Property Market in UAE which was shaken by the property scandals and other disturbances
Property funds of NRIs are diverting to alternate investments Our market study shows demand for a one-stop show to choose from multiple builders in Abu Dhabi
Why Exhibit in Abu Dhabi
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Exhibition Details Title : International Real Estate & Investment Show (IREIS 2014)
Date : 20 – 22 November 2014 (3days)
Time : 11 am to 8 pm
Venue : Abu Dhabi National Exhibition Centre (ADNEC)
Expected Investors : 15,000+
Indian Pavilion : Expecting 30 Exhibitors and
2000 HNW Indian InvestorsAssociated Events: International Conference
Country/ Project Presentations Business Network Meetings
Investor Meets
INDIAN PAVILION
Publicity CoverageAED 1,000,000
Outdoor, Indoor, Television, Radio, Print, New Media & PR*Can increase to AED 1,500,000 based on acquisition of media barters
15,000 High Net Worth IndividualsTotal Expected Visitors
Expected HNW Indian Visitors
2,000
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Media CampaignRadio CampaignMultilingual radio campaign – 10 Stations
Public RelationsPR across GCC
Campaign BrandingPosters, Rollups, Banners and Registration
Outdoor Advertising:Megacoms, Directional signs, Flags
Online MediaWebsite and Social Media channels
Road ShowsInnovative activations and competitions
SMS and EmailSMS / Email campaigns targeting 600,000 customers
Print Media ReleasesAdvertising Campaign - Newspaper and Magazines
Previous Media Partners :
1. Abu Dhabi Media2. Gulf News Broadcasting3. Property World ME 4. Investors Magazine5. ProperT.ae6. AlAqariya News Real Estate Media Group7. MediaWatch Middle East FZ LLC8. Al Aqariya TV & Alam Magazine9. Mediarabai Publishing -Acari Magazine10. Asianet
11. Gulf Property & Construction Guide12. Property Perspectives13. RUSH Magazine14. Trends, SAH & KippReport 15. Abu Dhabi Space Channel16. Al-Ikitissad Wal-Aamal17. Aqariya News Publishing Magazine18. Aqariya TV - Real Estate Channel FZ19. Eye of Dubai20. Happy Read Publishing Ltd – MERE21. Media Quest22. Mediawatch
23. Property.RU Magazine24. Media Arabia - Acari Magazine25. Newsweek26. ProperT.ae Magazine27. Property.RU - RUS Advertising LLC28. Propertyfinder.ae29. Property World ME30. Real24.ae31. REIDIN.com32. RetailME33. The Times & Sunday Times34. Kabayan Weekly
INDIAN PAVILION
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Gulf News :PW Ad Full-page-20 Aug & Sep 11
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Press Coverage
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“VISIT & WIN an Apartment in India”One lucky visitor can win an apartment for FREE by just visiting the exhibition.
First Time in Abu Dhabi
Gadgets By: Abu Dhabi Electronics Shopper
Airline Tickets By:
* Offer may change without notice. Terms and Conditions Apply. Logos belong to their respective owners
Offer Booklets By: Holiday Packages By:
VISITOR CAMPAIGN THEME
INDIAN PAVILION
INDIAN BRANDING
INDIAN BRANDING
INDIAN
Project LocationsLogo/ Developer Name
Branding
Branding
Branding
Branding Branding Branding Branding Branding
Branding
BrandingBranding
INDIAN PAVILION
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Entrance/ Exit
Proposed LocationBooked
Entrance/ Exit
FLOOR PLAN
c
3x6
3x6 6x6
E21
E22
E30E296x6
3x6H27
D283x5
2x5
D214x5
D273x5
3x5D29E28
3x6 3x4E29
6x5
3x53x7E27 C27
C29C28
3x5
3x3 3x2B29B30B28
B21
B23B243x33x4
3x5 3x5
3x5
3x10
3x6
F29
F273x4 3x5
A27
A29 A283x6
3x6
3x6
3x6
6x6
G29 G28
G27
c
E30 E31
E32 E34
E37
E38
D30
D31 D32 D33
D35 D36
D37 D38 D39
C30
C32 C33 C34
C35 C36
C37 C38 C39
C316x3 6x3 5x3 5x310x3
3x34x3 4x3
4x3 5x3 5x3 5x3 5x3
3x3 3x3 3x3 3x33x3
3x3 3x3 3x33x34x3 4x3 4x3 4x3E33
E364x3E35 4x3
E39 E40 E413x33x3
4x3
G31
12X5
5x65x6
H30
H33 H32
12x7
G30
10x5
5x55x5
F30
F33 F32
G32
4x3 3x3 3x3
F11
10x10
10x5
10x10
A11
10x10
10x5
D11
10x5
5x3
6x3
3x3
3x3
3x3
10x3
J21
J23
J22
J24
J26
J255x3
6x6
A21
3x5
3x53x5
3x5
3x6
G33
3x3B25
B27
3x2B313x3
3x5
3x53x5
3x5
B1110x5
D22
10x10NBAD
Far Glory
Bric group
Egypt
USA
Lebanon
10x10
F21
EuropeEurope
Europe
TurkeyThailand
Philippines Palastine Pakistan
HMG
Rent/Lease Rent/Lease Rent/Lease
India
C11 10x5
3x5
3x3 3x2B29
B21
B23B243x33x4
3x5
CM prop
MulberryHomes
Accommodation
Times
99acres
3x5
B31
KSA
Om
anKu
wai
tBa
hrai
nG
CC
ENTRANCEEXIT
ENTR
ANCE
EXIT
INDIA PAVILION
Seating Capacity 150 people
KERALA
Om
anKu
wai
tG
CC
ENTRANCE / EXIT
ENTRANCE / EXIT
6x3 6x36x3
6x36x3
6x3
8x3
4x3 4x3 4x3 4x3
3x3 3x3 3x3 3x3
3x3 4x3 4x3 3x3
3x3 3x3
3x3 3x3
4x3 4x3
4x3
6x3
4x3
3x3
3x3
3x3
3x3
4x3
3x3
FLOOR PLAN
INDIAN PAVILION
Exhibiting Charges – Shell Scheme
Ready to use Exhibition Stands : Every 9 sqm includes 1 table, 1 counter, 2 chairs, 3 spot lights, one 13Amp power socket, carpet, waste basket, wall panels of Octanorm system, Fascia with company name
INR 1.9 Lakhs9 sqm:• Listing of the company name with project profile (maximum 150 words) on Official Show Guide
12 sqm:• Listing of the company name with project profile (maximum 150 words) on Official Show Guide
INR 2.5 Lakhs
INR 3 Lakhs15 sqm:• Listing of the company name with project profile (maximum 150 words) on Official Show Guide
18 sqm:• Listing of the company name with project profile (maximum 150 words) on Official Show Guide. Additional PR and marketing exposure
INR 3.8 Lakhs
INR 5 Lakhs24 sqm:• Listing of the company name with project profile (maximum 150 words) on Official Show Guide. Half Page Ad in the catalogue. Additional PR & marketing exposure
Why DOME Exhibitions?• 22 years in Abu Dhabi; Organizing Exhibitions, Conferences & Stand
buildup• Established connections with ministries, government entities,
organizations and social communities in UAE• From Exhibition Concept to implementation executed by DOME’s in-
house experts who understands Keralite NRI’s market pulse. • Established media connections with all leading Newspapers,
Magazines, Radio and TV channels in UAE• Established channels to seek support of Indian Embassy, Indian Social
& Cultural Centre, Associations, College Alumni’s and different regional communities from India
• Sound Marketing techniques coupled with Existing database of Expat community– For Mailing, SMS and Social Media
Visitors : 60,000 +
Exhibitors : 50 +
Floor Space : 10000 sqm
Sales Volume : AED 30 Million
Highlights of ADES 2014 – Feb 26 to March 1
“ The First Consumer Electronics Show in Abu Dhabi Bringing Together the Biggest Electronics Retailers & World Class Brands Under One Roof Showcasing the Best and Innovative Gadgets “
DOME Profile: Exhibitions
21* Click on the image to open YouTube videos
VideosDOME Profile: Exhibitions
Started : 2004Exhibitors: 41Participants :400Frequency : Annualwww.sogat.org
Started : 2010Exhibitors: 15Participants :150Frequency : Annualwww.idoc-uae.com
Started : 2012Exhibitors: 15Participants :170Frequency : Annualwww.csuae.org
DOME Profile: Conferences
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If you are in the world of property development, this is an excellent
opportunity for you.
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NEXT STEP…Contact us TODAY and confirm your participation.
For any further clarification, please contact us
Mr. Dony CyrilDirector – ExhibitionsIREIS 2014M: +971 50 6617217 | T: +971 2 674 4040 |E: [email protected]
Abu Dhabi Head Office:P O Box 52641, Abu DhabiUnited Arab Emirates Tel: +971 2 674 4040 Fax: +971 2 672 1217Email: [email protected]
Dubai Branch Office :P O Box 37783, DubaiUnited Arab Emirates Tel: +971 4 320 3118 Fax: +971 4 320 3119Email: [email protected]
www.domeexhibitions.com www.domeexhibitions.com
Rizvi Syed AsgharGlobal Real Estate Media SolutionsEmail: [email protected]