morning call overview
TRANSCRIPT
Newspaper: The Morning Call
Circulation - Daily: 79,726; Sunday: 127,517
Audience – Daily: 192,310; Sunday: 282,871
mcall.com
UVs: 937,500/6 month average
PVs: 9.7 MM/6 month average
touch.mcall.com
UVs: 467,167/ 6 month average
PVs: 3.5 MM/ 6 month average
DIGITAL
EVENTS
Source: AAM Snapshot, March 2014; comScore Nov 2013 – April 2014;
Omniture, Nov 2013 - April 2014; 2014 Scarborough Release 1
Niche Pub: Go Street
Weekly: 21,000
Weekly Pub: The
Morning Call Weekly
Weekly: 103,000
(non-subscriber)
10+ annual events
Over 200,000 attendees
Reach 65% of Adults 18+ in the Lehigh Valley • The Morning Call is the #1 newspaper and #1 news & information website in Allentown
• The Morning Call reaches more Lehigh Valley readers than the Philadelphia Enquirer
Mobile apps are also available for iPad, iPhone,
Android and Blackberry platforms.
HOY
Friday: 82,500
The Morning Call Print Version
Exclusive Readers
218,538
Total Audience
329,821
Market Coverage
58.5%
mcall.com Exclusive Online
Visitors
32,274
Print & Online
Shared Audience
79,009
Source: Scarborough 2014 Release 1. Note: Newspaper Audience = The
Morning Call average daily or average Sunday; Website Audience =
visited mcall.com in past 7 days. Allentown NDM
The Dominant Voice of the Allentown/Lehigh Valley NDM
Extend Your Reach with mcall.com
Daily Readership 184,892
12,819 11,628 7,336
Morning Call Wall St Journal USA Today NY Times
Population 18+ 563,643
Median Age 51.7
Median HHI $52,679
Demographics:
Source: 2014 Scarborough Rel. 1
mcall.com Profile: Visited Site in Past 7 Days % Composition % Coverage Index
Male/Female 52/48 22/18 113/89
College Educated 62 24 119
Own Their Home 77 22 111
HHI $100K+ 24 23 114
Professional/Managerial 40 36 183
Median HHI – $69,666; Median Age – 47.7
The Morning Call Profile: Daily/Sunday % Composition % Coverage Index
Male/Female 48/52 55/51 105/96
College Educated 56 57 107
Own Their Home 72 55 103
HHI $100K+ 22 55 103
Professional/Managerial 21 51 96
Median HHI – $53,201; Median Age – 57.4
Market Profile: For Lehigh Valley/Allentown
College Education 52%
Employed 60%
Own Home 70%
GENERAL DEADLINES Space:
• Color: 5 days prior to pub date
• B&W: 4 days prior to pub date
Material:
• Color: 5 days prior to pub date
• B&W: 4 days prior to pub date
DIGITAL OPPORTUNITIES • 21 blogs
• Behavioral and geo-targeting
• Data capturing
Content and Media Opportunities
SU MO TU WE TH FR SA
Main News • • • • • • •
Your Money * * * * * *
Sports • • • • • • •
Go Guide • • •
Life •
Life: Family •
Life: Health •
Life: Food •
Home •
Cars • •
Other Advertising Opportunities
* Part of Main News
The Mix & mcall.com/themix
The Mix Offers the latest entertainment, pop
culture and lifestyle news and information,
plus weekly happenings and events
mcall.com/themix Allentown's source for nightlife, events
and culture
Distribution Map: The Morning Call Circulation – Sunday: 127,517 – Daily: 79,726
Source: AAM Snapshot, March 2014
Preprint Capabilities: Increase market penetration by adding a preprint option to your buy
NOTE: Estimated distribution quantities are subject to change. Based on Q 1-2 ’14.
Data Solutions:
Ensuring every dollar spent in a market, is working harder
and more efficient than it ever has
What we do: • Profile best customers to understand and uncover how each engages with different Publisher media channels
• Identify points of engagement that connect with them when and where they are most receptive
• Develop the most effective and efficient program that aligns your message with relevant content delivered
through integrated connection points
• Prove performance by delivering measurable ROI results
How we’re unique: • Proprietary household level data powers optimization model and allows us to identify specific media channels
within our portfolio that engage your customers and shoppers most
• Measurable results highlight what is/is not working in media campaigns to improve campaign ROI
• Scalable and executable across multiple markets