MOONWHALE VENTURES

Investor Deck Q1 2019

Introduction: Moonwhale VenturesSecurity-Token-Offering Investment Platform | HQ Singapore | Incorporated 2018

Platform Solution for Investors

100% VettedSTO

Investment

Opportunities

Portfolio

Management

&

Performance

Analytics

Our End-to-End Security Token Offering (STO) Investment Platform will cater to investors looking to invest in STO projects, and to companies

looking to raise capital through STO to finance business expansion or new ventures. Investors will be presented with vetted projects incl. due-

diligence reports and will be able to manage their investments through our platform. Companies will be offered strategic advise on STO process

& structure, as well as token issuance incl. lifecycle management and secondary market on-boarding for their projects.

§ Need for an all-in-one, intuitive and secure platform to access vetted

STO projects, and the ability to place and manage investments

§ Too many token offerings each month, very difficult and time

consuming to identify high value investment opportunities

§ Many blockchain projects have unsustainable business models / token

economics which can lead to significant investment losses

§ High legal risk in the partially-unregulated cryptocurrency industry

§ High value projects (gems) are often unknown and not accessible

Fully

Compliant

Investment

Offerings

incl. KYC

Platform Solution for Companies

2

Problems for Investors Problems for Companies

§ Need an end-to-end platform to issue and promote their STO projects

in a easy accessible and fully compliant environment

§ Finding investors is time consuming, difficult and comes with high

marketing expenses prior to the offering and seed funding

§ Complex STO process & structure is complex - token economies and

sustainable investment opportunities on the blockchain

§ Lack of know-how to create and issue tokenized assets

§ High legal risk if fundraise is not executed in a compliant way

Investment

Protection

and Risk

Management

Fundraising

STO Platform

for Pitching

to a large

investor base

Crypto

Exchange for

Secondary

Market On-

Boarding

Token

Issuance

&

Lifecycle

Management

STO Project

Consulting /

Strategy

Advisoy

Danny Christ

Co-Founder & CEO

Based in Kuala Lumpur. 20+ years in IT,

operations and supply chain. Blockchain

consultant at GLG (US) and NSCS (Malaysia).

MBA from Strathclyde Business School (UK).

Stefan Bergstroem

Co-Founder & Chairman

Based in Stockholm. Experienced angel investor

and serial entrepreneur. Invested in 18+ Tech-

Startups. Blockchain Innovation Centre in the

Nordics’.

Eike Schramm

COO

Based in Hamburg. Entrepreneur, 4+ years exp.

in Startups, M&A and VC. Previously VC at

Deutsche Telekom Capital. MSc Finance from

Cass Business School (UK).

Iliya Zaki

Head Marketing and Business Development

Based in Singapore (SG). Co-Founder, Marketing

and Community Manager for Crypto Projects,

Admin for DataDash, Master's Degree in Media

Composition.

Jerry Floros

CBD, ICO Advisor, Investor Relations

Based in London. 33 years background in finance,

engineering and maritime. Member FinTech Circle

Institute, British Blockchain Association, Crypto

Valley Association.

Janet Lee

Board Advisor, Investment Acquisition

Based in Singapore. Founder & CEO of Venture

Capital Network. 25+ years experience in the

fields of wealth management & capital markets.

Shon Tran

Board Advisor, Industry and Investor Relations

Based in Houston (US). Venture and Angel

Investor, and global M&A activities. Advisor and

board member of multiple int. corporations. PhD

in Behavioral Economics.

Stephan Horvath

Board Advisor, Strategy and Investor Relations

Based in Dubai. Partner at Burj Financial,

investment advisory firm. 20+ years C-level exp.

in consulting. Masters in Economics from

Technical University of Stuttgart (GER).

Konstantin Dimitrov

CTO, Enterprise Blockchain Solutions

Based in London. Serial entrepreneur and

founder of DICE project. 20+ years experience

in IT and development incl. DLT. Masters in

Computer Science and Engineering.

Samuel Bretzfield

Board Advisor, Technology Development

Based in Los Angeles. CEO of bGlobal.

Technology entrepreneur and investor with over

20 years of leadership experience working with

global F500 enterprises.

Team & AdvisorsInternational, Expertise in Financial Markets, Venture Building, Blockchain Technology

3

Simon Cocking

CMO, STO/ ICO Advisor, Investor Relations

Based in Ireland. Chief Editor at Irish Tech News,

CryptoCoinNews and InvestInIT - with over 1.5

million+ unique monthly views and growing.

Daniël de Blocq van Scheltinga

Board Advisor, Finance and Business Strategy

Based in Hong Kong. Founder of Polarwide.,

financial advisory. Vast experience in corporate

restructuring, finance and M&A. Master of Law

from Leiden University (NL).

Revenue Model: Commission fees and premium subscriptions

STO Investment Platform: Investor-SideTargeting Retail and Institutional Investors

Vetted STO Investment Opportunities

§ Platform users are able to conveniently

screen STO investment opportunities

§ Equity and tokenized assets from MNCs,

SMEs and Startups

§ Hand-picked & vetted projects which

went through Moonwhale Consulting,

Risk Analysis and Investment Grade

§ High-value projects ‘Gems’ in early stage

(Seed / Private Sales) which are difficult

to find and access

§ Providing all relevant investment deal

information incl. whitepaper, financials,

due-diligence report and market analysis

Direct Investment

§ 1-Click Investment Platform for STOs

§ Users will be able to invest fiat or crypto

currency on to the platform and make

investments from their accounts

§ Depositing funds through bank transfer

or credit card top-up, Crypto Wallet

§ Ability to automatically convert fiat into

Bitcoin (BTC) or Ethereum (ETH) when

purchasing STO tokens

§ KYC procedures will be provided directly

on our platform in collaboration with

third-party token issuance platform

Portfolio Management

§ Monitoring and investment analysis

dashboard

§ Advisory to create diversified STO

investment portfolios

§ Self-managed or automated asset

allocation to our vetted STO investment

projects

§ Automated compliance-based investor

relation reports from STO company

§ IPRM - Investment Protection and Risk

Management

§ Automated updates and notifications

incl. vesting ability & company news

100% Protection

Automated refunds when

soft-cap is not achieved

Low Minimum Investment

Sales of tokenized

fractional assets allows

low minimum investment

Risk Management

Integrated performance and

risk management reports

4

Revenue Model: Commission fees, listing fees, monthly retainers

STO Investment Platform: Company-SideTargeting SMEs & Startups Across Industries Looking to Raise $10m-$50m in Growth Stage

STO Consulting & Project Advisory

§ Businesses are able to fund new ventures

or growth/ expansion phases through

tokenization of assets (e.g. Equity Shares,

Real Estate, Commodities) as alternative

to traditional financing means

§ Moonwhale is taking projects through

the whole STO process: business model,

token economics, STO structure, legal

requirements, marketing, business

development and partnerships,

whitepaper, token issuance and

secondary market on-boarding

§ Suitable for all company sizes, in any

region, and in any industry

Token Issuance & Management

§ Businesses are provided with security

tokens issuance, smart contract creation,

blockchain wallets and KYC/AML

procedures as well as on-going lifecycle

management after the fundraise

§ In the first stage Moonwhale will partner

with one of the major token issuance

platforms and provide clients with this

third-party service

§ In the second stage Moonwhale will

integrate the technology back-end of the

token issuance partner as a white label

solution

Security Token Trading Exchange

§ Providing security token listing for clients

to enable secondary market trading and

liquidity for investors

§ In the first stage Moonwhale will partner

with a major security token trading

platform and help clients to list their

tokens on a trading exchange

§ In the second stage Moonwhale will

integrate the technology back-end of a

security trading platform partner as a

white label solution to enable seamless

listing

Complete STO Package

All-In-One Solution for

businesses to create, market

and fund their project

Fundraising Platform

Cater STO projects to a

large investor base in one

place

Enable Liquidity

On-boarding security tokens

to trading exchanges

5

Commodities

Art & Collectables

Real Estate

Equity Shares

Debt Financing

Reserve Assets

$10tn+

Problems with Traditional Securities

§ Requires larger investment amounts

§ Tied-up capital, especially in private

placements like Venture Capital

§ High costs due to complex fee

structures

§ Access to significant funding only

through institutional investors

Transforming Traditional Finance

§ Allows fractional ownership, leading

to smaller required investments

§ Tokens can be traded on secondary

markets, better liquidity to investors

§ Lower fee structures due to

automated compliance on blockchain

§ Larger investor base, allows everyone

to participate

Market OpportunityCryptocurreny is Emerging as a New Asset Class: Security Token Market Projected to Become a $10tn+ Industry

The Cryptocurrency market is in early adoption phase and only

contributes to 0,02% of all the money in the world

§ Cryptocurrency market capitalization has already reached $800bn+ end of 2017 with less than 1% of global population involved

§ Institutional investors are sitting on the side-line with $10bn+. High chance of ETF approval by SEC by 2020

§ Traditional companies are entering the market today and will push high

growth even further: IBM, Alibaba, Amazon, Microsoft, Fidelity, Yale Endowment, Venrock, Goldman Sachs, JP Morgan, Starbucks, Twitter

§ Global spending by enterprises on blockchain technology is projected to surpass $20bn by 2023, growing at 80% CAGR (2018-2023)

134B

70B

6

Bitbose

Vetted Projects Fundraising

Crypto Bundles / Index Funds

STOICO

22xFund

§ 100% Focus on STO market and clear

market positioning for creating a

reputable brand

§ Our platform will be truly end-to-end

for both investors and STO projects

(token issuance platform integration &

secondary market on-boarding)

§ Most investment platforms focus on

crypto bundles or portfolios

§ STO Advisory synergy for successful

business models, attractive investment

opportunities, fundraising and project

execution. Moonwhale will capture a

lot of corporate clients for STO, not

just startups

Moonwhale Key Differentiation

Competitor LandscapeCryptocurrency & Blockchain Investment Platforms

7

CompanyYear

Founded

Country

HQType

Funds

RaisedSTO Advisory

Token

Issuance

Integration

Crypto

Exchange

Integration

Vetted STO

Fundraising

Vetted ICO Fundraising

Active Managed

Funds

Passive

Crypto Index

Bundles

Moonwhale 2018 SG ICO/STO Advisory, Investment Platform -

22x Fund 2018 US Tokenized equity investments $22m

Smart Valor 2017 CH STO marketplace, tokenized assets n/a

Circle 2013 US Payment app and crypto investments $246m

Swarm Fund 2014 US STO-based investments, infrastructure $5.5m

Indiegogo 2008 US ICO Crowdfunding n/m

Bnktothefuture 2011 US Equity funding via accredited investors $36m

Coinbase 2013 US Crypto investment platform, exchange $225m

Crypto 20 2017 KY Crypto index fund $38m

Blackmoon 2014 US STO index funds / bundles $30m

Coinbundle 2018 US Crypto bundle portfolios $300k

CoInvest 2017 US Crypto index fund $5m

Bitbose 2018 UK Crypto trading platform, exchange n/a

Invictus Capital 2017 KY Crypto portfolio funds n/a

Competitor AnalysisCryptocurrency & Blockchain Investment Platforms

8

§ Blockchain know-how & experience, advised 30+ ICO

projects to date in 2017 & 2018

§ Strong industry network and global team presence in

Asia, USA & Europe

§ Diversified team expertise: IT/ ERP, Blockchain, venture capital, investment banking, consulting,

supply chain management

§ Synergy effect 1: STO projects under advisory can be

brought onto the investment platform

§ Synergy effect 2: Enterprise blockchain consulting projects to expand their business and help raise

funds through our platform

§ Manpower: Need for developers and

consultants

§ Investment platform business model partially

dependent on cryptocurrency market

sentiment§ Current funding resources are limited, thereby

slowing speed of progress

§ Moonwhale has yet to acquire certain licenses

that will be required for some parts of the

business, e.g. fund management

STRENGTH OPPORTUNITY

THREAT

SWOT

WEAKNESS

§ High growth market in very early stage, therefore great

market opportunity to become a known brand in the

blockchain industry

§ High industry demand to stay competitive and

progressive, raising blockchain adoption could fuel high growth for Moonwhale

§ Cryptocurrency market capitalization could reach $10tn

in 5-10 years; global market spend on blockchain

technology expected $20bn by 2023

§ Various industries can leverage from blockchain technology and no regional market limitation

§ Few competitors focusing on vetted STO platforms

§ A continued cryptocurrency bear market could have

negative effect on advisory / consulting client

acquisition, and platform user adoption

§ Moonwhale needs to bring a product to market before

the next hype cycle, otherwise it could result in opportunity costs/ loss

§ Blockchain technology could be replaced by different

technology

§ More crypto investment platforms are coming up,

however, many focus on index funds and algo-bots

SWOT AnalysisStrength – Weakness – Opportunity - Threat

9

§ Integrate white label

security token trading

exchange

§ Fund Client/ User Growth

§ Fund and Investor

Relationship

§ Potential STO Fund

managed by Moonwhale

for Blockchain

Investments

§ Potential STO Fund

managed by Moonwhale

for Masternodes

§ Potential Fundraising

Round

§ Regional Presence

expanding globally

§ Market research

§ ICO-Bench Experts

§ Blockchain Consulting with

GLG (USA) and NSCS

(Malaysia)

§ ICO Advisory (15+ projects)

§ Project Sourcing

§ Crypto Fund Management

(Friends and Family)

§ Regional Presence:

Malaysia, Sweden

§ STO Corporate Projects

today (MoneyFi STO,

Stable Coin)

§ Partnerships (Burj, XCEL

ASIA, VCN)

§ Fundraise & Develop

STO Investment

Platform (MVP setup/

deployment)

§ DD Report Structures

§ IPRM Investment

Protection and Risk

Management

§ Regional Presence:

Malaysia, Sweden,

Germany, Singapore,

Hong Kong, USA, UAE,

UK, Malta

§ Founding Moonwhale

Ventures, HQ Singapore

§ Setup Company, Team,

Website

§ Business Plan for STO

Investment Platform

§ ICO Advisory (30+)

§ Blockchain Consulting

§ Crypto Fund

Management

§ Regional Presence:

Malaysia, Sweden,

Germany

§ Setup partnership with

token issuance platform

§ Setup partnership with

security token trading

platform

§ Broker Dealer, Fund

Management Licenses

§ Integrate Banking

Service Provider

§ Launch STO Investment

Platform

§ Regional Presence

expanding globally

§ Business and Startups

Client Growth

§ Sales & Marketing for

Platform User Growth

§ Relationships with PE, LP,

Funds for Platform

Investor Growth

§ STO Broadcast Show

(Live Interviews,

Education, Pitches)

§ Integrate white label

security token issuance

technology platform

§ Regional Presence

expanding globally

20182017 Q3/Q4 2019Q1/Q2 2019 2020 2021

RoadmapMoonwhale’s Journey: From trading in 2015, to ICO Advisory in 2017, and STO Investment Platform Today

10

IPO in year 5 is our preferred exit strategy. The company envisages an IPO

when the results have reached the point that meets the minimum regulatory

requirements of the most promising IPO markets

$220mYear 5 Exit Valuation

28xROI for Investors

$55mRevenues

IPO: Year 2024 Estimate

M&A in year 3 from potential Blockchain giants like Coinbase (acquired

Earn.com for $120m and Paradex), Circle (acquired SeedInvest) and

Binance (acquired TrustWallet).

Exit StrategyMoonwhale anticipates two potential exit scenarios: Strategic Acquisition (M&A) & IPO

$1.2milGoal

§ Team Expansion $250k

§ Platform Development $300k

§ Sales & Marketing $100k

§ Investment Platform Liquidity Pool $250k

§ Licenses ( Dealer Broker, Asset Mgmt.) $200k

§ Security Token Issuance White Label $50k

§ Security Token Trading Exchange White Label$50k

Equity Investment OpportunityWe are Seeking USD 1.2mil Seed Capital

$72mYear 3 Exit Valuation

9xROI for Investors

$18mRevenues

Strategic Acquisition: Year 2022 Estimate

11

$18mNet Revenues

62%EBITDA Margin

100kPlatform Users

$72mValuation: 4x

Revenue Multiple

9xROI: Your Equity

Investment Today

Year 3 Targets

12

Financial Summary

danny.christ@moonwhale.io

stefan.bergstrom@moonwhale.io

eike.schramm@moonwhale.io

www.moonwhale.io

Our Partners

Appendix: Contact & Partners Get in Touch

Contact

Sweden – Social Crypto Trading

Germany – Solar Power

UK – Fundraising by Cryptomining

Estonia – Ecommerce

USA – Autonomous Company

Egypt – P2P Transportation

France – Food Delivery

Spain – GDPR Compliant ExchangeUK – Clinical Management

Korea – Credit Scoring

Austria – Freelance on the Blockchain

Ukraine – Sharing Economy

Singapore – AIO Wallet

ITALY – Smartwatch, crypto wallet, exchange Malta – Derivatives Crypto-Exchange

UK – Mapping the World

Germany – AI, Big-Data ‘Crypto Bloomberg’

Germany – IoT, Medical Blockchain

USA – Supply Chain

Estonia – Crypto platform

USA – Device filtering Ads, SecuritySwitzerland – Fitness App

France – Fund Management

Appendix: Reference Blockchain Projects Moonwhale Advised 30+ ICO Projects in 2017/2018

USA – STO, Stable Coin for remittance

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