moon bracelet powerpoint presentation
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Moon Bracelet
Moon Bracelet
“It’s more than just a bracelet!”
Problem
Teenagers like beauty
Teenagers have little pocket money
Solution
Make beautiful handmade bracelets
Inexpensive
Teenagers can customize the bracelets
Description of Product
Handmade, elegant, suit for teenagers
Inexpensive
Bracelet with name of the customer on it
Business Model
Process:
1. Travel to wholesale stores
2. Purchase materials
3. Make bracelets at home
4. Deliver bracelets to school
Economics of One UnitSelling Price $5.50 Cost of materials $0.58 Cost of labor 1.80 Other variable costs 0.00Total COGS/ COSS $2.38Contribution Margin $2.62
Definition of One Unit
One packaged bracelet
Monthly Break Even Units$0
= 0 ≈ 0 units$2.62
Market Analysis
Description of Target Consumer
Demographics Geographic
Teenagers, 15-20 years old. Mostly girls. Have pocket money about $10 to 420
In Brooklyn International High School, Brooklyn, 11201
Psychographics Buying Patterns
Like to be fashionable. Like to show personality and style. Prefer Internet
Buy with cash. Usually only buy once. Most are impulsive shoppers
Total population of targeted geographic
area
Population of target market
47746
Market size
(based onsurvey)
Target Market Size
Market Statistics
Industry Name: Jewelry Store Annual Industry
Sales:$3,000,000,000
400
200
Promotion and Sales
Advertising on Facebook
Personal selling-sell to friends
Poster advertisement-Put up posters
Sales promotion-Buy 5 get 1 free
Business card-Give out business card in school.
Competition
Direct competitors: Online sellers: eBay, Amazon. Michael
Indirect Competitors: Macy’s, Forever 21.
Moon Bracelet: Customers ask for favorite design. Inexpensive. Handmade. Produced locally
Qualifications
Tenzin Chotsok: Has experience of making bracelets. Designer. Persistent
Ziao Zhang: Come up with idea. Thinking flexibly Investigate the needs of customers.
Sales Projections
Jan Feb Mar Apr MayJune July AugSeptOct Nov Dec0
5
10
15
20
25
30
35
Units Sold
Units Sold
Total Units220
Gross Revenue$1210
Net Profit$489.94
Startup Funds
Item Why Needed CostStrings Needed to make bracelets $14.50Beads Needed to make bracelets 16.50Wrappers Needed to package bracelets 3.00Table Needed to put the bracelets on it 0Price tags Needed to write the price of each
bracelet2.00
Total Startup Expenditures $36.00
Emergency Fund 18.00Reserve for Fixed Expenses 0
Total Startup Investment $54.00
Moon Bracelet
Moon Bracelet
“It’s more than just a bracelet!”