monday corporate presentation

Apresentação

WHY?

© Monday 2013 | Todos os direitos reservados Jul 2013

good things start on monday

Monday is a full servicedigital and interactive agency.


We’re a team of designers, builders & thinkers who craft digital experiences.


We love marketing and technology and believe in their power at the service of brands.


We are passionate about creativity and we use it to engage with our client's customers.


We have in house a highly competent team of developers trained to create from scratch, program and install any web based application or platform, guided by efficient project managers.


Our team has the know-how and the multidisciplinarity to deliver any project on time, on budget and with top quality.


HOW?


good things start on monday

Our goal is to take our clients to a new dimension, through the combination of six very strong skills:_Research_Strategic Planning_Design_Marketing_Technology_Business Intelligence.


“If you do what you love, you'll never work a day in your life.” We do:

and we love that.

_Digital Marketing and Advertising_Social Media and Apps_Mobile Sites & Mobile Apps_360º Integrated Campaigns_Websites & Web Apps_Software Development


X-RAY

CREATE

PLAN

DREAM

IMPLEMENT

MEASURE


OUR DIGITALAPPROACH

OUR METHOD

ATTRACT ENGAGE CONVERT

_media_viral_endorsement_in store

_websites_mobile_social media _digital installations_content creation_Facebook aps_gaming

_promo codes_coupons_store visits_loyalty programs_contests_community management



WHAT?good things start on monday


Throughout the M&M's Wanted campaign, released worldwide in several media, we developed posts (design + copy) to the brand's Facebook page, telling the story of the disappearing of the characters Red and Yellow and their adventures trying to outwit Inspector M.

M&M’s_content creation_community management


In terms of Software Development, we created Promofans®, a promotion management platform in which Store Managers can manage their promotions, users and digital communication channels of Promofans®. We also created different means of user access to the platform: Site (Web and Mobile), Mobile App (iPhone and Android), Facebook (profile and App) and Interactive platforms in the shopping centers.

PROMOFANS_software development


Sally Hansen’s digital strategy has an integrated communication campaign in throughout three different tools:Point of Sale materials; Facebook Page management; Creation of relevant applications such as You&Sally.

Sally Hansen_digital marketing


RedBull_campaign

Red Bull launched a worldwide campaign for its three new energy drink flavours – cranberry, lime and blueberry. We developed more than 10 interactive banner layouts in line with this international campaign to be shown in several digital media.


Do you remember the popular game "Bubbles"? We've developed a similar version, entirely devoted to Delta Q. The game was associated with a Facebook App allowing users to win valuable prizes such as Delta Q coffee machines.

DELTA Q_gaming


We developed for Sony the Sony Mobile boot which consisted on 3 Areas: Xperia Area - Present and demonstrate the New Xperia line products; Sony Interaction Area - the interaction of the Xperia products with other Sony Products; NFC Game Area - Interact and educate the visitors with a NFC based game called “Xperia Hot Shots – NFC Challenge”.

SONY XPERIA_near mobile interaction


WEBSITES

CLIENTS

Software Development


Every step that a product or service goes through till it gets to the end consumer has its value, its importance. At the end of the day it all comes down to how effective and efficient the process is.Our web-based business applications aim to improve our client’s work-flow. We’ve helped a public organization to upgrade their internal communication tool, created a customized CRM software for a pharmacy group and made possible to a tour operator to automatically generate a trip route for their clients.A platform that took years to build and had cost hundreds of thousands of Euros can now be developed, with the help of web programming languages (PHP, .NET, Ruby on Rails), in few months and for a much more reasonable price.

Websites& Web Apps


A company’s website is several times the first contact point with its prospects and, rather than not, the first impression stays with the customer.When a prospect starts looking for a brand/institution’s website, it means he/she is willing to establish a relationship – it is crucial that the first online impression is flawless, not only technical wise but also regarding the response given to people’s needs and wishes. This given impression should come along perfect either when the user is accessing through a regular laptop or via any mobile device.Every website we create is unique. The process of developing or re-designing a website begins with a thorough market analysis – what people want, what the competition has, what the new trends are and, most importantly, what the brand/institution needs. The result of this analysis can be a simple information gatherer or a complex portal with various reserved areas and an integrated online store.

360º Integrated

Campaigns


Getting noticed in the point-of-sale is crucial. No matter how much is invested in media, it’s very likely the consumer will only buy your product with a relevant, targeted and retail-appropriate design.

This being said, point-of-sale is also the best place to create a bond. Once a customer picks a brand it’s created a window of opportunity for a long term relationship.

There are three different levels of proximity a brand can reach when the relationship is initiated on the point-of-sale.

At first, the product has to catch the eye of the consumer. This one action can be very difficult, especially when working for retail stores where the competition is fierce.

Secondly, when the contact is created, it has to generate a sale. There is no unique trick for this to happen – it can be a promotion, the aesthetics of the product or, of course, the sole necessity of the consumer – but one thing is certain, everything that is done has to be well targeted.

Lastly, and once the consumer leaves the store, there’s when the digital world comes in handy; that’s what we do best. In order to build loyalty, the relationship has to continue. This extended contact can happen with a simple online campaign, with a fidelity club or even the push of related information – the goal is always to impact the next purchase decision.

Mobile Sites & Mobile Apps


The world is going mobile. Mobile phones – and in specific smart phones and tablets – became the new media for information.Mobile devices are personal and people tend to be inseparable from them.Brands that become part of this circle stand in a position of great proximity with the consumer and step closer to the top of mind title but, in order to get there, they are required to father or sponsor interesting content, relevant information or useful/entertaining applications.Nowadays, every phone is smart, there’s one iPhone in every six pockets and Android is no longer a strange robot. Users are embracing the capabilities the mobile devices now offers.Accessing the internet everywhere or downloading an application is a trivial action that brands can take part if they provide relevant content, useful tools or fun apps.

Social Media & Apps


The conversation is constant and no regular web user can now live without sharing his life through Facebook, Twitter or even a blog. Brands are required to participate but, in order to do so, they have to be prepared and equipped to speak head-to-head with their consumer in a human and transparent fashion.Once this conversation starts, and so that the relationship is kept, it’s imperative to create content that’s both targeted and relevant. This content can be shown in a variety of ways; from a simple post to a complex application, the final objective is always the same – engagement.To measure the impact of the presence in the social media, either on Facebook, Twitter, LinkedIn, Google+ or even a tailor-made social network, we’ve created several metrics to analyze every interaction with each fan, follower of friend. These reports are extremely useful, not only to provide information that validates the investment but also to retrieve valuable insights over the core target demographics and preferences.

Digital Marketing & Advertising


A new communication paradigm rises. People will get informed, talk and influence decisions about your products.

Brands should cooperate and encourage all that talking.We have the mission to transform technological solutions into marketing products. This helps the brands to engage with customers, to listen to their needs and respond with personalized solutions

Believe in the power of your brand and embrace a new reality.


RUA TIERNO GALVAN, TORRE 3 DAS AMOREIRAS,

N.º 10, 4º PISO, - 4071070-274 LISBOA

T. +351 21 421 62 87 [email protected]

mailto:[email protected]

mailto:[email protected]