module - project development & coaching

❖[REPLACE BY YOUR UNIVERSITY LOGO]

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❖[REPLACE BY YOUR UNIVERSITY LOGO]MARKET VALIDATION

FOR ENSURING COMPANY SUCCESS

Module: Semester 2 (Knowledge Application / Acting)Lecturer: Project development & coachingDate: [Add date here]

COURSE CONTENT SUPPORTED BY



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Living in a time with free/easy access to Internet almost every where, cloud computing, open source software (etc.), proves that the cost of building products is getting lower.But the prospect of building successful startups haven’t improved much. Most startups still fail. But from those startups that succeed, two-thirds report having drastically changed their plans along the way. So, what separates successful startups from unsuccessful ones isn’t necessarily the fact that successful startups began with a better initial plan, but rather that they find a plan that works before running out of resources.

Project Development is the process and improvement of the concept (idea) through the planning until the execution.

Without neglecting the importance of the need/opportunity identification in the marked, the most important is the execution of the idea. Since it will prove the efficiency of it.

Project development & coaching


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Considering also that investors evaluate a business opportunity looking for :

• A proven market (or market demand able to absorb a specific value proposition that scales throughout the time)

• A proven team (the team that is able to take the lead to success and attract the required talent)

• A proven technology (that is developable and sellable in time, form and cost)

• An adequate project implementation; in a manner that is agile, flexible, responsive, with a balanced consumption of resources and a reduced exposure to risks that follows a proactive and effective management of those, to achieve the defined objectives.

The most important is the execution of the idea


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Idea

• Smaller than a computer, more portable

• Touch screen• New features

(app’s)• Already sold all

wide world

Problems

• Life time longer than expected

• Shared among family members

• Same features as a Smartphone

• Lack of uniqueness

Result

• Not enough sells• No revenue• Product

devaluation

A recent example of Project Development lack after first hit are tablets, being sell by Apple, Samsung , Amazon (etc)


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At the end of this lecture you will be able to...

✓ Use the Lean Startup and Customer Development methodologies and tools ✓ Develop a viable product or prototype and validate its value proposition✓ Conduct experiments with the prototypes or Minimum Viable Products (MVPs) and measure the

results✓ Facilitate decision making, improvement and evolution of the project and value proposition✓ Analyze and apply some useful tools relevant to the development process and pivoting/iteration of

the value proposition and solution.✓ Prepare a succinct and persuasive pitch for your MVP and perform in front of investors.✓ Enhance your leadership and management skills.


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COURSE CONTENT


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Table of Contents

1 INTRODUCTION

2 LEAN STARTUP and customer development

3 GO-TO-MARKET strategy

4 MINIMUM VIABLE PRODUCT (MVP)

5 EXPERIMENTS and PIVOTING

6 METRICS

7 CUSTOMER management

8 PITCH creation and evaluation

9 FINAL RESULTS


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Table of Contents

1 INTRODUCTION





6 METRICS



9 FINAL RESULTS


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During the Project Development module you will learn to analyze, research, prototyping and testing an idea/project .Project development isn't a straight forward process, it requires patience and dedication, since it is necessary to step back and repeat the process several times before giving the big step for production.

For a good Project Development is necessary to test the idea/project in a short period of time in order to find problems in the earlier stages of the process, but that doesn’t mean you should try the first thing that comes to your mind. There are stages that you will have to go through that will be explained further on.

In this first phase it’s important to get to know the ideas/projects from your colleges to be able to define workgroups. Explore, review and provide feedback on ideas/projects from other groups.

Introduction


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Objectives

● Document the project's goals and scope, and keep it updated . It should include the nature of the project, size, financial parameters, scheduled milestones, and target audience, as well as the creation of planning and development strategies.

● Get to know the Lean Startup and Customer Development methodologies and tools through its application to projects of the participants in the course.

● Validate the value proposition of a MPV or prototype (and develop it, if not available)● Conduct experiments with the prototypes or MVPs, measure results and extract information that facilitate decision-

making and adjustment of the implementation.● Analyze and apply some useful tools relevant to the development process and pivoting/iteration of the value

proposition and solution.● Learn how to prepare and perform a succinct and persuasive pitch for your MVP.● Enhance your leadership and management skills.

IntroductionObjectives


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Methodologies

Will be used different tools to identify, measure, analyze, conclude, decide and improve the customer relationships models and processes of the projects and their product/service design, improvement and development methods.Selecting the most suitable project development methodology could be a tricky task. When it comes to selecting an appropriate one, there are a few dozens of factors you should consider. Each project management methodology carries its own strengths and weaknesses.Therefore, there is no good or bad methodology and what you should follow is the most suitable one for your project management requirements.

IntroductionMethodologies


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After this lecture, you will be able to:● Understand why any idea/ project isn’t bad until someone is able to prove the

contrary.● Share and discuss different ideas/projects with your colleges and teacher. Learn

from it and contribute to other projects.

In the end of this lecture, you should deliver:● Workgroups

IntroductionIn the end of this lecture you should present:


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Table of Contents

1 INTRODUCTION





6 METRICS



9 FINAL RESULTS


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?LEAN STARTUP and customer development

Why is important to be lean?


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Lean startup is a recent method for businesses and products development first proposed by Eric Ries. It shows that Startups can shorten the time spent during the product development by eliminating wasteful practices and increasing value-producing practices. In the lean startup process is primordial to get the customer feedback during the product development and not later, as it is in other processes. It ensures that will not be invested time designing features or services that the consumers don't want/need .

" Lean Startup is one that combines fast-release, iterative development methodologies (e.g., Agile) with Steve Blank’s “Customer Development” concepts" Eric Ries in The Entrepreneur’s Guide to Customer Development

LEAN STARTUP and customer development

The lean startup cycle


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3 Stages of a Lean Startup

LEAN STARTUP and customer development

Customer Discovery Customer Validation Customer Creation

▪ Problem/Solution Fit▪ Value Hypothesis▪ Business Model

▪ Product/Maket Fit ▪ Customer Segmentation▪ Strategy Validation

▪ Scale▪ Growth Hypothesis▪ Engine of growth▪ Revenue/Cost


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Table of Contents

1 INTRODUCTION





6 METRICS



9 FINAL RESULTS


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GO-TO-MARKET strategy


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Table of Contents

1 INTRODUCTION





6 METRICS



9 FINAL RESULTS


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?MINIMUM VIABLE PRODUCT (MVP)

Why do you think to create a MVP is

important?


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MINIMUM VIABLE PRODUCT (MVP)

Assumptions in which the solution is based:•Hypothesis #1. Replace this text with a tweet-description of the hypothesis in which you base the definition of your solution.

•Hypothesis #2. Replace this text with a tweet-description of the hypothesis in which you base the definition of your solution.

•…

•Hypothesis #N. Replace this text with a tweet-description of the hypothesis in which you base the definition of your solution.

Minimum set of features needed to deliver value•Feature #1. Replace this text with a tweet-description of one characteristic or attribute that allows testing your hypothesis.

•Feature #2. Replace this text with a tweet-description of one characteristic or attribute that allows testing your hypothesis.

•…

•Feature #N. Replace this text with a tweet-description of one characteristic or attribute that allows testing your hypothesis.


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Some tools you could use to develop your MVP:

–Axure. http://www.axure.com/

–Balsamiq. https://balsamiq.com/

–Designpedia. http://issuu.com/lideditorial/docs/libro-designpedia

–Flinto. https://www.flinto.com/

–FluidUI. https://www.fluidui.com/

–Hotgloo. http://www.hotgloo.com/

–QuickMVP. http://quickmvp.com/

–Unbounce. http://unbounce.com/

MINIMUM VIABLE PRODUCT (MVP)

–Invisionapp. http://www.invisionapp.com/

–Justinmind. http://justinmind.com/

–Mockingbird. https://gomockingbird.com/

–MockupBuilder. http://mockupbuilder.com/

–Moqups. https://moqups.com/

–PoPapp. https://popapp.in/

–Proto.io. http://proto.io/

http://www.axure.com/

http://www.axure.com/

https://balsamiq.com/

https://balsamiq.com/

http://issuu.com/lideditorial/docs/libro-designpedia

http://issuu.com/lideditorial/docs/libro-designpedia

https://www.flinto.com/

https://www.flinto.com/

https://www.fluidui.com/

https://www.fluidui.com/

http://www.hotgloo.com/

http://www.hotgloo.com/

http://quickmvp.com/

http://quickmvp.com/

http://unbounce.com/

http://unbounce.com/

http://www.invisionapp.com/

http://www.invisionapp.com/

http://justinmind.com/

http://justinmind.com/

https://gomockingbird.com/

https://gomockingbird.com/

http://mockupbuilder.com/

http://mockupbuilder.com/

https://moqups.com/

https://moqups.com/

https://popapp.in/

https://popapp.in/

http://proto.io/

http://proto.io/


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Table of Contents

1 INTRODUCTION





6 METRICS



9 FINAL RESULTS


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?EXPERIMENTS and PIVOTING

Why do you think to run experiments is

important?


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Objectives:

• Identify in which way experiments should be defined and

how hypothesis should be handled to extract information

necessary for decision-making.

Deliverables:

Experiments conducted. Adjust and execute experiments.

Review or create new MVPs.

EXPERIMENTS and PIVOTING


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Tests to be run needed to validate the hypothesis

•Experiment #1. Replace this text with a tweet-description of the experiment you need to run with your MVP to validate your hypothesis and continue learning.

•Experiment #2. Replace this text with a tweet-description of the experiment you need to run with your MVP to validate your hypothesis and continue learning.

•…

•Experiment #N. Replace this text with a tweet-description of the experiment you need to run with your MVP to validate your hypothesis and continue learning.


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Some tools you could use to define and execute your experiments and manage your metrics:–Ducksboard. https://ducksboard.com/

–Klout. https://klout.com/

–Javelin experiment board. http://www.javelin.com/experiment-board.html

–Optimizely. https://www.optimizely.com/

–Usertesting. http://www.usertesting.com/

https://ducksboard.com/

https://ducksboard.com/

https://klout.com/

https://klout.com/

http://www.javelin.com/experiment-board.html

http://www.javelin.com/experiment-board.html

https://www.optimizely.com/

https://www.optimizely.com/

http://www.usertesting.com/

http://www.usertesting.com/


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Table of Contents

1 INTRODUCTION





6 METRICS



9 FINAL RESULTS


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?METRICS

Why do you think metrics are important?


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METRICS

Relevant metrics that help moving forward•Metric #1

–Description. Replace this text with a tweet-description of main goal for this current phase of the project.

–Objective. Replace this text with the numeric objective you set up for this metric.

–Status. Replace this text with the current status for this metric.

•Conclusion. Replace this text with a tweet-description of your conclusion out of the current status of this metric.

•Actions. Replace this text with a tweet-description of the actions you are going to take to get to your objective.

•Metric #2

–Description. Replace this text with a tweet-description of main goal for this current phase of the project.

–Objective. Replace this text with the numeric objective you set up for this metric.

–Status. Replace this text with the current status for this metric.

•Conclusion. Replace this text with a tweet-description of your conclusion out of the current status of this metric.

•Actions. Replace this text with a tweet-description of the actions you are going to take to get to your objective.


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METRICS

Some tools you could use to manage your metrics:–Google analytics. http://www.google.com/analytics/

–Kissmetrics. https://www.kissmetrics.com/

–Twitter analytics. https://analytics.twitter.com

http://www.google.com/analytics/

http://www.google.com/analytics/

https://www.kissmetrics.com/

https://www.kissmetrics.com/

https://analytics.twitter.com/

https://analytics.twitter.com/


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Table of Contents

1 INTRODUCTION





6 METRICS



9 FINAL RESULTS


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CUSTOMER management


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Table of Contents

1 INTRODUCTION





6 METRICS



9 FINAL RESULTS


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?PITCH creation and evaluation

The art of pitching?


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Structure: 10 slides, 20 minutes, 30 point font (GK)

1) Problem/Need/Opportunity2) The solution3) Business Model4) Where is the magic?5) Marketing and Sales6) Competitors and Market7) The Team8) Projections and Milestones9) How are you going to make the investors rich?10) Summary and Call to Action

PITCH creation and evaluation


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PITCH creation and evaluation


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Table of Contents

1 INTRODUCTION





6 METRICS



9 FINAL RESULTS


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Performance Report

It is suggested that you (1) find the questions that should be answered for this report, (2) answer them individually, considering both the personal and group dimensions, and (3) collect all the answers, views, opinions, experiences, etc. and create a single group report.

DELIVERABLE: A ppt (max. 20 slides) or doc (max. 4 pages) in pdf format using whatever the structure and format. It’s highly recommended that you go to the point. Thus, it’s not at all needed that you fill in 20 slides or 4 pages.

The focus of this report is not the project, but the process and experience. Even though, it’s requested that the document starts by the very basic and key elements of the project (value proposition, business opportunity, business model, go-to-market strategy) so as to frame the context for the rest of the report. This introduction could be, just as a reference, maximum 2 slides (ppt) or half page (doc).

You may:

–Use storytelling or whatever the approach, technique or format to convey the messages you want to get through.

–Use all or part of this performance report for the final pitch of the course (presentation of results). It’s highly recommended though that you adapt formats for the different deliveries (written standalone report and pitch to the whole group).

FINAL RESULTS


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Presentation of Results

It is suggested that you first do the performance report.

DELIVERABLE: Each group will have 12min (sharp) to elaborate about the topic. After that, there will be up to 10min for Q&A.

The pitch will start by a max. of 1min elevator pitch of the project, to frame the context.

Deliver through the Campus (Discussion Board and the Assignment area) all materials used during the pitch.

You may:

–Use whatever the structure you wish for the pitch, including questions (embedded or at the end, you choose and manage).

–Use storytelling or whatever the approach, technique, material or format to convey the messages you want to get through.

–Use all or part of the performance report. It’s highly recommended though that you adapt formats for the different deliveries (written standalone report and pitch to the whole group).

FINAL RESULTS


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THANK YOU

FOR QUESTIONS OR COMMENTS PLEASE CONTACT[Insert name of the lecturer][Insert email address of the lecturer][Insert phone number of the lecturer]

FOR YOUR ATTENTION