MODULE 20: GRAPHICS

Designers use graphics to add personality.

Graphic techniques unify or separate content elements.

Graphics emphasis or de-emphasize content.

Three-peat graphic strategy promotes visual unity.

Process color offers realism.

Spot color works best when applied as a fifth color.

Less is best when adding color to the spread.

PROCESS COLOR | Full-color printing is achieved by combining cyan, magenta, yellow and black.

C M

Y B

Tints and lines offer graphic accents even on black-and-white pages.

Software offers virtually unlimited graphic options.

Yearbook designers can look to many sources for inspiration.

TINT PERCENTAGES | A light tint is 10 percent while a solid area of black or color is 100 percent.

10% 20% 30%

40% 50% 60%

70% 80% 100%

LINE WIDTHS | Lines are measured in points. A hairline is barely visible while a 12-point line is 1-pica thick.

HAIRLINE

.5 POINT

1 POINT

2 POINT

4 POINT

8 POINT

12 POINT

EDGY | Muted gray and brown tones, inspired by the photographs, accent the content without overpowering the photos.

GRAPHIC | A photo illustration, featuring a full-page cut-out background action photo, is overprinted on grayscale line art.

COLOR COORDINATED | A strategic use of color visually connects the faces on the left with the bodies on the right.

ACTION-PACKED | The green and brown used for the line and the headline repeat the color shades appearing in the photos.

COLOR-CODED | Vertical color bars contain the folios as well as unify the yearbook by color-coding the content.

MODULE 20: GRAPHICS