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‘Modern Pharmaceuticals’ is monthly business magazine, catering exclusively to the pharmaceutical industry.

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Page 1: Modern Pharmaceuticals - May 2011

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Editorial

11May 2011 I Modern Pharmaceuticals

Is it really a catch-22 situation when one tries to excel in innovation amid regulations? While one cannot overemphasize the criticality of innovation to sustain growth

and expand application avenues, a robust regulatory framework ensures compliance as per prescribed norms. Some of the ground realities related to this came to the fore during the recently concluded Bangalore INDIA BIO 2011. Although it is obvious to have such operational challenges during the drug approval process, the worrying factor is the extent and impact it has on the effi cacy as well as competitiveness of India’s biopharmaceutical pipeline in the global market.

The intent is clear. India can and has the potential to play a major role in the global biotechnology space, especially when it is in this new emerging phase. However, as most in the industry feel, the existing regulatory environment has not been a great facilitator in this transition. Rather it seems to have slowed down the pace of drug development. Case in point is the incidence of destroying and remaking time-consuming products already manufactured. Apart from the extra money spent on remaking the product (which is already quite expensive), valuable

time is lost in re-manufacturing the product to have the mandatory clearance(s). Also, there are questions raised about the level-playing fi eld for Indian companies vis-à-vis multinationals as far as a standard regulatory protocol is concerned.

The bigger question that one needs to address, and sooner the better, is the way forward for this sector from the present predicament. To begin with, it calls for an incisive introspection and effective collaboration on the part of policy makers and the industry to put in place specifi c time-bound ways and means by which the operational excellence of the regulatory mechanism can be augmented signifi cantly. If it needs an overhaul of the existing system, so be it!

The urgency is very much apparent and India cannot afford to miss the emerging global opportunities in the biotech domain. Finally, the laws of the land should not only be supreme but also be subject to review from time to time.

Manas R [email protected]

Innova� ve regula� ons for innova� on

Published in association with

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Modern Pharmaceuticals is registered with the Registrar of Newspapers of India under No. 14798/2005. Views and opinions expressed in this publication are not necessarily those of Infomedia 18 Limited. Infomedia 18 Limited reserves the right to use the information published herein in any manner whatsoever. While every effort has been made to ensure accuracy of the information published in this edition, neither Infomedia 18 Ltd nor any of its employees accept any responsibility for any errors or omission. Further, Infomedia 18 Ltd does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition. No part of this publication may be reproduced in any form without the written permission of the publisher. All rights reserved.

Editor: Manas R Bastia

Editorial Advisory Board

Ajit Singh

Chairman, ACG Worldwide &

Head, ISPE

Dr Abraham Patani Past President, IDMA & CMD,

Inga Laboratories

Dr Gopakumar G Nair

IPR Consultant & Advisor

Dilip G Shah Chairman, IGPA & Secretary

General, IPA

Daara Patel Secretary General, IDMA

Page 12: Modern Pharmaceuticals - May 2011

12 Modern Pharmaceuticals I May 2011

Contents

32 LEADERS SPEAK 'In future, we would also focus on nutraceuticals that have an

important role in treating diseases'

...says Dr Lukas Utiger, Executive Vice President and Head - Bioscience,

Lonza, Maryland, US

34 IN DIALOGUE ‘The KPO boom is expected to overtake the BPO business, and as the

KPO sector grows,over 300,000 new jobs will be created’

...says Atulya Nath, CEO, Global Institute of Intellectual Property (GIIP)

38 ROUNDTABLE Continuing medical education in pharma industry: A well-masked gift?

41 CAMPUS VOICE 'There is a strong need to develop industry-academia linkage'

...says Dr Saranjit Singh, Professor and Head, Department of Pharmaceutical

Analysis and Dean, NIPER, SAS Nagar (Mohali)

42 FACILITY VISIT Elektrocraft (India) Pvt Ltd: Aiming for inorganic growth

44 INDUSTRY UPDATE Pharma machinery industry: Importing values, exporting volumes

50 INTERFACE 'We see a lot of opportunities in the biopharma space, among others’

...says Rakesh Aggarwal, Director - Operations, Cole - Parmer, India

52 MARKET TRENDS Nutraceuticals market in India: Taking baby steps

56 VIEWPOINT Pharmaceutical risk assessments: Weighing the odds

Adithya Bhat, MD,Protiviti Consulting Pvt Ltd

59 MARKETING The chemist’s counter: Dispensing the right dose?

Dr Rajan T D, Pharma Consultant & Practising Dermatologist

64 CLINICAL RESEARCH Electronic data capture: Moving into a paperless world

Dr Zubeen Dastur, Senior Manager - Clinical Data Management, SIRO Clinpharm

66 INDUSTRY INSIGHTS Global asthma market: Making waves on combination therapies

68 CASE STUDY Real-time analysis:

Improving quality, reducing time in process development

REPORT

73 Bangalore INDIA BIO 2011

75 PharmaTech Expo 2011

R E G U L A R S E C T I O N S

Details on page no.

08

44

34

F E AT U R E S38

Industry UpdateR&D in pharma

Market TrendsPharma SEZ

Highlights of Next Edition:

32

Cover Photo: Mexy Xavier

Note: ` stands for Indian rupee, $ stands for US dollarand £ stands for UK pound, unless mentioned otherwise

Editorial .........................................................11

National News...............................................14

World News...................................................22

Tech Updates.................................................28

Events Calendar.............................................71

Technology Transfer ......................................77

Book Shelf .....................................................81

Product Update ............................................82

Product Index ................................................86

Advertisers’ List .............................................87

5041

Page 13: Modern Pharmaceuticals - May 2011
Page 14: Modern Pharmaceuticals - May 2011

National News

14 Modern Pharmaceuticals I May 2011

CordLife India, Asia’s largest stemcell bank, saved the life of fi ve-year old Moinam from Siliguri who was suffering from ebeta thalassemia since he was fi ve months old. The bank had preserved the cord blood of Moinam’s sister and provided it to Moinam at the time of the transplant therapy. The stemcell transplant from cordblood and bone marrow gave him a new life and the transplant also became India’s fi rst successful mixed stemcell transplant. Dr Ashish Mukherjee at the Netaji Subhash Cancer Research Institute carried out the stem cell transplantation and this is the fi rst time that a mixed stem cell transplant has been performed in India.

Dr Prosanto Chowdhury, Medical Director, CordLife India, said, “When stem cells are needed to treat a life-threatening disease, doctors can effectively predict transplant success by evaluating two factors - HLA compatibility and stem cell count. Transplants like these confi rm CordLife’s technology and our assurance to parents who bank with us their baby’s cord blood.”

India’s fi rst mixed stemcell transplant from CordLife

Following an audit conducted in February 2011, Gracure has received European Union-Good Manufacturing Practice (EU-GMP) certifi cation for its manufacturing site in Bhiwadi, India, by Belgium’s Federal Agency for Medicines & Health Products (FAMHP). The site has been approved for manufacturing of non-sterile dosage forms, which includes capsules (hard shells), liquids, tablets, semi solid and other (dry syrup for reconstitution with water).

The Belgium’s FAMHP certifi cate is accepted by all EU Health Authorities and by authorities of several other countries that recognise EU Certifi cation. A S Bhargava,

CMD, Gracure Pharmaceuticals Ltd stated, “This achievement would help Gracure enter European countries with its products and gain confi dence and recognition from existing and new clients. “EU GMP is an important milestone in scaling up for new ventures and it was a tremendous team effort of the entire Gracure team which resulted into this success,” he added.

The long and rigorous preparation for EU-GMP, which had started in April 2009, fi nally paid off with receiving the certifi cate, which further confi rmed Gracure and its team’s commitment for quality.

Gracure receives EU-GMP cer� fi ca� on

The recent launch of version 7.0 of Argus Safety database application, by Oracle Software shows how Information Technology (IT) has become a crucial part of the healthcare system worldwide. This new updated version is a cloud-based product that allows healthcare fi rms to report and manage data from adverse drug events. This updated version will help healthcare companies keep a track of the adverse effects of drugs and will also help in effi ciently running clinical trials. Oracle also has other software like Clinical, Remote Data Capture and Thesaurus Management System, but how many of them are being used in India?

“In India use of specialised software like Argus is very rare. Unlike the US Food and Drug Association (FDA), in India too much emphasis or stress is not given to oragnised documentation of database. There are hardly any drug safety audits done in India and since no one asks for documentation of progress achieved at every level of a drug’s development, companies do not invest in specifi c software like Argus,” said Dr Arun Bhatt, President, ClinInvent Research Pvt Ltd. He continues, “We do use Oracle Clinical, but except that right now in India there are hardly any specialised softwares that are being widely used. And on top of that, the high cost of such software is another hindrance to its widespread use. All work done by Argus can easily be done in Microsoft Excel sheet and with very little stress given on organised documentation in India, Ms Excel can easily perform the task.”

There are various data management software used by various companies and hospitals, but in specialised software progress is yet to be done. Few multinational companies such as Pfi zer can use such specialised software but India is yet to fully utilise the power of such specialised software. And this will only be possible once the regulatory bodies set forward some hard and fast rules regarding drug safety and clinical trials, giving more emphaisis on documentation and organised database.

-Titash Roy Chowdhury

Is India ready for so� ware like Oracle’s Argus 7.0?

Moinam

Dr Reddy’s expands its R&D centre in Cambridge, UK

Dr Reddy’s Laboratories has announced the opening of its newly expanded Chirotech Technology Centre at Cambridge Science Park, UK where Chirotech has been based for the last 20 years. Dr Anji Reddy, Chairman, and GV Prasad, Vice Chairman and CEO, Dr Reddy’s Laboratories, inaugurated the new site in the presence of Chief Guest Dr Hamied, Chairman of Cipla and Honorary Fellow of Christ’s College, Cambridge. Dr Reddy marked the occasion by planting a tree outside the facility.

The new 33,000 sq ft facility built specifi cally for laboratories and offi ces and has been fi tted to Dr Reddy’s specifi c requirements for chemistry, biology and analytics. The new facility is part of the Custom Pharmaceutical Services (CPS) business and will offer these expanded services worldwide. Prasad commented, “Being located in this historic city and in one of the leading European centres for Science and Innovation makes it the ideal location to expand and develop our research, development and technology capabilities. The facility will be a centre of excellence for chemistry and reinforces our commitment to building a leading edge research organisation to meet the innovation needs of our customers.”

Update

Page 15: Modern Pharmaceuticals - May 2011
Page 16: Modern Pharmaceuticals - May 2011

National News

16 Modern Pharmaceuticals I May 2011

Pharma major, Lupin Ltd has said that its US subsidiary, Lupin Pharmaceuticals, Inc (LPI) has received tentative approval for its metformin hydrochloride extended-release tablets, 500 mg and 1000 mg strengths from the US Food and Drug Administration (FDA).

Lupin’s metformin Hydrochloride extended-release tablets are the AB-rated generic equivalent of Andrx Labs LLC’s Fortamet®

500 mg and 1000 mg tablets. Fortamet® is indicated as an adjunct to diet and exercise to improve glycemic control in adults with type 2 diabetes mellitus. Annual sales for Fortamet® in the US was $83 million for the 12 months ending December 2010, as per IMS Health data.

Lupin believes that it is the fi rst applicant to fi le an Abbreviated New Drug Application (ANDA) for Fortamet® 500 mg and 1000 mg containing a Paragraph IV certifi cation, under the provisions of the Hatch-Waxman Act. The product will be entitled to 180 days of marketing exclusivity.

Speaking on the approval, Vinita Gupta, CEO, Lupin Pharmaceuticals, Inc. stated, “This product approval demonstrates our commitment to enhance our generic pipeline, leveraging our development and manufacturing strengths in extended-release dosage forms.”

Lupin receives tenta� ve FDA approval for me� ormin hydrochloride extended-release tablets

Piramal Life Sciences Ltd (PLSL) and Piramal Healthcare Ltd (PHL) have announced that Boards of both the companies considered and approved the demerger scheme of arrangement between PLSL and PHL. Under the proposed demerger scheme, the New Chemical Entity (NCE) Research Unit of PLSL would be demerged into PHL with effect from April 1, 2011, which shall be the appointed date under the demerger scheme. The development projects from pipeline would need strong fi nancial support going forward. The herbal products division that markets nutraceutical products to less regulated

markets globally will continue to be with PLSL. Through this demerger, PHL will have an access to an innovation platform of PLSL through which it can build its innovative

discovery and commercialisation business. Subsequent to the progress that PLSL has made, the risk profi le of NCE R&D activity has reduced considerably and hence presents a good investment opportunity to utilise some of the proceeds from the sale of domestic formulations business. PHL can also better utilise its manufacturing infrastructure and leverage its marketing experience with products from PLSL.

PLSL demerges the NCE Research Unit into Piramal Healthcare Ltd

Cole-Parmer, a leading global source of laboratory and industrial fl uid handling products, instrumentation, equipment and supplies has received the exclusive rights to sell the picoSpin™ Benchtop NMR Spectrometer, internationally. This product of picoSpin, LLC is an innovative and disruptive technology that combines low price and a compact footprint, with true spectroscopic capability. With this combination of sought-after features, research labs and educators now have affordable access to a dedicated NMR spectrometer.

John Price, PhD, President and Chief Scientist of picoSpin, LLC, said, “You can now have an NMR system right at your lab bench. You can deploy multiple units within a factory to continuously monitor process fl uids and control them all from a web browser anywhere in the world.”

The new device is a complete liquid-phase proton NMR system, including permanent magnet, transmitter, receiver, data acquisition, programmable pulse sequencer, ethernet interface and intuitive web-based control software. As a breakthrough technology, it has already garnered the attention of the scientifi c community.

Cole-Parmer in an exclusive � e-up with picoSpin™, LLC

Dabur India Ltd, India’s leading natural health care company, has entered into an agreement with Mumbai-based Ajanta Pharma Ltd to acquire their Over-The-Counter (OTC) energizer brand ‘30-Plus’, stated a press release.

“We are very happy to announce the acquisition of ‘30-Plus’ brand. For every acquisition that we make, we look at synergies, which can complement Dabur’s existing portfolio. The acquisition of ‘30-Plus’ is part of an aggressive strategy to build capability on the OTC healthcare business and I am confi dent that this transaction will help us in our endeavour to further strengthen our portfolio in this category,” said PD Narang, Group Director, Dabur India Ltd.

30-Plus, launched in 1990 as an herbal energizer capsule, is one of the oldest and strongest health care energiser brands in the country. It was a key brand for Ajanta Phramaceuticals and was endorsed by Bollywood veterans like Jeetendra. The capsule was positioned as an energizing capsule for thirty-plus males and was an instant hit among consumers in India. Dabur has identifi ed healthcare as a key growth area for the future and is lining up a host of initiatives for this segment going ahead. Dabur is now focussed on quickly seizing attractive opportunities this transaction has created towards increasing its presence in the OTC healthcare market.

Dabur acquires 30-Plus brand from Ajanta Pharma

Page 17: Modern Pharmaceuticals - May 2011
Page 18: Modern Pharmaceuticals - May 2011

National News

18 Modern Pharmaceuticals I May 2011

Ranbaxy recently announced the launch of olanzapine tablets, the generic version of Zyprexa following its patent expiry. It will be introducing olanzapine tablets 2.5 mg, 5 mg, 7.5 mg and 10 mg and also orodispersables in 5 mg and 10 mg. Zyprexa is the innovator product of Eli Lilly and has a market size of $210 million. Ranbaxy has received necessary regulatory approvals from the Spanish Health Authorities to manufacture and market olanzapine in Spain.

Pere-Lluís Sala, Manager, Ranbaxy, Spain, said, “The generic alternative will bring about signifi cant savings for patients and the Spanish Health System, which has been encouraging generic prescription.”

Ranbaxy launches generic olanzapine tablets

Biocon has delivered strong multi-sector growth for the financial year 2011. Commenting on the results, Kiran Mazumdar-Shaw, Chairman and Managing Director, Biocon, stated, “Emerging markets have realised significant and sustained growth for our Active Pharmaceutical Ingredients (APIs), whilst our branded formulations have scripted business success in the Indian market place. Licensing income from Pfizer and others has contributed materially to profit generation this fiscal. Our research services businesses supported by Syngene and Clinigene have signaled a turn around. We are confident this will drive robust profitability next fiscal.

To support our expanding business operations, we expect to increase our employee strength by around 1000 in FY12. I am pleased to announce the payment of an interim dividend of ` 1.50 per share and recommend a final dividend of ` 3.00 per equity share as our on-going commitment to building incremental shareholder value.”

The total annual income of Biocon group has increased by 17 per cent year-on-year (y-o-y), while the total income for the last quarter has gone up by 8 per cent, y-o-y. The biopharma business posted a 26 per cent y-o-y increase in revenues in the fourth quarter of this

fiscal on the back of strong growth in the sales of immunosuppressants, statins and the branded formulations segment. The branded formulations business posted a combined y-o-y growth of 36 per cent for FY11.

“Biocon’s pipeline of innovative and biosimilar molecules as well as marketing partnerships will be the driving force to expand in India and other markets in 2011 and beyond,” said Rakesh Bamzai, President, Marketing, Biocon Ltd.

Biocon also announced that it would divest its stake in its German subsidiary, AxiCorp GmbH, to the existing group of promoter shareholders.

Biocon delivers strong mul� -sector growth, to increase employee strength by 1000

Cadila Healthcare, a `4450 crore plus pharma major from Ahmedabad, has recorded impressive fi nancial performance during the year ended March 2011, on account of higher formulation export and domestic business, new products launch and strategic pact with Abbott Laboratories. The consolidated net

profi t has taken a quantum jump of 40.8 per cent and touched to` 711 crore from ` 505 crore in the previous year. Its consolidated net sales moved up by 24.9 per cent to` 4,465 crore from ` 3,574 crore.

Further, the board of directors has recommended higher equity dividend of 125 per cent (` 6.25 per share

of ` 5 each) for the year 2010-11 as compared to 100 per cent in the previous year. The earning per share worked out to ` 34.73 as against ` 24.67 in the last year.

The company’s formulation exports was buoyed by 44 per cent growth in sales in the US market and 24 per cent growth in the emerging markets.

Cadila Healthcare records impressive fi nancial growth

The Himalaya Drug Company, one of India’s leading companies on herbal health has launched Liv.52 HB, the fi rst herbal drug for the effective management of Hepatitis B Virus (HBV) infection. The drug is an US patent-pending phytopharmaceutical formulation that is recommended for the treatment of HBV infection. Liv.52 HB exerts antiviral activity and enhances the antioxidant defense system.

“Available treatments, while effective, come with serious side-effects and are very costly.

Clinical studies on Liv.52 HB have revealed that the effi cacy rate is comparable to that of current available treatments without any side-effects, even after long-term administration. Moreover, the entire cost of six-month treatment with Liv.52 HB comes to just ` 4,680,” said Philipe Haydon, CEO, Pharmaceutical Division, The Himalaya Drug Company.

Himalaya’s fi rst herbal drug Liv.52 HB for Hepa� � s B

L-R: Dr Pralhad Patki, Head Medical Sevices & Clinical Trials; Philipe Haydon; Ravi Prasad, Executive Chairman, Himalaya Drug Company

Page 19: Modern Pharmaceuticals - May 2011

Advertorial

19May 2011 I Modern Pharmaceuticals

The Ministry of Health and Family Welfare (MoHFW) of India had set a deadline of 1st July 2010 for all pharma supplies procured by the MoHFW to comply with GS1 Standards for bar codes – this deadline was later extended to 1st July 2011. The

MoHFW is responsible for the procurement of drugs, medical devices and other medical supplies for government run Healthcare providers and for various national health programmes, including universal immunisation, tuberculosis control, malaria control and AIDS control.

Barcodes are required on primary, secondary and tertiary packaging as part of the anti-counterfeiting effort Primary packaging (eg: blister strips, vials and bottles) – 2D barcodes Secondary packaging – 2D or 1D barcodes Tertiary packaging (eg: shipper or carton) – 1D barcodes

The barcodes need to encode a unique product identifi cation code, batch number, expiry date and serial number.

While the domestic drug industry has expressed that such a short time frame could wreak havoc with India’s 40,000 crore ($8.5bn) pharmaceutical export business, it is simultaneously working towards complying with these new serialization requirements, or looking for a standalone label inspection and data validation solution that is ready for future traceability initiatives with support for SG1 standards.

COGNEX MAKES IT POSSIBLE Cognex is the world leader of image-based ID readers and is the only company that can support all of your 1D barcode and 2D code reading requirements. The company’s DataMan® ID readers can read 1D code symbologies such as UPC, PDF and postal codes, 2D code symbologies such as Data Matrix and QR, or a mix of barcode and 2D codes simultaneously.

The company is also the world’s leader in the machine vision industry, having shipped more than 500,000 machine vision systems, representing over $2.5 billion in cumulative revenue, since the company’s founding in 1981.

Cognex’s In-Sight® Track & Trace™ provides the latest approach to traceability that is less expensive to install, less complex to validate, and less costly to maintain. And as it can be combined with a wide variety of third party products, manufacturers have the fl exibility to customize and scale the serialization solutions to best suit needs – and budget. Cognex’s In-Sight® Track & Trace™ offering to the Pharma Industry enables manufacturers to: Read 1D and 2D barcodes, Validate encoded data is accurate and correctly formatted, Verify the accuracy of printed text and ensure it matches the contents

of the code Check print quality and detect label misalignment.

HOW COGNEX’S INSIGHT HELPED A DRUG MANUFACTURER TRACK IMPURITIESIPF Ingenieria a Barcelona based major manufacturer of special machines destined for high profi le industrial customers needed a special machine capable of tackling the challenge of inspecting small vials of serum for its customer, Fresenius Kabi, a global leader in infusion therapy and clinical nutrition. IPF provided them with a machine equipped with In-Sight vision systems from Cognex as recommended and integrated by Cognex partner, Edge Vision. In this application, In-Sight cameras were installed

to inspect the levels of liquid in vials of serum as well as inspecting for impurities at a speed of 10,000 bottles an hour.

10,000 bo� les an hourEach blister pack contained 5 vials of serum. Two machines were equipped with 2 In-Sight cameras. The vials passed along a conveyor where they were inspected by the cameras. In-Sight uses PatMax™, the powerful Cognex vision tool for part fi nding and localization to locate the units of serum so each individual vial can be inspected for impurities. Any impurities detected result in the rejection of the pack. All inspected vials were sent for packaging. The vision solution was fully integrated into the company’s quality management system. The user friendly development environment in In-Sight Explorer proved benefi cial, allowing a convenient user interface for programming vision tasks in addition to benefi ts such as Speed – 10,000 bottles inspected per hour Elimination of defects reliably at high speed No false rejects Ease of use

After having worked with different vision suppliers, IPF chose Cognex vision systems for their robustness under industrial duress since the application demanded very high resolution vision in order to guarantee no impurities in the serum. When an impurity is as small as one square millimetre you need to know that the vision system you rely on can pick up traces this size. The speed of the 5603 and its ability to memorize inspections at the fastest line rates is remarkable and diffi cult to match. MPh

Page 20: Modern Pharmaceuticals - May 2011

National News

20 Modern Pharmaceuticals I May 2011

Piramal Healthcare Ltd (PHL), hs recently announced the Quarter 4 (Q4) and year ending results for the Financial Year (FY) 2011.

For the continuing businesses, total operating income for the quarter was up by 62 per cent to ` 689.1 crore. The total operating income includes ` 130 crore towards income from investments. Including this income, the operating profi t for the quarter was at ` 263.1 crore against ` 58.5 crore for Q4 FY 2010. Net profi t for the quarter was ` 201.8 crore and Earnings Per Share (EPS) was ` 9.0 per share. During the quarter the Piramal facilities at Ahemadabad, Ennore and Canada were audited by 14 out of the top 20 global innovator companies.

Revenues from Piramal Critical Care business have grown by 31 per cent to ` 116.0 crore against ` 88.4 crore in Q4FY2010. Sevofl urane market share for PHL in US has increased from 14 per cent as on March 2010 to 20 per cent in March 2011. PHL will expand Sevofl urane sales to Europe with registration applied for in 26 European Union (EU) countries. Over-The-Counter (OTC) & Ophthalmology business recorded impressive growth of 27 per cent over Q4FY2010 to ` 67.6 crore.

For the continuing businesses, total operating income for the year was up by 27 per cent to ` 2,009.2 crore. The total operating income includes ` 335.8 crore towards income from investments. Including this income, the operating profi t for the year was at ` 379.0 crore against ` 139.2 crore for FY2010. Net profi t for the year was `12,735.0 crore and EPS was ` 567.1 per share.

Piramal Healthcare’s cri� care business grows by 31 per cent , OTC and opthalmology grow by 27 per cent

Aurobindo Pharma Ltd has received a tentative Abbreviated New Drug Application (ANDA) approval for Venlafaxine hydrochloride extended-release capsules 37.5 mg, 75 mg and 150 mg (ANDA No 200834) has received the fi nal approval from the US Food & Drug Administration (USFDA).

Venlafaxine hydrochloride extended-release capsules 37.5 mg, 75 mg and150 mg are the generic equivalent of Wyeth Pharmaceuticals Inc’s Effexor® XR capsules 37.5 mg, 75 mg and 150 mg. Venlafaxine hydrochloride extended-release capsules are indicated for the treatment of major depressive disorder (MDD) and falls under the neurological therapeutic category. The product has a market size of approximately $ 2.4 billion for the twelve months ending September 2010 according to IMS and will be launched after June 1, 2011.

Aurobindo now has a total of 134 ANDA approvals (103 fi nal approvals and 31 tentative approvals) from USFDA.

Aurobindo receives fi nal approval for venlafaxine extended-release capsules

Page 21: Modern Pharmaceuticals - May 2011

National News

21May 2011 I Modern Pharmaceuticals

Suven Life Sciences Ltd, a Hyderabad-based bio-pharmaceutical company, has been awarded the Bio-Excellence Award under Bioservices category at Bangalore India Bio 2011, a biotech event held from May 4-6, 2011 at Bengaluru.

Instituted by the department of IT-BT & ST, government of Karnataka, the Bio-

Excellence award recognises and honours biotech leaders for their outstanding achievements in the fi eld of science and technology. The bio-pharmaceutical company that was initiated from 1989 is committed to discovery of New Chemical Entities (NCE) for central nervous system (CNS) disorders, provide niche scientifi c services through drug discovery research services and conduct research collaborative projects with major pharmaceutical companies. The company has been declared as a winner of Bio-Excellence Award under Bioservices category by the jury of Industry experts constituted by Association of Biotechnology Led Enterprises.

The company is engaged in drug discovery and developmental activities for CNS disorders in India, the US, Europe, and rest of Asia.

Suven Life Sciences bags Bio-Excellence Award

Dr Reddy’s Labs (DRL), India’s second-largest pharmaceutical company has entered the race to acquire Doktor Mom, one of the largest selling Over-The-Counter (OTC) ranges of drugs in Russia & the Commonwealth of Independent States (CIS), along with Johnson & Johnson (J&J) who is also in talks to buy Doktor Mom, according to various sources.

Doktor Mom, a range of cough and cold products, is owned by Mumbai-based JB Chemicals & Pharmaceuticals. With annual sales of ` 200 crore, it is the company’s largest OTC brand. The range is marketed in Russia and the CIS countries by Unique Pharmaceutical Laboratories, a JB Chemicals subsidiary. J& J and JB Chemicals were in talks for a while now, and DRL joined the race only recently. According to industry sources, the deal could be in the range of $250-300 million.

Last year, DRL had entered into an agreement with Cipla for exclusive rights to market a portfolio of OTC and prescription products in Russia and Ukraine. It also signed a similar agreement with UK-based Vitabiotics Ltd for a range of nutraceutical products for Russia and some CIS countries.

In 2009-10, DRL recorded sales of ` 910 crore in Russia & the CIS markets as against ` 762 crore in 2008-09. According to analysts, DRL’s sales in Russia will grow 21 per cent to ` 1,100 crore in 2010-11. The contribution from Russia & the CIS markets is expected to grow to 15 per cent.

Dr Reddy’s in talks to buy Doktor Mom

Page 22: Modern Pharmaceuticals - May 2011

World News

22 Modern Pharmaceuticals I May 2011

ERT, a global technology-driven provider of clinical services and customisable medial devices to biopharmaceutical and healthcare organisations, recently announced that its Board of Directors has appointed Dr Jeffrey S Litwin as its new President & Chief Executive Offi cer (CEO) and a member of the board.

Dr Joel Morganroth, who had served as interim President and CEO, commented, “After a thorough national search by Heidrick and Struggles, our Board selected Dr Litwin, an internal candidate, as the most qualifi ed person to lead ERT. Dr Litwin brings to ERT knowledge of the clinical research domain, that is our core business, and also experience in the adjacent markets of phase IV safety surveillance and healthcare in which ERT’s assets will be employed. All of our employees look forward to continuing to work with Jeff to enhance ERT’s operational successes and strategy.”

Dr Litwin joined ERT in 2000 as Senior Vice President and Chief Medical Offi cer and was subsequently promoted in December 2005 to Executive Vice President and Chief Medical Offi cer. Dr Litwin oversaw ERT’s global cardiac safety operations for seven years and was instrumental in implementing EXPERT, ERT’s digital operating system. During this time period, ERT experienced tremendous growth with revenues increasing more than three-fold. For the last four years, he has been responsible for leading ERT’s consulting business, assisting over 150 companies with the design and evaluation of cardiac safety testing programmes.

ERT announces appointment of New President and CEO

Novozymes Biopharma, part of Novozymes A/S, has recently unveiled its enhanced next-generation albumin technology, which was developed in collaboration with the University of Oslo, Norway. Built on Novozymes’ original Albufuse platform, the proprietary Albufuse Flex technology has been designed to enable users to adapt and control the pharmacokinetics of their target protein or peptide with retained effi cacy, ensuring fl exibility and optimal use.

“Novozymes Biopharma is thrilled to introduce Albufuse Flex to the industry. Albumin is a natural and benign carrier molecule, and by having the unique ability to decrease or increase its half-life it will help our customers to develop novel drugs with improved pharmacokinetic properties for a wide range of applications,” said Dave Mead, Business Development Director, Novozymes Biopharma.

Further, Prof Inger Sandlie, Group Leader, Norwegian Centre of Excellence for Immune Regulation, added, “The unique Albufuse Flex technology will result in enhanced treatment effi cacy, more favourable dosing regimes and improved patient compliance.”

Novozymes Biopharma collaborates with the University of Oslo

Development of tools to study epigenetic processes is a major project undertaken by PerkinElmer, Inc. Now, PerkinElmer’s epigenetic and post-translational screening tools cover nine different histone markers as well as the p53 tumour suppressor, with more than 15 validated enzyme assays to aid researchers developing novel drug compounds directed against several epigenetic enzymes, such as histone methyltransferases, demethylases, acetyltransferases and deacetylases. Dr Martina Bielefeld-Sévigny, Vice President and General Manager, Drug Discovery and Research Reagent Solutions Group, PerkinElmer, explained, “The development of novel therapies aimed at epigenetic drug targets has intensifi ed over the last several years. PerkinElmer is excited to be in the forefront of this research by introducing a wide range of screening reagents that focus on assay selectivity, sensitivity and speed, factors which researchers indicate are critical requirements.”

New tools for studying epigene� c processes will aid drug developers

Artist impression showing indicative albumin recycling process

Dr Jeffrey S Litwin

In a recent study conducted by investigators at Queen’s University and Almac Discovery Ltd reported that a recombinant protein and its peptide derivative that have been found to be potent inhibitors of blood vessel formation and form the potential for a new family of anticancer drugs. The investigators began by studying a recombinant form of the protein FKBPL (FK506 binding protein like). They found that this protein was a potent blocker of angiogenesis in multiple in vitro and in vivo model systems. Also, they were able to isolate and then synthesise a 24-amino acid peptide (AD-01) that was responsible for the anti-angiogenic activity.

Dr Tracy Robson, Professor – Pharmacy, Queen’s University, said, “By understanding the anti-angiogenic potential of the natural protein, FKBPL, we have been able to develop small peptide-based drugs that could be delivered to prevent tumour growth by cutting off their blood supply. This is highly effective in models of prostate and breast cancer. However, this also has the potential for the treatment of any solid tumour and we are excited about continuing to work with Almac Discovery as this drug enters clinical trials.” AD-101 is currently in the fi nal stages of preclinical development.

New genera� on of drugs for cancer treatment

Page 23: Modern Pharmaceuticals - May 2011

World News

23May 2011 I Modern Pharmaceuticals

Researchers have developed microchips stuffed with highly sensitive ‘nanosensors’ that analyse how proteins bind to one another. This is a vital step for assessing the effectiveness and possible side-effects of a potential medication. Moreover, these biosensor microchips could signifi cantly speed up the process of drug development.

“You can fi t thousands, even tens of thousands, of different proteins of interest on the same chip and run the protein-binding experiments in one shot,” said Dr Shan Wang, Professor - Materials Science & Engineering, and Electrical Engineering, Stanford University, who led the research effort.

This one centimetre sized array of the nanosensors can monitor simultaneously and continuously thousands of times more protein-binding events than any of the existing sensor. Furthermore, the new sensor is able to detect interactions with greater sensitivity and deliver the results signifi cantly faster than the present gold standard method.

The use of magnetic nanotags attached to the protein being studied greatly increases the sensitivity of the monitoring. Further, the analytic model that the researchers have developed enables them to predict accurately the fi nal outcome of an interaction based on only a few minutes of monitoring data.

New biosensor microchip for faster drug development

Thermo Fisher Scientifi c, Inc, has recently announced a new upgrade programme that includes the donation of reconditioned Thermo Scientifi c NanoDrop 1000 spectrophotometers to academic institutions in developing countries. Owners of a NanoDrop 1000 UV-Vis spectrophotometer can trade in their current instrument and receive a $1,500 credit with the purchase of a NanoDrop 2000 or NanoDrop 2000c UV-Vis spectrophotometer. Thermo Fisher will

refurbish all traded-in instruments and donate them to Seeding Labs, an organisation that places scientifi c instrumentation in the academic institutions of developing nations.

Providing refurbished NanoDrop 1000 instruments through Seeding Labs supports scientifi c research in these countries and NanoDrop instruments are ideal candidates for this programme because they are easy to use and require no consumables. Hrissi Samartzidou, Senior Global Director, marketing UV-Vis, Thermo Fisher Scientifi c NanoDrop, said, “When a new instrument arrives at a laboratory, another may be put out of service. Together with Seeding Labs we can ensure that these instruments continue to serve science, supporting and expanding scientifi c research in institutions that otherwise could not afford this technology.”

Thermo Fisher Scien� fi c announces upgrade programme for NanoDrop instruments

A remarkable new breakthrough in the fi eld of nanomedicine was reported by Prof Sylvain Martel, Director - Nanorobotics Laboratory, Polytechnique Montréal (Canada). By utilising a Magnetic Resonance Imaging (MRI) system, his team effectively guided microcarriers loaded with a dose of anti-cancer drug through the bloodstream of a living rabbit, right up to a targeted area in the liver, where the drug was successfully administered. Further, Therapeutic Magnetic Microcarriers (TMMCs) were developed by Pierre Pouponneau, a PhD candidate under the joint direction of Prof Jean-Christophe Leroux and Prof Martel.

These drug delivery agents that are made from biodegradable polymer and measure 50 µm in diameter, encapsulate a dose of a therapeutic agent as well as magnetic nanoparticles.

MRI-guided microcarriers for localised an� -cancer therapy

NanoDrop 2000 and NanoDrop 2000c

The particular attention paid to leak tightness of pharmaceutical containers has been increasing within the past months. Seidenader stays abreast of these changes with the development of a module for Head Space Analysis (HSA). Besides the penetration of oxygen and its possible reaction with the product, the loss of sterility of parenteral products is the most serious threat to the health of patients. Up to 600 vials per minute and 100 measurements per container are analysed using the Tunable Diode Laser Absorption Spectroscopy (TDLAS) technology.

The vials pass the laser head in a precise handling system. The laser beam, tuned over a certain

wavelength range, is sent through the headspace of the vial. A photo sensor receives the transmitted light and determines the absorption profi le of the headspace gas. The analysis of this profi le results in precise information. The obtained data are compared to threshold values to generate pass/fail decisions.

The Seidenader HSA module can be integrated into Seidenader automatic inspection machines as a complementary check to camera inspection, as well as it may be integrated onto Seidenader’s IC platform as a stand-alone HSA inspection machine.

New inspec� on process for leak tes� ng of vials from Seidenader

Seidenader HSA

Page 24: Modern Pharmaceuticals - May 2011

World News

24 Modern Pharmaceuticals I May 2011

Payne Security launches newly designed website to showcase innova� ve product range

Payne Security has launched its newly designed website to showcase their updated innovative product range and market information, improving ease of navigation for customers. This newly designed website refl ects Payne Security’s continued commitment to investing in facilities that ensure that the

company remains at the forefront of technology and quality. The website now provides a new online customer experience and gives

visitors a better understanding of Payne Security and its extended range of products designed to beat counterfeiters and prove personal identifi cation. Comprehensive information is provided showcasing the three main business areas - brand protection, document security and card solutions.

Richard Burhouse, Business Development Manager, Payne Security, commented, “The design of the contemporary, highly graphical website refl ects Payne Security’s mission to not only develop innovative, high value-added products, but to deliver world class quality and service. The new website allows customers to access a comprehensive resource of products and relevant information. Payne Security is committed to keepings its customers ahead of industry challenges and developing tailored solutions to achieve continued commercial success.”

sanofi -aventis has announced that it has received marketing authorisation from the European Commission for Jevtana® (cabazitaxel) in combination with prednisone/prednisolone for the treatment of patients with metastatic hormone-refractory prostate cancer (mHRPC) previously treated with a docetaxel-containing regimen.

sanofi -aventis has also signed a new agreement with the World Health Organization (WHO) to donate $25 million to fi ght neglected tropical diseases, extending its decade-long partnership with the WHO for another fi ve years. The agreement was signed by Christopher A Viehbacher, Chief Executive Offi cer, sanofi -aventis, and Dr Margaret Chan, WHO Director-General, WHO headquarters, Geneva, Switzerland.

Since the partnership in 2001, over 150,000 patients have been treated for sleeping sickness, a fatal disease if left untreated. The number of patients treated for sleeping sickness has dropped by over 60 per cent.

Jevtana® (cabazitaxel) approved for second-line prostate cancer

Sage-N Research, Inc, the world leader in computational proteomics has recently announced a new Application Programming Interface (API) toolkit for developers of proteomics data analysis software. The toolkit will enable software developers to add the power and sensitivity of SORCERER analyses to their existing software packages, expanding the utility of the SORCERER

platform for high-throughput proteomics laboratories.

The new toolkit comprises a web service API based on XML data formats and accessible across a network. It also has a cross-platform client library to access the API on Windows, Linux and other operating systems. It also includes a Developer’s Toolkit with test beds, documentation and other resources

The toolkit has been designed and built in collaboration with Sage-N Research’s partners and is available immediately for application integration. Following the initial roll-out to partners, it will be made available to other third party application developers by arrangement, and it will also be included in the SORCERER platform itself for customers to use in their own workfl ows.

Sage-N Research releases new developer toolkit

Investigators at the University of California, Los Angeles worked with the experimental drug NVP-BEZ235. This drug is an imidazoquinoline derivative and Phosphoinositide 3-Kinase (PI3K) inhibitor that inhibits PI3K and mammalian Target of Rapamycin (mTOR) kinase activity by binding to the ATP-binding cleft of these enzymes. PI3K and mTOR are members of a molecular signaling pathway, which once activated promotes ovarian cancer growth. Tumours

with this pathway are more aggressive and more likely to metastasize.

The investigators described the drug’s effect on cell proliferation in 18 ovarian cancer cell lines, including four pairs of syngeneic cisplatin-sensitive and cisplatin-resistant cell lines. They also evaluated the in vivo effects of

NVP-BEZ235 on established tumour growth using an immunocompetent, transgenic murine ovarian cancer model.

Results revealed that NVP-BEZ235 decreased cell proliferation in all ovarian cancer cell lines assayed and sensitised cisplatin-resistant cells to the cytotoxic effects of cisplatin. Oral administration of NVP-BEZ235 resulted in signifi cantly longer survival of the mice with ovarian tumours compared to control animals that were not treated.

Experimental drug inhibits ovarian cancer

Snapshot of new Payne Security website

Page 25: Modern Pharmaceuticals - May 2011
Page 26: Modern Pharmaceuticals - May 2011

World News

26 Modern Pharmaceuticals I May 2011

US Marshals, at the request of the US Food and Drug Administration (FDA), recently seized more than $6 million in products distributed by Triad Group, Inc, at the company’s facility in Hartland, Wis.

Triad Group and H & P Industries are owned and managed by the same parties. Several drug products were seized, which included povidone-iodine and benzalkonium chloride antiseptic products, cough and cold products, nasal sprays, suppositories, medicated wipes, antifungal creams, haemorrhoidal wipes, in-process drug products and raw materials.

The action was taken due to the continued failure of H & P Industries to comply with the FDA’s current Good Manufacturing Practice (cGMP) regulations, which are intended to assure the safety, quality and purity of

manufactured drugs. Through this seizure, FDA seeks to prevent the company from distributing products that were manufactured in violation of federally mandated manufacturing requirements.

Dara Corrigan, Associate Commissioner for Regulatory Affairs, FDA, said, “We took this action to stop Triad from continuing to distribute products, which may pose a risk to public health.”

Triad an� sep� c products under FDA scru� ny

Selexys Pharmaceuticals has initiated enrollment in a phase I clinical study of its lead compound, SelG1, a humanised anti-P-selectin antibody for sickle cell disease.

This placebo-controlled, double-blind, fi rst-in-human, ascending single dose and multiple dose study of SelG1 will enroll approximately 30 healthy subjects. This study will evaluate the safety and pharmacology of SelG1 prior to advancement into a phase II trial in patients with sickle cell disease.

Dr Scott Rollins, Selexys President and CEO, said, “This phase I study represents the fi rst step in understanding the potential of SelG1 to address the unmet medical need in sickle cell disease and we are excited to initiate the clinical development of this novel compound. This phase I trial represents a key milestone for Selexys as we transition from a preclinical to a clinical development stage biopharmaceutical company.”

In 2008, Selexys received orphan-drug designation for SelG1 from the FDA Offi ce of Orphan Products Development (OOPD) for the treatment of vasoocclusive crisis, a severe and painful complication of sickle cell disease. Orphan drug designation is awarded to therapeutics with the potential for safe and effective treatment diagnosis or prevention of rare diseases and disorders that affect fewer than 200,000 people.

Phase I enrolment begins for SelG1 in sickle cell disease

Collabora� on on heterologous prime-boost therapeu� c vaccina� on against HPV

Inovio Pharmaceuticals, Inc, has signed a collaboration agreement with Transgene S A and ChronTech Pharma AB to evaluate a novel therapeutic vaccination strategy against genotype 1 Hepatitis C Virus (HCV) in a phase I clinical study.

In this collaboration, the strategy is to use different prime and boost vaccines

with the goal of obtaining a clinical effect by inducing different immune responses. A phase I study, to be started later this year, will use ChronTech’s ChronVac-C® plasmid DNA vaccine delivered by in vivo electroporation using Inovio’s Medpulser® DDS as the prime and Transgene’s therapeutic vaccine TG4040, a Modifi ed Vaccinia Ankara (MVA), as the boost. In the planned phase I clinical study, each company will contribute their respective products and equally share study-related costs. The study will enroll 12 treatment-naive patients with chronic hepatitis C at a site in Germany.

Dr J Joseph Kim, President and CEO, Inovio, said, “We look forward to entering the clinic with this prime-boost approach that has demonstrated much promise in preclinical studies.”

“The extensive preclinical studies that have been performed by the companies together with their unique clinical experience has paved the way for this very exciting clinical trial,” added Anders Vahlne, CEO, ChronTech.

Freeman Technology has launched the FT4 Powder Rheometer, which is a new version of software for the company’s established universal powder tester. The new Powder Rheometer software introduces a completely redesigned graphical user interface providing a clearer look and improving the display of real-time test information. It has the fl exibility to deliver systematic guidance to new users, while giving experienced operators the ability to develop and run bespoke methodologies.

The new interface gives complete access to the full shear, dynamic and axial powder testing capabilities of the FT4, allowing users to build a comprehensive behavioural profi le of a powder by drawing in results from each test methodologies.

The FT4 Powder Rheometer is a universal powder tester that uses patented dynamic methodology, fully automated shear cells and several bulk property tests, including density, compressibility and permeability to quantify powder properties in terms of fl ow and process ability.

New so� ware for FT4 Powder Rheometer

Page 27: Modern Pharmaceuticals - May 2011
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Tech Updates

28 Modern Pharmaceuticals I May 2011

Thermo Fisher Scientifi c, Inc, has recently announced new Thermo Scientifi c ExactFinder software for its Thermo Scientifi c Exactive benchtop Liquid Chromatography–Mass Spectrometry (LC-MS) system powered by OrbitrapTM technology. This new software offers food and environmental safety, clinical research and forensic toxicology laboratories a single streamlined data processing, review and reporting workfl ow for screening results with confi dence and easy quantitation.

When combined with the Thermo Scientifi c Exactive LC-MS, the ExactFinder software provides a single simplifi ed workfl ow solution for routine screening and quantitation. Laboratories can process data for both targeted and unknown screening experiments without the need for multiple software packages. ExactFinder software also offers ease of integration into laboratory workfl ows, with minimal user training. Data processing and reporting are automated.

454 Life Sciences, a Roche company, and NuGEN Technologies, have recently announced the development of a unique sample preparation method and high-throughput sequencing solution for small and degraded RNA samples. The collaboration leverages 454 Life Sciences’ capabilities to construct sequencing-ready cDNA libraries from RNA samples and NuGEN’s experience and innovation with genomic sample preparation solutions. This collaborative effort provides researchers an end-to-end solution for transcriptome profi ling using their most precious sample types.

“NuGEN’s innovative sample preparation solutions provide a unique and powerful tool that will enable researchers to obtain high-quality data from their less abundant samples. Together with 454 Sequencing

Systems, the research community can perform whole transcriptome profi ling on samples with as little as 500 pg of total RNA. Being able to collaborate with a leading NGS platform provider such as Roche, enables customers to leverage NuGEN’s linear amplifi cation technology while obtaining long and highly accurate sequence reads,” said Elizabeth Hutt, CEO, NuGEN Technologies.

Roche and NuGEN technologies develop whole transcriptome profi ling solu� on for 454 Sequencing Systems

The capsule checkweigher by Bosch, KKE 3800, sets the standard in the fi eld of 100 per cent capsule weighing. Its precise gravimetric weighing technology and ergonomic design make them the ideal choice for capsule check weighing needs. The ultra high-speed capacity of the KKE 3800 is ideally suited for application with more than one capsule fi ller or for batch work. The checkweigher has an output of up to 230,000 capsules/hour.

The Bosch KKE 3800 sets the standard in the capsule weighing fi eld with 100 per cent accuracy and high output.

The integrated current Good Manufacturing Practices (cGMP) and ASB technology guarantees extremely high productivity and the permanent positive guidance of the capsules

guarantees maximum pharmaceutical security. Other highlights include easy accessibility, comprehensive production documentation and ease of cleaning.

It has comprehensive production documentation and is controlled by industrial PC and 21 Code of Federal Regulations (CFR) Part 11-compliant software.

Nanowires for research studiesNanoscale materials and technologies that are conventionally used for electronic devices have been combined with individual living cells by a team of Danish investigators. The researchers have shown that cells can grow and function on a carpet of small upright needles made of semiconductors, the so-called nanowires.

Dr Karen Martinez, Group Leader, BioNano Group, Department - Neuroscience and Pharmacology, University of Copenhagen (Denmark), explained, “We have developed

a new method that makes it possible for us to see how the cells function when they are impaled on carpets of nanowires. We think that the technique has great potential and that it could be used

in laboratories within a couple of years to develop. For example, it could be used by the pharmaceutical industry to test new drugs for a variety of diseases including neurological problems, cancer and heart diseases.”

Nanophysicists Jesper Nygård and Claus Sørensen are in charge of the development of nanowires with a diameter of approximately 100 nm, and Dr Martinez is responsible for the knowledge of the function and handling of cells. The project benefi ts considerably from the interdisciplinary background of Trine Berthing, a PhD student - Nanoscience, who has been working on this project since the beginning of her graduate studies in nanoscience in 2007.

KKE 3800 S Check-weigher

New so� ware for Exac� ve benchtop LC-MS

KKE 3800 S checkweigher: The most reliable weighing technology

Thermo Scientifi c ExactFinder software

Page 29: Modern Pharmaceuticals - May 2011

Tech Updates

29May 2011 I Modern Pharmaceuticals

New study trials have shown that controlled-dose nebulisers might reduce formulation costs and facilitate early-stage effi cacy trials.

Melbourn Scientifi c, a contract analysis and formulation company, has developed a rapid formulation screening service for poorly soluble drugs. It has been working with its clients to develop formulations that can be used in fi rst-in-human trials.

Controlled-dose nebulisers are more expensive than jet nebulisers and may require supervision of a clinician. However, they have the added advantage that the quantity of drug received by the patient can be accurately controlled and measured. Therefore, for small-scale trials they offer signifi cant advantages.

Nebulisers allow formulation in solution and so overcome some of the challenges of stabilising the drug. However, fragile Active Pharmaceutical Ingredients (APIs) can be denatured by conventional jet nebulisers. The drug is delivered as an aerosol created by a compressor blowing air through the solution or suspension at high speed. In contrast, a controlled-dose nebuliser uses vibrating mesh technology that is much gentler, and therefore less likely to damage the drug.

Bio-Rad Laboratories, Inc’s new EpiQ™ chromatin analysis kit is a real-time PCR assay for the rapid quantitative assessment of chromatin structure. Complementing existing epigenetic assays such as DNA methylation and chromatin immunoprecipitation, the EpiQ™ kit is the fi rst commercial research tool that helps scientists quantify the impact of epigenetic events on gene expression regulation through chromatin state changes.

The EpiQ™ kit can provide quantitative information about

chromatin accessibility, which correlates strongly with gene expression. The key benefi ts of the EpiQ™ chromatin analysis kit include assessment of chromatin structure in cultured cells within six hours, requirement of relatively few cells

(as few as 50,000) to perform analysis and generation of quantitative chromatin structure information for multiple genomic elements.

The chromatin state of a gene can be identifi ed in situ based on its sensitivity to the action of the nuclease in the EpiQ™ kit. In heterochromatin, genomic DNA is inaccessible to nuclease digestion and remains available for subsequent qPCR. Analysis of heterochromatin using the EpiQ™ kit reveals a minimal quantifi cation cycle (Cq) shift between digested and undigested samples.

Chroma� n analysis kit by Bio-Rad

The Allen Institute for Brain Science has recently released the world’s fi rst anatomically and genomically

comprehensive human brain map. The mappings are the foundation for the Allen Human Brain Atlas, which is an online public resource, developed to advance the Institute’s goal to accelerate understanding of how the human brain works and fuel new discovery among the global research community.

While developing the Allen Human Brain Atlas, the Allen Institute characterised and mapped the biochemistry of two normal adult human brains. This has provided opportunities for scientists to study the brain with new detail and accuracy. The data reveals a remarkable 94 per cent similarity between human brains, establishing strong foundation for translational and clinical research. The data analysis from the two human brains also indicates that at least 82 per cent of all human genes are expressed in the brain. This highlights the great complexity of the human brain while also providing an essential genetic blueprint to understand brain functionality better and fuel research in neurologic disease and other brain disorders.

Jet nebulisers versus controlled-dose nebulisers

Comprehensive gene map for human brain

EpiQ™ kit

New Biopharm system by Waters Waters Corporation has introduced its Waters® Biopharmaceutical System solution. The new biopharmaceutical system brings together UPLC®/MS characterisation technology with UNIFI™ Scientifi c Information System, an industry fi rst comprehensive software solution that uniquely unites all aspects of biotherapeutic analyses and workfl ows for h i g h - r e s o l u t i o n analytics across the development process continuum.

The combination of Ultra Performance Liquid Chromatography (UPLC®), mass spectrometry and bioinformatics technologies results in effi cient fl ow of data and information. It also conforms to biopharmaceutical quality guidelines and regulations.

Focussed on task-specifi c workfl ow design, the Biopharmaceutical System features automated data processing and simplifi ed results validation. Leveraging UNIFI’s architecture, the intuitive user interface can be confi gured for the roles and capabilities of the scientists throughout an organisation. Critical to biopharmaceutical organisations is reliance on an analytical system that supports Good Manufacturing Practice (GMP) and compliance tools all with underlying secure database technology.

Waters® Biopharm-aceutical System

Page 30: Modern Pharmaceuticals - May 2011

Tech Updates

30 Modern Pharmaceuticals I May 2011

A new Clinical Research Management System (CRMS) helps in improving the effi ciency and effi cacy of clinical research studies, enterprise-wide, by driving better management of treatment plans, processes and protocols while also supporting research-billing compliance.

Centricity Research, developed by GE Healthcare, is the industry’s fi rst enterprise-class CRMS. Centricity Research helps institutions conducting clinical or translational research manage the growing complexity of research processes and compliance requirements. Centricity Research has robust functionality, built on the foundation of the currently available Centricity Patient Protocol Management (CPPM) solution, to support both the institutions’ and researchers’ efforts in achieving compliance, enhancing safety, increasing subject recruitment and facilitating agency audits.

Moreover, GE Healthcare has developed a strategic partnership with mdlogix (Medical Decision Logic, Inc), which developed its CRMS in collaboration with the Johns Hopkins University School of Medicine and other leading clinical research institutions.

Digoxin for prostate cancerA paired laboratory and epidemiological study has identifi ed the cardiac drug digoxin as the basis for a new chemotherapeutic approach for the treatment of prostate cancer. Investigators at

Johns Hopkins University have screened 3,187 compounds that yielded digoxin as the most potent inhibitory agent.

The investigators then evaluated epidemiological data from studies where incidence of prostate cancer was linked to digoxin use. This evaluation produced a cohort of about 47,000 men aged 40-75 who had participated in Harvard’s Health Professionals Follow-up Study (HPFS) from 1986 through 2006 and did not have a cancer diagnosis before 1986. Results revealed that regular digoxin users, especially users for at least 10 years, had a lower prostate cancer risk. Thus, digoxin was both highly potent in inhibiting prostate cancer cell growth in vitro, and its use was associated with a 25 per cent lower prostate cancer risk.

Dr Elizabeth Platz, the fi rst author and Professor - Epidemiology, Oncology and Urology, Johns Hopkins University, said, “We realised that combining our laboratory and epidemiologic approaches could reduce the possibility that results on the candidate drugs might be due to chance. Adding the epidemiology study to the drug screen step provided an assessment of the drug’s potential activity in people.” However, despite the promising fi ndings presented in this study, digoxin was not shown to prevent prostate cancer, and the authors do not suggest the drug be used to prevent the disease.

Thermo Scientifi c biological safety cabinets combine smart design and extraordinary value with best-in-class energy effi ciency, reliability and usability. The advanced design of the MSC-Advantage biological safety cabinet improves overall operation and maintenance, maximises safety and optimises service and clean-up. Units feature 60 per cent less energy consumption and heat output. The MSC-Advantage fully complies with the EN 12469 safety standard as independently tested and certifi ed by TUV Nord.

It is available in 130 and 190 cm widths with microprocessor control. It has large front-panel display that provides constant readout of downfl ow

and infl ow velocities and fi lter usage status. The exclusive performance factor monitoring system advises when cabinet service is needed. The patented window opens to 20 cm working height, 53.5 cm maximum height and easily lowers for interior cleaning. It has an ergonomically angled window that is sloped at 10° for better comfort and reduced operator fatigue. Besides, it has unique airfl ow technology and intelligent motor design that improve energy effi ciency, operation and serviceability, thus providing excellent sample protection. The divided stainless-steel work tray removes easily for cleaning or autoclaving.

Smart design effi cient biological safety cabinets by Thermo Scien� fi c

A key aspect of pharmaceutical product manufacturing is the delivery of a sterile and potent product to the patient. A key aspect of pharmaceutical product manufacturing is the delivery of a sterile and potent product to the patient.

Therapure, an integrated global Contract Development and Manufacturing Organization (CDMO)

offering a complete range of therapeutic protein development and manufacturing services, has validated aseptic fi ll/fi nish suites for cost-effective formulation, fi lling and fi nishing of both therapeutic proteins and small molecules into vials, preformed IV bags and prefi lled syringes.

Therapure also provides lyophilisation cycle development and optimisation services at both clinical and commercial scale. Following the fi ll/fi nish, Therapure provides fi nal labelling and packaging capabilities. However, once the product is fi lled and fi nished, 100 per cent inspection is performed on the drug product containers prior to labelling, and then fi nish with packaging and cartooning.

Therapure’s aseptic fi ll/fi nish & lyophilisation facility

MSC-Advantage class II biological safety cabinets

CRMS for eff ec� ve study reports

Asep� c set ups for CDMO

Page 31: Modern Pharmaceuticals - May 2011
Page 32: Modern Pharmaceuticals - May 2011

Leaders Speak

32

…says Dr Lukas U� ger, Execu� ve Vice President and Head - Bioscience, Lonza, Maryland, US.

Lonza is headquartered in Basel, Switzerland and is listed on the SIX Swiss Exchange. In 2010,

the company had sales of CHF 2.680 billion. Speaking during the sidelines of recently concluded

BIoAsia 2011, Hyderabad, Dr U� ger shares his vision for Lonza in India.

‘In future, we would also focus on

nutraceu� cals that have an important

role in trea� ng diseases’

Arshia Khan & Dr Asma Mohd Yousuf

32

Lonza is a global leader in the production and support of Active Pharmaceutical Ingredients (APIs) both chemically and biotechnologically. Biopharmaceuticals are one of the key growth drivers of the pharmaceutical and biotechnology industries. From 1897 to the present day, combining Swiss tradition with global experience, the company has had an enterprising character, adapting its offerings and services to the needs of customers and to changing technologies. We have maintained a strong culture of performance, results and dependability that is valued by all of our customers. And it is through reliability, quality and dependability that a brand stands out.

Growth drivers and business model

Today it has become essential to fi nd new form of cures for the existing chronic diseases. There is a need for biosimilars in the market. Also, there should be a strong focus on the development of small molecules, which includes chemical, pharmaceutical, protein, cells, antibodies, etc. Lonza has strong capabilities in large and small molecules, peptides, amino acids and niche bioproducts, which play an important role in the development of novel medicines and healthcare products. In addition, Lonza is a leader in cell-based research, endotoxin detection and cell therapy manufacturing. Furthermore, the company is a leading provider of value chemical and biotech ingredients to the nutrition, hygiene, preservation, agro and personal care markets.

Moreover, Lonza is one of the world’s leading suppliers to the pharmaceutical, healthcare and life science industries. Products and services span its customers’ needs from research to fi nal product manufacture. Our focus is to develop as well manufacture molecules. R&D is a very crucial element of our business model.

32 Modern Pharmaceuticals I May 2011

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Leaders Speak

33May 2011 I Modern Pharmaceuticals

India strategy

India’s share in the global biotech market is about two per cent. However, India is not strong when it comes to patented drugs. There is hardly any discovery R&D being conducted on proteins, biosimilars and biotech products in India. Our investments are 300 million Swiss Francs per year in biopharma, and major part of the investment will be in Asia; last year investments were made in Singapore and China, and this year, we plan to focus our investments in India. We are setting up Lonza R&D and manufacturing facilities in the Genome Valley, Hyderabad. This knowledge centre set-up will have both the R&D and sales unit, which will help in larger operation.

“In the phase I, Lonza is setting up state-of-the-art R&D centre to conduct research in cell biology, scale-up and process optimisation research in the area of regenerative medicines, new biocides formulations in hygiene and preservation, and advance protein sciences (APS) to come up with predictive models for immunogenicity in bio-pharmaceuticals including biosimilars,” says Dr Harry Rathore, Managing Director & Head, Lonza India Operations.

USP of Indian life sciences segment

The Indian government has been very active. This was evident from the proactive administration of the Andhra Pradesh State Government that has enabled the establishment of Genome Valley, which is a knowledge gateway for biopharmaceutical companies.

Also, the approval system in India is fast as compared to other countries. Besides, the infrastructural development in India is a plus point. With the large English speaking population and adequate availability of trained and effi cient manpower and scientists, it is increasingly gaining importance for R&D. Hence, progress is expected at a faster pace in India. However, high tariffs on import of materials and taxes are some of the challenges that have to be smoothened.

Your success mantra

Environment consciousness is very important. We know our responsibility in the area of safety, health and environmental protection towards our employees, human society, and we will continue to improve and optimise our performance. The safety and health of our employees, the well being of our stakeholders and minimisation of our impact on the natural environment remains a group priority. We focus on green building. At Lonza, we use incinerators that are highly effi cient in waste management. Besides, we also take steps to reduce or reutilise energy consumption by utilising solar energy panels in our R&D site.

Ten years hence

At Lonza, we make optimal use of and further develop high-tech biology and chemical technology platforms. In bioscience, currently our focus is on specifi c areas like developing therapies for cardiovascular diseases, central nervous system disorders, diabetes and obesity, as well as protein cancer treatment. However, in future, we would also focus on nutraceuticals that have an important role in treating diseases. Further, development and manufacture of nucleotides, drug conjugates and cell therapy will also be our areas of concentration. Our focus

at Lonza is serving customer’s R&D and manufacturing needs in clearly defi ned life science markets, and optimal utilisation and further development of our high-tech biology and chemical technology platforms. Our endevours are in creating a platform for long-term, sustainable, above average, profi table growth.

Over the last two decades life sciences segment in India has witnessed an exciting growth in small molecule API and formulations for global markets. Many companies in India are expanding their expertise from vaccines to biosimilars (or inter-changeable biologics), from insulin to insulin analogues. Large scale producton of these biologic drugs including regenerative medicines will bring unique challenges for Indian companies. Building talent pool and enacting regulatory pathways for these drugs may slow down availabilities of these therapies to Indian consumers. Global pharma majors will be keen to acquire Indian companies or form strategic alliance. All in all, future of the life science segment in India looks bright. MPh

With inputs from Dr Harry Rathore,

MD & Head - Lonza India Operations,

Lonza India Pvt Ltd

([email protected],

[email protected])

Career graph at Lonza

Dr Lukas Utiger holds a PhD in Chemical Engineering from Imperial College, London. He has also worked at ICI Chemicals & Polymers Division in Runcorn (1988-1992). He joined Lonza as Development Engineer in R&D engineer, Switzerland in 1992.

In 1998, he worked as Group Leader - Process R&D, Fine Chemical Div, Switzerland

From 2000 to 2001, he was the R&D Head Exclusive Synthesis (Chemical Custom Manufacturing), Switzerland

From 2001 to 2006, he was Business Head – Exclusive Synthesis (Chemical Custom Manufacturing), Switzerland

From 2006 to 2010, he was COO – Life Science Ingredients Business Sector, Switzerland

From 2010 he is the Executive Vice President and Head - Lonza Biosciences, Maryland, USA

Also, since 2001 he is a member of the Lonza Group Management Committee

Page 34: Modern Pharmaceuticals - May 2011

In Dialogue

34 Modern Pharmaceuticals I May 2011

What is the importance of

Intellectual Property (IP) in pharma

and healthcare?

IP protection boosts innovation. It goes without saying that a strong enforceable IP regime fosters research and encourages inventors to produce technology, which is both benefi cial to

the society at large and has commercial value for the innovator. With the coming-in of the TRIPS compliant product patent regime in India, effective 2005, India has come a long way in the fi eld of establishing a patent system, which can boast to be at par with the rest of the world. IP protection for the pharma and healthcare sector in India assumes a great signifi cance, since apart from the considerable size of our generic

industry, innovator companies are also gaining a solid footing and recent market analysis indicates that many such companies are investing more and more into their R&D divisions.

What kinds of training services

do you provide? Which are the

other ins� tutes that provide such

trainings?

GIIP provides basic and advanced training services in the fi eld of IP generation, protection, commercialisation and management.

GIIP, a pioneer in IP education, has been involved in capacity building for IP & patent professionals since the past four years and has trained more than 200 professionals in the PG Diploma and certifi cate courses and over 2000 corporate employees.

GIIP offers diploma (full-time), certifi cate (full-time & part-time), executive and corporate (customised) programmes to hone skills of pharma, biotech, science, engineering, law graduates, post-graduates, PhDs in the fi eld of Intellectual Property Rights (IPR) with focus on patents and patent process of US, European and Indian jurisdictions.

Some of the other institutes that provide training in fi eld of IPR are National Law School University Bengaluru, National Academy of Legal Studies and Research (NALSAR) University of Law, Hyderabad, Indira Gandhi National Open University (IGNOU) Delhi, Institute of Intellectual Property Research & Development (IIPRD) NCR, The Academy of Intellectual Property Studies (AIPS) Mumbai, Institute Of Intellectual Property Studies (IIPS) Mumbai, etc.

What is the need of the hour in the

Indian IP scenario with regard to

the life sciences ver� cal?

The life sciences vertical is predominantly revolving around the pharma and the biotech sectors, which are seeing a fl urry of IP activity, especially with patent oppositions and litigations on the rise. An increase in patent-related issues has thus created a great demand for skilled professionals having sound technical knowledge clubbed with patent skills. Trained personnel having key patent skills such as searching, drafting of patent specifi cations, fi ling, prosecution and

…says Atulya Nath, CEO, Global Ins� tute of Intellectual Property (GIIP). He discusses

importance of patents and policy framework in the life sciences ver� cal, which is favoured

towards domes� c companies.

‘The KPO boom is expected to overtake the

BPO business, and as the KPO sector grows,

over 300,000 new jobs will be created’

Arshia Khan

The number of patent fi lings

in India is increasing every

year and so is the number

of patents being granted

by the Indian Patent Offi ce.

This inevitably has led to a

demand for skilled patent

professionals having sound

technical knowledge.

Page 35: Modern Pharmaceuticals - May 2011

In Dialogue

35May 2011 I Modern Pharmaceuticals

other pre and post grant issues, are the need of the hour.

The Indian Patent law being very complex, especially with respect to pharma and biotech, the industry is always on the lookout for professionally qualifi ed and skilled people in this sector.

How are we placed in terms of

IP services over other highly

regulated Western countries?

India became WTO/TRIPS compliant with the passing of the 2005 amendments in the Indian Patents Act. We are a global player in terms of providing IP services as is evident from more and more inbound off-shore work to KPOs and LPOs. Broadly speaking, the Indian IP service segment is now fine-tuned with the requirements of the overseas clients and at least the key players do pay a lot of attention to the quality of work being generated for in-bound work thereby ensuring customer satisfaction.

What are the issues faced by

the Indian pharma industry with

regard to patent protec� on?

According to Dr Deepa K Tiku, Program Director, GIIP, the Indian pharma

industry is presently embroiled in a lot of patent litigation issues that have arisen due to patents being granted (post 2005) on the innovator drugs for which they have traditionally been producing generic versions. The prohibition on

drug patents in the country till 2005 enabled India, a country with a relatively large domestic market, to develop a strong generic drug industry. From 2003 to 2008, in programs supported by donor organisations like the Global Fund, Indian generic drugs accounted for more than 80 per cent of the drugs used to treat AIDS, including 91 per cent of paediatric antiretroviral products, and 89 per cent of the adult nucleoside and non-nucleoside reverse transcriptase inhibitor markets [(J Int AIDS Soc., 2010; 13:35)] India is also the most important source of generic drugs for cancer, heart disease and other diseases.

While India introduced drug patents in 2005, provisions such as Section 3(d) in the Law have meant that Novartis could not obtain patent protection of a new formulation of the cancer drug, Imatinib, and Abbott could not stop the manufacture of generic heat stabilised versions of the AIDS drugs, Ritonavir and Lopinavir. Taken together, the policies in place in India even today are favoured

The Indian

IP service segment is

now fi ne-tuned with the

requirements of the overseas

clients and at least the key players

do pay a lot of a� en� on to the

quality of work being generated

for in-bound work thereby

ensuring customer

sa� sfac� on.

Page 36: Modern Pharmaceuticals - May 2011

In Dialogue

36 Modern Pharmaceuticals I May 2011

towards the domestic pharma companies. However, since even Indian companies are turning innovative, it would be interesting to see the repercussions of these new provisions on such Indian companies.

Kindly provide us with an analysis

on the demand for trained patent

professionals, agents and IP

li� ga� on a� orneys in India.

How has the same increased over

the last decade and the reasons for

the same?

Today, we have approximately 5000 practicing patent professionals (patent agents, patent attorneys, patent engineers, patent analyst) in the country, which is expected to grow nearly four times to reach 20,000 by 2015. About 60 per cent of these professionals are working in the Knowledge Process Outsourcing (KPO) & Legal Process Outsourcing (LPO) segments and the rest are employed with MNCs, domestic companies and law fi rms. This number was less than 1200 patent professionals in 2005 out of which only 800-900 were in actual practice.

India being a WTO/TRIPS signatory was under International obligation to comply with the standards set by the Treaty and in this direction, made substantive amendments to its Patent Law. Effective January 1, 2005, a transition from a process patent regime to a full-fl edged product patent regime took place, which has signifi cantly boosted innovation.

With the opening up of trade in goods and services, IPR has become more susceptible to infringement without adequate return to the creator of knowledge. A quantum jump in R&D costs with an associated jump in investment is required for putting a new technology in the market place. Hence, the need to protect the knowledge from unlawful use has become expedient.

Increase in patent-related off-shoring services to India. At present, India generates $ 100 million in revenue from patent services off-shoring industry, which is expected to reach $ 495 million by the end of 2015.

What is the demand for LPO and

KPO services in India?

The number of patent fi lings in India is increasing every year and so is the number of patents being granted by the Indian Patent Offi ce. This inevitably has led to a demand for skilled patent professionals having sound technical knowledge. It is envisaged that KPO holds strong potential as it is not restricted only to Information Technology (IT) or Information Technology Enabled Services (ITES) sectors but also includes other sectors like LLPO, Legal research, IP-related services, business research and analytics, engineering R&D, fi nance and accountants management and consultancy, education, clinical research, market research (market research KPO), etc.

The KPO boom is expected to overtake the BPO business, and as the KPO sector grows, over 300,000 new jobs will be created. Further, a report by Forrester Inc. estimates that an additional 35,000 new jobs will move to offshore locations by 2010, while a massive 79,000 more will shift to offshore locations by 2015. Again, nearly 70 per cent of those jobs will be shifted to India.

Tell us about the accredita� ons

at GIIP.

GIIP is a professional education institution established with the objective of developing employable global skills in the area of patents and IPR. GIIP trains both technical and legal professionals looking for a full-fl edged career in this emerging area. GIIP programs have strong credibility in the industry and ex-GIIPians are working with MNCs, large organisations, KPOs and law fi rms across India.

GIIP is an academic partner with IIT Delhi, National Law University Delhi, Ministry of Micro Small and Medium Enterprises (MSME), Council of Scientifi c and Industrial Research (CSIR), Centre for Development of Advance Computing (C-DAC), University of Washington USA, Dutch User Group (WON), The Netherlands, and has earned the reputation of being the leaders in fi eld of IP education & training.

Tell us about the campus

placements at GIIP.

GIIP provides campus placements to all participants of its full-time programs. We have placed more than 200 program participants at organisations, such as, Honeywell, Infosys, GE, Symantec, HCL, TCS, Siemens, Evalueserve, Altacit Global, Lexadigm, CPA Global, Ripple IP Services, Inventurus, Ius-Juris, IPpro Inc., Panacea Biotech, Sanofi Aventis, Biocon, Ranbaxy Laboratories, Dabur, Jubilant, Amarchand & Mangaldas, Anand & Anand, K&S Partners, Remfry & Sagar.

Till date, GIIP has trained

more than 2500 professionals

working in the ICT, automobile,

pharmaceu� cal, biotechnology,

heavy engineering, KPO sectors.

Can you give us a break up of

professionals working in pharma,

biotech and KPO segment?

GIIP has trained graduate, post graduate, PhD students with pharma, biotech, engineering background and placed them in different industries in India and has also conducted corporate programs for professionals working in the ICT, automobile, pharmaceutical, biotechnology, heavy engineering, KPO sectors. Out of the total of 2500 trained so far, GIIP has trained more than 1200 people who at present are working in the phrama (175+), biotech (300+) and KPO (725+) sectors.

What are your plans with regard to

expansions?

Going forward, GIIP’s training division has the following expansion plans (12 – 15 months) -a) Set up new learning centres at Pune,

Hyderabad, Baroda, etc.b) Launch distance learning and

e-learning courses in area of patents & IPR

c) Seek affi liations, tie-ups with US, UK universities and international training organisations

d) Launch new IP programs for experienced & management level professionals MPh

([email protected])

Page 37: Modern Pharmaceuticals - May 2011
Page 38: Modern Pharmaceuticals - May 2011

Roundtable

38 Modern Pharmaceuticals I May 2011

A well-masked gi� ?

Knowledge without justice ought to be called

cunning rather than wisdom. -Pato

When pharma companies are organising

CME programmes, several in the industry

are observing this action as a cunning move rather than

one meant for mere knowledge-imparting purpose. By

definition, CME refers to a specific form of Continuing

Education (CE) that helps those in the medical field to

maintain competence and learn about new & developing

areas of their field. These activities may take place as live

events, written publications, online programmes, audio,

video or other electronic media.

However, under the guise of CME, hefty gifts like laptops,

overseas trips and many others are provided. Thus, the

question that quite commonly surfaces is: Has CME

become a charade? Is it another strategic tool of marketing?

Thus, the once symbiotic relationship between the

medical professionals and pharma companies appears to

be dwindling.

Con� nuing medical educa� on in pharma industry

Chandreyee Bhaumik

In the world of mixed iden� � es and subsequent ambigui� es, the essence of a noble concept

like Con� nuing Medical Educa� on (CME) by pharma companies seems diluted. In doubt is

the inten� on ‘is it crystal clear’, ie, impar� ng up-to-date medical educa� on such that the

professionals can keep themselves abreast with the growth in market, or ‘is it one of the

innova� ve and strategic tools for marke� ng’? Experts share their views and opinions.

With growing demand for a more meaningful involvement of physicians to provide clinical support to patients, an imminent need is felt by the medical education providers for insights on drug information and current status of therapeutics available. Physicians usually incorporate a drug in their practice through the knowledge gained during conferences, seminars and the literature supplied by pharma companies. They seldom have time and inclination to assess the current published drug literature covering aspects like adverse drug reactions and interactions. Participation of pharma companies in medical education would focus on merits and limitations of multitude of products available in the market and thereby help in the evaluation, selection and utilisation of drug products. However, the recipient must decide on his own to promote rational drug use. Rapid advances in medical science increase pressures on

physicians to stay up-to-date in their fi eld. Again, it must be remembered that cost of medical education is rising and funding sources are scarce and therefore in such a situation medical education providers are turning to pharma industry for assistance. A well-informed physician would ultimately benefi t the patient through latest therapeutic advances.

Patients with their life at stake, depose their trust and full faith in the practising physician. However, one can say that this ethical controversy comprising medical practice and pharma industry has been exaggerated. Hence, the information supported by the pharma industry has to be objective and rational.

Dr Amrita Bajaj Professor of Pharmaceutics & Director-Centre forCURIE-DST, SNDT Women’s University

Photo by: Mexy Xavier

Page 39: Modern Pharmaceuticals - May 2011

Roundtable

39May 2011 I Modern Pharmaceuticals

The pharma industry and the medical professionals share a very healthy symbiotic relationship. Hence, it is not incorrect to say that the effort of the pharma industry to support educational conferences is indeed fruitful.

Everything has its own pros and cons. The medical professionals need to have regular updates about the current state-of-the-art treatment protocols, which are discussed in annual monthly national or regional meets. Further, these meets are arranged with educational grants from pharma industry. Again, the industry in turn gets updated with the latest trends in practice along with the prescribing protocols so that in this way they are able to fi ne tune their marketing and sales techniques.

Further, the trend of having ‘best of ’ the international conferences summarised can be of great input to doctors

who did not attend the meets and also the industry to look at the trends and possibility of utilising such protocols in the Indian scenario.

Again, the practice of getting international speakers to share their respective experiences is benefi cial to everyone. It can be said that all these are all possible with educational grants.

However, misuse of this aspect with multiple meetings by different companies intending on promoting their products render no educational benefi t at all.

Dr Dhairyasheel N SavantConsultant Cancer, Reconstructive Surgeon, S L Raheja (a Fortis associate) Hospital

When anyone is discussing this, one tends to blast pharma companies for their ‘unethical’ ways of coercion towards prescribing their products. One is usually found to term them as the plague that has turned the ‘noble’ medical profession into ‘business’.

In India, there is no direct way of patient marketing except for Over-The-Counter (OTC) brands. Pharma companies have to reach out to their customers through the doctors. Thus, the companies would like to do all promotional activities. But why do they have to do that? There are several pharma companies with infi nite products. Therefore, there is too much choice for the customer. Thus, in this scenario, strong promotional activity is required to maintain the sales of the company.

Again, India never had a CME credit culture in the past, but this scenario has changed a lot. Medical Council of India (MCI) now requires mandatory CME credit points

for renewal of the medical licence. Further, MCI has also laid down guidelines as to which CME activity will be eligible for CME credits. Thus, more doctors now want to attend and conduct CMEs. Again, it can be said that CME is sometimes used as a marketing tool rather than an educational tool these days. Newcomers in practice prefer to be the speakers at CMEs so that they can get introduced to the doctors in the healthcare arena.

Thus, there is defi nitely a need for self-discipline, self-regulations and governance. If the fraternity puts a united resolve to attend such activities in the absence of lavish venues/food/drinks, the actual pharma pressure on them would be released automatically.

Dr Mandar KubalConsultant Infectious Diseases and HIV Aids,Infectious Diseases and Pulmonary Care (IDPC)

Exposure to CME is almost mandatory for physicians. Further, research-based pharma companies in turn are involved both in sponsoring research as well as in providing a channel for spreading the available information. Thus, the relationship between the pharma industry and the practising physician though viewed with great scrutiny in recent times is in fact symbiotic.

At sanofi -aventis, it is our constant endeavour to structure CMEs in conjunction with the needs of the physicians and offer unbiased information. Topics of interest are sought from physicians themselves. Again, post-CME, feedback is also collected from them. For instance, in the area of oncology through our ‘Pink Poll’ initiative, consensus on the best treatment of breast cancer patients among key opinion leaders is derived. Another example is ‘Prayas’, a programme that focusses on empowering doctors in rural India with the latest developments and updates in medicine. These workshops involve doctors sharing updated medical

information along with practical insights. Further, these two programmes do not have any product branding, be it in terms of their content (presentations) or at the locations (venues).

However, when incorrect or skewed data is used, CME programmes’ credibility is affected. Companies and doctors must be mindful of local [Organisation of Pharmaceutical Producers of India (OPPI), Medical Council of India (MCI)] and international regulations [The International Federation of Pharmaceutical Manufacturers and Associations (IFPMA)] as well the company’s ethical guidelines while conducting such programmes.

Dr Muruga VadivaleSenior Director, Medical and Regulatory Affairs, sanofi - aventis Group- India

Page 40: Modern Pharmaceuticals - May 2011

Roundtable

40 Modern Pharmaceuticals I May 2011

This is a raging topic for debate whether pharma industry fi nancially supporting the medical education is benefi cial or it is actually undue infl uence. In fact, this is also a topic of discussion in the US. Medical education in India is primarily trust based. However, unfortunately, even in this situation people are trying to take advantage and therefore sometimes manipulating several factors. Thus, the structure of the trust, how the fund in the trust is coming is a signifi cant consideration. The Indian pharma market is primarily generics driven. And, it is only very recently that the market is going towards innovation. In this situation, sponsoring medical education is more of help. Thus, in this scenario, sponsoring medical education cannot have direct infl uence on prescription writing.

In the US context, the scenario is different. In the US market, where there is a high presence of

innovation-oriented drugs, infl uence is possible to some extent. However, in India, where the medical education requires a lot of fi nancial support, pharma companies extending help is benefi cial rather than an infl uence. In this situation, one may say that in order to maintain transparency, the corporate positioning structure must be clearly defi ned like who are on the board, what is the source of the fund and many other such aspects. Therefore, from the fundamental level only, the MCI guidelines and many such regulations should have enough clarity. Thus, broadly speaking, pharma companies offering medical education do not have direct infl uence.

Vikram GuptaFounder and Managing Director, IvyCap Ventures Advisors Pvt Ltd

It is a matter of great concern that has attracted great attention recently from all walks of life. The pharma industry’s image is tarnished by supporting medical education due to its so called ‘inherent bias for physicians’ education.

As a social cause, we would support the fact that as in case of other segments, healthcare segment is also to be updated as if the ‘health of the nation’. It is worthwhile to note that our physicians after getting through the prescribed course of their study, start their practice/profession and later ‘translating knowledge into practice’ & ‘keeping-up-to-date on new requirements, treatments, and procedures’ in their fi eld is very diffi cult to acquire. In such a situation, high quality medical education such as pharmacy, imparted by pharmaceutical industry bridges the gap by way of providing value support to the healthcare providers especially the physicians with current updates in their fi eld.

Again, one should appreciate the fact that it is obviously not harmful or unethical to provide funding support for CME, the pharma industry gets public recognition and advertising and in-turn benefi ts the healthcare providers and patients.

Further, the pharmacists’ role in healthcare, especially in the emergence of new diseases, cannot be ruled out, where the physicians can diagnose the anatomy of the patient. However, the therapeutic areas and disease prevention is most important. In such a situation, the industry can shift its focus from brands to therapeutic areas and disease prevention; they could help healthcare providers better diagnose and treat patients from a holistic perspective.

Here the notable advantage is that by providing medical education/CME, the industry can address issues such as

clinical practice guidelines and patient adherence and in-turn better health outcome from greater and more consistent product usage.

The so called ‘benefi t or undue infl uence’ is merely a matter of integrity of the persons involved in the process. In every fi eld we can see corruption, which does not mean that all involved are corrupt. In public sector, we get quality services provided without any bias or getting undue infl uences. Ultimately, our motto should be to get the patients benefi ted when physicians are well-informed about latest therapeutic advances, by staying up-to-date on the advancements in their fi eld.

Wherever the new drugs are part of the general advance in therapeutics, patients will be best served when their physicians know as much as possible about these drugs as soon as possible. The ethical concern is that professionals ought to aspire to trustworthiness – to conduct themselves in such a manner that the public would feel that the high level of trust that they bestow on the professional is fully justifi ed. Exactly how far physicians must go in putting all other interests in order to serve the patient might be debated.

Thus, it is not wrong to have an expectation that the physicians of scientifi c attainment and good character should rise above the confl icts of ethical issues - and therefore serve the patients well.

Thus, in a rapidly advancing fi eld like medicine, ongoing continuing education is a professional necessity however defi nitely, with consistent professional integrity.

N R MunjalPresident, Indian Drug Manufacturers’ Association (IDMA), Vice Chairman & MD, Ind Swift Group, and Vice Chairman, Pharmaceuticals Export Promotion Council (Pharmexcil)

Page 41: Modern Pharmaceuticals - May 2011

Campus Voice

41May 2011 I Modern Pharmaceuticals

Your views on the Indian pharma

industry.

The world is gradually recognising the quality status of the Indian pharma industry. There is a strong future that lies ahead. The coming timeswill be tough for those who do not grow at the required pace and are unable to prove the quality of their manufacturing. It is important

for Indian companies to match the international standards. Also, the country needs to improve its regulatory system and raise the standard of academic training to support the industry.

How is the current scenario of

pharma SME culture in India?

The Small and the Medium Enterprises (SMEs) are gaining momentum

gradually. However, in order to strengthen their foothold further, SMEs need to update themselves and be prepared for the challenges ahead. Certainly, it is going to be tough for them to do so. Internationally, the slogan being raised is: ‘one drug - one quality’. International agencies, including World Health Organization (WHO), are working on this principle and therefore the stringent requirements. This leaves no

option but to upgrade and meet the quality standards. For this, the SMEs need support from the government, which is reasonable.

How well placed are we in terms

of pharma education?

Historically, pharma education in India has been driven by government institutes and departments, and there were very few private players. The

trend has reversed in the last decade with the mushrooming of private institutions. There are only few private institutions that have state-of-the-art infrastructure and faculty inoptimum number and quality. This is harming graduate pharmacy students, who are forced to accept low-paid jobs and are treated as cheap labour. Thus, there is urgent need to bring in semblance in the pharma education sector. NIPER, SAS Nagar is trying its best to live up to its commitment towards quality deliverance and training of post-graduate students.

How important is industry-

academia interaction?

There is a strong need to develop industry-academia linkage for the training and placement of students. This can be done through different modes. One is institution and faculty level interaction. For this, institution needs to create facilities and faculty has to acquire exclusive practical skills so that industry is attracted to get their specific problems solved. The other mode is setting up of public-private partnership institutions, a model that has been suggested for new NIPERs in the country. The third is setting up of institutions by industry itself, where the student has access to quality infrastructure and has good scope of job-oriented practical training. Already, a few successful examples exist of this and hence should be encouraged. MPh

([email protected])

…says Dr Saranjit Singh, Professor and Head, Department of Pharmaceu� cal Analysis and Dean,

NIPER, SAS Nagar (Mohali). He reviews the present pharma educa� on system and stresses on

the need for infrastructure and aid in government ins� tutes.

‘There is a strong need to develop

industry-academia linkage’

Chandreyee Bhaumik

Historically, pharma

educa� on in India has been

driven by government

ins� tutes and departments,

and there were very few

private players.

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Facility Visit

42 Modern Pharmaceuticals I May 2011

Established in 1977, Elektrocraft (India) Pvt Ltd is committed to manufacturing various types of centrifuges,

laboratory stirrers as well as high-speed emulsifi ers, magnetic stirrers and vortex mixers for research laboratories, hospitals, chemical & pharma industries, educational institutions, etc. Over the years, the facility has come to be identifi ed with credible quality and reliability among industries. With time, the company has affi rmed its position as the driving force behind some of India’s most signifi cant scientifi c and industrial projects. Further, the primary activities of the company encompass

export and import of electric motors, speed reducers & laboratory equipment for biotechnology, pharma and food processing industry. Meeting the Bureau of Indian Standards (BIS) criteria, the motors manufactured here ensure that the customers get a wide range of state-of-the-art products.

A refl ec� on of the journeyA centrifuge is a kind of equipment, generally driven by an electric motor that puts an object in rotation around a fi xed axis applying a force perpendicular to the axis. The centrifuge functions using the sedimentation principle, where the centripetal acceleration causes more dense substances to separate out along

the radial direction (the bottom of the tube). Further, by the same method, lighter objects will tend to move to the top of the tube. Simple centrifuges are used in chemistry, biology and biochemistry for separating suspensions. These vary rapidly in capacity and speed. In 1977, Elektrocraft established itself as a small scale industrial unit at Goregaon for manufacturing of electric motors. In 1981, the company started manufacturing laboratory centrifuges. Later, in 1990, it expanded its products wing by introducing laboratory centrifuges with digital controls and manufacturing high-speed refrigerated centrifuges. In 1993, the company introduced high-volume refrigerated blood bank centrifuge. Elektrocraft gradually began expanding and, in 1997, started exporting its products to African and South Asian countries.

In 2003, the company established itself as ‘Eltek International’, which is now known as ‘Eltek Overseas Pvt Ltd’. The company is involved in the export and import of laboratory instruments. This year, the company bagged another feather in its success cap. It implemented ISO 9001:2000 and was audited by AQSR, USA. In 2004, the company received CE marking for its laboratory products range. P Ramachandran, Chairman and Managing Director, airs, “We manufacture various types of electric motors, including AC and DC high-speed motors. We produce

With an aim to carve a niche in the manufacturing segment, Elektrocra� (India) Pvt Ltd is a

dedicated performer in the line of products ranging from centrifuges to s� rrers. It currently

caters to biotechnology, pharma and several other sectors and is looking to further widen the

exis� ng expanse.

Elektrocra� (India) Pvt Ltd

Aiming for inorganic growth

Chandreyee Bhaumik

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Facility Visit

May 2011 I Modern Pharmaceuticals 434

gear motors as well.” Commenting on the products line of the facility, Ramachandran adds, “We also manufacture laboratory equipment, namely, centrifuges meant for scientifi c and medical research, especially laboratory mixers.”

Spreading wings...Two manufacturing units of Elektrocraft are located in Vasai near Mumbai. One unit undertakes motor and equipment manufacturing, while the other manufactures motors only. Ramachandran avers, “Initially, all the work was carried at the Goregaon facility, but it has now been shifted to Vasai. We are planning for further expansion to increase productivity and also include more research equipment for start developmental activities in the next fi nancial year.” For any venture to assume an important dimension, a defi nite and signifi cant investment is an essential requirement. Elaborating on the investment pattern, Ramachandran explains, “Currently, the turnover is about` 7 crore, which includes both facilities at Vasai. And in the next two years we plan to reach ` 15 crore.”

Success mantra: Innovate to growFor any entity to fl ourish and spread its wings with vibrancy, continuous innovations are not only needed but are also essential. Thus, Ramachandran believes that reaching the success peak requires adding more products to the existing range. Explaining the required and ongoing innovations, Ramachandran comments, “We hope that soon microprocessors would be controlling all research equipment. Thus, the company will also utilise computerised operations in most of its equipment.” In few words, as far as the technological advancement and changes are concerned, the company believes in involving improved version of technology for the latest product. Adding to

this, Ramachandran avers, “With superior and better quality products, we can increase our exporting services and improve the Return on Investment (ROI), leading to infl ated revenue.

Tie-ups are a common but strong way for expansion. Commenting on the tie-up strategy, Ramachandran clarifi es, “Although there is no formal talk on mergers with partners, we plan to tie up with laboratory equipment manufacturers as well.”

Dawn over duskEvery company faces challenges,but countering the hurdle andmetamorphosing it into strengthis what sets one company apartfrom others. In short, this is the USP.In this regard, Ramachandranreiterates, “Inevitably, competitionarises, but we can create more innovativeproducts by taking advantage of this.We are currently contemplating onthis line only.” Thus, with a vision ofimproving the existing product array, the company aims to achieve a wider market horizon. Commenting on the strategy of extensive growth potential, R a m a c h a n d r a n explains, “We not only need innovative products but also aggressive marketing. Thus, our focus is on both areas.” Explaining this, Ramachandran

signs off saying, “In the next fi ve years, we plan to achieve a turnover of approximately ` 50 crore.” In this concern, he adds, “Candidly speaking, ` 50 crore is infl ated, but we have to focus and be determined to reach there. All these years, the graph has refl ected relatively slower growth, but we are now aiming and hoping to reach even higher.” MPh

([email protected])

P Ramachandran

Chairman and Managing Director

e next fi ve years, we plan to achieve a turnover of

pproximately ` 50 crore. All these years the graph has

refl ected rela� vely slower growth, but we are now

aiming and hoping to reach even higher.

A showcase of ff products at Elek

43

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Industry Update

44 Modern Pharmaceuticals I May 2011

The xxxx

It is rightly said that necessity is the mother of invention, and thinking on these lines it is no surprise that the Indian pharma

machinery industry is performing well. Currently valued at $8 billion, it has trudged a tough road of success, and is standing at the verge of a plethora of opportunities. At present, there are 20,000 pharma companies in India with more than 700 small and large pharmaceutical machinery manufacturing companies. With

this signifi cant number of industries manufacturing machines locally, they can cater to almost 95 per cent of the pharma industry’s equipment needs. This industry provides the pharma companies a basic advantage of using machinery made in the domestic market in lieu of foreign machines, which are fi ve times more expensive. Because Indian pharmaceutical machinery are inexpensive and provide quality products, they are in demand locally as well as globally. There is no denying that the industry has seen good growth, but is this only

on paper and balance sheets? Are there some sweet bitter pills manufactured by the industry internally that are eventually making further growth diffi cult? Industry is high on the growth radar, and they need to clear hurdles that may come in the form of people, government or funds.

Then and nowIn the 1970s, dearth of foreign funds prompted the government to introduce some high import duties and various import licensing policies, which in turn led the Indian pharma

When one tries to put the success story of the Indian pharma machinery industry in words, it

can be observed that the establishment was a blessing in disguise, and the sector has cleared

the troubles that were laid in the way. Today, the small and large manufacturers are successfully

running this industry. The tables have turned with regard to import and the industry stands at the

verge of huge achievements. Yet, there are bi� er pills to digest when it comes to further growth.

Pharma machinery industry

Impor� ng values, expor� ng volumes

Parita Dholakia

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Industry Update

45May 2011 I Modern Pharmaceuticals

companies to search for local meets. This was the beginning of the surge of the plethora of industries present today. The pharma industry that was heavily dependent on exports in the 60s, became an independent player and how. As Ajay Mehra, Director, ACE Technologies & Packaging Systems Pvt Ltd, mentions, “The Indian pharma machinery industry has come of age and is moving at a very rapid pace to cover in a short span what others have done in the past decades by all kinds of inputs, especially organic and inorganic. There was a time when no one ever considered the Indian manufacturers to be world class, but now Indian companies are giving international companies a run for their money as technological advances are being embraced by Indian manufacturers at a faster pace to keep up with the maxim survival of the fi ttest.” The industry today is defi nitely on the correct path; however, there may be some invisible factors that are acting as a hindrance for further growth to permeate through. The industry is able to fulfi ll a huge range of demand for equipment, and with a positive attitude more favourable results are expected. Avers Mehra, “With more and more pharma companies now realising the benefi ts of sophisticated technology available worldwide, many are embracing the global technology, while many are still using the traditional equipment that are available in India.”

Turning tablesThere may be a number of reasons why we started manufacturing these machines locally, and how the imposing rules from the government at one stage has acted as a blessing in disguise. It is indeed a marvelous achievement to state that the industry, which a few decades ago was dependent on imports, is making almost 30 to 40 per cent revenue through exports.

Today, the industry has kept itself almost free of imports. Says

Pramod Panchal, Director - Sales and Marketing, JK Industries, “We may need to import technology. European Union (EU)-based technology is in demand, but as far as machinery are concerned, we are self-suffi cient.” It is good to note that the Indian industry has become similar to the solutions provided by countries like Germany or Italy wherein the entire range of plant, machinery, HVAC and clean room installations, are manufactured. However, as Mehra notes, “Equipment that have to be imported till date includes the scientifi c and analytical equipment. We can overcome this shortcoming

by being open to ideas and being creative and to take calculated risks in inventing equipment that can do the same. There is nothing that cannot be done locally and is seen from the recent advances that our machine industry has taken.”

Going globalPrice factor: This defi nitely acts as a major marketing tool for Indian products. In the commonest of the sense, if one is getting the same product with the same

output, one would defi nitely wish to reduce their cost and opt for such machines. Indian machines are hence being exported globally, and several companies’ revenue is thriving on their exports. Informs Mehra, “Recently, all the stalwarts of the industry are relooking at their infrastructures and gearing up to meet the international standards. This has also been possible due to the acceptance of the Indian machinery worldwide as cheaper alternatives to their international counterparts.” At the same time, the cost-conscious customer may get allured by machinery not focussing entirely on quality. Customer needs to be alert while making choice, and cannot totally depend on less input.Updated technology: If one manufacturer can buy a machine having all the latest trends and tricks, locally, why would he turn to imports? It is good to see that the industry has in the past few years tried to match with the latest technical developments globally. As Yogesh Babbar, General Manager, SS Packaging Industries, says, “Our company is self-suffi cient when it comes to procuring or learning new technology. We observe a lot of European technology that is new in the market, and that can be and is brought to the country.” Informs Panchal, “The industry can manage technology improvisation on its own. We are coming up with new technology regularly. We are parallel to the new technology and all new machines or technology can be manufactured and learnt by us on our own and we might not

Ajay Mehra

Director, ACE Technologies & Packaging Systems Pvt Ltd

The Indian manufacturers need to understand that

pharma machine manufacturing is not just fabrica� on

of steel but is knowledge-based manufacturing, which

provides solu� ons rather than just equipment.

The industry,

which a few decades

ago was dependent

on imports, is

making almost

30 to 40 per cent

revenue through

exports.

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Industry Update

46 Modern Pharmaceuticals I May 2011

need external support to do this.” The industry is indeed trying hard to renew or refresh their thought process, and is accepting and embracing change. Compliance to standards: The surge in demand for ‘Made in India’ machinery overseas is undeniable. As Mehra informs, “Indian manufacturers are open to changes and are fast learning the trends of CFR 21, GAMP V, Process Analytical Technology (PAT), etc and are incorporating the changes needed to comply with the latest guidelines also.” This defi nitely leads to an increase in demand for machines. The lead customers for these machines have been from US, Bangladesh and China. Says Panchal, “The Middle East, especially Iran, holds tremendous potential. However, there are some strict RBI norms. If RBI would be ready to sanction these duties, it will be a huge step forward for us.”

G for growth. G for governmentIt is good to see that most of the industries are finding a helping hand from the government, which is essential for growth. The Government is viewed on the positive side by

most industrial experts. With exports forming a major part of their profits, import and export duties seem satisfactory to them. Panchal says, “The government has been helpful to the industry. They do give a helping hand whenever required.” However, a few experts still believe that governments support is not to the fullest. Quips Aasif Khan, Managing Director, Fabtech Technologies International Pvt Ltd, “Government can definitely help by increasing the allocation of funds to the industry. Most of the developments seen in the industry are due to the companies doing well on their own and due to the products that they manufacture. They still have to face hindrances in the form of laws and norms. The government can consider easing norms, reducing export taxes, allocating more funds for R&D specific to this sector.” Experts also believe that the support exists, however, trying to achieve the same gets difficult due to the complexity of the process. Adds Mehra, “The government should encourage new ideas and support the industry with infrastructure and incentives to get brilliant ideas. There are policies for the small and medium scale companies to help them move ahead in the growth path, but then the

procedures are so tedious that a normal man almost gives up midway to utilisethose resources. The government framework is very complex and the rules are such that it offers an umbrella to people who do not need one.”

Getting funds has become easy for certain players due to their strong balance sheets. As Panchal says, “With the growth that the industry has achieved over the years, it is easyfor us to get support from local banks or institutions.” Companies not requiring fi nancial support also exist, as Babbar informs, “Our company is self-suffi cient when it comes to procuring or learning new technology, and we do not need much fi nancial help.” But then, several of these companies are in the process of manufacturing the same type of equipment year over year and are happy with their growth. Do they lack the innovation quotient?

Talking about the need to be innovative and the fl ow of bright ideas, it is important to note the down side involved for new fi rms or start-ups. Mehra gives an interesting view about this. He adds, “The ability of receiving funds is like the chicken and hen story. A good idea needs to be recognised but to play safe institutions look for established players to fund, hence many a times good ideas are lost in infancy stage itself. The process of receiving funds a long drawn process which sometimes outlives the need itself.” Small companies might have some brilliant ideas of innovation, but lack of funds might be a huge hindrance for them even today. Avers Khan, “New R&D ideas, novel plans to manufacture new machines should be encouraged to increase the innovation quotient of this industry. Only with support from a higher body like the government can ideas turn into reality. With the recent growth in this industry it is easier than before to obtain funds, but for setting up a new industry fi nancial institutions and banks are still skeptical and one

Pramod Panchal

Director - Sales and Marke� ng, JK Industries

It is sad to see that in an important sector like pharma,

people are compromising on quality of machines for cost.

It will be good if people realise the importance of

quality over cost and opt for the right choice.

How is the government helping?

Helping in development of Special Economic Zones (SEZs)

Growth of certain region-specifi c pharma industries

Fostering growth by not raising the export/import duties substantially

Good support ensures that the industry does not have to turn to private institutions or banks for fi nance help

With the status that the government has provided the industry, it will be easy to go into tie ups and mergers and acquisitions

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Industry Update

47May 2011 I Modern Pharmaceuticals

needs to provide them bright, new, trustworthy ideas.”

Most serious players in the industry looking to increase their turnover are hoping that the government will take a look at the good figures that the industry is showing on paper, and come forward to help. So, what more can the government do? Says Mehra, “If they can offer incentives to machine manufacturers who invest in development of machines, which distinctly bring about a significant differentiation in the manufacturing process in the pharma industry, thereby boosting the keenness to be innovative and progressive. Something similar to what they offer to R&D’s in the pharma companies.” In the same vein, Khan says, “It is easy for a company in the pharma industry to get a turnover of more than ` 160 crore, but if you consider a company in the pharma machinery industry, they are generally happy with the low turnovers of ` 100 crore or so. They need to understand that they can achieve better growth year after year, provided they can receive good support from the government.” He further adds an ironic twist to the story,“The government spends close to $3.7 billion as aid to develop the world, but a meagre amount of $100 million can suffice for substantive growth of this industry, and we still lack to get the same.”

Growth limiting factorsIt is a universally acknowledged fact that the industry is doing well. And industry pundits predict sunny days in the near future. However, certain factors are acting as a hindrance, which may turn into potential selling points if acted upon or looked into. So does the industry have any internal problems? Profit-driven manufacturers may look into ways of cutting cost and increasing their margins, but one should not compromise on quality. Says Panchal, “It is sad to see that in an important sector like pharma, people are compromising on quality

of machines for cost. It will be good if people realise the importance of quality over cost and opt for the right choice.” Further, when such machines are exported, it will not present a good picture of the ‘Made in India’ tag on the global front.

Babbar presents an almost apologetic view when it comes to this. He mentions that the view point of the industry in general needs a drastic change. And he believes that it is not only the manufacturers to be blamed, it is also the customers. “In our country, companies refrain from going in for new technology. From the machinery point of view, they are not exactly keeping pace with the evolving market. There are several machines available which are US Food and Drug Administration (FDA) compliant, but the industry does not go forward with using them.” Informs an industry insider, “Recently, after developing a new production plant, an MNC refrained using new technology and opted for old technology for its packaging requirements.” Such cases highlight the fact that an increase in the final profit by providing minium inputs is forcing the industry to maintain such options. The industry should definitely think about it and try to opt for new technology. Adding to this, Babbar mentions the need to have better demands from the pharma industry. It is like revising the demand-supply

rule. He avers, “Machines which are high in demand globally are sometimes not in demand in our country. This makes it difficult for some manufacturers when they have to manufacture a new machine with no local distribution. The industry should keep pace with the world.” For that matter, acceptance of new technology also reflects the good frame of mind of the costumer. As Mehra says, “The level of inputs that one provides for the manufacturing of the equipment being offered is also important. Highly sophisticated workshops are fast replacing the age old technologies which reflect the changing mind set of manufacturers.”

He further adds, “Inspite of the fact that we have come of age to a large extent we still have to cover the last few miles, which are the most tedious ones. We are still followers and not inventors of technology in many fronts, eg, inspection of products. In India, we always relied and still rely on manpower to do this critical exercise of inspection. No doubt that human eye cannot be replaced for inspection but then the consistency and stability that can be achieved by machines cannot be discounted. Hence, the world realised that way ahead and developed inspection machines that are still being sought after.”

Several foreign players are playing shop in India, and giving our manufacturers a tough competition.

Factors that the industry can focus on

Creating an in-house knowledge base of the fundamentals of pharmacy applications and its implications on machine manufacturing rather than simple fabrication of equipment

Making quality an inherent aspect of all facets of design & implementation and not mere incidental

Genuine investment in development of technologies with an open mind

People should realise the importance of quality over cost and opt for the right choice

Keep pace with new technology and not sustain on old, reliable, methods/equipment

Stop copying, start innovating – be original

Page 48: Modern Pharmaceuticals - May 2011

Industry Update

48 Modern Pharmaceuticals I May 2011

Informs Khan, “We are still importing several machines, particularly from Europe. There is a high quality conscious part in the industry that still insists on quality over cost. Such players are buying European machines. However, with recent advances in the Indian machines, and cost advantages, even our locally manufactured machines are in demand. One other threat comes from the Chinese market. Due to low labour costs, these machines are cheaper than the Indian counterparts. Thus, cost-conscious people in the industry are still vying for these machines giving some competition to our industry.” The solution lies in gearing up to face such competition. Industry experts strongly believe that the mindset of the present manufacturers need to change for further growth. They cannot be complacent at this stage. What they have acheived over the past few years might be good, but they need to set their vision to be the best. As Mehra says, “The Indian manufacturers need to understand that pharma machine manufacturing is not just fabrication of steel but is knowledge-based manufacturing, which provides solutions rather than just equipment. Our manufacturers will have to develop their knowledge base to support the machines such that the customer gets the feeling that he is supported by a strong company rather than a mere fabricator.” A similar view is echoed by Khan, as he says, “The Indian machinery industry lacks innovation and R&D in the true sense. One can consider the causing factors as lethargic people and cost-conscious costumer.” He continues

on the same note and explains why lethargic. “Once a company has started manufacturing a particular type of machine and is doing well, it typically does not consider innovation or trying manufacturing better machines. After achieving a certain growth, higher capacity machines are not manufactured easily. This results in production of a typical set of machines being produced over a period of time, because some become experts in doing the same over and over again. Next, what it does is, export this machines abroad. It is similar to some good learning institutions that we have in India, wherein they educate and groom the student, and make them valuable enough for the international market. Post studies, the path they take is only international.” Indeed, the observation is on a sad note and needs a thorough retrospection.

What next? Today, the Indian market is equipped with latest technology, enabling availability of a slew of high-quality pharmaceutical machinery and equipment, useful right from production to packaging. After some successful decades, the industry should set its vision on further growth. The advantage that they have in terms of price, should be backed by offering more reliability, safety, user friendliness, robotics and containment, noise abatement, documentation, improved external design and validation. Says Panchal, “A good future reckons this industry. People are doing good business and there is an increasing awareness

about quality, which will defi nitely help the industry.”

When this bright industry is surrounded by limiting factors existing so within themselves, what kinds of solutions does one see? Mergers and acquisitions? Says Khan, “Consider mergers! Imagine the growth when two or three 20–30 crore companies can achieve by merging together. At that time, they can think about larger acquisitions, and with the availability of larger funds even innovations andtechnology development would become easy.” He continues, “We desperately need some sort of approval with this industry, similar in lines to those of ‘ISO’ or ‘GMP’ guidelines, wherein one can be rest assured of the quality. Major part of the industry at the moment is not quality conscious, and this view needs to be changed for achieving better standards. We need laws or policies that encourage regular quality checks. This would make the process smoother and guarantee a good, satisfactory result.

Mehra concludes on a bright note. He says, “With the ever-growing pharma industry and India being considered as the next formulations hub of the world, this industry is defi nitely going to be a force to reckon with.” He also adds the last bit of wisdom when he questions, “If one does not sow the right seed now then how do they expect to reap the fruits in the future?”

Time will tell whether the industry has sustained the growth that it managed in this decade. But it is good to see the high hope and expectations that the industry holds. The way the tables have turned over the past years, it will be worth observing the growth of the backbone of the pharma industry. And as we observe, the key to achieving more growth and profi t lies in the hands of the industry, who should be supported with better R&D investments, quality and effective management skills. MPh

([email protected])

Aasif Khan

Managing Director, Fabtech Technologies Interna� onal Pvt Ltd

Consider mergers! Imagine the growth when two

or three 20 – 30 crore companies can achieve by

merging together.

Page 49: Modern Pharmaceuticals - May 2011
Page 50: Modern Pharmaceuticals - May 2011

Interface

50 Modern Pharmaceuticals I May 2011

How is your business performing?

We are a knowledge and solutions-based business and deal with most of the industries in the scientifi c and process community. The premier channel through which we reach customers to offer our wide portfolio of products is our product catalog and website.

We have an India-specifi c catalog, which contains more than 2,600 products and a biennial general

product catalog with more than 10,000 new products listed. In India, we have a strong fi eld sales and service team, which covers the length and breadth of the country and reaches customers with our value-added solutions. We also have a dedicated applications team based in Mumbai, which provides exceptional technical support and customised solutions, assists in selecting suitable products and helps

with troubleshooting. We also organise various road shows and seminars, and participate in trade shows to meet with customers and understand their business requirements.

Our strategy remains in line with our mission to excel as the premier global source of instrumentation to meet individual customer needs. It also underscores our reputation of bringing the latest products to customers, and re-stresses our mantra of ‘Delivering Solutions You Trust’.

Please tell us about your product

por� olio.

With a mix of proprietary products and strategic partnering with leading manufacturers, Cole-Parmer’s business is highly diversifi ed across a spectrum of products, consumables, services and solutions. Cole-Parmer offers a wide range of products for needs ranging from R&D, pilot plant and production; specialising

in providing scale-up assistance. With more than 50 years of experience, Cole-Parmer is one of the global leaders in supplying fl uid handling, life science, general laboratory products, instrumentation and equipment.

What is Cole-Parmer’s strategy

for growth?

Our parent company has made a number of strategic acquisitions over the years, large and small. We always look for appropriate opportunities whenever they present themselves. Cole-Parmer has been in India for more than 15 years with a direct presence in the last fi ve years. We have a strong presence in the biopharma and bioservices markets. Today, around 40 per cent of the business comes from biopharma, while the remaining 60 per cent derives from food & processing, chemical, automobiles, dyes & pigments industry and government-owned research labs.

What are the recent

developments at Cole-Parmer?

Our biennial 2011-12 general catalog recently launched in India contains 10,000 new items with approximately 2,500 brand new products mainly catering to the pharmaceutical, academics, food and agriculture sectors. Our website in India is in the nascent stage and does not represent our full capabilities. So, we have a plan to develop our website, giving it a local perspective based on the feedback received.

Every year, we pursue several initiatives to increase customer awareness of the latest technology and trends. The objective is to meet

…says Rakesh Aggarwal, Director - Opera� ons, Cole-Parmer, India. Explaining the business

model, he discusses the strategies planned to achieve growth in the next few years in the life

sciences segment.

‘We see a lot of opportuni� es in the

biopharma space, among others’

Meghna Mukherjee & Arshia Khan

We are looking at a growth

of 20 to 25 per cent in India.

We will be inves� ng in hiring

people, including in the

areas of marke� ng, sales

and applica� on support. And

lastly, our focus would be to

have stronger e-commerce

capabili� es in India.

Page 51: Modern Pharmaceuticals - May 2011

Interface

51May 2011 I Modern Pharmaceuticals

customers and provide them with answers to their demanding application needs.

What are the strengths of your company?

At Cole-Parmer, we strive to offer our customers convenience along with their choice of unique products, technical application support and exceptional service, producing value-added solutions.

We give our customers complete solutions from expert advice to help in selecting the right product suitable for their application to exceptional pre- and post-sales service to help with troubleshooting and most importantly convenience.

What are your plans in India?

We are looking at a growth of 20 to 25 per cent in India. We will be investing in hiring people, including in the areas of marketing, sales and application support. And lastly, our focus would be to have stronger e-commerce capabilities in India.

What kinds of investments are you looking at in

India? What is the kind of business poten� al you

see here?

Our expansion plans for India are signifi cant. We are aggressively looking at growth in terms of people, meaning sales resources, application support resources and customer services.

In the coming years we plan to develop our Indian website to give it a more local perspective, so this will also be our next level of investment.

Another area for expansion is our product portfolio. Presently, we source a majority of our products globally. Yet, with India improving the production of analytical instruments and process-oriented products, we look forward to a potential inclusion of locally manufactured products, which meet our high quality standards. These expansions will give us a broader customer base. With investment-friendly policies in India, companies are expanding their manufacturing capacity as well as investing in R&D and production of new products. We are optimistic about Cole-Parmer’s future in India.

Which are the other markets that hold poten� al

for Cole-Parmer and why?

We see a lot of opportunities in the biopharma, automobile and food & beverage industry because these industries are showing double-digit growth year after year.

We offer diffi cult-to-fi nd, unique and breakthrough products and solutions to support their processes especially consumables, which bring annuity to the business. MPh

([email protected])

Page 52: Modern Pharmaceuticals - May 2011

Market Trends

52 Modern Pharmaceuticals I May 2011

The term ‘nutraceutical’ was coined in the 1990’s by Dr Stephen DeFelice, Founder and Chairman, Foundation of

Innovation Medicine (FIM), Crawford, New Jersey. He defi ned nutraceutical as: ‘Any substance that is a food or a part of a food and provides medical or health benefi ts, including the prevention and treatment of disease.’

Whereas Health Canada, the department of the government of Canada with responsibility of national public health has modifi ed the meaning of the term since its coining by Dr DeFelice. Thus, the defi nition of nutraceuticals read: ‘A product isolated or purifi ed from foods, and generally sold in medicinal forms not usually associated with food and demonstrated to have a physiological benefi t or provide protection against chronic disease, eg, beta-carotene, lycopene.’ Speaking on this, Partha Mukherjee,

VP – Sales, Anglo-French Drugs & Industries Ltd, opines, “Nutraceuticals (often referred to as phytochemicals or functional foods) are natural bioactive, chemical compounds that have health promoting, disease preventing or medicinal properties.” Continuing in this vein, he says, “They have the potential to play a role in healthy eating and contribute in the prevention and treatment of diseases so that now functional components in food could expand the role of disease prevention and treatment.”

The defi nition for nutraceuticals in The Food Safety and Standard Act (FSSA) was specifi ed under Section 22 (1): Plants/ botanicals: Whole or extracts Minerals, vitamins, amino acids,

enzymes Substances of animal origin

Further, according to various other regulatory bodies, a nutraceutical product should not contain the following:

Drugs defi ned under the Drug & Cosmetics Act (1940)

Drugs that claim to cure or mitigate any health condition or disorder

Narcotic/ psychotropic substance defi ned under the Narcotic Drugs & Psychotropic Substances Act (1985).

Drawing the demographicsIn our country, majority of the population lives below the poverty line and it is extremely diffi cult for them to afford nutritional food. Further, the modern day living has brought in an imbalance in nutritional intake, which is high on calories and low on nutritional values. This is the primary cause for the increased incidence of lifestyle ailments including cardiovascular diseases, neurodegenerative conditions, osteoarthritis, osteoporosis, AIDS, cancer, diabetes and numerous other health conditions. Commenting in this regard, Mukherjee avers,

With the pipeline of modern medicines facing

a drought and increase in life style diseases,

nutraceu� cals hold a lot of poten� al. However, the

rural Indian popula� on is s� ll reluctant to go the nutra

way due to various reasons. A market check on the

prospects that this segment holds...

Nutraceu� cals market in India

Taking baby steps

Chandreyee Bhaumik

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Market Trends

53May 2011 I Modern Pharmaceuticals

“Nutraceuticals are currently going through a renaissance, and the prospects for alleviating suffering and improving the quality of life are very strong and have generated an excitement the world over. Additionally, the use of innovative nutritional supplements in the prevention as well as treatment of diseases may stand in competition with existing medicines in the near future.”

The nutraceutical market in India is witnessing substantial growth. Elaborating on this, V Srividyaranjini, Research Associate - Chemicals, Materials and Foods, Frost & Sullivan, explains, “The total Indian nutraceutical market was valued to be approximately ` 57 billion in 2009. The same is expected to grow at the rate of 18-20 per cent in the forthcoming years.” As Srividyaranjini informs, “The market is mainly driven by the rapid increase in urbanised mass, fl ourishing industries that in turn pave way for economical growth. Further, product acceptance among the mass has also increased with increasing consumer awareness and preference of natural products over synthetic drugs.”

Elaborating on the market scenario, Shruti Pande, Clinical Research Associate, International Clinical Research, Wockhardt Ltd, avers, “Currently, the domestic market for nutraceutical is around `4, 400 crore, which is just 0.9 per cent of the total global business in the category. India’s nutritional supplement market is expected to grow more than double in the next four years at over `9,500 crore.” According to Pande, there are several growth drivers for such market, like, ageing population, changing lifestyle, increasing medical costs, high spending power, awareness of preventive medicine along with the increase in malnutritional diseases.

With an increase in the standard of living and industrialisation, lifestyle diseases have become quite prevalent in India. Srividyaranjini opines that this is mainly due to the sedentary lifestyle and mass consumption of junk food that

has led to greater consumer awareness towards nutraceuticals thereby increasing the sales of the same. Again, the soaring industries have an indirect effect on the nutraceutical market. And a large number of working population in multinational companies is experiencing an increasing standard of living and a rise in the

disposable income. Commenting on the Indian market scenario, she says, “Major companies have always maintained high brand equity, and their marketing strategies, involving endorsements by profi le actors and media personalities, have been successful in acquiring immense consumer trust.”

However, the picture all over India

is not uniform. Unfortunately, the rural population perceive nutraceutical food and drink as western food. They believe that these products are synthetic and therefore lack nutrition. Discussing the difference in mindset, Srividyaranjini reiterates, “They prefer conventional foods and medicines. India houses 72.2 per cent rural population and thus market penetration for such products is a daunting task.”

Taking the thought ahead, Gopal Ramourti, MD, Twilight Litaka Pharma Ltd, says, “The nutraceutical market in India is in its infancy and yet to develop. The licensing of these products is either as a food product or as a drug and therefore not yet categorised as a nutraceutical.” He further adds, “The legislation is still underway for a proper identifi cation of this industry. The products available in the market today can be broadly divided into the Over-The-Counter (OTC) range and those marketed ethically.”

Matching the Indian fl avour Indian consumers have always believed in traditional food and herbs for daily nutrients, calorie requirements, for remaining fi t and preventing themselves from the onset of diseases. Thus,

The

ingredients used in

the manufacturing of

the nutraceu� cals

are considered as one

of the premium

ingredients in the Indian

food ingredient

market.

Partha Mukherjee

VP – Sales, Anglo-French Drugs & Industries Ltd

Western developed countries, the nutraceu� cals

market is given immense signifi cance, where

the die� cian along with the physician plays an

important role in the treatment of the pa� ent.

V Srividyaranjini

Research Associate - Chemicals, Materials and Foods, Frost & Sullivan

total Indian nutraceu� cal market was valued to

be approximately ` 57 billion in 2009. The same is

expected to grow at the rate of

18-20 per cent in the forthcoming years.

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Market Trends

54 Modern Pharmaceuticals I May 2011

nutraceutical product manufacturers are trying hard to come up with products that would pertain to the Indian palette. Further, the ingredients used in the manufacturing of the nutraceuticals are considered as one of the premium ingredients in the Indian food ingredient market. It is interesting to note that even the ingredients that go in these products, might need an approval from the fi nance department. Srividyaranjini elaborates, “In order to keep up the margin, the marketers are set to increase the prices in line with ingredient price hike.” Talking about the ways these products attract the consumer, Dr Pralhad Patki, Head Medical Services & Clinical Trials, Himalaya Drug Company, elaborates, “Today, there are lots of modern

medicines. But as far as safety issues are concerned, people tend to rely more on nutraceuticals as they are made of herbs. As far as nutraceuticals are concerned, effi cacy and safety are the main pointers. Once we convince the scientifi c society about these pointers, the nutraceutical market is sure to grow.” Dr Patki continues, “Interestingly, many of the products like single herb formulation or a nutraceutical having components of energy providers like protein supplements become OTC drugs when it goes overseas.” He adds that the contribution of nutraceuticals is quite sustainable, especially, in the segment of food and food supplements. Further, elaborating the popularity of nutraceuticals in

overseas market, Mukherjee shares, “In Western developed countries, the nutraceuticals market is given immense signifi cance, where the dietician along with the physician plays an important role in the treatment of the patient. This concept is slowly catching up in India, but the economic factor of the patient determines the availability of the services of the dietician.”

Nutraceuticals is a broad arena. As Srividyaranjini highlights, “Dietary supplements are a mature market when compared to functional food & beverages and is valued at `35 billion with an average annual growth rate of 14-15 per cent per annum.” Key supplement types prevalent in India are Chyawanprash, vitamins and minerals, proteins and herbal supplements. Herbal and nutra based functional foods & therapeutic nutrition help people to become less drug dependent, as also to help them recover from side-effects quickly from other debilitating treatments - like chemo & radio therapy and also the priority sectors like diabetes, hypertension, cardiac, skin, gynaec, paediatric, geriatric, etc.

Legal ma� ersFor a company in the nutraceutical segment, compliance with the set standards and regulations is extremely essential. Thus, certifi cation is mandatory. Too much content of a particular element in the supplement can also bring about adverse effects. Symptoms of iron poisoning include fatigue, dizziness, nausea, vomiting, headache, weight loss, shortness of breath and many others.

The regulations of Prevention of Food Adulteration Act did not cover the functional foods, functional ingredients and other dietary ingredients under the food laws. Later, FSSA, 2006, which was revised during the period of 2008, included the rules and regulations in details. Discussing the mandatory regulations for nutraceutical market, Srividyaranjini

Shru� Pande

Clinical Research Associate, Interna� onal Clinical Research, Wockhardt Ltd

dia’s nutri� onal supplement market is expected

o grow more than double in the next four years at

over ` 9,500 crore.

Gopal Ramour�

MD, Twilight Litaka Pharma Ltd

nutraceu� cal market in India is in its infancy and

to develop. The licensing of these products is

er as a food product or as a drug and therefore

not yet categorised as a nutraceu� cal.

Dr Pralhad Patki

Head, Medical Services & Clinical Trials, Himalaya Drug Company

day, there are lots of modern medicines. But as

r as safety issues are concerned, people tend

to rely more on nutraceu� cals as they are made

of herbs.

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Market Trends

55May 2011 I Modern Pharmaceuticals

says, “At present FSSA is concentrating on the streamlining the regulations for individual product categories of nutraceuticals.

Again, the Good Laboratory Practice (GLP) certifi cate is a kind of essential for a nutraceutical player. Commenting in this regard, Dr Patki,

avers, “GLP certifi cation ensures that all the tests are done. This is mandatory for evaluating the toxicity study of the concerned product. There are altogether 15 centres in India that have received GLP certifi cation. Further, this certifi cation ensures the acceptance of the product by

regulatory bodies and other countries. Again, for clinical practice in this context, Good Clinical Practice (GCP) guidelines also need to be adhered to.”

The next move…Nutraceuticals is an emerging market in India and is expected to witness a lot more competition. However, Dr Patki feels that deciding the area of focus for nutraceuticals is one of the primary concerns though a fact is that nutraceuticals are important for lifestyle diseases management, cardiovascular disease, etc. Besides these factors, one can also consider the lack of new developments in the drug market. Therefore Dr Patki concludes, “Nutraceuticals see a growing prospect since the pipeline in modern medicines is drying up.”

However, Ramourti feels that there are some serious concerns as far as the nutraceutical segment is concerned. He elaborates, “Primary challenge is education of the consumers to change their mindset and to counter the misinformation by the interested parties. This involves extreme hard work, supported by deep pockets, strategic planning and execution. Once the consumer awareness is awakened - the demand for nutraceuticals will catch up like wildfi re, as it happened in Western countries.”

There are several factors that promise the healthy prospects of nutraceuticals. Pande opines, “In Japan, England and other countries, nutraceuticals already have become part of the dietary landscape. Consumer interest in the relationship between diet and health has increased the demand for information on nutraceuticals.” She adds that credible scientifi c research also indicates many potential health benefi ts from food components. These benefi ts could expand the health claims that are now permitted to be identifi ed by the Food and Drug Administration (FDA). MPh

([email protected])

Table 1: Key market restraints ranked in their order of impact (India)

Rank Restraint Order of Impact1-2 years

Order of Impact3-4 years

Order of Impact5-7 years

1 Cultural aspects and eating habits High High Medium

2 The price of the product isrelatively high

High Medium Low

3 Less appeal in rural market High Medium Low

Source: Frost & Sullivan

Table 2: Key market drivers ranked in their order of impact (India)

Rank Driver Order of Impact1-2 years

Order of Impact3-4 years

Order of Impact5-7 years

1 Sedentary lifestyle and massconsumption of junk foods

High High Medium

2 Growing Indian economy andchange in customer requirementsaccelerate demands

High Medium Medium

3 Presence of all major foodcompanies in this market instills trust

High Medium Medium

4 Innovation in terms of healthingredient usage

High High High

Source: Frost & Sullivan

Table 3: Market quantifi cation for key nutraceutical product categories (India)

Product category Food type Market size(in `)

Average annual growth rate (in per cent)

Dietary supplements

Chyawanprash 3,000 million 19

Vitamins and mineralssupplements

28 billion ~20

Protein supplements 2,500 million 6-7

Herbal supplements 1,200 million 8-10

Functional foods and beverages

Diabetes managementfoods

5,400 million 20

Cholesterolmanagement foods

4,800 million 18-20

Cognitive foods 3,000 million ~15

Digestive segment 10 billion 20-25

Source: Frost & Sullivan

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Viewpoint

56 Modern Pharmaceuticals I May 2011

In most industries around the world, risk analysis and decision-making tools are relevant. In times of recession, patent products

expiration, lack of novel technologically advanced skills, pharma companies are relying on sophisticated specialisation for analysing the risks and uncertainties prevalent in the market. This will

not only help them achieve their desired targets but will also ensure or predict the huge stumble or roadblock that their product might face in the long run. By necessity, experts in the fi eld garnering varied solutions are preferred, and Protiviti is one such leading business consulting fi rm catering to the demands of this sector.

Businesses around the world are facing extraordinary challenges. In India, Protiviti commenced its operations in

October 2006 and have offi ces at NCR, Mumbai and Bengaluru. Wehave rendered services ranging from value added internal audits, Information Technology (IT) effectiveness & control, risk and compliance, fi nance and accounting excellence, and cost & working capital optimisation across industries ranging from healthcare & life sciences, telecom, industrial products, infrastructure, etc.

Pharma industry: Present and future The pharma industry in India is poised for a rapid growth over the next few years. Patents for several blockbuster drugs (estimated at over $250 billion in

sales) will be expiring between 2011 and 2015, which will lead to an opportunity for the generic manufacturers in India. Once the drug loses patent protection, the market price of the product falls drastically by around 80 to 85 per cent. Even on a conservative basis of10 per cent, the market for these drugs over the next fi ve years would be in the range of $25 to 30 billion. Indian companies are leaders in generic manufacturing and have set up state-of-the-art manufacturing facilities in India that are US Food and Drug Administration (FDA) approved. The US FDA has stringent regulatory standards for manufacturing of pharmaceuticals products in the world.

Considering the low cost of manufacturing in India, there seems to be a tremendous opportunity for the Indian drug makers. Over the past few years, we have seen several alliances/ takeover between Indian drug maker and foreign MNCs; the latest being the Joint Venture (JV) between Merck and Sun Pharma that was formed with the idea to sell branded generics in emerging markets. Some of the companies that are affected by loss of patent protection would be Pfi zer, Eli Lily, Johnson & Johnson, Merck, etc. Since the non-patent protection regime for such products is not lucrative, the best way to retain the market share of this products by these foreign MNC’s would be to share the technology/IP with a generic manufacture on a

Development of a new drug/molecule begins with a lot of ideas and interest and then it

enters the long dark tunnel of risks and uncertain� es. Pharma companies invest enormous

amount of money and � me for the development of a drug and bringing it into the market,

but it is not without proper risk analysis and assessments that they do so.

Pharmaceu� cal risk assessments

Weighing the odds

Adithya Bhat Managing Director, Protiviti Consulting Pvt Ltd

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Viewpoint

57May 2011 I Modern Pharmaceuticals

profi t share basis in form of JVs, contract manufacturing in low cost countries like India. Although opportunities exist for other companies to reverse engineer these products; the ultimate product will be near to the original products in terms of effi cacy and effectiveness, but will not be the same. In case of share of Intellectual Property (IP)/technology by these foreign MNCs, then the products will be similar. Hence, such JVs would hit the ground running from day one.

The other huge market in India is dominated by alternative medicines like ayurveda, naturopathy, homeopathy, siddha and unani. These have a great demand specifi cally in the rural areas of India and is a huge market apart from the urban market. It is estimated that the market size (in terms of consumption) for these alternative medicines is equal to the size of allopathy medicine with ayurveda having a majority share. These medicines are considered more as concepts and beliefs rather than proven by empirical research. These medicines do not have the highest level of regulations and accordingly spurious, counterfeit, poor quality and adulterated herbal ingredients, concerns for patient safety are high. This gives an opportunity for the pharma companies to capture this market by means of educating the rural population and having their products available at a reasonable price in these locations.

Risks and solu� onsWith the anticipated growth in the pharma industry, there is paramount need to increase the production capability/ facility (for generics) and with that comes the additional risk like: Complex laws in India Environment-friendly facilities Competition from other generic manufactures Availability of good infrastructure and quality manpower Capacity utilisation Acquisitions and takeovers

Apart from above, the even larger risk is the discovery of any new product/ molecule for the same disease that makes the existing product redundant. Companies that invest heavily in R&D over a sustained period of

Companies that invest in

R&D make their money during the

patent period where they have a monopoly.

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Viewpoint

58 Modern Pharmaceuticals I May 2011

time (like foreign MNCs) have a better chance of discovering a new molecule. Having done that, they would get that in commercial production in a short period of time. This would lead to discontinuance of the manufacture of generic that they were producing either in-house or through contract manufacturing.

Companies that invest in R&D make their money during the patent period where they have a monopoly. After they go off patent then the market belongs to the generic manufactures and cost is a huge factor. Cost cutting is not easy in a pharma company. The main cost is the raw material and production cost, which cannot be comprised or curtailed as these products deal with human life. The other major cost would be selling and distribution that can be optimised through an effective supply

chain. All pharma products have an expiry date after which these have to be destroyed. Hence, an effective supply chain would ensure that these products are sold well before their expiry dates.

India being such a large country, supply and distribution across India is always a challenge. The right stock in the right quantity has to be at the right place at the right time. For this to happen, the fl ow of information from the chemist shops (consumers) should fl ow to the company (manufacturer) on a real-time basis and this is the key to enhance the revenue of any pharma company catering to the domestic market. Further, better storage conditions at warehouses, distributors etc lead to lesser damages thereby adding to the bottom line. This should be the key area that requires attention.

A game changer for life sciences sector?Protiviti in India is led by a team of young individuals in their mid thirties. In late 2010, Protiviti acquired the internal audit and risk consulting arm of a 68-year-old, family-run chartered accountancy fi rm JC Bhalla and Co.

Protiviti’s pharma and life sciences consultants provide solutions that allow organisations to strengthen compliance, improve the auditing process and drive fi nancial performance. Companies within the life sciences industry include pharmaceutical manufacturers, biotechnology companies and medical device manufacturers. These organisations are among the most regulated in the world. They continually face the challenge of complying with a wide and expanding body of laws and regulations, including the numerous requirements of the FDA, the prescription drug marketing, etc. Additionally, they are subject to privacy and data protection laws, corporate governance and consumer protection laws, threats, fraud detection and prevention, and increasingly demanding customers.

The life sciences industry experts at the company understand the challenges faced by pharmaceutical & life science sector and have solutions that are designed to help them turn challenges into competitive advantages.

Some of its key solutions include: Revenue risk management Supply chain optimisation Enterprise risk assessment Internal audit Development of standard operating

proceduresWhether it is turmoil in fi nancial markets, introduction of new business models, expansion or consolidation, changing global and local regulation, or the threat of litigation, businesses need a trusted advisor – the company helps them identify and manage both opportunities as well as risks inherent for succeeding in the competitive global markets. MPh

([email protected])

Any drug manufacturers in India must ensure that their drug reaches customers with uncompromised quality on a timely basis. As companies do not have direct access to retailers data on sales, most pharmaceutical companies depend on clearing and forwarding agents (CFA)/ stockist sales data to monitor their secondary sales. The primary sale culminates when the stock at the CFA is billed to the stockist. The secondary sales is when the stocks transferred from stockist to the retailer is sold to the consumer.

Medical representatives who facilitate this process are given predefi ned sales targets. To meet these targets they are tempted to push inventory on the stockist to levels that exceed the actual demand. When the next level of sale (secondary sale) does not take place, the stockist will either return goods to the company or the stock expires.

In India, manufacturers do not retain full control over domestic distribution system as there are many parties involved like factory people, truck operators, courier service, Air transport, CFA, stockists, retailer, branches, etc.

Manufacturers are increasingly realising the importance of an effective distribution system, all the way to the end-customer, and are adopting various strategies, tactics and technology to overcome these challenges and meet the overall objectives.

Protoiviti assisted the company by looking at the warehouse utilisation, overall transportation costs and reductions that can be sought by innovative arrangements with transporters, merits and benefi ts for inter branch/inter CFA transfers to avoid loss of sale, optimisation of transportation load by use of technology, performance monitoring and management of CFA’s/transporters and conditions at storage areas to prevent damages with the sole objective of optimisation the overall distribution network in terms of cost as well as operational effi ciencies.

Pharma company: General challenges faced and solu� ons off ered

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Marketing

59May 2011 I Modern Pharmaceuticals

The marketing manager and his team are always looking for ideal opportunities to make sure that their selling strategies

get quickly converted into profi ts for the organisation. Most of the time

the focus for promoting their products is limited to astounding doctors with in-clinic detailing by the Medical Representatives (MRs), providing great literature and journals, seminars, workshops and gifts.

Innovative ideas are applied mainly to impress physicians. The MR may dress like a commando or the manager may request the doctor to inaugurate a pack of new skin cream by cutting the ribbon. Free drug samples are given away to patients under the guise of‘medical camps.’

Companies also try to modernise the packaging and presentation of their products to magnetise

patients who purchase these medicines. Schemes to maintain patient loyalty are publicised in drug packs. Somewhere in between the doctor and the patient, a huge marketing opportunity seems to be lost by most of the industry!

The prescrip� on’s voyageOnce the sales rep makes his pitch, it is the doctor who is the prime mover of pharmaceutical products. When a patient visits a clinic for treatment, the doctor chooses the appropriate drug to ameliorate the patient’s symptoms. The physician’s prescription makes its journey to the local chemist where the attendant dispenses the drug.

To a general observer the entire scenario looks very simple: the chemist dispenses drugs, the patient consumes it as recommended and the patient is cured. However, in reality, the expedition from the clinic to the fi rst chemist’s shop could lead to varied situations before the patient actually consumes the drug.

Here are some possible scenarios that often take place after the prescription leaves the physician’s cabin:

The most ideal possibility is that the chemist precisely honours the prescription in toto The patient gets part of the drugs accurately, whereas some are substituted with other brandsThe chemist is unable to understand the actual names of some medicines prescribed by the doctor and the patient has to hunt for it elsewhereThe patient, being not-so-literate, is given some other inexpensive alternative drug by the chemist. In this case, the patient is blissfully unaware of the substitution. This brings us to the primary point that in India just as the average patient trusts his doctor, he also has tremendous faith in the chemist. He assumes that the chemist would interpret the healer’s scrawl accurately and also that the drugs prescribed would be available freely. The patient also believes that his chemist would dispense the drug correctly and substitutions made, if any, would be legitimate and accurate. Obviously, if the drugs dispensed

A streamlined chemist-pa� ent interac� on can ease a lot of burden from the physician, and also

helps the less educated pa� ent popula� on. Using innova� ve sales techniques, companies spend

a fortune to get their drugs to the consumer, and it is � me to u� lise the chemist’s counter by

making it an effi cient and innova� ve tool to aid the pa� ent popula� on.

The chemist’s counter

Dispensing the right dose?

Dr Rajan T D Pharma Consultant & Practising Dermatologist

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Marketing

60 Modern Pharmaceuticals I May 2011

are perfect, the consequences are predictable. However, if the chemist oversteps his brief, the patient may have to pay a heavy price.

Chaos at chemist’s counterIt is pertinent to note here that despite the statutory requirement to have a D. Pharm or B. Pharm, ie, a qualifi ed person employed in order to be eligible to run a chemist’s shop, the ground reality is completely different. Except in major cities of India where the Food & Drug Administration may visit chemists for surprise inspections, most chemist shops in the country are run by local businessmen who employ school dropouts to man the counters. Some of these staff can barely read a few words in English. It is like placing an auto rickshaw driver in a cockpit!

There are several reasons for the confusion across the chemist’s counter. Doctors sometimes scribble prescriptions so casually that even a qualifi ed chemist attendant may not be able to decipher it correctly. The brand written by the physician so closely resembles another drug that it becomes diffi cult for the clerk to avoid a mistake. For example, Dapsone and Depsonil, Doxy 1 and Droxyl

Sometimes, the MR launches a new drug to the doctor but the local

chemist is not provided the drug stock. Or the counter, attendant has not heard of the name and sends the patient back to the doctor for an alternative.

A brand, which was in good circulation suddenly runs out of stock either due to a glitch in the manufacturing or

distribution system. Alternatives are provided by the chemist, which may not be necessarily pharmacologically comparable.

Identical packaging for different tablets or lotions, barring some difference in colour code, makes it diffi cult for the busy chemist boy to pick out the right one. According to a senior dermatologist from Mumbai, “Cetaphil moisturising lotion is often dispensed in place of Cetaphil cleansing lotion.

Imagine the young lady’s plight when she hurriedly tries to wash her face with plenty of water and the moisturising lotion!”

The patient returning to the doctor’s cabin simply to clarify if the drug dispensed is correct or whether the substituted drug is legitimate wastes everybody’s time. The physician too is interrupted in his interaction with the subsequent patient.

The vital ‘space’As they say every problem in life is an opportunity. Likewise, every confusing situation in the pharmaceutical distribution system is a marketing opportunity for the sales team. Considering the chaotic scenario recurring at busy chemist’s counters, there is a major opportunity waiting for the pharma industry to capitalise on.

With a little effort, both MRs and their managers can streamline the chemist’s dispensing process, educate chemist staff and help them distinguish between a variety of drugs. A brief outline of the activities that can be undertaken at the chemist’s counter is enumerated as follows: One can take groups of boys working at chemist shops and teach them about the different components of a physician’s prescription. The pattern that doctors follow to write tablets, syrups, injections, their dosages, etc can be elaborated. Explain the signifi cance of the work that they are carrying out and that a small error may have grave consequences for somebody’s health.

Knowledge about brand extensions is lacking among chemists. There are instances where any brand extension is dispensed in lieu of the main brand, thinking that the two are identical. Chemists’ attendants can be taught about these differences in simple terms.

Figure 1: Prescription journey

Doctor prescribes drugs

Prescription reaches chemist 1

All drugs obtained Patient gets only some medicines

Prescription reaches chemist 2

Substitutes dispensed or recommended

Substitutes dispensed or recommended

With a li� le

eff ort, both MRs

and their managers

can streamline the

chemist’s dispensing

process, educate chemist

staff and help them

dis� nguish between a

variety of drugs.

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63May 2011 I Modern Pharmaceuticals

Engage qualifi ed chemists by providing higher levels of knowledge about different pharmaceutical products

MRs could procure and carry similar brands of other companies and explain the differences in its appearance etc

The staff could be shown confusing brands at the counter ‘to light up their eyes’ and avoid any mishaps

Make calendars, bumper stickers, ‘fl yers’ with important information like emergency telephone numbers on the back and distribute to chemists

Provide incentives or complimentaries to chemist staff

It is signifi cant to understand that a streamlined chemist-patient interaction saves a lot of trouble to the physician too. The physician will be inundated with fewer phone calls regarding substituted drugs and dispensing errors. Efforts such as the

above will minimise slip-ups and consequently would safeguardthe patient’s health.

CSR opportunityAll of us have come across salesmen at the Nokia, Vodafone or Shoppers Stop counter rattling off the virtues of the products at their stalls. If the staff at a chemist’s counter is trained to perform at that level of effi ciency, the less educated patient will be in a better frame of mind after procuring his medicines.

An educated, qualifi ed and proactive counter clerk at a chemists’ shop will take a lot of stress away from the less educated mass of patients. It will also improve the standards of health in the country. Pharma companies taking up such initiative would not only be

improving their bottom lines but also would be performing a social duty.

Multinational pharmaceutical giants need not look for old age homes and such other ‘distant’ Corporate Social Responsibility (CSR) projects in order to gain tax exemptions and earn brownie points. Use the nearest chemist’s shop and watch your drug sales soar! MPh

([email protected])

Chemist does not stock drug

Prescription dishonoured

Doctor does not prescribe

new drug

Figure 2: Prescription dishonour cycle

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Clinical Research

64 Modern Pharmaceuticals I May 2011

Clean, high-quality data is one of the most critical elements of any clinical trial and to obtain this most companies

engaged in clinical research have a robust Clinical Data Management System (CDMS) in place.

CDMS is a tool used in clinical research to manage the data of a clinical

trial and can be broadly divided into paper-based and EDC system.

Historically, the collection of clinical trial data has been a very manual, paper-based process. The clinical trial data is gathered at the investigator site in the Case Report Forms (CRFs) and sent to the company for which trial is being performed or to the Contract Research Organisation (CRO) that is managing the trial for a company. The data on forms is transferred to the CDMS tool through data entry. This can be by single or double data entry. The most popular method is double data entry where two different data entry operators enter the data in the system independently and both the entries are compared by

the system. In case the entry of a value confl icts, the system gives an alert and verifi cation can be done manually. The data in CDMS is then transferred for data validation to check for logical errors. An example is a check of the subject’s age to ensure that they are within the inclusion criteria for the study. These errors are raised for review to determine if there is an error in the data or clarifi cation from the investigator is required. Also, in these systems, during validation the data clarifi cation from sites are done through paper forms, which are printed with the issue description and sent to the investigator site and site responds by answering on forms and mailing it back. This process is labour intensive, slow and involves extensive use of paper forms.

Paradigm shi� Given the fact that the pharmaceutical industry is under extraordinary economic pressure and the demand to quickly deliver therapies to market intensifi es, there is a growing need to implement technology solutions such as EDC to control operational costs and expedite time-to-market. Clinical trials are the most expensive and critical part of drug development and EDC has the potential to signifi cantly decrease time to market and clinical trial costs.

In EDC, traditional data management roles have changed, as it is the site staff that enters data into the system and the programmed edit checks will trigger queries at the time of entry or immediately after submitting the data. This instant validation provides a higher

Over the last few years, Electronic Data Capture (EDC) has strengthened its usage and it is predicted

that it will replace paper for capturing clinical trial data. Will we see a paperless world in the near

future, or certain obstacles such as not realising the true value of EDC will act as a barrier?

Electronic data capture

Moving into a paperless world

Dr Zubeen DasturSenior Manager – Clinical Data Management SIRO Clinpharm

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Clinical Research

65May 2011 I Modern Pharmaceuticals

level of data quality at reduced cost and without delay.

Clinical Data Management (CDM) no longer makes data changes in the system based on site query responses, but rather site staff enters the data changes. CDM can now focus attention on performing data reviews using listings and reports to fully ensure that data are complete, consistent and logical.

EDC systems also allow sponsors to gain access into study data for an insight into the conduct of studies. In turn, earlier insights enable study decisions to be made in a timely manner during the clinical development cycle.

Implementation of EDC has resulted in reduction of paper consumption and load on clinical research associates to manage large volumes of paper. It has also reduced the risk of loss/damage of CRFs during transit and also the costs associated with transferring CRFs.

Requirements of an EDC systemToday, companies that decide to go in for an EDC tool have a number of products to choose from but careful consideration has to be given to selecting the most appropriate product. Some important features to be considered are: Ensure compliance with 21 CFR Part

11 and consistency with the Food and Drug Administration’s (FDA) guidance for industry: Computerised systems used in clinical trials

Inbuilt feature to prevent unauthorised access to data and electronic signature

The system should support the utilisation of automated data capture, management and archiving

It should easily integrate with other systems/ applications

Once all important decisions have been made on which product to go ahead with, the next step is successful implementation of the system. Several factors come into play when implementing an EDC tool. The following list is not exhaustive but is a good place to start:

Leadership: Strong leadership, management skills and positive open

attitude are essential to a successful implementation

Change management: Handle implementation as a change management process, not just a new technology. Processes and jobs must change

Planning: The planning part of a project is often short changed because of timelines, but it is an extremely important stage. PRISM denotes a helpful set of steps for a new EDC process:

Planning Resourcing with ‘can do’ personnel

and a good leader Implementing according to the

plan (with contingency planning included)

Supporting standards adequately and

Metrics collection to measure success

Implementation partner: Companies that do not have in-house capabilities to implement would require support from a good implementation partner to help and guide them during the validation of the system

Challenges faced at inves� gator sites for an EDC studyThere are several challenges facing companies making a shift to EDC. Primarily among them is investigator site staff still have reservations about EDC – this is because (a) they fi nd data entry a tedious task especially if

the system speed is slow. To overcome this issue, companies need to invest some time during site initiations in order to ascertain if site’s network fi rewall and security systems would interfere with communication between the client and server and ensure compatibility between the two exists before start of study. Helpdesk support should also be provided to sites to address any technical issues during the course of the study. (b) Since investigators typically work with multiple sponsors on multiple studies, it becomes extremely ineffi cient for them if every study uses a different EDC system. Each system requires a different login, a separate password, different requirements for entering the data and resolving queries and each has its own instructions for using the system. To a certain extent this problem is being addressed at the industry level as there is growing interest in having the pharma industry adopt a common data collection format. This common format could signifi cantly ease the burden on both investigators and research companies. The growing adoption of the Clinical Data Interchange Standards Consortium (CDISC) standards is likely to drive this effort. The CDISC data standards and data models can be applied to the design of data capture screens so that EDC interfaces are more similar between products.

Will EDC replace paper?In view of the challenges and advantages of an EDC system, the question still remains will EDC replace paper? While many pharma companies that have used EDC realise that there is no going back to paper a number of them are not quite ready to completely abandon their paper-based system since that would not only require new technologies but new business processes as well.

Although judging by the current industry requirements, advances in technology and FDA’s critical path initiative to standardise data collection at investigative site level, there is a clear trend towards movement to an electronic environment. MPh

([email protected])

Today,

companies that

decide to go in for an

EDC tool have a number

of products to choose from

but careful considera� on

has to be given to selec� ng

the most appropriate

product.

Page 64: Modern Pharmaceuticals - May 2011

Industry Insight

66 Modern Pharmaceuticals I May 2011

According to reports of GlobalData, the global asthma market valued at $12.4 billion in 2009 is expected to

grow with a Compounded Annual Growth Rate (CAGR) of approximately 1.5 per cent to $14 billion by 2017. Although the respiratory market has expanded considerably from 2004 to 2009, growth in the seven major markets is expected to slow down from 2010 to 2012.The decline in sales during this period would be due to patent expiries of leading brands. Growth is driven by the expansion of sales in existing classes, the launch of major new products with safety and convenience advantages like route of administration, once-

daily administration, combinational therapies, etc.

Strong compe� � onThe current competition in the asthma market is becoming intense due to the increased entry of combination therapies, inhaled corticosteroids and beta-agonists. According to projections Symbicort, Advair and Singulair will be the leading competitors of the global asthma market. GlaxosmithKline, AstraZeneca and Merck will continue to be the market leaders until the patents on their drugs expire in between 2010-2012. Xolair is the only biologic available for the treatment of asthma. The asthma market is expected to

witness a marginal decline in sales due to patent expiries of major blockbuster drugs like Advair, Singulair and Symbicort.

Late stage pipeline There are over 229 molecules in various stages of the pipeline. Flutiform, MFF258 (Mometasone-Formoterol) Rofl umilast and VR315 are some of the late stage pipeline molecules. GSK159797/642444 (Beyond Advair), QMF149, Oglemilast and SB-2405637 are some of the promising therapies in the phase II stage of the pipeline. These pipeline molecules differ in their target of action from existing therapies. In addition to fi rst-in-class molecules, the pipeline has new technology like Potelligent and Morphodoma, which make it strong. The late stage pipeline is strong, phase II and phase I has innovations so it is expected that the asthma market will grow in the near future. A tremendous increase in the prescription of combination products is expected due to increased awareness and ease of administration of these products. The future of asthma market is defi ned by the product lifecycle management in terms of new combinations, new delivery options and combinations.

Unmet needs with regard to safety and effi cacy of the present marketed productsThough there are several conventional

Over 300 million people suff er from asthma worldwide. The global drug market is es� mated to be

over $15 billion. While drugs to manage asthma have existed for several decades, pharmaceu� cal

companies have developed faster ac� ng and more eff ec� ve products over the years. Here is a

predic� on of the business of drugs used for this respiratory condi� on un� l the year 2017.

Global asthma market

Making waves on combina� on

therapies

Asthma therapeutics, global, revenue and market forecast ($bn), 2001–2017

CAGR (2009-2017): 1.5%

CAGR (2001-2009): 5.6%

2001 2009 2017

Rev

enu

es (

$bn

)

16

14

12

10

8

6

4

2

0

Source: GlobalData, GlobalData Epidemiology-based Market Forecasting Model, Primary Research Interviews, KOL Interviews

Page 65: Modern Pharmaceuticals - May 2011

Industry Insight

67May 2011 I Modern Pharmaceuticals

therapies for the treatment of asthma like oral corticosteroids, long acting beta2 agonists, combination therapies and biologics, combination therapies have gained importance in recent times. They offer substantial effi cacy combined with durable response and convenient dosing frequency. Combination therapies rule the market and are preferred fi rst-line therapy for asthma. Asthma drugs do not completely cure the disease, they offer symptomatic treatments and are associated with safety concerns. Thus, the unmet needs within asthma therapeutics exist in terms of effi cacy and safety. Any new treatment in the pipeline targeting safety and effi cacy with pricing as another prime factor is likely to attain blockbuster drug status.

Current treatment op� ons The available treatment options have been moderately successful in meeting the market demand. Current therapeutics compete to

provide a rapid decrease in asthma attacks, increase Forced Expiratory Volume (FEV), decrease awakening during night, reduce usage of rescue medications and provide for better quality of life. Overall, there is strong competition among the current marketed products for symptomatic treatment of the disease.

Though asthma treatments are only symptomatic, they treat patients effectively. As a result, the market for asthma is strong. However, safety remains a concern as asthma drugs are associated with serious adverse effects. There is strong market potential for any new entrant who will cater to these unmet needs. A product with disease-

modifying mechanisms providing a better safety profi le and good effi cacy is sure to achieve blockbuster drug status and can target the existing unmet needs. Thus, a strong opportunity exists for any drug that offers better effi cacy and safety than is provided by the current players. MPh

Courtesy: GlobalData

Opportunity and unmet need in the asthma therapeutic market, 2010

Effi cacy

Low High

Safe

ty

Low

Hig

h

Unmet need = 26%X$12.4bn=$3.2n

Servent diskus

SingulairAccolate

Zyfl o

SymbicortForadil

Advair diskus

GenericsZolair

Note: Size of the bubble represents approximate cost effectiveness of the product unmet need indicates the adverse events and effi cacy assoiated with the top 8 marketed drugs and Generics

Next steps-Unmet need can be fulfi lled by fi rst in class molecules with better safety profi le and disease modifying mechanisms

The unmet need is low (26%)

Biologic therapy

Source: GlobalData

Page 66: Modern Pharmaceuticals - May 2011

Case Study

68 Modern Pharmaceuticals I May 2011

Real-time process analysis systems are used increasingly within the manufacturing environment.

Automating analysis dramatically reduces operational variability and its associated inefficiencies. Automation can pay big dividends by

improving product quality and at the same cutting the cost of production. These savings quickly offset installation costs, strengthening the economic argument in favour of investment.

The financial case for automation at the pilot scale may be less easy to make.

Here, potential benefits are not so immediately obvious, and can be difficult to quantify, but are nonetheless considerable. The scope for more consistent operation, and the efficient correlation of ‘cause and effect’, accelerates and improves product and process development alike, bringing faster and more efficient commercialisation. This drives down Research & Development (R&D) spend, an important goal in many sectors.

Pilot plant trialsAs a product moves through early stage research towards commercialisation, the impetus is to develop a robust process that will secure consistent, profitable production over the long term. Pilot scale trials

often have an important role to play. Operating small scale units, which replicate part or all of a proposed or existing full-scale plant, is a relatively inexpensive way to experimenttowards the best processing solution. The term ‘relatively inexpensive’ is, however, used advisedly here, since pilot scale trials are often associated with significant expenditure. Furthermore, they are an upfront investment, cash spent now in anticipation of future, rather than immediate reward. Maximising efficiency is essential.

In considering the contribution that real-time analysis can make, it is worth examining possible goals of a pilot scale study. These might include:

Identifying the most cost-effective process design Proving the feasibility of a new technology Preparing representative samples for product testing Defining the process operating envelope; the range of conditions that will result in a product that meets the defined specificationDeveloping an effective control strategy

Reaching these goals in a timely way demands rapid acquisition of understanding. The pilot scale may follow directly on from fairly basic lab work, designed to simply prove

While much eff ort is spent in op� mising commercially opera� ng plant, ge� ng the process

‘right fi rst � me’ can be far more effi cient. Real-� me analysis of process parameters provides

substan� al support during development, streamlining and accelera� ng the evolu� on of

successful process designs. A case study for inves� ng in real-� me process measurement for pilot

studies is discussed.

Real-� me analysis

Improving quality, reducing � me

in process development

68

Page 67: Modern Pharmaceuticals - May 2011

Case Study

69May 2011 I Modern Pharmaceuticals

the viability of a product. Little may be known about the feasibility of different manufacturing options and it is important to learn fast.

The role of real-time measurementThe real-time measurement of key process or product parameters eases pilot plant control and increases experimental effi ciency. Consider the example of a trial designed to establish optimal milling conditions. When milling, particle size is a defi ning characteristic of the product so it is useful to examine what happens when using periodic particle size measurement compared with applying real-time analysis.

Periodic, off-line analysis provides a snapshot of the process each time

a sample is taken. Material is extracted from the plant, taken away for analysis and the results

returned some time later. Time lags between extraction of the sample and the return of results are unavoidable.

Returning to milling. A change is made to a mill parameter and there is an

immediate impact on existing particle size. Sample is extracted

from the exit stream, worked up and the results obtained perhaps an

hour later. Careful correlation enables assessment of the impact of the initial change. However, it may prove necessary to take multiple samples to precisely quantify the result. Furthermore, if the mill does not normally operate smoothly it may be difficult to differentiate the effect of the change from baseline steady state variability.

Continuously monitoring the particle size of the exiting material provides a number of benefits. Firstly, because the operator can properly observe how the plant is running, it can be operated with greater smoothness, establishing an improved baseline for experimentation.More consistent steady state operation also makes it easier to provide representative material for product testing. Most importantly, as soon as a change is made the results are

immediately obvious. Cause and effect can be rapidly quantified in a statistically relevant way and the rate of experimentation becomes limited solely by the dynamics of the process, by how long it takes changes to filter through the plant. The unit can be moved swiftly and efficiently from one experimental condition to another, and the results of each experiment captured rapidly and completely.

This capability of real-time measurement to deliver steadier pilot plant operation, and precisely capture even the subtle effects of a process change can accelerate as well as improve developmental work and increase confidence in the resulting solution. The following study provides practical illustrations of the potential benefits.

Case study: Developing a generic processing solutionThe pharma industry is currently engaged in a very critical analysis of its manufacturing practices. With a legacy of relatively inefficient batch production the sector is working to transform operations, increase its use of continuous processing and move closer to the goal of real-time product release. Catalysed by the FDA’s Process Analytical Technology (PAT) initiative, pharmaceutical manufacturers are actively seeking analytical techniques that will underpin the development of more efficient processing strategies.

The

automated

solu� on, proven at

the pilot scale

and now commercialised,

is applicable to any

number of manually

operated mills.

The case study provides an in-detail analysis for investing in real-time process measurement at the pilot studies stage.

While much effort is expended in optimising commercially operating plant, getting the process correct in the fi rst time can be far more effi cient. Real-time analysis of process parameters provides substantial support during development, streamlining and accelerating the evolution of successful process designs.

Taking on-line particle size analysis as an example, this paper considers the rationale for investing in real-time measurement for pilot-scale work. Case studies are used to illustrate the various ways in which on-line systems promote effi cient process development, easing the transition into profi table manufacturing.

Quick take

Insitec for real-time analysis

Page 68: Modern Pharmaceuticals - May 2011

Case Study

70 Modern Pharmaceuticals I May 2011

For pharmaceuticals, milling is a common unit operation, used to process active and excipient particles to a defined size for the production of, for example, tablets or inhalable formulations. Here, the commercial availability of reliable real-time particle size measurement systems provides opportunities for automation that are less accessible for processes where relevant continuous analysis is not yet feasible. Exploiting this potential, a global pharmaceutical manufacturer has recently commercialised a generic automated milling solution with widespread applicability.

The developed solution, which uses a comminutor mill, is simple but effective. Material entering the mill via the throat is broken up by rotating blades, which simultaneously apply cutting and impacting actions. Particles within a defined size range exit via the screen while oversized material is retained for further comminution. Although blade profile and screen specification both influence the size of the exiting particles, rotor speed is the principal control variable.

Pilot scale trials with an Insitec on-line particle size analyser provided convincing evidence that this system could efficiently and continuously monitor, in real-time, material exiting the mill. Having identified this solution, steps were taken to integrate

the mill and analyser such that the particle size data could be used to automatically control mill speed. A closed control loop was implemented to automate mill operation.

The operator interacts with the automated mill through the mill Human Machine Interface (HMI), which runs on a dedicated computer.

From here it is possible to input particle size set points for the control loop, remotely start and stop the analyzer and mill, perform background tests and receive particle size results. Using the particle size set point, the mill programmable logic controller (PLC) will adjust speed within a defined control range to maintain the particle size specification.

The loop was tuned using proportional (P) control. The chosen feedback parameter was average Dv50 with a 30 second rolling average. In tests, set point was reduced from an initial value of 58 microns down to 50 microns and then back up to the original value. The mill stabilised at

the first set point after about a minute, reached the second approximately 30 seconds after the change had been made and completed the final transition in less than 2 minutes. This performance highlights the effectiveness of the control system.

This automated solution, proven at the pilot scale and now commercialised, is applicable to any number of manually operated mills. In pharmaceutical production, a widespread task is to mill a batch of material, from, for example a crystallizer, to establish a uniform particle size. Using manual control this is a potentially lengthy task that involves first setting processing conditions to hit the size specification, and then maintaining tight control in the event of variation across the batch. In contrast, the automated solution rapidly identifies suitable operating conditions, and then automatically adjusts them in response to feed variability.

In this example, pilot studies were used to prove the on-line technology and the feasibility of automation, generating the confidence necessary to commercialise an efficient processing solution. There is clearly potential for this pilot scale work to be very amply rewarded if the solution is rolled out to both pilot and manufacturing plant across the company.

Benefits galore...In the production environment, real-time process analysis supports the manufacture of better quality product, at competitive cost. With pilot studies the output is knowledge rather than tonnes through the gate. Here, real-time analysis supports the attainment of better understanding, at competitive cost. Continuous process analysis enables more controlled pilot plant operation and enhances investigative research. The result is a faster, more confident transition to profitable manufacture. MPh

Courtesy: Malvern Instruments Ltd

Quick Picks

This automated solution, proven at the pilot scale and now commercialised, is applicable to any number of manually operated mills.

Photo by: Mexy Xavier

Page 69: Modern Pharmaceuticals - May 2011

Events Calendar

71May 2011 I Modern Pharmaceuticals

National

Biosimilars: Drugs for LifeThis event aims to be a platform to learn and explore the future of the industry in the next few years. It will provide an opportunity to examine and understand the regulated and semi regulated markets for product development and commercialisation. The event aims to be a hub for the delegates from pharma, biotech industry, research organisations, etc; June 1, 2011, Hotel Shivalik View, Chandigarh

For details contact:ASSOCHAMTel: + 91 11 4655 0581Fax: + 91 11 4653 6481 Email: [email protected]: www.assocham.org

Pharma Technology ShowThis event aims to bring together world renowned companies as well as newly established companies on one platform. The profile for exhibit includes plant and equipment for pharma production, packaging machinery and materials, lab equipment, analytical instruments, labware, process control and instrumentation, effluent treatment and waste management systems, refrigeration, bulk drugs, drug intermediates, excipients, and additives. There will also be pharma consultants, pharmacists from trade and professions, professionals from R&D institutions, etc; July 1-4, 2011,

Hyderabad International Trade Exposition Centre, Hyderabad

For details contact:Print Packaging.Com Private Ltd Tel: + 91 22 2781 2619Website: www.print-packaging.com

2nd Pharmac India The three-day event will cater to the pharma and healthcare industry in the country. It aims to attract reputed professionals from the fields of pharmaceutical formulation, herbal products, veterinary drugs, medical & disposal products and pharmaceutical machinery & equipment. The event will have exhibitors such as contract manufacturers, liaison agents, sourcing companies, generic and OTC manufacturers & wholesalers, government suppliers, etc; September 17-19, 2011; Gujarat University Exhibition Hall, Ahmedabad, Gujarat

For details contact: Orbitz Exhibitions Pvt Ltd Tel: + 91 22 2410 2801Fax: + 91 22 2410 2805Email: [email protected]: www.pharmacindia.com

Analytica Anacon 2011

Analytica Anacon 2011 is the 6th international trade fair and conference for analytical instrumentation, biotechnology, laboratory technology and services, which aims to bring

together the international exhibitors and market leaders. This event will provide an excellent opportunity to showcase innovative products and solutions in the industry; October 12-14, 2011; Bombay Exhibition Centre, Mumbai

For details contact:Sonia PrasharIndo-German Chamber of CommerceTel: +91 11 26878721 or 26111730Email: [email protected]: www.analyticaindia.com

CPhI India 2011

The event will feature key decision makers in the pharma industry from 92 countries, including India, China, US, UK, France, Italy, etc. The CPhI conference will include updates on latest innovations, technologies, trends and developments in the pharmaceutical industry in India; November 30 - December 2, 2011; Bombay Exhibition Centre, Mumbai

For details contact:UBM India Pvt Ltd Tel: + 91 22 6612 2600Fax: + 91 22 6612 2626-27Email: [email protected]: www.ubmindia.in

Pharmapack Bombay

The event aims to provide an innovative platform to showcase the latest information, technology and products to a focussed and target audience. The event promises to cater to the exporters, importers, biotechnology companies, medical device manufacturers, biopharmaceuticals, etc; February 23-25, 2012, Bombay Exhibition Centre, Mumbai

For details contact: Intel Trade Fairs & Expositions Pvt Ltd Tel: + 91 22 2862 8126Fax: + 91 22 2281 9008 Email: [email protected] Website: www.intelexpo.com

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumactics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For details

Infomedia 18 Ltd,Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.

• Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected]

RUDRAPUR: Uttarakhand, Sept 23-26, 2011, Gandhi Park

AHMEDABAD: Gujarat, Nov 14-17, 2011, Gujarat University Exhibition Hall

CHENNAI : Tamil Nadu, Dec 8-11, 2011, Chennai Trade Centre

INDORE: Madhya Pradesh, Jan 6-9, 2012, Poddar Plaza, Nr Gandhi Hall

AURANGABAD: Maharashtra, Feb 17-20, 2012, Garware Stadium

PUNE: Maharastra, Nov 18-21, 2011, Auto Cluster Exhibition Centre

Page 70: Modern Pharmaceuticals - May 2011

Events Calendar

72 Modern Pharmaceuticals I May 2011

International

The Third Global Helsinki Chemicals

Forum

The event aims to discuss the current issues within chemical controls and chemistry. The forum will witness representatives from industry, authorities, NGOs, academia and also consumers. The event hopes to offer participants new opportunities and visions of the future operating environment for the chemical industry. It will also provide scope to the stakeholders to get involved in influencing future trends and decisions related to the industry; May 19-20, 2011; Helsinki Exhibition & Convention Centre, Helsinki, Finland

For details contact:Chemicals Forum AssociationTel: +358 50 530 5958Email: [email protected]: www.finnexpo.multiedition.fi

3rd PharmSciFair

This event with around 1000 expected delegates, aims to help in understanding the different approaches and perspectives among the different players in pharmaceutical sciences represented by experts and delegates from academia, industry and regulatory. Further, the event also hopes to ensure a consolidated movement towards common goals and targets, and thus hopes to create synergy within the array of different disciplines, all having the objective to better serve the health; June 13-17, 2011; Prague Congress Centre, Prague, Czech Republic

For details contact:Congrex Sweden ABTel: +46 8 4596600 Fax: +46 8 6619125 Website: www.pharmscifair.org

CPhI China 2011

CPhl China is a platform where

pharmaceutical manufacturers, biopharm aceutical, biotechnology companies & API manufacturers will display a variety of products & services. The event will enable business partnerships, new product launches and showcase innovations; June 21-23, 2011; Shanghai New International Expo Centre (SNIEC), Shanghai, China

For details contact: CPhl China 2011UBM International Media Tel: +31 0 204 099 593Email: [email protected]: www.cphi-china.com

Bio 2011

The event aims to offer an unparalled opportunity for biotechnology and pharma companies, academic research institutions and investors around the world. It will also provide delegates with business opportunities and knowledge transfer; June 27-30, 2011; Walter E Washington Convention Center, USA

For details contact: Biotechnology Industry OrganizationTel: + 1 202 962 6655Email: [email protected] Website: www.convention.bio.org

BioProcess International China

BioProcess International China will be the 3rd annual event organised in China. The main topics of discussion will be on cell culture, cell line engineering, purification and recovery, process characterisation, process analytics, formulation and disposables technologies. The event will be attended by the biopharma companies, scientists, and executives from all over the world; August 22-24, 2011, Grand Hyatt Shanghai, China

For details contact: IBC Life Sciences Tel: + 65 6508 2401Fax: + 65 6508 2407Email: [email protected]: www.ibclifesciences.com

CPhI South America

This event aims to be a platform where several pharmaceutical manufacturers, biopharmaceutical, biotechnology companies & API manufacturers will display a variety of products & services. The event will enable business partnerships, new product launches and showcase innovations; August 24-26, 2011; Transamerica Expo Center, Sau Paulo, Brazil

For details contact: CPhl South America 2011UBM International Media Tel: +31 0 204 099 561Fax: +31 203 0632 616Email: [email protected]: www.cphi-sa.com

ICSE Europe

The ICSE Europe aims at targeting the top leaders of the pharmaceutical industry. The event will organise an exhibition alongwith concurrent conferences. The exhibitors profile includes biotrails, pharmacology, pre-clinical, biotechnology, pharma equipment and machinery, production equipment, clinical research, patient safety monitoring, etc; October 25-27, 2011, Messe Frankfurt, Frankfurt, Germany

For details contact: UBM Live Tel: + 31 20 409 9544 Fax: + 31 20 363 2616Email: [email protected]: www.icseexpo.com

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Pharmaceuticals

Page 71: Modern Pharmaceuticals - May 2011

Report

73May 2011 I Modern Pharmaceuticals

Welcome to the new world order! Global biotechnology market is increasingly looking at

emerging economies like India, Brazil, China as the destination next to drive growth of the industry. The Indian biotechnology sector, especially buoyed by promising prospects in biopharma, agri-biotechnology, industrial biotechnology, among others is likely to reach the $10-billion revenue milestone by 2015.

To put this in perspective, the biotech sector in the country is currently pegged at around $4 billion of which nearly 40 per cent is contributed by more than 180 companies based in Karnataka. However, when one considers the $180-billion global biotech industry vis-à-vis India’s minuscule share in it, the potential opportunities and the enormous efforts needed to tap it call for strategic vision and well-planned execution, to begin with. These marked some of the key refl ections from the recently concluded Bangalore INDIA BIO 2011.

Grand inaugura� onAptly themed as ‘Biotech for a better tomorrow’, the eleventh edition of India’s premier biotechnology event was inaugurated by B S Yeddyurappa, Chief Minister of Karnataka and Dr V S Acharya, Minister for Information Technology and Biotechnology, Higher Education, Planning & Statistics, Muzrai, Government of Karnataka.

Addressing the august audience, Yeddyurappa said, “Bangalore offers favourable ecosystem for biotechnology industry in the state. The government will make every effort to further boost growth of this industry. We will open four biotechnology parks in various parts of the state.” On the state’s initiative in promoting biotech fi nishing schools to create skilled workforce for the industry, he added, “Around 12 fi nishing schools will begin their next academic session in a few months, which will impart the required skill to the students.”

The guests of honour included Dr Vishwa Mohan Katoch, Secretary to the Government of India, Department

of Health Research, Ministry of Health & Family Welfare and Director General, Indian Council of Medical Research; Jerome Bonnafont, Ambassador of France to India and Freddy Svane, Ambassador of Denmark to India. Among other dignitaries present were M N Vidyashankar, IAS, Principal Secretary to Government, Department of IT, Biotechnology and S&T, Government of Karnataka; Dr Kiran Mazumdar-Shaw, Chairperson, Karnataka Vision Group on Biotechnology, and CMD, Biocon Ltd.

On this occasion, Vidyashankar observed, “This event has truly become a gateway to India for the international biotech community. I am glad that the Bangalore Helix project will be put on fast track with the completion of selection process.”

In the words of Dr Mazumdar-Shaw, “The biotech world is all about partnering, collaborations, leveraging each other’s strengths and synergising them to deliver affordable innovation. It is also about making sure that entrepreneurs are recognised, celebrated and born every day.”

Curtains came down on the eleventh edi� on of India’s premier biotechnology event Bangalore

INDIA BIO, when the plethora of par� cipants and several global organisa� ons came together on

this pla� orm. It refl ected promising prospects in biopharma, agri-biotechnology and industrial

biotechnology, as well as called for greater government-industry interac� on, especially in the

regulatory landscape. A report…

Bangalore INDIA BIO 2011

Driving biotech led innova� on

Manas R Bas� a

Release of programme document

Inauguration in the traditional way

Page 72: Modern Pharmaceuticals - May 2011

Report

74 Modern Pharmaceuticals I May 2011

According to a few dignitaries present at the event, the approach towards biotechnology should be as a ‘holistic science’ rather than merely ‘genetic science’. Stressing on India’s need for better laboratories in the biotech sector, Dr Katoch said, “Although we have already shown great progress in the fi eld, there is still huge scope for improvement and development.”

An array of events Bangalore INDIA BIO 2011 comprised multi-track conferences, international trade shows, BioPartnering India, CEO Conclave, Bio Excellence Awards and a host of other events. These were organised by the Department of Information Technology, Biotechnology and Science & Technology, Government of Karnataka, Vision Group on Biotechnology, MM Activ Sci-Tech Communications Co and the Association of Biotechnology Led Enterprises (ABLE).

The concurrent exhibition with about 140 participating organisations witnessed 5,000 visitors representing delegates, industry, research and

academia during the three days of Bangalore INDIA BIO 2011. The Best International Exhibitor Award was bagged by UBI France and EBTC while the other prominent winners were Xcelris Labs, Eppendorf, Merck-Millipore, GE Healthcare and Nvidia.

The BioPartnering India initiative received an extraordinary response with over 530 business meetings. Bio Excellence Awards were presented in the categories of bio-pharma, agri-bio, bio-services, industrial-biotech and bio-informatics after the selection process was conducted by ABLE.

Over 70 young researchers representing leading Indian and international research laboratories and institutes participated in the poster session and displayed their innovations. The poster award was bagged by Angshuman Biswas from the Stem Cell Research Lab, West Bengal University of Technology, Kolkata for his work on cord blood banking.

A promising pla� ormOn a concluding note, Dr Satya Dash, COO, ABLE, said, “This conference was indeed a huge success which showcased the innovations and frontier technologies such as regenerative medicines in this sector. It was also a platform for government-industry interaction, especially in the regulatory landscape.”

Next year, Bangalore INDIA BIO will be held during February 6-8 with a focus on ‘Safety, Security and Sustainability’. Let the Indian success story ascend to the next orbit! MPh

([email protected])

Focal theme: Biotech for a better tomorrow Multi-track conference: 21 sessions with 116 speakers

Attendees: 815 delegates from 22 countries Podium presentations: By 12 start-ups and innovators

Large business delegations: From European Business and Technology Center, France, Belgium, Denmark and USA

Over all participatation: 450 organisations

Vital stats

Dear Reader,

‘Modern Pharmaceuticals’ solicits original, well-written, application-oriented, unpublished articles that refl ect your valuable experience and expertise in the pharmaceutical industry.

You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 3000 words, while that of a product write-up should not exceed 200 words.

The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format.

The fi nal decision regarding the selection and publication of the articles shall rest solely with ‘Modern Pharmaceuticals’. Authors whose articles are published will receive a complimentary copy of that particular issue and an honorarium cheque.

Published by Infomedia 18 Limited, ‘Modern Pharmaceuticals’ is the leading monthly magazine exclusively meant for producers and user fraternities of the pharmaceutical industry. Well supported by a national readership of over 80, 000 and our strong network of 26 branch offi ces across India, this magazine reaches out to key decision makers among the Indian manufacturers of pharma products, machinery and allied sectors. Brought out in association with Hong Kong-based Ringier Trade Media Ltd (one of the world’s largest trade publishing houses with more than 200 special interest

So get going and rush your articles, write-ups, etc…

Thanking you,

Yours sincerely,

An invite that rewards as well...

Page 73: Modern Pharmaceuticals - May 2011

Report

75May 2011 I Modern Pharmaceuticals

With a wide range of exhibitors, participants and visitors, PharmaTech Expo 2011 a three-day

event made its debut in the state of Madhya Pradesh. The state shares its boundary with the adjoining pharma hubs Maharashtra, Gujarat and Goa.

“The Indian pharmaceutical industry is witnessing a spectacular

growth phase and Madhya Pradesh, the second largest Indian state, led by Indore is increasingly becoming a part of this growth story. The Indian pharma market is likely to undergo a major transformation and is expected to rise from present size of `100,000 crore ($21 billion) to `225,000 crore ($50 billion) by 2020, remarked N R Munjal, President - Indian Drug Manufacturers’ Association (IDMA),

Vice Chairman - Pharmexcil, Vice Chairman and Managing Director, Ind - Swift Laboratories Ltd, at the debut of PharmaTech Expothat was held during April 22-24, 2011, at Indore, Madhya Pradesh. The expo was jointly organised by Pharma Technology Index.com Pvt Ltd (a KNS group company), IDMA, and Indore Infoline Pvt Ltd in association with Pharmexcil and BDMA. The event served a

Pharma Tech Expo made its debut this year in

Madhya Pradesh. It served as a common pla� orm

for the varied segments of the pharma industry,

especially, pharma machinery. With an aim to become

a bi-annual event, it was a booster shot for the SMEs.

PharmaTech Expo 2011

A feather in cap for SMEs

Chandreyee Bhaumik

Vijayvargiy inaugurating the expo

Page 74: Modern Pharmaceuticals - May 2011

Report

76 Modern Pharmaceuticals I May 2011

platform for ideas and knowledge transfer and brought together buyers and suppliers on a common platform.

Unveiling the expo...The expo showcased the latest international products by exhibitors who aim to bring a revolution in the pharma industry. The event was inaugurated by Kailash Vijayvargiy, State Industry Minister, Madhya Pradesh in presence of Chief Guest Ashish Trivedi from FDA, Daara B Patel, Secretary – General, IDMA.

Highlighting the development of the state, Munjal further remarked, “Madhya Pradesh is fast catching up with neighbouring states like Maharashtra & Gujarat due to the presence of pharmaceutical manufacturers such as IPCA Laboratories, Lupin, Cipla, Ranbaxy, Pentagon, ACG etc, and many others who are on verge of joining the growing list of Indore’s top 100 pharma companies making a beeline for Indore, with a boost provided by Indore Special Economic Zone (SEZ). “We would be happy to have a State Board in Indore so that we can work closely with the small and medium companies for their well deserved growth,” he said.

Spread over 48 acres of land and 70,000 sq. ft. fl oor area ‘PharmaTech Expo 2011’ was supported by Madhya Pradesh Pharmaceutical Manufacturers Organization (MPPMO), Pithampur Audhyogik Sangathan, Govindpura Industries Association, Association of Industries Madhya Pradesh and

MPSIDC. The event was sponsored by Cemach, ACG Worldwide, Choksi Labs and Spectra Soft. More than 150 exhibitors were present in the exhibition from all over the country. Though not in large numbers a few international companies from Korea, Singapore & Belgium made their presence felt by showcasing their latest technologies

and products. The exhibitors mainly consisted of processing plant & machinery, packaging materials & machinery, lab equipment & lab wares. There were also participants from the arena of healthcare products, environment & pollution control as well as trade, associations & promotion bodies. Making its debut, Pharma Tech Expo 2011 highlighted the latest advancements, achievements, modern technology and trends within the industry in manufacturing, packaging, R&D etc. The expo also showcased latest products, machinery, equipment for business generation and upgradation. It had projected quality controls and government regulations & controls. Besides, it projected the brand value of organisations, joint ventures, partnerships, project collaborations, technology transfer, investments and R&D.

Another booster shot?Along with the exhibition, full day seminars were organised on ‘Pharmaceutical stability Study’ and ‘Pharmaceutical innovation and Technology’, sponsored by Thermolab Scientifi c Equipments Pvt Ltd. The seminar was inaugurated by Dr Saranjit Singh, Professor and Head, Department of Pharmaceutical Analysis and Dean, NIPER, SAS Nagar (Mohali) and Chief Guest Omprakash Sadhwani, JT Commissioner (Law), FDA Maharashtra and Sandeep Mhatre,

Group Managing Director, Thermolab Scientifi c Equipments.

Speaking at the opening ceremony, Patel informed that IDMA was celebrating Golden Jubilee Year with year-long activities such as seminar, workshops, training sessions etc. Citing the motive he said, “IDMA is eager to educate and enhance the technical skills & knowledge of the pharma technical professionals.

During his keynote presentation, Sadhwani highlighted the regulatory requirements in stability data. Dr Singh explained ‘WHO guidelines on stability testing’. This was followed by presentation of K L Chandramouli, Global Industry Technical Consultant - Life Science Verticals, Rockwell Automation on ‘automation of pharma stability testing’, followed by ‘status of stability study in Indian scenario’ by Dilip Chincholikar, Controlling Licensing Authority, FDA, MP.

International delegates also visited the exhibition and made good business deals. Overall, the exhibition was a good platform for the pharma industry in Indore for aiding the development and growth of the Indore pharma market. The event concluded on a healthy note and provided fruitful businesses to the industry leaving remarkable footprints in Indore.

In his concluding remarks, Ramesh Shah, Chairman, PharmaTechnologyIndex.com Pvt Ltd, thanked all the participants, visitors and keynote speakers. He offered special thanks to Munjal, Patel and the foreign visitors for their cooperation and joint efforts in making the event a grand success. He further said that that PharmaTech Expo should be organised every two years for promoting small and medium companies so that they can exhibit their latest and most innovative machinery for pharma, packaging, and laboratory equipment industries. MPh

([email protected])

(L-R): Ramesh K Shah; Daara Patel; N R Munjal; R K Agrawal, Indore Infoline Pvt Ltd; Kailash Vijayvergiy; Ravi Wig - ASSOCHAM

Page 75: Modern Pharmaceuticals - May 2011

Technology Transfer

77May 2011 I Modern Pharmaceuticals

Share Your Technology PropositionsThe mission of Modern Pharmaceuticals is to spread the technology culture. We offer you an opportunity to participate in this

endeavour by publishing the best technology ideas. Technology developers/sellers are invited to furnish the techno-commercial details (with environmental benefits, if any) for publication in the Technology Transfer column of Modern Pharmaceuticals.

R&D organisations, technical consultancy organisations and individuals assisting small and medium enterprises may send the relevant literature, indicating the scope & services and the areas of specification.

Contact: Modern Pharmaceuticals

Infomedia 18 Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028. Tel: 022-3003 4669/4671 � Fax: 022-3003 4499 � Email: [email protected]

As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies.

We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Technology Offered

Natural preparation for anxiety relief A company offers food supplement in the form of tablets that effectively relieves mild to moderate anxiety problems. The ingredient is an herbal extract, which has been scientifically proved for its efficacy. Efficient decrease of anxiety symptoms, quick onset of action and no side effects are reported to be the advantages of this product. Moreover, this product has already been launched in American market. Areas of application

Pharmaceutical industryForms of transfer

Equipment supply

Anti-ulceritic APIsAn Indian company offers anti ulcer drugs like omeprazole, pantaprazole, omeprazole sodium, omeprazole magnesium and esomeprazole magnesium for operations in manufacturing processes.Areas of application

Formulation industriesForms of transfer

Consultancy

Clorsulon and its intermediatesAn Indian company offers clorsulon, a highly potent anthelmintic drug, which is administered to de-worm the intestines of sheep and cattle.Areas of application

Pharmaceutical industryForms of transfer

Consultancy

Filter cleaning system An Indian company offers an automatic filter media cleaning equipment with drying system. It consists of air wash, water wash and drying facilities.Areas of application

Filter media cleaningForms of transfer

Joint venture, equipment supply

Herbal formulation for psoriasis and eczema An Indian company offers an innovative herbal formulation that has the ability to control & cure psoriasis and eczema within one month of application of the formulation.Areas of application

Herbal medicine Forms of transfer

Joint venture, technical services, technology licensing

Intravenous fluidsAn Indian company offers the technology for the production of intravenous fluids (IV). The company has a large volume IV plant and can offer complete support for setting up a new IV plant. Investment required for the fully automatic plant is around ` 15 crore. The company can offer consultancy services/technical support to set up an IV plant on loan and license basis initially. Later, the collaborating party can set up its own factory when it is ready for investments.

Areas of applicationPharmaceutical industry

Forms of transferJoint venture, technical

services

Purified microfine red sanders wood powder An Indian company offers red sanders wood, which is a precious crude drug in the ayurvedic system of treatment. Pulverising by conventional technologies generates very high temperature, which in turn leads to high ash in the sanders wood powder.

Red sanders powder so produced will be rich in drug and colour values. The powder will be microfine and free from ash and other impurities. Red sanders wood powder is used to apply on the face and skin to remove chicken pox marks, marks from burns, skin discolourations and pimples. It is also used to add in several drugs, processed foods, cosmetics and toiletries. The powder can be exported in large quantities as a value added item. The technology for microfine pulverising of red sanders wood was developed with the support of DSIR, under the Ministry of Science and Technology.Areas of application

Ayurvedic pharmaceutical, food and cosmetics industriesForms of transfer

Turnkey, others

Page 76: Modern Pharmaceuticals - May 2011

Technology Transfer

78 Modern Pharmaceuticals I May 2011

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016

Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: [email protected], Website: www.apctt.org

For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks

for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

I V Fluid manufacturing as SMEAn Indian company needs new and best technology to start manufacture of I V Fluid.Areas of application

Medical technology, I V fluid, manufacturingForms of transfer

Technical services, others

Disposable SyringesAn Indian company is interested in cost effective production line for disposable syringes for both ribbon and blister options.Areas of application

Medical industryForms of transfer

Others

Biotechnology for wastewater treatment system A Thailand-based company, a wastewater service provider, is involved in the research and development of new technology for water, wastewater and waste treatment. It requires new ideas related to technology for developing its strength in the field of wastewater; which includes cleaning canals, removing sediments from waterways, biogas, microbiology detector and treated system quality.Areas of application

Biotechnology, engineering, new technologyForms of transfer

Consultancy

Calcium gluconateAn Indian company requires the technology to manufacture calcium gluconate.

Areas of application Pharmaceutical industry

Forms of transfer Technical services, project reports,

others

Cell lines Thailand-based, ANH Scientific Marketing Co Ltd has been working in the field of life sciences in the country for more than 20 years. In order to complete the company’s product lines and service customers/researchers/scientists from the beginning to the end of the process, it would like a company to provide commercial cell lines of human and animals.Areas of application

Cell culturing - molecular biologyForms of transfer

Material supply

Extract of medicinal and aromatic plantsAn Indian company is interested in putting up a multi-purpose herbal extraction plant for the extraction of medicinal and aromatic plants and herbs like artemisinin/quinine sulphate and other alkaloids. Areas of application

Pharmaceutical industryForms of transfer

Others

Glove automation equipment An Indian company requires technology to produce glove by automation process.

Areas of applicationManufacturing industries, especially

rubber industry and latex industryForms of transfer

Consultancy

Kite grading engineering technologyA Fiji-based company offers the technology of kite grading, which is a subservient of genetic therapy research particularly for the cardiovascular novice. It seeks assistance from a potential partner to provide equipment and technical support staff.Areas of application

Medical researchForms of transfer

Joint venture, partnership

Medical productsAn Indian company wants to manufacture intravenous fluids, saline, dextrose and related products used in the medical field. The company is involved in non-medical activities at present. The only medical involvement is its general practice in the UK. It plans to commence a nursing home project in Sri Lanka and would be interested in a joint venture with a suitable partner for its saline project. The project has been approved for tax concessions and its partner is expected to contribute in machinery production and know-how.Areas of application

Medical and surgicalForms of transfer

Others

Technology Requested

Page 77: Modern Pharmaceuticals - May 2011

Book Shelf

81May 2011 I Modern Pharmaceuticals

The drug prices in India have declined from one of the highest to one of the lowest in the world under the current healthcare system, still only around 35 per cent of people in India have access to medicines. Further, when Trade Related Intellectual Property Rights (TRIPS) was introduced in India, there were apprehensions about the drug prices rising under the new regime, which would further restrict access to medicines.

Divided into several chapters and sub chapters, the book gives an idea of the impact of TRIPS on drug prices and exports of drugs and pharmaceuticals in India. While one chapter deals with the Indian approach to health insurance, the other chapter talks about how effective have the price control in India been in providing access to medicines until now and what form of price controls is India likely to have in future. Further, there are also discussions on whether the TRIPS Agreement fair to developing countries and how India can extend access to medicines to its entire population. There is also an interesting chapter on how the business model of domestic fi rms changing after TRIPS.

The book is helpful for all interested in development economics, intellectual property rights in developing countries, pharmaceutical markets and health systems.

Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001 • Tel: 022-2207 4484/6631 8958 • Telefax: 022-2203 4058 • Email: [email protected]

Impact of TRIPS in India

Editor : Prabodh MalhotraPrice : ` 5200

Intellectual Property Rights and the Life Science Industries

Editor : Graham Dutfi eldPrice : ` 3370

This book offers an account of the co-evolution of the patent system and the life science industry since the mid 19th century. It discusses that the pharma industry has its origin in advances in synthetic chemistry and in natural products research. Both approaches to drug discovery and business have shaped patent law, and in turn, patent law has infl uenced the life sciences industries.

Divided into various chapters, this book concentrates on specifi c business, products and technologies of companies like Bayer, Pfi zer, GlaxoSmithKline, and also molecules like aspirin, penicillin, monoclonal antibodies and polymerase chain reaction. This book also focusses on areas like stem cell research, biology and synthetic biology. While one chapter discusses patent on steroids, another details the controlling of the antibiotics market. One of the chapters shows the similarities and differences between antibiotics and hormones. Further, a section answers few of the very signifi cant questions like ‘Are patents appropriate for biotechnological inventions?’ In order to hold the attention of the readers, one chapter, interestingly named as ‘Mr Pharma Goes to Geneva’, discusses the policies of the TRIPS agreement, life science industries and similar topics.

Covering the issues that are quite relevant, this book is useful for pharma company professionals, researchers and students for both academic and professional purposes.

Page 78: Modern Pharmaceuticals - May 2011

82

Product Update

82 Modern Pharmaceuticals I May 2011

Air-cooled compressorElgi Equipments Ltd offers a unique range of air-cooled compressors for industries that demand oil-free air at their application point. These non-lubricated compressors offer customers the advantages of low

energy consumption and low running costs. The air-cooled design eliminates the need for water cooling systems, thereby saving industrial water costs. The two-stage air cooled after cooler has a 0.25 kW single phase motor driving a cooling fan. This eliminates the need for cooling towers, water circulation pumps and the associated piping, thus reducing the initial investment. This also reduces the installed power. The two-stage design increases the effi ciency of compression because it facilitates inter cooling. It also reduces the load on the moving parts by reducing the compression ratio of any stage. These features result in the life of the compressorbeing enhanced. The motor of the compressor fi ts within a space of 1.74 square metres and the motor rests on anti-vibration pads. A typical Elgi package consists of a motor, air end, air-cooled cooler, 500 litre air receiver with associated piping and control panel.

Elgi Equipments Ltd - Coimbatore - Tamil Nadu

Tel: 0422-258 9326, Fax: 0422-257 3697, Mob: 097900 39326Email: [email protected]

Photoelectric gap sensorLubi Electronics offers ‘Sunx’ RT-610 series photoelectric gap sensor. It is ideal for gap sensing, mark sensing and address reading. In this sensor, the beam axis alignment is not required as the emitter and receiver are integrated in a single body. It has a sensing range of 10 mm, 20 mm and 50 mm. The models with a sensing range of 10 mm and 20 mm are available in red LED type and green LED type for mark sensing. This sensor provides high reliability as the housing material is made of die-cast aluminum. It can be used effectively in typical applications such as packaging, pharma and machine tool industry.

Lubi Electronics - Ahmedabad - Gujarat

Tel: 079-2220 5471, Fax: 079-2220 0660, Mob: 093274 97006Email: [email protected]

PTFE lined valvesSupremo line & Control offers the fl uoropolymer FEP, PFA, PTFE, lined SGI / WCB / SS pipes, valves & fi ttings using technical know how and raw material for appropriate application of the resin for successful results with international quality for chemical industry. The features are low co-effi cient of friction, chemical inertness, non-toxic approved by international food & drugs regulatory authorities, non-infl ammable, self-sealant, excellent weathering resistant, zero water absorption.

Supremo Line & Control - Ahmedabad - Gujarat

Tel: 079-2220 5282, Fax: 079-2220 5181, Mob: 097245 05282Email: [email protected]

Leak test apparatusJicon Machines offers leak test apparatus. It is ideal for checking sealing integrity of blister, strip & pouch packs, capped bottles, etc. The leak test apparatus is extremely compact in construction and has low noise level. It is provided with polycarbonate vacuum dessicator, which sustains vacuum for long durations. The apparatus is made of stainless steel (GMP). It is equipped with built-in vacuum gauge and isolation valve and is provided with 0-5 minute timer for auto-stop. The leak test apparatus has a vacuum level of 550 mm Hg.

Jicon Machines Pvt Ltd - Mumbai - Maharashtra

Tel: 022-2851 0398, Fax: 022-2851 6488Email: [email protected]

Machinery for tablet/granula� onRatnakar Pharma Machinery offers single and double rotary press and Mega Mark-II and IV. Available from 16-81 station press it suits large and small size batch and various shapes of the tablets. Also, there is a mini tab press for R&D model, fully automated and PLC-operated, semi-automated and manually operated tablet press. These

ranges with the following details: single rotary tab press– 16 -23 station with output of 40,320-57,860 tablet/hr, available in D and B/D tooling; double rotary tab press- 25-45 station with output of 136,080-226,800 tablet/hr, available in B and BB/B tooling; Mega Mark-II available in 37 to 61 station with output of 222,000-366,000 tablet /hr; and Mega Mark-IV, available in 37 to 81 station with output of 325,000-583,200 tablet/hr.

Ratnakar Pharma Machinery - Ahmedabad - Gujarat

Tel: 079-2289 2614/094270 31284Email: [email protected], Website: www.ratnakarpharmamachinery.com

Page 79: Modern Pharmaceuticals - May 2011

Product Update

83May 2011 I Modern Pharmaceuticals

Vial & bo� le cap sealing machinesAnju Pharmaceuticals offers vial and bottle cap sealing machines that are compact, versatile and elegantly fi nished devices for sealing vials & bottles of various sizes and BT (transfusion) bottles or similar containers with aluminium or plastic caps. The vials ready for sealing are placed one-by-one on the self-lifting stainless steel platform. This platform lifts upward automatically. As a result, the vials touch the sealing head. Suffi cient time is provided to remove the vial platform after the completion

of sealing operation. The features of the machine include: perfect & uniform sealing, therefore no manual involvement; no repeated setting required; sealing rollers rotate on bearings to give smooth motion for uniform sealing; minimum time require for changeover from one size of vial to another and does not require lubrication.

Anju Pharmaceu� cals - Indore - Madhya Pradesh

Tel: 0731-252 3968/7415, Fax: 0731-285 6142Email: [email protected]

Page 80: Modern Pharmaceuticals - May 2011

84

Product Update

84 Modern Pharmaceuticals I May 2011

Digital temperature & humidity data loggersBSK Technologies offers temperature and humidity measuring metres of different types. Portable temperature/humidity meters have the feature of data recording facility. The recording can be confi gured from 1 sec to 24 hours based on the needs. Humidity recording and transferring the data to PC is an added advantage of these types of meters. Hygrometers of economically priced models are useful for pharma companies, green houses, corporate offi ces, posh bungalows, etc. It has 2” & 4” big display temperature & humidity indicators for longer distance visibility for all pharma, process industries, textiles & polymer industries. The company has temperature/humidity transmitters of various models, on-line temperature infrared (IR) transmitters. With IR thermometer with data logging facility, the data stored can be transferred to a PC. Multi-channel thermometer with and without data logging facility are also available. The company offers Ph, tds, cond, ORP indicators, controllers at reasonable prices. Other products offered are indicators, controllers, transmitters, batcher, transmitters and digital battery-operated fl ow rate indicator cum totalisers, dosing pumps, process pump and safety valves.

B S K Technologies - Secunderabad - Andhra Pradesh

Tel: 040-3912 4339, Fax: 040-3912 6177Email: [email protected]

Hea� ng and drying benchtop ovenThermo Fisher Scientifi c offers Heratherm ovens, available in three different models: general protocol, advanced protocol and advanced protocol security. Each unit is available in 60-, 100- and 180-litre sizes with a choice of gravity or mechanical convection. These benchtop heating and drying ovens maximise capacity while optimising laboratory footprint. Special insulation and a heat-decoupled door reduce energy consumption and minimise heat transfer to the environment. All models include an easy-to-use use interface, automatic over temperature alarm and data monitoring. As a result, these ovens meet all laboratory, clinical and industrial heating and drying needs. General protocol ovens are ideal for everyday heating and drying applications, operating up to 250°C with outstanding temperature stability. Advanced protocol ovens operate as high as 330° C, while providing superior temperature uniformity. An extended timer function offers the choice of weekly, real-time or hour-driven settings for advanced fl exibility. The programme function can store up to 10 pre-defi ned cycles making it easy to undertake processes involving complex temperature ramping and holding steps. The auto-dry function shuts the oven down upon completion to maximising energy effi ciency, and an optional stainless steel exterior makes it ideal for use in pharmaceutical and clinical laboratories.

Thermo Fisher Scien� fi c India Pvt Ltd - Mumbai - Maharashtra

Tel: 22 6716 2200/ 59, Fax: 22 6716 2244Email:meenal.shinde@thermofi sher.com

PFA lined valveDip-Flon Engineering offers perfl uroalkoxy (PFA) lined valves. For many chemical plants, linings made of well known thermoplastic fl uoroplastic PFA have been utilised as an alternative to exotic alloy, expensive metal for valves, pumps, control valves, etc. PFA is an injectable type of thermoplastic, which is processed in pressure sintering process. Its success is due to several higher permeation resistances combined with high chemical resistance for most of the chemicals used in industry and also temperature resistance from –60 0c to 200 0c (-75 to 400 0f). PFA has generally much lower permeation rates than PTFE with the same wall thickness but it has the same chemical and thermal resistance properties.

Dip-Flon Engineering & Co - Ahmedabad - Gujarat

Tel: 079-2562 4003, Fax: 079-2562 5665Email: dipfl [email protected]

Page 81: Modern Pharmaceuticals - May 2011

Product Update

85May 2011 I Modern Pharmaceuticals

Ultrasonic processorsCole-Parmer India offers high-intensity ultrasonic processors. These ultrasonic processors can safely process a variety of organic and inorganic materials in a range of volumes. Typical applications include sample preparation, cell lysing, disaggregation, homogenisation,

particle size reduction, soil testing and acceleration of chemical reactions. These are capable of delivering 500 or 750 watts at 20 kHz. The 500-watt models are recommended for smaller volumes, andfor probes of 1/2-inch or less. The 750-watt models are recommended for larger volumes, 3/4-inch probes and the continuous fl ow cell & cup horn. These compact units fi t on any laboratory’s existing bench space. The timer controls processing from 1 second up to 10 hours and monitors the elapsed time as well as duration of processing. The sealed converter protects the unit from humidity, dust, dirt and fumes. These units monitor both power (watts) & energy (joules), and feature 100 per cent automatic tuning. The ultrasonic processors with temperature controller prevents overheating of harmful sample by terminating the ultrasonics when the sample temperature reaches a predetermined limit.

Cole-Parmer India - Mumbai - Maharashtra

Tel: 022-6716 2222, Fax: 022-6716 2211Email: [email protected]

Chill roll fl aker unitSteer Engineering offers chill roll fl aker unit. It has a pair of adjustable roller, which cools and squeezes the molten material into a thin continuous band. The cooled extrudate is then passed through fl aker, thereby reducing

the material to small-sized chips suitable for feeding into the fi ne grinding machine. The squeeze roller in the unit is made of quality raw material and can be easily cleaned. It is made of heavy-duty robust mild steel sturdy structure, with stainless steel squeeze roller. Its features include easy cleaning process, consistent speed, etc.

Steer Engineering Pvt Ltd - Bengaluru - Karnataka

Tel: 080-2372 3310, Fax: 080-2372 3307Email: [email protected]

The information published in this section is as per the details furnished by the respective manufacturer/

distributor. In any case, it does not represent the views of Modern Pharmaceuticals

Page 82: Modern Pharmaceuticals - May 2011

Product Index

86 Modern Pharmaceuticals I May 2011

Sl No Product Pg No

1 Accelerated ageing test......................................... 57

2 Access controll system............................................ 83

3 Air fi lter ............................................................. 25, 27

4 Air shower controller ............................................. 83

5 Air-cooled compressor........................................... 82

6 Aluminium extrusion system ............................... 84

7 Analytical instrument ............................................ 88

8 Analytical instrumentation ................................... 37

9 Autoclavable gasket ................................................ 75

10 Autoclave ................................................................... 7

11 Banking services................................................... 51

12 Biodiesel................................................................... 57

13 Biological safety cabinet .................................. 25, 27

14 Blow/fi ll/seal machine........................................ 9, 10

15 Blower ...................................................................... 63

16 Braided hose............................................................ 75

17 Capsule fi lling machine......................................... 7

18 Cartoner..................................................................... 7

19 Chill roll fl aker unit ............................................... 85

20 Chromatography system ....................................... 88

21 Clean room clock ................................................... 21

22 Clean room door.............................................. 25, 27

23 Clean room monitor.............................................. 21

24 Coloumns & chemistries....................................... 37

25 Compositional & trace metal analysis ................. 57

26 Conical screw dryer.................................................. 5

27 Cord ......................................................................... 75

28 Counters & power supplies.......Front Inside Cover

29 Diesel- fuel ............................................................ 57

30 Digital clock ............................................................ 21

31 Digital differential pressure indicator .................. 21

32 Digital differential pressure transmitter .............. 21

33 Digital temperature & humidity data logger...... 84

34 Digital temperature controller.............................. 67

35 Dispensing booth ............................................. 25, 27

36 Door interlock system............................................ 83

37 Drive....................................................Back Cover, 67

38 Dynamic controller ................................................ 67

39 Electrical turnkey project.................................... 83

40 Elemental analysis .................................................. 88

41 Empower ................................................................. 37

42 Encoder........................................Front Inside Cover

43 Exhauster ................................................................. 63

44 Exhibition-Engineering Expo-2012 ....................... 8

45 Exhibition-Pharmac India- 2011 ......................... 49

46 Factory automation system ..........Back Gate Fold

47 Failure analysis ....................................................... 57

48 Fan fi lter unit .................................................... 25, 27

49 FBD gasket .............................................................. 75

50 Ferrous casting/non-ferrous casting .................... 84

51 Filler compositional analysis................................. 57

52 Financial services.................................................... 51

53 Fire alarm ................................................................ 83

54 Flameproof clock.................................................... 21

55 Forged component................................................. 84

56 Fuel........................................................................... 57

57 Gases ...................................................................... 57

58 Gasket....................................................................... 75

59 Gear oil .................................................................... 57

60 GMP heat exchanger................................................ 5

61 GMP reactor ............................................................. 5

62 GPS clock ................................................................ 21

63 Heating and drying benchtop oven................... 84

64 HEPA fi lter terminal housing ......................... 25, 27

65 Horizontal form-fi ll-seal-packaging machine .... 31

66 HPLC ................................................................. 37, 88

67 Humidity & temperature transmitter.................. 21

68 Hydrogenator/autoclave........................................... 5

69 Industrial control & sensing

device ...................................... Front Inside Cover

70 Informatics .............................................................. 37

71 Injectable manufacturing line......................... 25, 27

72 Inspection system................................................... 13

73 Invertor/variable frequency

drive ...........................................Front Inside Cover

74 Laminar air fl ow workstation....................... 25, 27

75 Leak test apparatus................................................. 82

76 Level controller ...........................Front Inside Cover

77 Liquid sterile fi lling machine .................................. 7

78 Lubes- engine oil .................................................... 57

79 Machined component.......................................... 84

80 Machinery for tablet/ granulation........................ 82

81 Mass spectroscopy system ..................................... 88

82 Material identifi caton............................................. 57

83 Measuring & monitoring

relay............................................Front Inside Cover

84 Mechanical vacuum booster ................................. 63

85 Metallography system ............................................ 57

86 Modbus.................................................................... 67

87 Molecular spectroscopy system ............................ 88

88 Motion control ...........................Front Inside Cover

89 Moulding system .................................................... 75

90 Online B2B marketplace ............................... 15, 86

91 Passbox ............................................................ 25, 27

92 Passbox interlock system ....................................... 83

93 Peristaltic pump...................................................... 85

94 Petrol & fuel oil ...................................................... 57

95 PFA lined valve ....................................................... 84

96 Pharma manufacturing

solution.......................................Back Inside Cover

97 Pharma packaging solution .......Back Inside Cover

98 Pharmaceutical grinding & dispersion system... 35

99 Photoelectric gap sensor........................................ 82

100 Photoelectric sensor ...................Front Inside Cover

101 PID controller ......................................................... 67

102 PLC........................................................................... 67

103 Polymer characterisation....................................... 57

104 Pre-engineered & pre-fabricated modular

panel ................................................................ 25, 27

105 Process heat exchanger ............................................ 5

106 Process reactor .......................................................... 5

107 Product assemblies ................................................. 84

108 Profi le controller..................................................... 67

109 Programmable logic controller...Front Inside Cover

110 Programmable terminal ............Front Inside Cover

111 Proximity sensor.........................Front Inside Cover

112 PTFE lined valve..................................................... 82

113 Pure steam generator ............................................... 7

114 Quick change terminal house....................... 25, 27

115 R&D solution.............................Back Inside Cover

116 Rapid endotoxin detection system....................... 83

117 Return air riser.................................................. 25, 27

118 RFID.............................................Front Inside Cover

119 Rotary vacuum dryer............................................... 5

120 Rotocone dryer ......................................................... 5

121 Safe change housing....................................... 25, 27

122 Safety light curtain .....................Front Inside Cover

123 Sampling booth ................................................ 25, 27

124 SEZ developer ..................................Front Gate Fold

125 Sheet......................................................................... 75

126 Silicon rubber sleeves............................................. 75

127 Silicone carbide heat exchanger.............................. 5

128 SME fi nance ............................................................ 51

129 Spherical paddle chopper dryer ............................. 5

130 Sponge product ...................................................... 75

131 Sterilising/ depyrogenating tunnel ................. 25, 27

132 Strips ........................................................................ 75

133 Switching relay............................Front Inside Cover

134 Synchronised digital clock..................................... 21

135 Temperature & differential pressure indicator.... 21

136 Temperature controller........Front Inside Cover, 67

137 Testing system ......................................................... 57

138 Three parameter display........................................ 83

139 Timer............................................Front Inside Cover

140 Transmission fl uid.................................................. 57

141 Transparent sleeves................................................. 75

142 Transparent tube..................................................... 75

143 Tri lobe roots blower.............................................. 63

144 Tricover gasket ........................................................ 75

145 Turned component ................................................ 84

146 Turnkey project......................................................... 5

147 Twin lobe roots blower.......................................... 63

148 UHPLC .................................................................. 88

149 Ultrasonic processors............................................. 85

150 Universal controller................................................ 67

151 UPLC........................................................................ 37

152 Vacuum technology ............................................. 85

153 Ventilator ................................................................. 20

154 Vial & bottle cap sealing machine........................ 83

155 Vision sensor...............................Front Inside Cover

156 Vision sensors and industrial ID reader.............. 19

157 Vision software ....................................................... 19

158 Washer ................................................................... 75

159 Water for injection generation stills....................... 7

Sl No Product Pg No Sl No Product Pg No

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Advertisers’ List

87May 2011 I Modern Pharmaceuticals

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No

Our consistent advertisers

Ace Instruments 21

T: +91-40-23078848

E: [email protected]

W: www.aceinstrumentshyd.com

ACG Worldwide BIC

T: +91-22-26780127

E: [email protected]

W: www.acg-worldwide.com

Acme Air Equipment Co Pvt Ltd 63

T: +91-79-25831985

E: [email protected]

W: www.acmeairequipments.com

Bonfiglioli Transmissions (Pvt) Ltd BC

T: +91-44-24781035

E: [email protected]

W: www.bonfiglioliindia.com

Bosch Limited 7

T: +91-80-41768218

E: [email protected]

W: www.boschindia.com/pa

Charles River 83

T: +91-80-25588175

E: [email protected]

W: www.criver.com

Cognex Sensors India Private Ltd 19

T: +91-80-40224118

E: [email protected]

W: www. cognex.com

Dipesh Engineering Works 5

T: +91-22-26743719

E: [email protected]

W: www.dipeshengg.com

Eltech Services Pvt Ltd 83

T: +91-40-27759895

E: [email protected]

W: www.eltechservices.com

Engineering Expo 8

T: +91-9819552270

E: [email protected]

W: www.eng-expo.com

Fabtech Technologies Intl Pvt Ltd 25, 27

T: +91-22-61592900

E: [email protected]

W: www.fabtecheng.ae

Heattrans Equipments Pvt Ltd 84

T: +91-79-25840105

E: [email protected]

W: www.heattrans.com

IndiaMART InterMESH Ltd 15, 86

T: +1800-200-4444

E: [email protected]

W: www.indiamart.com

International Marketing Services 85

T: +91-80-23310124

E: [email protected]

J B Sez Pvt Ltd FGF

T: +91-22-66210000

E: [email protected]

W: www.jbsez.com

Mifa Systems 67

T: +91-79-26870825

E: [email protected]

W: www.mifasystems.com

Misumi India Pvt Ltd BGF

T: +91-20-66470000

E: [email protected]

W: www.misumi-ec.com/in

Network 18 Ltd 6

W: www.ita.moneycontrol.com

Netzsch Technologies India Pvt Ltd 35

T: +91-44-42965121

E: [email protected]

W: www.netzsch-grinding.com/pharma

Nichrome India Ltd 31

T: +91-20-66011001

E: [email protected]

W: www.nichrome.com

Omron Automation Pvt Ltd FIC

T: +91-80-40726400

E: [email protected]

W: www.omron-ap.com

Orbitz Exhibitions Pvt Ltd 49

T: +91-22-24102801

E: [email protected]

W: www.orbitzexhibitons.com

Ravel Hiteks Pvt Ltd 85

T: +91-44-24961004

E: [email protected]

W: www.ravelhiteks.com

Salesworth Synergies Pvt Ltd(Rommelag) 9

T: +91-80-25274495

E: [email protected]

W: www.rommelag.com

Salesworth Synergies Pvt Ltd(Seidenader) 13

T: +91-80-25274495

E: [email protected]

W: www.seidenader.de

Shiva Analyticals (India) Ltd 57

T: +91-80-27971322

E: [email protected]

W: www.shivatec-india.com

Siemens Ltd 17

W: www.siemens.com/pharma

Sreelakshmi Traders 20

T: +91-44-24343343

E: [email protected]

W: www.sreelakshmitraders.com

Standard Chartered Bank 51

T: +91-22-39401616

E: [email protected]

W: www.standardchartered.co.in

Suresh Enterprises 75

T: +91-2762-224814

E: [email protected]

W: www.sevitsil.com

Thermo Fisher Scientific SID Divisi 88

T: +91-22-67429494

E: [email protected]

W: www.thermofisher.com

Waters (India) Private Ltd 37

T: +91-80-28371900

E: [email protected]

W: www.waters.com

Weiler Engineering Inc 10

T: +847-531-6733

E: [email protected]

W: www.weilerengineering.com

COMPLETE ENGINEERING UNDER ONE ROOF @www.engg-expo.com

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