moderated by john blyler, editor, chip design magazine

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DAC 2006 Sponsored by: Moderated By John Blyler, Editor, Chip Design Magazine

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Moderated By John Blyler, Editor, Chip Design Magazine. My Background. BS Engineering Physics, MS EE (Digital and RF) Engineering Background 18 years, complex hardware-software systems Teaching Background Affiliate Professor – PSU, Systems Engineering - PowerPoint PPT Presentation

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Page 1: Moderated By John Blyler, Editor, Chip Design Magazine

DAC 2006

Sponsored by:

Moderated ByJohn Blyler, Editor, Chip Design

Magazine

Moderated ByJohn Blyler, Editor, Chip Design

Magazine

Page 2: Moderated By John Blyler, Editor, Chip Design Magazine

DAC’06 Reining in time-to-market for next-generation embedded designs 04/21/23 - 2

My BackgroundMy Background

• BS Engineering Physics, MS EE (Digital and RF) • Engineering Background

– 18 years, complex hardware-software systems• Teaching Background

– Affiliate Professor – PSU, Systems Engineering– Short courses for NSA on Technical Risk Assessment

• Print/Online Media Background– Editorial Director:

• Chip Design magazine (www.chipdesignmag.com) • Embedded Intel magazine (www.embeddedintel.com)• Design Trends Reports – Sep’06

– Previously:• Senior Tech Editor – Wireless Systems mag• Freelance, Edutopia magazine and others• Associate Editor, IEEE I&M magazine• Book author, IEEE Press

• Contact: [email protected], (503) 614-1082

Page 3: Moderated By John Blyler, Editor, Chip Design Magazine

DAC’06 Reining in time-to-market for next-generation embedded designs 04/21/23 - 3

Embedded Designs: Broad Challenges At 65nmEmbedded Designs: Broad Challenges At 65nm

• Chip Design mantra:– Power, Performance, Area and Cost

• Power and Performance– Key technical parameters

• Area and Cost– Drivers for deeply embedded, high volume

consumer market– $1.25 billion units by 2008

Page 4: Moderated By John Blyler, Editor, Chip Design Magazine

DAC’06 Reining in time-to-market for next-generation embedded designs 04/21/23 - 4

65nm Issues with Implementing Embedded Processor Designs:

65nm Issues with Implementing Embedded Processor Designs:• Deeply embedded CPU system

– Performance must balance cost• Proven solution

– Shrink geometries (65nm)– Lower power, increase performance, lower area– But increase complexity• Bus centric and multiple core-memory

architectures

• At submicron designs:– Proven reference methodology– Lots of IP

Page 5: Moderated By John Blyler, Editor, Chip Design Magazine

DAC’06 Reining in time-to-market for next-generation embedded designs 04/21/23 - 5

Today’s Panel Discussion FlowToday’s Panel Discussion Flow

• Chartered Semi: Nanometer flow for today’s designs

• ARM PIPD: Supporting processes with library development and qualification

• ARM: New and upcoming processor architectures

• Magma: Importance of reference methodologies• Broadcom: Actual implementation of reference

methodology and Cortex R4 processor

• Followed by Q&A and more.