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Model Question Paper

MBA-III Semester

FT301C: Strategic Management

Note: Attempt any 4 questions from Section A. Each question carries 10 marks. Section B is

compulsory and carries 20 marks.

‘Section A’

1. (a) Distinguish between mission, vision and objectives. Explain the importance of these components

in an organization. [8 Marks]

(b) What is a distinctive competence and how is it important for strategy formulation? [2 Marks]

2. Describe the application of techniques for strategic control. [10 Marks]

3. Strategy includes the determination and evaluation of alternative paths to an already established

mission or objective and eventually choice of the alternatives to be adopted‟ Explain the statement

underlining the process of strategy formulation. [10 Marks]

4. (a) Why have mergers and acquisitions strategies gained popularity in India? [5 Marks]

(b) Distinguish between related and unrelated diversifications. Examine the merits and demerits of

each. [5 Marks]

5. Write short notes on following: (Any Two) [5x2=10 Marks]

a) BCG matrix

b) Procedural Implementation

c) Strategic Control v/s Operational Control

d) Matrix Structure

‘Section B’

6. Analyze the case and answer the questions given at the end.

MYSORE FOODS LIMITED

Mysore Foods Limited produces and distributes packaged food products such as cereals, biscuits, spices,

jams and jellies, syrups, etc. The company has a national market and also exports small quantities to

neighbouring countries. It conducts a large national advertising campaign. It has 75 plants located all

over the country and markets 70 different products, each under its own trade mark. Though its products

are all food products, they are not otherwise closely related. They vary from long margin specialities

with comparatively small volume to large-volume items with smal profit margins. Different raw

materials and other articles are used in their processing and packing. All products are, however, sold

through the same channel. i.e., retail and provision stores. Gross sales are Rs. 25 crore and total assets

exceed Rs. 12 crore.

The management of Mysore Foods Limited is centralised. The Chairman of the Board, the President and

four Vice-Presidents who are responsible for sales, production, purchasing and law make up the topmost

executive level of the company and operate as a committee on all general policy matters.

Sales, advertising and sales promotion come under the Sales Vice-President. All plant operations as well

as the research and engineering department report to the Production Vice-President. Purchasing is the

responsibility of its Vice-President who also governs traffic. Public relations, law and corporate

functions fall under the General Counsel. Financial responsibilities are handled by the President and

employee relations are covered by each Vice-President in his own area of responsibility.

The company was set up by combining several food products organisations and it has acquired others

since One of the theories of the organisers was that there would be great advantage in wholesale

distribution if one salesman could cover an entire line on one call as against a number of salesmen, each

calling to sell a single line. Saving in time alone would be of great value to the distributor. This principle

has been retained and has proved successful as the company has grown. One sales organisation handles

all the products. Each product is given specific time and attention by the sales organisation in

accordance with its demands.

The head of the field sales organisation reports to the Vice-President. The Advertising Manager and the

Sales Promotion Manager take care of advertising and sales promotion for the entire line but each

product has its own advertising campaign and appropriation. The Sales Promotion Manager is in-charge

of the missionary salesman who contacts retailers.

To avoid neglect or error, single product or a group of products are assigned to one of the 20 Product

Managers. Each Product Manager is responsible for seeing that his product receives due attention from

the sales organisation, the production department, and the advertising and promotion departments. He

specialises in the pricing and sales appeal questions of his product. He reports, however, to the Sales

Vice President, who has the overall control. The Sales Vice-President can curtail any efforts of the

Product Managers if he is using his sales force for special efforts on some other product or products.

There is no institutional advertising. All advertising is coordinated and placed by the Advertising

Manager while the final authority rests with Sales Vice-President.

Each plant is operated by a superintendent who is in-charge of wages, maintenance, cost, output, quality,

hiring, inspection and other normal plant operation responsibilities. Superintendents report to eight

Regional Production Managers who are responsible to the Production Vice-President. The volume of

production in each plant is scheduled by the production control group reporting to the Operating Vice

President. Final schedules are set after consulting the Sales Vice-President.

The business has more than doubled in the last ten years and profits, both gross and net, have increased.

The number of plants has also more than doubled. Purchases have increased proportionately. New taxes

and new reports to the government have added to the complexity. The management feels that certain

problems are potentially dangerous and should be solved before they become serious.

There have been periods in which a product has got into difficulty because of loss of favour with the

public, bad management or even neglect. Attention of the Sales Vice-President to the problems of some

products has caused him, at times, to fail to recognise difficulties in other products even though the

Product Manager of such products had recognised them and brought them to his attention. The burden

on the present officers is becoming too heavy to ensure proper attention to all their responsibilities.

Employment of assistants erodes the personal touch of the top group that is necessary for sucessful

management.

Opportunities for increasing product-lines and expanding the business are being lost because of lack of

executives' time to study them or to manage new products. In any business where specialities are sold

under trade marks and brands are the major business of a company, it is necessary for the company to

continually bring out new products and to study old ones to determine the point of no return regarding

promotion and advertising expenses.

Once the top executives group has approved the idea of a new product, it is put under one of the Vice

Presldents. He develops an organisation and brings it along. At first, the advertising appropriation for a

new product is not the responsibility of the Sales Vice-President but of the Developing Vice President.

Eventually, if the product proves to be successful it is turned over to the regular line of organisation.

With new products and growth in the old ones, the weight, complexing and number of decisions that

have to be taken by the very few men at the top, mean a heavier burden for them.

The management feels that in addition to the lost opportunities, market poiential and the need for

development of present products are not being fully recognised. The business may have grown too big

for the form of management. Executives require more responsible attention for each product. At the

same time they wish to retain the advantages of central management in purchasing, traffic, institutional

reputation and minimum sales approach and to maintain the high-calibre advice and experience now

present in law, advertising, accounting and public relations.

Questions:

(i) How far is the existing organizational structure effective in the changed conditions of the

company? [5 Marks]

(ii) Indicate : (a) How the desired product responsibility can be achieved ?, (b) Any changes in line

authority, and (c) The use, if any, of staff, functional authority or committees. [5 Marks]

(iii) What policy and organizational structure changes do You recommend, and why ? [5 Marks]

(iv) Analyze the case. [5 Marks]


MBA-III Semester

FT302C: Project Management

Note: Q.1 is compulsory and carries 20 marks. Attempt any 4 Question from Q.2 to Q.6, each question

carries 10 marks.

1. (a) Sulabh International is evaluating a Project whose expected cash flows are as follows:

Year

Cash Flow

0 (1000000)

1 100000

2 200000

3 300000

4 600000

5 300000

(i) What is the NPV of the project , if the discount rate is 14 % for the entire period?

[5 Marks]

(ii) What is the NPV of the project if the discount rate is 12% for year 1 and rises every year by 1 percent?

[5 Marks]

(b) Explain the difficulties faced in capital expenditure decision. [5 Marks]

(c) What is the basic difference between PERT and CPM ? [5 Marks]

2. A project consists of 12 activities and their time estimates are shown below:

[2x5=10Marks]

Activity Time in weeks

to tm tp

1-2

1-3

4

3

6

7

10

12

1-4

1-7

2-4

2-6

2-7

3-4

4-5

5-6

3-7

6-7

5

2

6

3

5

3

2

1

2

1

6

4

10

4

9

7

4

3

5

2

9

6

20

7

15

12

5

6

8

6

(a) Draw the network diagram.

(b) Determine the critical path

(c) Calculate event slack and activity floats

(d) Find the standard deviation of the critical path duration

(e) Compute the probability of completing the project in 30 weeks.

3. Prabhat Limited is considering a project involving an outlay of Rs.150 million. The projected cash inflow of

this project over its- 6 year life are as follow. [10 Marks]

Year Cash inflows (Rs .in Million)

1

2

4

4

5

6

25

30

40

45

50

30

This investment is a ZERO-NPV investment. Calculate the economic rate of return and the book return on

income(assuming straight line depreciation method over 6- year life) for the above project.

4. The sales of a certain product during a fourteen year period have as follow: [10 Marks]

Period Sales Period Sales

1

2

3

4

5

6

7

2000

2200

2100

2300

2500

3200

3600

8

9

10

11

12

13

14

4000

3900

4000

4200

4300

4900

5300

Find the least squares regression line for the data given.

5. a) Why should post-audit should be done? [2½ Marks]

b) What is „performance analysis‟ ? What are the dimension along which monitoring is done in

„performance analyses? [2½ Marks]

c) How would you characterize the market? [2½ Marks]

d) Why does money have time value? [2½ Marks]

6. A Project has begun on 1st April 2011 and was expected to be completed by 31

st December 2011. The project

is being reviewed on 30th September 2011when the following information has been developed:

[2 x 5=10 Marks]

Budgeted cost for work scheduled (BCWS) :Rs.9000000

Budgeted cost for work performed (BCWP) :Rs.8500000

Actual cost of work performed (ACWP) :8800000

Budgeted cost for total work(BCTW) :13000000

Additional cost for completion(ACC) :8000000

Determine the following (i) cost variance,(ii) schedule variance in cost terms,(iii) cost performance index,(iv)

schedule performance index, and (v) estimate cost performance index.


MBA III Semester

FT304M: Product And Brand Management

Note: Attempt any four questions from section A. Each question carries 10 marks. Section B is

compulsory carries 20 marks.

‘SECTION A’

1. (a) Define a Product? Explain the various levels of a product with the help of an example?

[5 Marks]

(b) Explain in details how Product Focused Organization is different from Market Focused

Organization. Also point out factors influencing design of the product? [5 Marks]

2. (a) What do you understand by Brand Equity? Explain various methods of

calculating Brand Equity. [5 Marks]

(b) Explain the Hofstele Model for understanding Core Value of Brand? [5 Marks]

3. Brand is built in the minds of people. Do you agree? Explain this in context

to “Asian Paints”. [10 Marks]

OR

Write short notes on the following:- [2 x 5 = 10 Marks]

a) Brand Differentiation

b) Co-branding

c) Celebrity Endorsement – Pros and Cons

d) Brand Positioning

e) Brand Extension

4. A leading hair oil company plans to enter into the antiseptic skin cream business in competition

with the market leader Boroline. Discuss the positioning and Brand building strategies that the

company can use. [10 Marks]

5. (a) Define seven stages of Product Life Cycle along with the Managerial Applications?

[5 Marks]

(b) Why is the product deletion important to the health of the company? [5 Marks]

‘SECTION B’

6. Read the case given below and answer the questions given at the end of the case.

THE PREMIUM DILEMMA

Vinod Tahil's mind was a riot. For the first time in many years, the marketing manager of white goods

manufacturer Electra India was questioning the marketing theories he had always believed in. Was he

right in wanting to abandon the super premium route to brand building, or was he, in fact, trapped in the

classical middle-class mindset which made him averse to premium Product ?

The previous sunday, Tahil had had a long discussion on the issue with Gautam Sarin, his squash partner

and marketing head of Plimsoll Watches. Tahil had walked into the squash court right after a stiff debate

with his CEO, Arun Raja, over Electra's plans to launch a super premium, multifacility refrigerator from

its intemational stable, the Eva 755.

In Eva 755 was a state-of-the-art multi-door fridge, with lots of features and plenty of storage space. It

had two zero-degree compartments, an ice crusher, a dispenser for chiled water, a built-in deodorizer

and an alarm that went off if the door was not shut properly. The price : a cool Rs 1 lakh.

The previous year, the company had launched its three-and four-door refrigerators. It followed that up

with a 7.5 kg fully automatic washing machine, Ergo,which also carried a premium price tag. This, in

fact, was Electra's strategy. If preferred to enter with its premium range rather than follow with mass.

market route, CEO Raja wanted to build brands first. Volumes would be a natural consequence, he said.

But Tahil had his doubts whether Eva would cut much ice with the customer. In a market which was

skewed in favour oI the value-for-money double-door refrigerator, the multi-door refrigerator seemed

very ambitious to him. It was unlikely to build much saliency for Electra, he felt.

To begin with, the very idea of a large-sized refrigerator seemed irrelevant in the Indian context. In the

West, convenience stores were fast being replaced by supermarket chains. As a parallel behaviour

pattern, consumers there were using refrigerator not just for preserving foodstuffs, but also for long-term

storage.

In India, however, the neighbourhood grocer had gained in strength and supermarkets had not become

the norm yet. For the same reason, the Westem pattern of long-term storage could not be replicated here.

"India is a tropical country and there are lots of vendors for fresh vegetables and fruit. So, who needs

vast storage facilities in India ?" he asked.

Raja was convinced that there was a clear consumer segment which sought premium and super premium

products. "There are 3.8 million households in the A1 and A2 socio-economic classes. It's not the 150-

million middle class but this super premium, super label conscious segment that I want to target. The

self-employed and high-salaried people in this segment are virtually indifferent to high prices," said

Raja.

Tahil would not buy the argument. "The so-called high-income group that you refer to comprises largely

nuclear families. That means that these families consume less food than joint families do. There may be

3.8 million such families, but they are dispersed all over the country. A rich farmer from Gurgaon, who

has a high disposable agricultural income and heads a family of 14, is the one who actually needs this

product. But you have no means of getting your product to him."

An entry through a premium segment would entail lower distribution costs, but only if a mass product

already existed. "If you have a mass product, you could piggyback on its distribution network and get

your premium product to the rich farmer in Gurgaon," said Tahil. "In its absence, reaching out to the

dispersed consumer will be prohibitively costly. Also, it will be difficult to get the required volumes."

Raja had other plans. He wanted to enter the super premium segment so that Eva could be Electra's

image leader. "Why did Titan launch Tanishq ? Certainly not for volumes." he argued. "The premium

range has a positive rub-off on the medium range. If a company launches a super premium product, its

image becomes so overwhelming that the consumer does not question the price or the quality of its other

product." he said.

"That 'image leader' angle is a double-edged sword," countered Tahil. "If the super premium product

fails to make a mark in three years' time, its image as well as the company's image will take a beating."

Raja cited the example of BPL. "When it entered the refrigerator market, BPL was aware it was taking

on the might of Videocon, a sturdy, reliable, home grown brand. To gain a quantum leap over Videcon's

image perception, BPL first launched the three door refrigerator. Its launch stoked the interest of

consumers,who gushed and gawked and went home and told their neighbours about it. So, the next time

someone wanted to buy a basic 165-litre refrigerator, he first checked out a BPL fridge. Soon after that,

BPL launched its home entertainment system, another super premium product. No one questioned the

price or whether the product would be successful because they all knew that there were buyers for the

quality that BPL had to offer. Thereafter, every offering from BPL was viewed with respect," he said.

Brand building, Tahil felt, worked when it ran parallelto volume building. "The middle class is very

aware and iscontinuously upgrading its information. It will want toknow how many Indians are buying

Electra and we need to answer that with some volumes," he said.

In such a scenario, the launch of Eva appeared to bea wasteful exercise. "The premium you can charge

on aproduct must have a meaningful price to quality/valueratio," argued Tahil. "Price is no longer the

deciding factor, it is value instead. As we go along you'll find consumers are less likely to compare

prices than they didin the past," declared Raja.

Tahil disagreed with Raja on the significance of price. "Price will always be a key factor in the purchase

decision.The people you are targeting for Eva watch the market, evaluate products and are very aware.

They may buy a pair of Reebok shoes for Rs. 2,000, but a refrigerator for Rs. 1 lakh ? That's going too

far," he said.

Raja left after coffee, but Tahil carried hisdisagreement to the squash court. "Raja is trapped in

amythical view of the Indian middle class," he said to Sarin."All around us lie the debris of companies

whichoverestimated the middle class' willingness to pay forglobal brands. Yet he believes that Eva has

potential," he said.

Sarin felt Tahil was underestimating the market. "Inthe wake of liberalization, there was a lot of

brouhaha -over the relevance of some of the products entering India.

People asked, 'Who needs KFC ? Who needs Reebok ?'But we must realize that the consumers aspired

for anything global. Now they are asking for particular fearures and design improvement, he said.

"Who are these consumers ?" asked Tahil. "Theglorious middle class ?"

"Tahil, in durables you have to benchmarkdifferently. When you are selling potato chips or cornflakes,

you are looking at one set of consumer behaviourpatterns. But in durables, which can replace manual

tasks,the consumer is seeking higher value delivery. Within this,there is also a segment which is

indifferent to high prices the self-employed and the high-flying executive. Theyhave access to soft loans

and hefty perk. Money is noobject for thern. They are eating out twice a week, buying shoes worth Rs.

2,000 and paying Rs. 1 lakh for healthclub memberships.

Questions:

a) Critically evaluate the price band being suggested forEva. Do you agree with Rajan's assessment

of the targeted consumer or with Tahil's ? Justify you answer. [10 Marks]

b) What in your view are the target customers for this kind of product ? What is the brand

positioning that you would suggest for Eva in view of the target market identified by you ?

[10 Markls]

MODEL QUESTION PAPAER

MBA III Semester

FT 305M-Consumer Behaviour

NOTE: Attempt any 4 questions from section A which carry 40 marks and section B is

compulsory which carries 20 marks.

‘Section A’

1. a) Briefly describe environmental influence on consumer behavior with examples. [4 Marks]

b) Explain differential threshold with reference to Weber‟s law. [3 Marks]

c) Explain CRM and consumer behavior with suitable examples. [3 Marks]

2. a) What is consumer perception? [6 Marks]

b) Explain perceptual process with examples. [2 Marks]

c) Explain difference between attitude and learning taking an example. [2 Marks]

3. Write short notes on of the following (Any Two) [5x2=10 Marks]

a) Howard Sheth model

b) Engel-Blackwell and Miniard model

c) Sheth family and decision-making model

4. a) Describe the Consumer Decision Making Process with appropriate examples. [5 Marks]

b) Explain post purchase process. [5 Marks]

5. a) What is consumerism and public policy issues with examples? [5 Marks]

b) Explain it with the view of darker side of consumer behavior and marketing. [5 Marks]

‘Section B’

6. Read the case below and answer the questions given at end.

The „Meine desh ka namak khaya hai‟ TATA advertisement campaign in 2002 offered viewers an instant

connection. In India, salt and loyalty have been associated from time immemorial. „Namak halal” and “Namak

Haram” are commonly used terms for honest and dishonest people respectively. According to cultural

connotations, after consuming salt at a person‟s house the one who has consumed the salt should not cheat his/her

host. The campaign connected with the consumer at an emotional level.

TATA Chemicals Ltd (TCL) started manufacturing salt in 1939 after establishing a solar salt works at Mithapur,

Gujarat. It pioneered the concept of iodized and vacuum-evaporated salt in India in the early 1980s and created a

need that was not felt by consumers before. Interestingly, the opportunity came accidentally, when in 1983, the

company needed fresh water for its boilers that produced soda ash at its Mithapur plant in Gujarat. As fresh water

was scarce in the area, the company began processing sea water. Salt of high quality was the by-product.

Estimated to be worth Rs.10 billion, TATA has a 21% share in the packaged iodized salt industry in India.

According to A.C. Neilson in Brand Track 2002-03, 90% of the people surveyed across the country had tried

TATA salt at least once. The salt market is pegged at five million tones out of which 1.5 million tones are of the

branded variety. TATA salt leads the market with a 40% share. According to analysts, TATA was able to get the

leadership position in the category as it had the first mover advantage. Some competing brands include

Annapurna from HLL, Dandi from Kumwar Ajay industries, Shudh from the Mirma Group, Captain Cook from

DCW Home foods, Ashiwaad from the ITC stable, besides some international brand likeCargil and Congra. From

„vacuum-evaporated‟ to „iodized‟ from „free flow‟ to „danedar‟, one does not see much brand differential among

competitive brands, hence the need for a strong and memorable advertising plank and better packaging. One finds

vigorous advertising by major players in the mass media. Looking at the overseas potential, TATA, according to

industry buzz, is exploring the Middle East market and those of neighboring countries like Nepal and Bangladesh.

Tetley‟s overseas distribution network could come in handy for marketing the salt in these countries. In order to

expand the user base, TATA salt that is priced at Rs 8 per kilogram, against un-branded salts at Rs 3-4 per kg.

The company has launched its economy brand „Samundar‟ at Rs 5 per kg. Purity, trust, and value have been the

planks of its communication strategy. The earlier catch-line, „Namak ho TATA ka, TATA namak‟, when more

competitors came into the market, and the need for an emotional bond was felt. Besides an aggressive approach to

branding, the company improved packaging, sales, and supply chain management. According to company

sources, consumer research by TATA Chemicals in June 2002 revealed that people had a sense of insecurity and a

disgust for corruption, which they thought were eroding Indian democracy. The insights that the research

provided helped in tapping patriotic and nationalist favor. TATA took the opportunity to be associated with the

universal theme of „remaining ture to one‟s salt and to one‟s country‟. This was the philosophy behind the

„Meine desh ka namak khaya hai‟ tagline. The new packaging, with the visual of delectable cuisine, backed this.

„Vacuum evaporated‟ and „iodized‟ were clearly written on the pack a plank that other competitors also used.

The advertisement with the visual of a banana leaf and a pinch of salt in a corner ( a traditional serving in south

India) with the headline (figure 1.12): „To Indian housewives, our salt always comes first‟ and the catch line

„Meine desh ka namak khaya hai‟ was considered by analysts as amongst the greatest advertisements when it

appeared. In order to connect with communities, TATA salt has used public relations to sustain the brand on a

ling term basis. Since the launch of the „Desh ka namak‟ campaign in 2002, during some specified months, a

small percentage of money that accrues from the sale of TATA salt is set aside for economically disadvantaged

children. In the two years since the launch, 25,000 children have been provided with one year of education.

QUESTIONS:

1. Salt is a generic product and is basic to human existence. Why then in your view, is there so

much competition and rigorous marketing in this category? [10 Marks]

2. Who are the major players in the branched salt category and what are their consumer

strategies? [10 Marks]


MBA-III Semester

FT306M: Advertising and Sales Promotion

Note: Attempt any 4 questions from section A. Each question carries 10 marks. Section B is


‘Section A’

1. (a) You are the sales executive of a company, how would you be handling the objections ofyour

customers while personally selling the product? Explain. (Make assumptions if required)

[5 Marks]

(b) Explain the “Objective and Task” method of preparing advertising budget. What are its merits and

demerits? [5 Marks]

2. What are the various components of advertising-copy? Explain structure/lay-out of the ad-copy.

[10 Marks]

3. What do you mean by DAGMAR? Explain the characteristics of advertising objectives given in the

DAGMAR approach and also explain the criticism of DAGMAR. [10 Marks]

4. What do you mean by pre testing and post testing methods of measuring ad effectiveness? Why does

Advertising manager evaluate the effectiveness of advertising? [10 Marks]

5. (a) what are the various sales promotion techniques? Discuss them in short. [6 Marks]

(b) In what conditions should following techniques be used? [4 Marks]

Sampling

Exchange offer

Frequency program

Trade fair and exhibitions

‘Section B’

6. Analyze the case and answer the questions given at the end.


MBA-III Semester 304F: Business Taxation

Note: Question 1 is compulsory and carries 20 marks. Attempt any four questions from Question

2 to question 6. Each question carries 10 marks.

1. (a) Mr.Injamam a Pakistan cricket player, comes India since 2000-2001 every year to play cricket

and stay here for 120 days. State his residential status for assessment year 2011-12.

[5 Marks]

(b) X joins a company on December 1,2007 in the pay scale of Rs.10000-Rs.1000-

Rs.25000(salary at the time of joining is fixed at Rs.12000).As per the terms of employment

salary becomes due on the first day of the month, and it is generally paid on the fifth day of the

next month. Find out the salary taxable for the assessment year2011-12. [5 Marks]

(c) Mr. Mayank Shukla is the owner of a house at Gwalior particular in respect of which for the

year ended 31st March 2011 are as below: [5 Marks]

Actual rent received (monthly) Rs.14500

Municipal Valuation (Annual) Rs.142500

Fair Rent (monthly) Rs.14000

Total Municipal Tax Rs.16300

Municipal Tax paid by Mayank Rs.8000

Municipal Tax paid by tenant Rs.8300

Interest on loan taken for renovation of the house Rs38400

(d) Discuss the provision relating to disallowance of cash payment in excess of Rs.20000/-.

[5 Marks]

2. Profit and loss account of a trader shows Net profit Rs.138000 after debiting following items-

[10 Marks]

Income tax paid Rs.7000 and Income tax procedure expenses Rs.1100

Interest on loan taken for payment of Income tax Rs.1000.

Sales tax Rs.18000 and penalty interest Rs.5000 for delay in payment of sales tax. Penalty for Sales

tax evasion Rs.4000.

Cash payment to a creditor „A‟ Rs.28000. On 28th

January 2010 in two parts Rs. 15000 & 13000

respectively and „B‟ Rs. 29700 (on 28th

January Rs.19700 and 30th

January Rs.10000).

Municipal tax Rs1800. The 1/3 portion of the house is used for business and half portion is used for

self residence and the remaining portion is let out.

The aforesaid Net Profit includes Rs.3000 for recovery of old bad debts which were

disallowed by Income Tax Officer. Depreciation on business assets regarding the pervious year

2009-10 is allowed for Rs.16800 according to section 32 of Income Tax Act was not recorded in the

books. Find out taxable income from business.

3. On 1st July, 2010 Dhirendra Dave sold share of Infosis Ltd. For RS.400000/- and earned a long term

capital gain amounting Rs.150000/-.on 1st November,2010 he invested Rs.50000/- to purchased

bond issued by National Highway Authority of India through public issue. On 1st February, 2011 he

purchased a residential house costing RS.240000/- for his own residence. Remaining amount

Rs.110000/- invested in debentures.

Find out taxable amount of „Capital Gain‟ for assessment year 2011-12. [10 Marks]

4. Mr. Surendra Singh Yadav income particulars are as under – [10 Marks]

1. He took a house on the rent of RS.1000 per month and let it out again for Rs.1600 per month.

Besides it he received Rs.5000 rent from his ownership house.

2. Dividend from a Foreign Company Rs.4000

3. Speculation business profit of Rs.6000 and Rs. 500 from cricket gambling.

4. Agriculture income in Pakistan Rs.10000 was not brought in India Rs.18000 income from

agricultural land situated at kanpur.

5. Salary as M.L.A. Rs.90000/- daily allowance Rs.44000/-, constituency allowance Rs.48000 and

other allowance Rs.30000/-

6. Share in H.U.F. income RS. Rs.8500/-

7. on the occasion of his birthday (10.01.2010) he has been gifted Rs.80000/- by his father and Rs.

50000/- by his friend‟s father. Apart from this he also received Rs.5000/- each from 10 friends.

8. Dividend Received Rs.6000/- from co-operative society.

Compute Income from other source for the assessment year 2011-12.

5. (a) Discuss the deduction under section 80C of Income Tax against Gross Total Income. [5 Marks]

(b) Discuss briefly Deduction in respect of interest paid on loan taken for higher education (Sec.80E).

[5 Marks]

6. Mr. Rajeev Kumar Zalani is Principal in a college. His basic salary is Rs.13500 per month. He gets

48% D.A. and 12.5% House Rent Allowance. He contributes 10 % of basic salary 25% of D.A.

towards provident fund. He also paid life insurance premium Rs.3800.

Professional Tax is Rs.1200 and he lives in a rental house which rent is Rs.2500 per

month. He also gets principal ship allowance Rs.5000 per month.

Calculate taxable income and TDS amount for the A.Y.2011-12. [10 Marks]


MBA-III Semester

306F: Working Capital Management

Note: Question 1 is compulsory and carries 20 marks. Attempt any four questions from Question 2 to

question 6. Each question carries 10 marks.

1. Attempt (Any Two) parts:

A. Prepare a cash budget of Rajiv & Co. for April, May, June 2010: [10 Marks]

Months Sales Purchase Wages Expense

Jan.

Feb.

March

April

May

June

(Actual)

(Actual)

(Actual)

(Budgeted)

(Budgeted)

(Budgeted)

80000

80000

75000

90000

85000

80000

45000

40000

42000

50000

45000

35000

20000

18000

22000

24000

20000

18000

5000

6000

6000

7000

6000

5000

Additional Information:

a. 10% of the purchase and 20% of the sale for cash

b. The average collection period of the company is half month and the credit purchase are paid off

regularly after one month.

c. Wages are paid half monthly and the rent of Rs.500/-included in expense is paid monthly.

d. Cash Balance as on April 1, may be taken at Rs.15000/-

B. You are required to prepare a statement showing the working capital needed to finance a level of annual

activity of 52,000 units of output. The following information is available: [10 Marks]

Element of cost (Rs.per unit)

Raw material 8

Direct labour 2

Overheads 6

Total 16

Profit 4

Selling price 20

Raw materials are in stock, on an average for 4 weeks. Materials are in process, on an average, for

2.Finihed goods are in stock, on an average, for 6 weeks. Credit allowed to customer is for 8 weeks.

Credit allowed by suppliers of raw material is for 4 weeks. Lag in payment of wages 1.5 weeks. It is

necessary to hold cash in hand and at bank amounting to Rs 75000. It may be noted that production is

carried on evenly during the year and wages and overheads accrued.

C. The following are the details regarding the operation of a firm during a period of 12 months:

Sales

Selling price per unit

Variable cost per unit

Total cost per unit

Credit period allowed to customers

Rs.12,00,000

10

7

9

one month

The firm is considering a proposal for a more liberal credit by increasing the average collection period

from one month to two months. This relaxation is expected to increase sales by 25%.

You are required to advise the firm regarding adopting the new credit policy, presuming that the firm‟s

required return on investment is 25%.

You are required to prepare a statement showing the working capital needed to finance a level of annual

activity of 52,000 units of output. [10 Marks]

2. What do you mean by „Working Capital.‟ What are the various sources of working capital financing

available to business organizations? Explain in detail. [10 Marks]

3. The following information is available for Sintex ltd. [10 Marks]

Particulars (Rs’000)

Average stock of raw material and stores

Average work in process inventory

Average finished goods inventory

Average accounts receivable

400

600

360

600

Average account payable

Average stock of raw material and stores purchased on credit and

consumed per day

Average work in process value of raw material committed per day

Average cost of goods sold per day

Average sales per day

360

20

25

36

40

You are required to calculate:

(a) Duration of raw material stage

(b) Duration of work-in-progress stage

(c) Duration of finished good stage

(d) Duration of account receivables stage

(e) Duration of accounts payable stage

(f) Duration of the operating cycle.

4. Attempt from the following (Any One)

A. Discuss how a finance manager takes into account risk-return tradeoff considerations in each of

the following financing strategies of working capital requirement of a firm:

a. Hedging financing strategy [4 Marks]

b. Conservative financing strategy [3 Marks]

c. Aggressive financing strategy [3 Marks]

B. (i) What do you understand by receivables management? Discuss the factors which influence the

size of receivables. [5 Marks]

(ii) What are the objectives of cash management? Explain the factors determining the level of cash

in a firm. [5 Marks]

5. (a) What is meant by inventory? Discuss as to why Inventory management is important explaining the

items of stock kept by a manufacturing company. [5 Marks]

(b) What do you mean by ABC analysis? Describe its advantages? [5 Marks]

6. The turnover of Rudraksha ltd. is Rs.60 lakhs of which 80% is on credit. Debtors are allowed one month

to clear off the dues. A factor is willing to advance 90% of the bills raised on credit for a fee of 2% a

month plus a commission of 4% on the total amount of debts. Rudraksha ltd. as a result of this

arrangement is likely to save Rs.21,600 annually in management costs and avoid bad debts at 1% on the

credit sales.

A bank has come forward to make an advance equal to 90% of the debts at an annual interest rate of 18%.

However, its processing fee will be at 2% on the debts. Suggest whether you would accept factoring or

the offer from the bank? [10 Marks]


MBA-III Semester

305F: Financial Engineering

Note: Question 1 is compulsory and carries 20 marks. Attempt any four questions from Question

2 to question 6. Each question carries 10 marks.

1. (a) Explain the term „Derivative‟. Describe and explain in detail the various types of derivatives?

[5 Marks]

(b) Explain the different categories of traders in the derivatives market. [5 Marks]

(c) The following data relates to ABC Ltd.‟s share price: [5 Marks]

Current price per share: Rs. 180

Price per share in the 6m futures market: Rs. 195

It is possible to borrow money in the market for securities transactions at the rate of 12% per

annum. Required:

Calculate the theoretical minimum price of a 6-month forward contract.

Explain if any arbitrage opportunities exist.

(d) What does marked-to-market mean? (With Example) [5 Marks]

2. Shares of Pranav Ltd. Are being quoted at rs.500.3 months futures contract rate is Rs. 520 per share

for a lot size of 500 shares. If the Pranav Ltd. is not expected to distribute any dividend in the interim,

risk free rate of return 9%,what is recommended course of action for a trader in share?

If the 3-month futures contract rate is Rs.500, what should be action? And make Arbitrage Table.

[10 Marks]

3. Sunder Ramanujam had entered into 5 put Option and % Call option in the different securities the

particulars of which are given below along with their exercise price and actual market price on the

date of exercise- [10 Marks]

Put option

Securities Exercise Price Actual Market Price

A 120 122

B 758 758

C 350 340

D 65 69

E 225 220

Call option

Securities Exercise Price Actual Market Price

P 369 376

Q 450 444

R 1790 1700

S 136 140

T 953 953

4. Companies X and Y have been offered the following rates per annum on a $ % million 10 year

investment: [10 Marks]

Fixed Rate Floating rate

Company X 8% LIBOR

Company Y 8.8% LIBOR

Company X requires a fixed rate investment; Company Y requires a floating rate investment

.Design a swap and that will net a bank, acting as intermediary, 0.2% per annum and will appear

equally attractive to X and Y.

5. (a) Difference between future and forward. [5 Marks]

(b) What is “In the Money”,”At the Money”, and “Out of The Money” with reference to option.

[5 Marks]

6. Explain the following terms relating to options: [2x5=10 Marks]

a. BSE & NSE

b. NCDEX & MCX

c. Buyer of an option

d. Writer of an option

e. American & European Option


MBA-III Semester

FT305H: Human Resource Development



‘Section A’

1. (a) Define HRD. How important is the role of line managers and top management in

implementing HRD in organizations? Explain with examples. [7 Marks]

(b) Why HRD is needed in any organization? Explain [3 Marks]

2. Explain various sub-systems of HRD? Briefly discuss how do sub-systems of HRD facilitates

growth and development of organizations. Explain with suitable examples. [10 Marks]

3. (a) Explain the three important methods of training. [6 Marks]

(b) Explain career planning and succession planning. [4 Marks]

4. (a) “Performance appraisal should be two-way street. Supervisors evaluate their subordinates and

subordinates should evaluate their supervisors”. Do you agree or disagree? Discuss. [5 marks]

(b) Explain Modern methods of performance appraisal. [5 marks]

5. Write short note on: (Any Two) [5x 2=10 Marks]

i) HRD Competencies

ii) Balance Score Card

iii) Transactional Analysis

‘Section B’

6. Read the following case and answer the questions given at the end.

Training for Whom?

Microelectronics, a California-based electronics defense contractor, has enjoyed a smooth growth curve

over the past five years, primarily because of favorable defense funding during the Reagan

administration's build-up of U.S. military defenses. Microelectronics has had numerous contacts to

design and develop guidance and radar systems for military weaponry.

Although the favorable funding cycle has enabled. Microelectronics to grow at a steady rate, the

company is finding it increasingly difficult to keep its really good engineers, based on extensive

turnover analyses conducted by Ned Jackson, the human resources planning manager, Microelectronics

problem seems to be its inability to keep engineers beyond the "critical" five year point. Apparently, the

probability of turnover drops dramatically after five years of service. Ned's conclusion is that

Microelectronics has been essentially serving as an industry college. Their staffing strategy has always

been to hire the best and brightest engineers from the best engineering schools in the United States.

Ned believes that these engineers often get lost in the shuffle at the time they join the firm. For example,

most (if not all) of the new hires must work on non-classified projects until cleared by security to join a

designated major project. Security clearance usually takes anywhere from six to ten months. In the

meantime the major project has started, and these young engineers frequently miss out on its design

phase, considered the most creative and challenging segment of the program. Because of the nature of

project work, new engineering often have difficulty learning the organizational culture - such as who to

ask when you have a problem, what the general dos and don'ts are, and why the organization does things

in a certain way.

After heading a task force of human resource professionals within Microelectronics, Ned has been

designated to present to top management a proposal designed to reduce turnover among young

engineering recruits. The essence of his plan is to create a mentor program, except that in this plan the

mentors will not be the seasoned graybeards of Microelectronics, but rather those engineers in the

critical three-to-five year service window, the period of highest turnover, These engineers will be paired

with new engineering recruits before the recruits actually report to Microelectronics for work.

According to the task force, the programme is twofold: (1) it benefits the newcomer by easing the

transition into the company, and (2) it helps the three-to-five-year service engineers by enabling them to

serve an important role for the company. By performing the mentor role, these engineers will become

more committed and hence less likely to leave. As Ned prepared his fifteen-minute presentation for top

management, he wondered it he had adequately anticipated the possible objections to the program in

order to make an intelligent defense of it. Only time would tell.

Questions:

a) Identify the salient issues from HR point of view for this case. [5 Marks]

b) lf you were to study this turnover problem, how would you conduct a needs analysis or evolve a

counseling program ? [5 Marks]

c) What are the causes of dissatisfaction and turnover in Microelectronics? [5 Marks]

d) Do you find the mentoring programme suitable to reduce turnover? Justify your answer. [5 Marks]


MBA-III Semester

FT304H: HR Laws



‘Section A’

1. (a) Write a note on: lay-off, Retrenchment, Lock-out, Strikes. [5 Marks]

(b) Write briefly how trade unions are registered and certificates of certificate of registration

thereof under the Trade Unions Act, 1926? [5 Marks]

Or

“Industrial relations in India are not conducive to rapid Industrial Growth “Do you agree?

Suggest measures to bring about harmonious industrial relations for sustained growth?

[10 Marks]

2. (a) “Workers Participation in Management is essential to industrial democracy and

Socialistic pattern of society “.In the light of the statement, discuss the role of Workers

Participation in Management. [6 Marks]

(b) Discuss the importance of collective bargaining to employer and employees. [4 Marks]

3. (a) Explain Welfare provisions under the Factories Act, 1948. [5 Marks]

(b) State the general provisions regarding the benefits under the the ESI act 1948. [5 Marks]

4. (a) “Time and piece rate systems are like double edged weapon, if not adopted properly they do

more of harm than good.” [5 Marks]

(b) Write a note on Fringe Benefits. [5 Marks]

5. Write Short note on: (Any two) [5x2=10 Marks]

a) Minimum Wages

b) Payment of wages

c) Provident Fund

d) Gratuity Act, 1972

‘Section B’


As George House, Vice-president of finance, and Helen Robbins, controller walked into the office of

Adrian Barnes, chairperson and chief executive officer of Kappa Corporation, they were met with the

following outburst from the company‟s top officer.

“Why doesn‟t someone tell me things? Why can‟t know what is going on around here? Why am

I kept in the dark? No one informs me about how the company is doing and I never seem to hear of our

problems until they become crises. Now, I want you both to work out a system for keeping me informed,

and I want to know by next Monday how you will do it. I am tired of being isolated from the things I

must know if am to take responsibility for this company”

After George House had left Mr. Barnes‟s office, he turned to his controller and muttered, “That

silly jerk! Everything he wants to know or could possibly want to know is in that stack of reports on the

table in back of his desk.”

Questions:

1. Who was right – Adrian Barnes or George House? Was barnes getting information? [5 Marks]

2.

3. What would you do to makes sure that the chair person did get the information he needed for control

purposes? [5 Marks]

7. Read the following case and analyze it. [10 Marks]

In Reliance Stores Co. Ltd. Which is engaged in shoes making business, violated the condition of

license by employing sales girls at their shops. They were paid low rate of wages, and they were

disallowed to marry for three years after employment and given birth to a child within five years. The

contractors did not pay any attention to the demand of women workers when they complained to the

director they started detaining them during night shifts. The workers were compelled to wear obscene

uniform too.

It was found that such sort practices continued indirectly by contractor at the instance of

Personnel Officer of the company and the management kept long silence. Suggest how the workers

union can prosecute the culprits exercising conspiracy and committing of non cognizable offence within

the factory premises and under which provisions the workers can get relief.


MBA-III Semester

FT306H: Change Management and Organizational Development



‘Section A’

1 (a) Define Change Management. [2 Marks]

(b) Explain various forces responsible for organizational change. [4 Marks]

(c) Why people resist change? How to overcome resistance to change. [4 Marks]

2. (a) Explain OD Models and theories of change with example. [6 Marks]

(b) Explain change process. [4 Marks]

3. (a) What is OD? Explain the operational goals of OD with suitable examples. [5 Marks]

(b) Explain the assumptions and values of organizational development. [5 Marks]

OR

Explain OCTAPACE Culture in detail. [10 Marks]

4. Discuss the foundations of OD. Explain various fields involving OD contribution. [10 Marks]

5. (a) Briefly mention the objectives of OD. Describe how and when T-Group method can be used

as an OD Intervention, citing an example. [6 Marks]

(b) Explain any Team Intervention with example. [4 Marks]

‘Section B’


TransAct Insurance Corporation (TIC) provides automobile insurance throughout the south-eastern

United States. Last year a new president was brought in by TIC'S Board of Directors to improve the

company's competitiveness and customer service. After spending several months assessing the situation,

the new president introduced a strategic plan to improve TIC'S competitive position. He also replaced

three vice presidents. Ram Kumar was hired as vice president of claims, TIC's largest division with

1,500 employees, 50 claims center managers, and 5 regional directors.

Ram Kumar immediately met with all claims managers and directors, and visited employees at TIC's 50

claims centers. As an outsider, this was a formidable task, but his strong interpersonal skills and

uncanny ability to remember names and ideas helped him through the process. Through these visits and

discussions, Ram Kumar discovered that the claims division had been managed in a relatively

authoritarian, top down manner. He could also see that morale was extremely low and employee-

management relations were guarded. High workloads and isolation (claims adjusters work in tiny

cubicles) were two other common complaints. Several managers acknowledged that the high turnover

among claims adjusters was partly due to these conditions.

Following discussions with TIC's president, Ram Kumar decided to make morale and supervisory

leadership his top priority. He initiated a divisional newsletter with a tear-off feedback form for

employees to register their comments. He announced an open-door policy in which any claims division

employee could speak to him directly and confidentially without going first to the immediate supervisor.

Ram Kumar also fought organizational barriers to initiate a flextime program so that employees could

design work schedules around their needs. This program later became a model for other areas of TIC.

One of Ram Kumar's most pronounced symbols of change was the "Claims Management Credo"

outlining the philosophy that every claims manager would follow. At his first meeting with the complete

claims management team, Ram Kumar presented a list of what he thought were important philosophies

and actions of effective managers. The management group was asked to select and prioritize items from

this list. They were told that the resulting list would be the division's management philosophy and all

managers would be held accountable for abiding by its principles. Most claims managers were uneasy

about this process, but they also understood that the organization was under competitive pressure and

that Ram Kumar was using this exercise to demonstrate his leadership.

The claims managers developed a list of 10 items, such as encouraging teamwork, fostering a trusting

work environment, setting clear and reasonable goals, and so on. The list was circulated to senior

management in the organization for their comment and approval and sent back to all claims managers

for their endorsement. Once this was done, a copy of the final document was sent to every claims

division employee. Jim also announced plans to follow up with an annual survey to evaluate each claims

manager's performance. This worried the managers but most of them believed that the credo exercise

was a result of Ram Kumar's initial enthusiasm and that he would be too busy to introduce a survey after

setting into the job.

One year after the credo had been distributed; Ram Kumar announced that the first annual survey would

be conducted. All claims employees were to complete the survey and return it confidentially to the

human resources department where the survey results would be compiled for each claims center

manager. The survey asked the extent to which the manager had lived up to each of the 10 items in the

credo. Each form also provided space for comments.

Claims center managers were surprised that the survey Ram Kumar had promised a year ago would be

conducted, but they were even more worried about Ram's statement that the results would be shared

with employees. What "results" would employees see? Who would distribute these results? What

happens if a manager gets poor ratings from his or her subordinates? "We'll work out the details later,"

said Ram in response to these questions. "Even if the survey results aren't great, the information will

give us a good baseline for next year's survey.

The claims division survey had a high response rate. In some centers, every employee completed and

returned a form. Each report showed the claims center managers average score for each of the 10 items

and how many employees rated the manager at each level of the five point scale. The reports also

included every comment made by employees at that center.

No one was prepared for the results of the first survey; most managers received moderate or poor ratings

on the 10 items. Very few managers averaged above 3.0 (out of a five-point scale) on more than a

couple of items. This suggested that, at best, employees were ambivalent about whether their claims

center manager had abided by the 10 management philosophy items. The comments were even more

devastating than the ratings. Comments ranged from mildly disappointed to extremely critical of their

claims manager. Employees also described their long-standing frustration with TlC, high workloads, and

isolated working conditions. Several people bluntly stated that they were skeptical about the changes

that Ram had promised. "We've heard the promises before, but now we've lost faith." wrote one claims

adjuster.

The survey results were sent to each claims manager, the regional director, and employees at the claims

center. Ram Kumar instructed managers to discuss the survey data and comments with their regional

manager and directly with employees. The claims center managers, who thought employees only

received average scores, were shocked to learn that the reports included individual comments; some

managers went to their regional director, complaining that revealing the personal comments would ruin

their careers. Many directors sympathized, but the results were already available to employees.

When Ram heard about these concerns, he agreed that the results were lower than expected and that the

comments should not have been shown to employees. After discussing the situation with the regional

directors, he decided that the discussion meetings between claims managers and their employees should

proceed as planned. To delay or withdraw the reports would undermine the credibility and trust that

Ram was trying to develop with employees. However, the regional director in that area attended the

meeting in each claims center to minimize direct conflict between the claims center manager and

employees.

Although many of these meetings went smoothly, a few created harsh feelings between managers and

their employees. The source of some comments was easily identified by their content, and this created a

few delicate moments in several sessions. A few months after these meetings, two claims center

managers quit and three others asked for transfers back to non-management positions in TIC.

Meanwhile, Ram wondered how to manage this process more effectively, particularly since employees

expected another survey the following year.

Questions:

(a) Carry out SWOT analysis of above case. [5 Marks]

(b) Identify the forces pushing for change and the forces restraining the change effort in this case.

[5 Marks]

(c) Was Ram Kumar successful at bringing about change? Why or why not? [5 Marks]

(d) What should Ram Kumar do now? [5 Marks]


MBA-III Semester

FT304I: Object Oriented Programming Using C ++

Note: Question No. 1 is compulsory and carries 20 marks. Attempt any four Questions from Q.

No. 2 to Q.6. Each question carries 10 marks.

1. (a) What are the benefits of Object Oriented Programming over Procedure Oriented

Programming? [6 Marks]

(b) Write a Program to find first 20 prime numbers. [6 Marks]

(c) What is purpose of exception handling? Explain in brief. [4 Marks]

(d) What are advantages of function overloading? [4 Marks]

2. (a) Explain object declaration with their memory allocation. [5 Marks]

(b) How class templates are used to provide scope to out side functions. [5 Marks]

3. (a) What do you understand by precedence of operator in expression? Explain. [6 Marks]

(b) What are advantages of function overloading. [4 Marks]

4. (a) Develop a program using function Overloading for multiplying to given integer

matrices; to floating point number matrices. [6 Marks]

(b) What do you mean by inline function? [4 Marks]

5. (a) Explain implementation of single, multiple and multilevel inheritance with proper

syntax and diagram. [8 Marks]

(b) Define operator over loading. [2 Marks]

6. Short notes on: (Any four): [4 x 2½=10 Marks]

a) Increment and decrement operator

b) Array

c) Pointer

d) Proto types

e) Polymorphism

f) Generic Functions


MBA-III Semester

FT305I: Computer Networks

Note: Question No. 1 is compulsory and carries 20 marks. Attempt any four from Q. 2 to Q.6.

Each question carries 10 marks.

1. Discuss the following:

(a) TCP/IP and OSI Reference Model. [10 Marks]

(b) Network Goals and Its Applications [5 Marks]

(c) Write Short note on ISDN [5 Marks]

2. (a) What are the design issues for the layers. [5 Marks]

(b) Explain the services of transport layer. [5 Marks]

3. Explain switching techniques. Differentiate between circuit and packet switching. [10 Marks]

4. (a) What are the guided and unguided media. [5 Marks]

(b) Explain Message Handling System (MHS) in application layers. [5 Marks]

5. Write short note on (Any Two) [5 x 2 = 10 Marks]

a. NOS

b. DSL

c. Data Compression

6. Briefly describe the following (Any Two) [5 x 2 = 10 Marks]

a. Sliding Window Protocols

b. Bridges, Routers and Switches

c. Describe the congestin central algorithm


MBA-III Semester

FT306I: Software Engineering

Note: Question No. 1 is compulsory and carries 20 marks. Attempt any four Questions from Q. 2

to Q.6. Each question carries 10 marks.

1. (a) What do you understand by software process model. Draw process model to represent

your current approach to developing a software. [8 Marks]

(b) Write Short note on Software Maintenance. [6 Marks]

(c) What do you mean by Software Quality Assurance.. [6 Marks]

2. (a) What are Software Matrics? What is the role of matrices in Project Management and in

Process Management. [5 Marks]

(b) What are the relative advantages of using PERT chart and Gantt charts in Scheduling

and Monitoring Projects. [5 Marks]

3. (a) What are the components of SRS Documents? Discuss the Characteristics of SRS.

[5 Marks]

(b) What do you understand by Software Risks? Discuss typical Software Risks.[5 Marks]

4. (a) Explain various Empirical Estimation Techniques. [5 Marks]

(b) What do you mean by Software Reliability? [5 Marks]

5. (a) Explain the overall Strategy for Software Testing. [5 Marks]

(b) What is the need of White Box Testing? Explain it. [5 Marks]

6. (a) Discuss Structured Tools for System Analysis. [5 Marks]

(b) Discuss the concept of Reverse Engineering. [5 Marks]


MBA-III Semester

FT304P: Production Planning and Control



‘Section A’

1. (a) Describe short term Capital Planning Process. [5 Marks]

(b) Explain various steps followed during process planning. [5 Marks]

2. (a) Discuss various steps in materials planning & control. [5 Marks]

(b) Describe factors underlying make or buy decisions. [5 Marks]

3. (a) Describe the relationship between market demand APP, Master production schedule

and MRP through a flow diagram, showing capacity planning and finished assembly

schedules inserted in the diagram. [6 Marks]

(b) Discuss level & Chase strategies of APP. [4 Marks]

4. (a) How capacity can be augmented without making large capital investments? [4 Marks]

(b) List the four criteria for determining the effectiveness of a scheduling decision. How do

there criteria relate to the criteria for sequencing decisions? [6 Marks]

5. Answer the following: [2½ x 4 = 10 Marks]

(a) How does PPC help organizations in minimizing cost?

(b) Under what conditions an organization should convert from a job shop production system

to a cellular system?

(c) How MRP II can be used with JIT philosophy?

(d) How does hybrid push-pull system works? What stages of supply chain use push system

& what stages use pull system?

‘Section B’

5. (a) The following jobs are waiting to be processed at the same machine centre. Jobs are

logged as they arrive. [10 Marks]

Job Due Date Duration (days)

A 313 8

B 312 16

C 325 40

D 314 5

E 314 3

In what sequence should the jobs be sequenced according to the following rules:

(i) FCFS (ii) EDD (iii) SPT

All dates are specified as manufacturing planning calendar dates. Assume that all jobs arrive

on day 275.

6. Attempt any four: [5 x 2 =10 Marks]

a) Describe three lean tools & how they contribute to lean objectives?

b) Six jobs are to be processed through a two-step operation. The first operation involved

sanding & second involves painting. Processing times are as follows:

Job Operation I Operation II

A 10 5

B 7 4

C 5 7

D 3 8

E 2 6

F 4 3

Determine a sequence using Johnson‟s Rule to minimize total completion time.


MBA-III Semester

FT305P: Business Process Re-engineering

Note: Attempt any four Questions from Section A each carry 10 marks. Section B is


‘Section A’

1. (a) Discuss the conception of BPR in globalization prospective. [5 Marks]

(b) Discuss critically of IT in BPR [5 Marks]

2. (a) Draw & explain How chart for process re-engineering [5 Marks]

(b) Enumerate various success factors of BPR. [5 Marks]

3. (a) Critically analyze the strategies adopted to manage the BPR success. [5 Marks]

(b) Distinguish in between process analysis and process design. [5 Marks]

4. (a) Describe an organization team suitable for BPR. [5 Marks]

(b) Discuss any two tools used in BPR. [5 Marks]

5. (a) What are various drivers of BPR? [5 Marks]

(b) What are barriers to BPR? [5 Marks]

[5 X 4 = 20 Marks]


MBA-III Semester

FT306P: Total Quality Management

Note: Attempt any four Question from Section A, each carry 10 marks. Section B is compulsory

and carries 20 marks.

‘Section A’

1. (a) “Darving was an academician while Juran was practitioner” Comment. [5 Marks]

(b) “Cost and quality never go along”. Critically analyz [5 Marks]

2. (a) Discuss various ways of avoiding pitfalls in TQM. [5 Marks]

(b) “Quality must be deployed at every step.” Comment [5 Marks]

3. (a) Distinguish in between standards and benchmarks. [5 Marks]

(b) Write a critical note on statistical quality control process. [5 Marks]

4. (a) How quality process is analysed? [5 Marks]

(b) Discuss TQM appraisal system. [5 Marks]

5. (a) “Customer is sole centre of any TQM process.” Comment. [5 Marks]

(b) “Quality circles are valuable for TQM in any organization.” Analyse. [5 Marks]

[10 x 2 = 20 Marks]