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Time: 3 hrs.

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a.

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12MBA15

Max. Marks:100,::

(03 Marks)(07 Marks)(10 Marks)

(03 Marks)(07 Marks)(10 Marks)

(03 Marks)(07 Marks)(10 Marks)

(05 Marks)(05 Marks)(10 Marks)

First Semester MBA Degree Examination, Dec. 2013 I Jan.2014IT for Managers

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PART. ADefin-e trnformation system.What iS tranufacturing IS? Explain its tasks, sources and types

,,,,,,,,,,,,,'",,,,""

What are the:managerial challenges of IT? Explain different appliOaiions of IT.

What is Transaitiolrs? What are the main reasons of using TPS?Explain the different tlpes of Electronic payment system.Explain the challenges of global IS.

: ,

Define e-Business ;-.;Explain the various business bbnefits of Internet.Illustrate with a diagram, the supply chain model.

What is SDLC? Explain the differeniSdps of SOI-C.What are the benefits and limitatioas,of ERP in an organtzation?What is a web store? What are ihe main requfements of a web store?

5a.b.

What is meant by RAD? Explain the advantages and disadvantages of RAD. (05 Marks)What is meant by DSS (Decision Support System)? What are the types of DSS in practice?

,,; "";"',"' , (05 Marks)With a diagrarq lain the manufacturing information system. (10 Marks)

Explain the'advantages and disadvantages of doing business using Internet. (05 Marks)With a diagram, explain the major Information Technology applibhl,,im in CRM (CustomerRelationship Management). (05 Marks)Explain the steps involved in selecting a suitable information system in an organo?lfoff"rur,

PART - BYou are the co-ordinator for conducting a seminar in your college. One of the speakor"of theseminar could not come from abroad due to technical reasons. How you will solve theproblem? (05 Marks)':'Customers of a logistics company needs to track their consignments on line from the time ofdispatch till it reaches its destination. What type of technology you will adopt to meet thecustomers requirement? (05 Marks)

c. Explain the steps you will take to develop a e-cofirmerce platform of selling pre owned carsin various cities of India. Provide examples. (05 Marks)

d. Using a diagram, illustrate a hospital management system with relevant input i output as

much as possible. (05 Marks)

6a.b.

c.

ta.

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12MBA15

Cash Studv :

A publishing company publishes fortnight ly magazine in four different.languages. The

^ugurin" is solJ through newspaper / book stalls and through subscriptions. The company has

. ,.*oi. than 5 Lakh subscribers. Most of these subscribers, subscribe the magazine on yearly'.,ri payment basis. Therefore, the company receives numerous renewals. Besides. rumefous new

,ubscribers approach the company for subscription of the magazine. On receiving the orders

from Snbscribes and newspaper / book stalls, a document is created of each grder The order

documents are batched in groups of 40 - 50 and a header form is completed showing the total

number ofdocuments per batch. The documents are then keyed and verified by data entry clerks

and processed each evening. A validation programme rechecks the nurnbers of documents in

eactr batch. It prints valid and invalid batch reports and posts taLld and invalid batches to

transaction file.^Based on this, valid batch report is reconciled to the totals on the batch headers.

Batches listed in the in-valid batch report are reviewed;. Corrected and resubmitted for

processing.

Questions :

a.

b.

c.d.

Assess the effectiveness of the controls in the system.

If you find any weakness, suggest m€asutes to overcome it?

What general controls you will applylWhat are the processing controls.yoir will incorporate?

(05 Marks)(05 Marks)(05 Marks)(05 Marks)

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a. Define Conarnunication.b. Briefly explaih'the principles of oral communication.c. Discuss the communication structures in organization.

a. Give the meaning of comrnunication in crisis. , .' ,

b. Discuss the benefits of Case method of learning. ' :"

c. Explain Guffey's 3 x 3 writingprocess.

First Semester MBA Degree Examination, Dec. 2Ol3 I Jan.2Ol4Managerial Gommunication

Max. Ivlarks:100

Note: l, Answer any TILREEfull questionsfrom Q.No.l ta'QNo.6.2. Q,No.7 and Q.No. I ure compulsory.

a. What are persuasive letters? (03 Marks)

b. Discuss the general guidelines for group discussion. (07 Marks)

c. What is presentation? Explain various advanced visual support for effective presentation.

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a. Whai is an Interview? What skills are assessed at the time of interview? ,, (10 Marks)

b. Wiite a note on different technologies that have impacted communication today. (10 Marks)

a. One of your employee has gone for a day's leave without taking permission from you. Drafta memo to be served upon him. (05 Marks)

b. Assume that you are a Tour manager of ABC Cruise, an organization specializing :in

organizing Cruise trips. Draft a persuasive letter about your pleasure trip that you are

offering only for few select people in the city. (05 Marks)

c. XYZ limited, had advertised in the daily, The Times of India, dated 14th August 2013,

stating its requirement for Trainee Marketing Manager. Draft an application for the above

post assuming that you are Mr. Suresh. (05 Marks)

d. Assuming that you are secretary of PQR Limited, draft a notice of an annual general

meeting incorporating the agenda of the meeting. (05 Marks)

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Write a brief note on workshop and seminar.Discuss the dining etique'ttes.What is Negotiation? Eiscuss various negotiation strate$ies.

:

Write a brief noto on video conferencing.What are resolutions? Draft a specimen of an ordinary resolution.Explain \xarious barriers to communication.

(0s

(0s

(10

CASE STUDY : (Communication Barriers)

Barry is a2l - year old who is a food service manager at a casual dining restaurant. Ball is

responsitle for suplrvising and managing all employees in the back house. Employees working

in the back of the house.irg. in age from 16 years old to 55 years old. In addition employees

come from diverse cultural and Ethnic backgrounds. For many, English is not theii primary

language. ^ i.'" .

Bur.V is 'Serv Safe' certified and tries his best to keep up with food safety- issues in^the

kitchil6ut he admits its not easy. Employees receive 'On the Job training', about_food safety

basics like appropriate hygiene and hand washing time i temperature clqaning and sanitizing.

ili*tth hffi'turnover oiimptoyees, training is often rushed and soms,new employees are put

right into *" loU without training if it is busy day. Eventually, most employe.es get some kind

of food safety iraining. The owners of the restaurant are supportive of Bany in his food safety

efforts becauie the, know if a food safety outbreak were ever [nked to their restaurant, it would

likely put them out ofhiness. Still the owners note there are additional costs for training and

making sure food is han(led safely.

One day Barry comes ts'work and is rather upset eVen before he steps into the restaurant.

Things haven't been going w"U.at home and he was likely to rummage through some of the

dirly laundry and find a relatively clean outfit to wear for work. He admits he needs a hair cut

and a good hand scrubbing, specially after wo,ftin[ on his last evening. When he walks into the

kitchen he notice several trays of uncooked meat sitting out in the kitchen area. It appears these

have been sitting out at room temperatuie fur quite some time. Barry is frustrated and doesn't

know what to do. He feels like he iS beating his head against a brick wall,when it comes to

getting employees to practice food'safety. Barry has taken many efTorts to get employees to be

safe in how they handle food. He has huge signS-posted all over the kitchen with these words :

KEEP HOT FOOD HOT AND'COLD FOOD COLD ANd WASH YOUR HANDS ALWAYSAND OFTEN. A11 employees are given a thermometer when they start, so that they can temp

food. Hand sinks soap and'paper towels are available for employees so that they are encouraged,..

to wash their hands frequently.

Questions: .

:,:, "',,

12MBA16

a,WhatarethecommunicationchallengesbarriersBarryfaces.?b. Whatsolutions might Barry consider in addressing each of these challenges and barriers?

(05 Marks)

s. What standard operating procedures can be helpful for Barry to implement and enforce?(05 Marks)

d. What are some ways Barry might use effective communication as a motivator for

employees to follow a safe food handling practices? (05 Marks)

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.heir effect on hisequations to show t(10 Marks)

12MBA14

Max. Marks:100

(03 Marks)(07 Marks)(10 Marks)

(03 Marks)(07 Marks)

First Semester MBA Degree Examination, Dec. 201,3 I Jan.2Ol4Accounting for Management

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,, Note: 1. Answer any TIIREE questions'from Q'No'l to'Q;No'6'' 2. Q.No. 7 und I are comPulsory.

What is corporate governance? Explain its benefits.

Anil had the following transactions. Use accounting

assets, liabilities and capital.

Date Particulars :,,.., Amount (Rs)

t t1l20t3 Started business with cash 50,000

2lU20r3 Puiehased goods on credit 4.000

3nl20t3 Purchased soods for cash,, 1000

41U2013 Purchased Furniture s00

sly20t3 Withdrew for, personalr use 700

6nt20t3 Paid rent 200

7ty20t3 Received Interest 100

8t1t20t3 Sold soods Costing Rs 500 on credit for 700

9lU20r3 Paid to,creditors '. 400

t\ll20t3 Paid foi Salaries 200

11tlt20t3 Further capital invested 10,000

I2lU20t3 Borrowed from Mr. P 10.000

Distinguish bet*een trade discount and cashdiscount'.What i-s windOw dressing? Explain in brief, the method of window dressing.

Give detailed explanation of any five accounting concepts.

What,ia a contra entry? ':::::

Pass iournal entries in the books of Mr A, for the following transactions :

Date Parliculars

Ut2l20r2 Started buJt"ess with cash Rs 1,00,000/ - Building Rs 20,000/- and

s.oods Rs 30,000/-2n2t20t2 Purchased furniture by cash Rs 12,000/-

3tr2t20t2 P"rchased machinery on credit fromXYZ company Bqzqp!%4lt2l20r2 purct asea goods worth Rs i8,000/- by cash and Rs 22,A001- on

credit from Vishal enterprises.

8t12120t2 S"tO s""dr by cash Rs 15,000/- and on credit to Vikram Rt 3!,0994r6l12l2012 Received an amount of Rs 16,000/- from Vikram2011212012 Paid to Vishal enterprises cash of Rs 10,000/-

2811212012 Paid to XYZ company cash of Rs 8,000/-

c. cash book fro he follo

12MBA14

(10 Marks)

(05 Marks)(05 Marks)

4a.b.

c.

Write a note on Human Resource A0eounting.What is IFRS? What are the objectives of IFRS?The following Balance sheet are given:

a three column mt wlng transactrons :

1tr0l20t2 Ooenins Balance of Cash Rs 5,000/- and Bank Rs 12,000/-

3lr0l20r2 Deposited Rs 10.000/- into Bank received from Mr A.

4n0t20r2 Cash purchases Rs 3,000/-

6ll0l20t2 Received from Sagar Rs 4,500/- and allowed him a discount of Rs 250/-

711012012 Paid Harish by cheque Rs 2,500/- in fulI settlement of his

account ofRs 2600/-

9lr0l20r2 Paid for purchase of Machinery Rs 4,000/-"',101t012012 Withdrawn cash from bank for office use Rs 5,000/-

It'1.,1,012012 Paid salaries Rs 3.600/-13t10/20t2 Paid for stationery Rs 1200/-

rslt0{20,12 Cash sales Rs 8.000/-t8n0t20t2 'Paid office rent Rs 3.000/-2011012012,, beposited into bank Rs 2"000/-

22t10120t2 Paid for purchase of furniture Rs 5,000/- by:eheque

25n0120t2 Paid, frr office expenses Rs 4,000/- by cheque

271t012012 Withdrawn from bank for personal use Rs 3,500/-

291t0120r2 Received ftom Tushar Rs 2,000/- andrrbllowed a discount of Rs 20l-

301t012012 Paid for purchases Rs 800.

Liabilities 2010 2or l Assets 2010 20ttEo. share caoital 3.00.000 4.00.000 Goodwill 1.15.000 90.000

Redeemable preference capital 1,50,000 1,00,000 Machinerl 2,00,000 1.70.000

General Reserves r'1 40,000 70,000 'Building 80.000 2,00,000

Profit & Loss A/c 30.000 48,000 Debtors 1,60,000 2,00,000

Proposed Dividend 42,000 s0.000 Stock 77.000 1,09,000

Creditors 55.000 83.000 Bills receivable 20,000 30,000

Bills payable 20,000 16,000 Cash in hand [ 5,000 10,000

Provisio n for, taxation 40,000 s0.000 Cash at Bank 10,000 8,000

Total 6,77,000 8.17"000 Total 6.77,000 8,17,000

tlepreciation of Rs 20,000 on Machinery and Rs 10,000 on Building has been charged",Ouring the year 20ll.Interim dividend of Rs 20,000 and Income tax of Rs 35,000 has been

paid during the year 2011. Prepare cash flow statement as per AS - 3. (10 Marks)

What is Income from Salary? What are the points to be noted in relation to taxing and

income under this head? (05 Marks)

Write a brief note on role of auditor in a organuation. (05 Marks)

Following are the Balance sheets of Amar Ltd and Tushar Ltd.

Assets :

Current Assets : CashAmar2500

Tushar7000

Sundry Debtors 22.000 27.000Bills receivable 1,000 2,000Stock 10.000 r2.000

Prepaid expenses 1000 2000) nf A

b.

:.

Fixed Assets : 63,500 s0,000Total Assets 1.00.000 1.00.000Liabilities :

Current LiabilitiesSundry creditors 4200 I s000Bills oavable 7800 6000Long term loansDebentures 22,500 30.000Share capital 65,500 49.000

Total Liabilities 1,00,000 1,00,000Prepare a common size Balance sheet and answer the following questiors :

i) How is the liquidity position of the company?ii) Credit and collection policy of which company is effective?

a. Prepare a irading account from the following data and hnd gross profit :

12MBA14

(10 Marks)

(05 Marks)

(05 Marks)

Particular Debit , CreditOpening stock 4,00,000Sales 7,80,000Purchases 4,85,000Carriage iirw.ard 10,000Salaries 30,000Office rent 2,500Wages 40,000Factory expenses 35.000Fuel and power 5,000Closing stobk for theyear is

'4,2:A,000

b. With the 'following ratios'hnd further information given, below. Prepare a trading account,profit and loss account and a balance sheet.

i) Gross pront ratio:25o/oii) Net profit i sales :20ohiii) Stock turnover ratio : 10 timesiv) Net profit I capital: ll5v) Capital lTotalassets: 1/2

. , ''',,,vi) Fixed assets I capital: 514

"ii) Fixed assets lTotal current assets: 5/7viii) Fixed assets: Rs. 10,00,000

. ix) Closing stock: Rs. 1,00,000. (15 Marks)

a. As a financial analyst to analyse the liquidity position of a frm which ratios would you takeinto consideration. (05 Marks)

b. Mr. Muni has a gross total income of Rs. 6,28,0001- p.a, he has some idea of investmentsand is planning to make the following investments :

it Rs 1.22.000/- in public provident tund (PPF)ii) Rs 72,000 in a time deposit of a public sector bank for 2 years

Which of the above is / are eligible for deduction according to Sec - 80 C and why?c. Mr Gopi, the MD of MSR Ltd., is confused about the items to be included in the Directors

report. The draft report contains only the state of affairs and the dividend recommended.According to you what should be the other items? (05 Marks)

12MBA14

d. As a financial analyst mention the profitability ratios that you would consider to analyse theprofitability of your organization. (05 Marks)

From the following trial balance of Shri. Chandrashekar prepare trading and profit and loss

account for the year 31't March 2Ol2 and balance sheet as on that date after taking into ascountthe adjustments given below

,:Adjustments : t ",' ., '

i) ",Closing stock was valued at Rs. 7000ii) hsurance was prepaid to the extent of Rs. 60iii) Outstanding liabilities were : salary Rs. 200 and wages Rs. 200 1'"t

iv) Make provisions for doubtful debts at 5o/o on sundry debtors.v) Calculate interest on capital at 5Yo per annumvi) Depreciate'machinery at 5Yo and furniture at 10o/o

vii) Provide for discount on creditors at lo/o.

Trial Balance,,:',,,,,, . Particulars ' Debit Credit

Chandershekar" s drawings 4500Purchases 20000

1 500Stock (1 - 4 - 201 1) 8000Salary 4200Wases 1200

Rent 350Bad debts 400Discount 700Sundry debtors ,:',,rrl 14000Cash. in hand 260Cash at bank 5940Insurance,"',,,,,,',,,," 400Trade expenios 300Printing 1s0Furniture 2000.Mmhinerv s000Chandershekar' s capita I 24000Sales 30500Discount , 1'900

Sundry creditors 10000Bills oavable 25}io

Total: 68.900 68,900

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(20 Marks)

t:USN 12MBA13

First Semester MBA Degree Examination, Dec.2013 lJan.20l4Quantitative Methods - I

Time: 3 hrs. Max. Marks:100Note: 1. Answer any TIIREEfuII questionsfrom Q.No.I to 6.

2. Q.No.7 and I are compulsory.

What is the necessity of defining a research problem? (03 Marks)Differentiate between probability and non-probability sampling techniques. (07 Marks)Briefly explain the Liker"t-type scales procedure and its relative merits and demerits_

_(10 Marks)

What ii a questionnaire? (03 Marks)

1a.6.

c.

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The average daily wage of all workers in a factory is Rs.444. If the average daily wages paidto male and female workers are Rs.480 and Rs.360 respectively. Find the percentage of maleand female workers employed by the factory.ano Iemale woil(ers employeo Dy the Iactory. (07 Marks)The table showS the number of motor registrations in a certain teiiitory for a term of 5;1e_gsand the sale of motort),res a firm in that territory for the same

Year Motor registration No. of tyres soldI'21J

4

5

600630720750800

1,2501,1001,3001,3501,500

iod.

Find the regression "o registration;;ffi

c. A company has the head office at Kolkata and a branch at Mumbai. The personnel directorwanted to know if the workers at the two places would like the irrtroduction of a new plan ofwork and a sulvey was conducted for this purpose. Out of a sample of 500 workers atKolkata,62o/o favoured the new plan. At Mumbai, out of a sample'of 400 workers,4lo%were,4gainst the new plan. Is there any significant difference between the two groups in theirattitude towards the new plan at 5oh level? (10 Marks)

4 a., Name the important multivariate techniques and explain the important characteristics of

Estimate sale of twes when registration is 850.

What do you understand by rank correlation?Every one out of 15 telephone calls between 2pm and 4pm of a week isprobability that out of 6 randomly selected telephoree numbers are called:i) exactly two: ii) not more than 3: iii) at teast 3 of them are busy?

each one ofsuch techniques.Find the number of permutations ofletters in the word 'statistics'.

(10 Marks)

(03 Marks)busy. Find the

(07 Marks)

(05Marks)(0i Mart<s;b.

c. The daily wages of 1000 workmen are normally distributed around a mean of Rs.70 andwith a standard deviation of Rs.5. Estimate the number of workers whose daily wages willbe i) betweenRs.T0 and72 ii) betweenRs.6g and,72; iii) morethanRs.T5; iv) less thanRs.63. (10 Marks)

5 a. In a certain factory tuming out razor blades there is a small change of 0.002 for any blade tobe defective. The blades are supplied in packets of 10. Use Poisson distribution to calculatethe approximate number of packets containing no defective, one defective and two defectiveblades respectively in a consignment of 10,000 packets.

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(05 Marks)

6a.

12MBA13

b. A machine is designed to produce insulating washers for electrical devices of averagethickness of 0.025cm. A random sample of 10 washers was found to have an average

thickness of 0.024cm with a o of 0.002cm. Test the significance. of the deviation value oft for 9 degrees of freedom at SYo level is 2.262. (05 Marks)

c. Ten competitors in a beaut contest are rankec udges as bllows:Judges Competitors

1 2 -) 4 5 6 7 8 9 10

A 6 5 -) 10 2 4 9 7 8 1

B 5 8 4 7 10 2 1 6 9aJ

C 4 9 8 1 2 1J 10 5 7 6

Discuss which pair ofjudges has the nearest approach to common taste of beauty. (10 Marks)..

Findfu le.

b.

,::,,,,, , (10 Marks)Out of a sample,,'bf 120 persons in a village, 76 persons vrbre administered a new drug forpreventing influenza and out of them 24 persons were attacked by influenza. Out of thosewho were not administered the new drug, 12 persons,were not affected by influenza.Prepare i) 2x2 table showlng actual and expected fr€quencies; ii) Use Chi-square test forfinding the new drug is effu-btive or not. lAt 5% level of one degree of freedom, the value of,' ir 3.s+;. , '.'.'l , ' (ro Marks)

A company has 22 sales executivesr They underwent a training programme. Which test mustevaluate whether the sales performance is unchanged or improved after the trainingprogramme and ftame the hypothesis. (05 Marks)A cooperative bank has 4000 Customers who have taken personal loan or vehicle loan.Of late, the bank feels that there'has been an incfease in the number of defaulters. The bankwould like to know whether people who are tegular and defaulters differ in terms ofcharacteristics such as age, income, occupation, sex and marital status. For the abovementioned scenario lay down your recommendation of the most suitable type of research.Explain the reasou.for your choice. 'r,, (05 Marks)Comment on thb.following: Positive correlation r : 0.9, is found between the number ofchildren born,and exports over last decade. (05 Marks)

i) Lower quartile; ii) Upper quartile; iii dec le and iv) bothWases (Rs.): 30-40 40-50 50-60 60-70 70-80 80r90 90-100

No. of workers: Ia-) l1 21 43' J./. 9

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-/^\The ratio of the o to the Xl : I(x/ is known as. ., , .. (05 Marks)

Design a questionnaire to study the customer retention as adopted by Textile Retail Outlets., (10 Marks)5 doctors each test 5 treatments for a certain disease and observe the number of days eachpatient takes to recover. The resultq are given in below table. Discuss the difference betweeni) the doctors and ii) the treatment. U 0.05ment.usey:u.u).

Doctors TreatmentsI 2 a

J 4 5

I l0 t4 23 18 202 l1 15 24 t7 2taJ 9 t2 20 t6 19

4 8 13 17 t7 205 t2 15 19 15 22

(10 Marks)

I

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First Semester MBA Degree Examination, Dec.2013 lJan.2ol4Managerial Economics

Tirne: 3 hrs. Max. Marks:100

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SECTION _ AI a. What ii managerial economics?

.:.. ,."::',,,:,"""""' (03 Marks)b. Suppose you are a sales manager of an organrzation. Explain ho* tt e analysis of demand

contributes to your business decision making. (07 Marks)c. What conditions are necessary before price discrimination is both possible and profitable?

Why does price discrimination result on higher profits?

2 a. State the long run equilibrium conditions in monopolistic market. (03 Marks)b. Mention the salient features of,long run ave,rfgrJ cost curve. What is the significance in

managerial decision making? (07 Marks)c. "Price leadership is an alternative ,eooperative method used to avoid competition".

Comment. (10 Marks)

3 a. What is the nature of demand curve for the following commoditii) Life saving drugsii) Designer watches 1r,,,"

b.

c.

b.

c.

With a ,r"ui diugrum presint Baumol's sales maximizatigln lnodel.with a neat diagram pres€nt Baumol's sales maximizatig.Flnodel. NjWhat is production funclion? How does a long run production function-E

(07

iii) Safety pins. Marks)Marks)from aifferent

i function?short run productidi

What is accounting profit and economic profit? Which are provides more appropriate basisfor evaluating business operations? Why? (05 Marks)What is oligopoly? What are the distinguishing features of oligopoly maiket? (0s Marks)"I\4anagerial economics bridges the gap between economic theory and business practice".Discuss. (10 Marks)

State the law of supply. List the factors which determine the supply. (05 Marks)Discuss cost-output relationships in the short run with a suitable cost schedule. (05 Marks)"It is believed that a flrm under perfect competition is a price-taker and not a price makei."Explain with suitable diagram. (10 Marks)

With the help of an example describe the decision making process in managerial economics.(10 Marks)

Profit is maximum when the difference between TR and TC is greatest. How is thisequivalent to saying that profit is maximum when MR: MC? (10 Marks)

I of2

12MBA12

SECTION - B

7 a. KSRTC (volvo service) has a capacity to carry a maximum of 10.000 passengers per monthfrom Bangalore to Hyderabad at afare of Rs.600. Variable costs are Rs.100 per passenger

and fixed costs are Rs.30.000 per month. How many passengers should be carried per monthto break-even? (05:Maiks)

l':!,i:.i''' ,l bi Following a price change for diet coke, explain how retailers use sales information to learn if

lays snack chips represent a compliment or substitute for diet coke. (05 Marks)

c. If you are the owner of a small scale industry (business), what pricing formulas will youfollow? Will they be effective? Justify your answer with examples. (05 Marks)

d. Mr.''Devendra T, Vice president-sales of 'sun zone solar systems' has estimated thefollowing demand function for the 100 liters solar water heater produced by them:

Q : 1500'-- 0:04P, Where, Q : Quantity demanded of solar water heaters; P : Price of eachunit. Con9tiudl.1demlnd curve assuming price P1 : |2,}AQ,,P:': 13,000, P:: 14,000,P+ : 15,000 and P! : 16,000 per unit. (05 Marks)

I,i SECTION - C

',,, ryThe Times of India is one of the leadi4g newspapers in India. In September 1972, it reducedits price from 45 paise to 20 paise per paper while the price of its rivals remainedunchanged. The number of news papeis sota Uy TOI and its rivals was as follows:

:

Paper Aueusl'1972 May-1973. ,:r,.' ,TOI

StatesmanThe Hindu

Hindustan times

3,55;00010,24,0003,92,0003,25,000

5,18,0009,93,000

. 4,02,0002,77,000

Questions: ,,, :"',,.,:"'

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a. Calculatp',{fue price elasticity for TOLb. Basedr6ii'the above information, state

a

whether the price .lurti";; ;i de*and [': f6f;]elastic,,,6l inelastic. ,ittr,,,, (05 Marks)

c. lVas the cross elasticity of demand between statesman and TOI is positive or negative?whv? (05 Marks)

d. In your view what may be the possible reasons for the increase in demand for 'The Hindu'?- (05 Marks)

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I

USN 12MBA11

' (03 Marks)'':'' (07 Marks)(10 Marks)

First Semester MBA Degree Examination, Dec. 2013 I Jan.2Ol4Managing Organisatlons

Time: 3 hrs. Max. Marks:100

Note: l. Answer any TI{REE questions,from Q.No.l to Q.No.6.2. Q.No.7 und Q.No I are compulsory.

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State characteristic features of management.Briefly explain decision making process.Discuss Human Relations approach to management.

What do you meant by MBO?Discuss briefly about principles of organization.What are the advantages and limitations of the planning?

a. Distinguish between formal and informal organization.b. Explain Blake and Monton's theory of leadership.c. Discuss the challenges and opportunities for organization behavior.

What do you understand by Emotional Intelligence'7How attitudes are formed?Discuss the personality attributes infl uencing organization behaviour.

What are the basic emotions?Explain briefly about perceptual distortions.Compare and cor*trast needs theory and two factor theory of moti.vation.

4a.b.

c.

(03 Marks)(07 Marks)(10 Marks)

(03 Marks)(07 Marks)(10 Marks)

(03 Marks)(07 Marks)(10 Marks)

(03 Marks)(07 Marks)(10 Marks)

(03 Marks)(07 Marks)(10 Marks)

a.

b.

c.

a.

b.

c.

What are the, sources of conflict?Briefly describe the stages of group development.Diseuss the fbctors influencing control effectiveness.

7 Compulsory:

a. ABC organizationis facing severe problem of increased work stress of their employees dueto certain wrong policies. What types of strategies would help the ABC Co. to overcomestress? (05 Marks)

b. An Entrepreneur has to set up a new cement manufacturing plant. Would you suggest him a

suitable organization structure with a diagram? (05 Marks)c. Empowered organrzations put emphasis on delegation, decentralization and diffusion of

power and information. - Critically examine statement. (05 Marks)d. "Money plays an important role in motivating Indian employees" - Do you agree with this?

Comment. (05 Marks)

CASE STUDY : (Compulsorv) :

Mr. Reddy, CEO of Hyderabad chemicals limited (HCL). Hyderabad established an opencommunication link with managers and workers. The first communication from Mr. Reddy on

,,,,his very frst day of assuming office to employees was in Telagu. This outlined the Co'spolieies and also sought the suggestions of the employees for improving the performance ofHCL.::

Mr. Reddy met the managers and office bearers of unions separately and listened to their

gi,jlllj-li;^-He did a quick SWOT analysis and identified many key result areas for

The CEO sent educative circular on effective management practices to managers and alsopersonally participated in management development prograrrunes. Managers were encouragedto get higher academic qualifications. By his own behaviour Mr. Reddy set an example ofpunctuality. He was also prompt in taking decisions.,,He insisted that performance requirementsbe met by agreed time schedulbs. He stressed integrity and resisted improper politicalinterference.

The overall strategic plans of the company were discussed in open meetings of topmanagers to give them a broad picture of *'here the organizaiion stood and where it planned togo. This created among them an awareness of corporate levels matters gave them a sense ofinvolvement. The employees were moved around to make best use of the available talent.

Managers.were entrusted,the responsibility of both operations and maintenance of plants.This resulted in fewer breakdowns.

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Mr. Reddy called,in a consultant to review the Co's manageglent practices and reorganizethe set un and,traia its employees in modern management concepts.

Questions.,,,: :::

l2MBAI I

Vlhat type of leadership style of Mr. Reddy? Comment. (05 Marks)'What kind of motivational strategies would help in retaining employees of the organization?

a.

b.

, c. If you were the consultant, what are the changes you would like to bring in?d. What is the organizational culture pievailing in HCL? Discuss.

(05 Marks)(05 Mark$(05 Maflrs)

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