Dimeres Group � 105062 Moscow, Makarenko street 5/16, bld.1B � + 7 (916) 26 999 27

Pitch

What, why, where and when

Adapting to Russian market the successful model Shopstyle.com & Pure-Shopping.fr, MODAKUPI.RU is the !rst russian vertical fashion shopping engine.It is like an e-commerce website, except : • no stock, • no logistics, • unlimited product catalog, • all russian fashion e-merchants in one place,• Business Model based on Affiliation

• Friend & Family Money : €0.5m• Round A : Olma Fund (€0.5m)• 90% Achieved State of the Art #exible platform (French technology and know-how)• Russia-adapted copycat of successful model Shopstyle.com & Pure-Shopping.fr• Now entering Step 2 : Marketshare & Customer Acquisition

LOOKING FOR ROUND B : €5M

• 1st vertical (Fashion Women) launched in june 2012• 0,4 M Unique Visitors • up to 7000 UV daily in Oct.• 100 kUV monthly in Aug.• 0,32 % Conversion Rate *• > 60.000 Products• 23 Merchants / 393 Brands• 6 people to run it• 500% SEO growth last 30 days

FIGURES

REVENUES

BUSINESS MODEL

Merchants : Pay for redirected visitors (CPC / CPO / CPS model)Advertisers : Pay for Banners on modakupi.ru website

EXPENSESMarketing : Paid Traffic & Customer Relationship ManagmentSales : Evangelize & sign with MerchantsTechnical : Platform Development / Maintenance / Upgrade

ACHIEVED - NEEDED

Technical PlatformMarketing & Sales

90 %10 %

* : top 10 C.R. from last 90 days.

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Dimeres Group � 105062 Moscow, Makarenko street 5/16, bld.1B � + 7 (916) 26 999 27

BENCHMARK

Product Logistics

Product Payment

Shipping Managment

PHYSICAL ISSUES TO SCALABILITY

RUSSIA SPECIFICITIES

SEO Efficiency

All Merchants compatibility

Unlimited Catalog

Russian Social Media

USER EXPERIENCE

Fashion Product dedicated Vertical

OnRollOver PopUp

Discount Filtering

Material / Patern / metal colors... !ltering

Look Pinterest-like PlugIn

Visitors personalized space

Smartphone & Tablet compliance

KEY RESOURCES

Exclusive Acqusition Dashboard

Intelligent Product tagging system

Packaged Exclusive Verticals

Strengths

INT

ERN

AL

Weaknesses

Opportunities Threats

• Strong technological base as a state-of-the-art shopping engine

• Replication of a successful international business model (Shopstyle, Osoyou.com, Pureshopping.com)

• French skilled Team, know-how & technologies

• No Strong Sales Force

• No Strong Marketing resources

• Need Acquisition Budget to build Markeshare

• Greenfield, no leader has yet emerged, no international Shopping Engine has yet launched in Russia

• Huge e-commerce and fashion market in Russia

• Synergy with Media player :

Lagardere bought leguide.com

AiguaMedia bought osoyou.com

• Big players could come in the race

• Time-to-market - use adoption in progress

• Merchants evangelization needed

• Bad behavior of local russian players (cheating on buys)EXT

ERN

AL

HELPFUL HARMFUL

SWOT

Webedia Publishing owns PureShopping.com

Sugar Publishing bought shopstyle.com