mobiweb presentation

Business Partner Presentation

MobiWeb®

July, 2010

Agenda

General Company Overview

Market Opportunity

The Problem we Solve

Offerings Available

Benefit of Offerings

Competitive Differentiation

The Results of what we do

Company Overhead & Costs

Revenue Expectations

Requirements from Lavidge

MobiWeb®

The MobiWeb® Team & Advisory Board

Tom PeifferChief Technology

Officer

Mark HarshbargerChief Financial Officer

Sandy KosloffFounder, CEO

Jim MyersFounded Tech Company & merged

w/Bell South for $750M

Lattie CoorRetired Pres. ASU

Dale JensenFormer General Partner

Phoenix Suns & Arizona Diamondbacks

Nancy ParisVP, Strategic Alliances

Picture not

available

Who is MobiWeb®?

A Mobile Marketing Company…

that partners with organizations & individuals who are challenged with engaging their

audience in an interactive manner through mobile devices.

MobiWeb®

What We Do

www.mobiweb.mobi

Create Interactive Mobile Directories…

together with…

Custom ‘Made for Mobile’ Interactive Websites

that help businesses…

a) Get found faster and connect to audiences quicker b) Engage users with an easy to read, easy to navigate platformc) Create revenue via mobile advertising & mobile commerce

d) Create a positive brand experience on the mobile internet

Who We Do It For

Getting found quickly from a web-enabled cell phone Users having difficulty accessing, reading, or

navigating a ‘primary’ website from a web-enabled cell phone.

Reaching majority of web-enabled cell phones through a mobile website and/or ad/promotional campaign

Mobile site being noticed by right audience at right time

Costly mobile marketing initiatives that aren’t meeting promised results of attracting & engaging mobile internet users worldwide

Long wait times to launch ‘short-term’ mobile ad/promotional campaigns

Mobile users unable to reach a representative easily Mobile users unable to access surveys & provide

feedback Driving revenue with mobile commerce solutions Accessing mobile marketing expertise that can design

& execute a proven ‘user-friendly’ mobile experience

Businesses

Individuals

Challenged with…

Current Target Market

• Restaurant Chains

• Entertainers - solo artist, actor/actress, bands, groups

• Sport Celebrities

• Personal Promotions

• High-Profile Personalities

• Solo Entrepreneurs

• Charitable Organizations

• Professional Organizations

MobiWeb®

Company Objectives

Raise $1.5M ($500K immediate) with private investors

Design/build-out 2 mobile websites – mobiweb.mobi/mobidirectory

Develop primary website (online solution)

Marketing development & product launch (positioning/branding)

Seek ‘partner’ for front-end/back-end delivery/ops ( based on delivery & ability)

Resources for R&D/Competitive Analysis

Immediate expenses; development/delivery/legal/consultants

Structure equity program for business advisors

Seek additional capital ( $2-3M by 2012) with private investors

Sell up to 49% to a strategic partner (hand-off to a major player)

Short Term -2010 Long Term – 3 year

The Market Opportunity

Mobile Web access will surpass traditional PC access by… 2013

Gartner Research 2010

MobiWeb®

What Google is Saying About the Mobile Web

"We think there is the potential to actually make this Mobile Web better than the PC Web.”

Jonathan Rosenberg SVP, Google Product Management

January 22nd, 2010

.

“…people are moving to data-friendly mobile devices very quickly, with search traffic growing quite a bit faster than on PCs

Google CEO Eric SchmidtJanuary 22nd, 2010

Mobile Matures as a Marketing Medium

The Reality

With 110 Billion websites worldwide…

less than 1% can be easily read and navigated on a cell phone screen

Quantcast 2010

MobiWeb®

Impact on End-Users

• 2 out of 3 encounter problems accessing the mobile web

• 75% cite low load times

• 51% complain site content is incorrectly sized for the device screen

• 80% would turn to the mobile Internet more often if it offered an experience as fast and reliable as a PC

Survey by Telecom 2009

MobiWeb®

What’s the Problem?

Accessing too much content causes mobile network congestion.

Data-intensive websites take a long time to download

Mobile phones can’t handle all data from standard websites

What’s the Problem?

Creates poor experiences

and…

negative associations with

brands.

MobiWeb®

The Problem We Solve

Mobile Website ‘Engagement’ Failure

MobiWeb®

The Solution

that engages your audience with the ability to…

Relevant Information on Larger Screen Web-Enabled Phones

A ‘Made for Mobile’ Marketing Package

• Find • Access • Read • Navigate

The Mobile Marketing Package

MobiDirectory® To Get Found

MobiWeb® To Attract, Engage, & Retain

Positive ExperienceWith Company Brand

Competitive Advantage

MobiDirectory®

To Get Found

• Finds only ‘user friendly’ mobile websites

• Easy connect from MobiWeb® toMobiWeb®

To Search:

• Click on ‘Search’

• Scroll down alpha order or search by category

MobiDirectory®

To Get Found

Click eyeglass for Google, Yahoo & general searches (sites may not be mobile friendly)

www.MobiDirectory.net

http://www.MobiDirectory/

4 ‘Get Found’ Mobile Marketing Options

‘Personal’ Mobile Website

Custom ‘Business’ Mobile Website

Semi-Custom ‘Business’ Mobile Website

Option 1

Option 3

Option 4

Basic Listing Sandy KosloffICI Enterprises. LLC7047 E. Greenway Pkwy Scottsdale, AZ 85255www.mobiweb.mobiwww.mobiweb.mobi/blog602.820.1300

Option 2

http://www.mobiweb.mobi/

http://www.mobiweb.mobi/blog

http://www.mobiweb.mobi/blog

Option 1: Basic MobiDirectory® Listing

Sign-up from cell phone

Go to MobiDirectory.net

You’re listed

Users click for Quick Connect

Sandy KosloffICI Enterprises. LLC7047 E. Greenway Pkwy Scottsdale, AZ 85255

www.mobiweb.mobi

602.820.1300

Sign-up by Cell

http://www.MobiDirectory/


Option 2: Personal MobiWeb®

Personal

• Up to 250 words per tab

• Add a Blog tab ( no additional charge)

Four Tabs/Pages

Add a Customer Survey Tab( extra charge)

Option 3: Semi-Custom MobiWeb®

Business

Three Tabs/Pages

Add a Customer Survey Tab( extra charge)

• Unlimited words per tab

• Add a Blog tab ( no additional charge)

Option 4: Custom MobiWeb®

Business

Multiple Tabs/Pages

Add Custom Features & Multiple Pages

Additional pricing for special applications ( i.e. database integration, mobile commerce, reservations)

MobiWeb® Main Page Second Page

Third Page & More…

Site Owner Features: ‘Custom’

Competitive Differentiator

Click Here for Drop Down Menu to access:

• Stored Security Info• Site Analytics• Address Book• Voice Reader

MobiWeb®

All Site Owners Have a ‘Share’ Tab

Share your MobiWeb® with…

• Business contacts• Colleagues• Friends• Family• Social Networks

MobiWeb®

Monetizing Through Sponsorships

Your rotating brand on all

MobiWeb’s

OPTION:Brand visibility differentiator

as specified inpatents-pending

Premium charge for top rotating ad placement

Rotating ads placed at bottom

Anyone who signs up for a MobiWeb® Site

automatically

Sandy KosloffICI Enterprises. LLC7047 E. Greenway Pkwy Scottsdale, AZ 85255www.mobiweb.mobi602.820.1300MobiWeb®

The MobiWeb® iconwill appear under listing for a ‘quick

connect’ to your MobiWeb® site

receives a ‘Basic MobiDirectory® Listing’


Mobile Marketing ‘Package’ Pricing

BusinessCustom

$995 per tab; includes 1 yr hosting with

acceptance of sponsor ads/banners; unlimited

pages & content; custom look; 12 changes

per yr

$399 yearly; includes 1 yr hosting with acceptance of

sponsor ads/banners; four tabs max; includes photo; 12 content changes per yr

FREE; basic listing with simple contact info; listing automatically

included with Personal, Semi-Custom & Custom

sites

American Red Cross National Headquarters2025 E Street, NWWashington, DC 20006Phone: (202) 303 5000Fax: (202) 303 [email protected]

Basic Listing Personal Business

Semi-Custom

$99 yearly; includes 1 yr. hosting; set-up and design fee included;

personal photo; includes acceptance of sponsor ads/banners; add/edit content via cell phone; four tabs max; limited

content; 12 changes per yr

http://www.redcross.org/

Mobile Marketing is a set of practices that enables organizations to communicate

and engage with their audience in an

interactive and relevant manner through any mobile device or network

Mobile Marketing Definition

Mobile Marketing AssociationNov. 2009

MobiWeb® Marketing Benefits

Attract

Engage Retain

MobiWeb®

• MobiDirectory® SEO • Social Networking• Mobile Advertising• Mobile Commerce

• Customer Surveys• Ad Specials

Attract

MobiDirectory®

MobiWeb®

MaximizeSearch Engine Optimization

Get Found Faster

Attract

Use…

OR

MobiWeb.mobi/quiznoswww.quiznos.com

As a Solo Mini-WebsiteWith Current Web Domain & Attach to Existing Website

MobiWeb®

Attract

,

• Connect your audience with real-time info, anyplace, anytime• See higher click-through rates & engagement

With ‘Special Offers’ tailored to user’s current location

MobiWeb® Site

Engage

Coupons, Specials Promotions

Engage

Up to 2 weeks turnaround (depending on

requirements)

Use for Quick, Short-Term Campaigns

Engage

Visit mobiweb/quiznos

Visit mobiweb/oprah

Visit mobiweb/subway

Visit mobiweb/ces

MobiWeb®

Television Tradeshows/Events

Radio

BillboardsPrint

Internet banners

Visit mobiweb/coleman

Visit mobiweb/quiznos

Use with Traditional Ad Campaigns

Engage

Mobile Commerce Solutions

conduct a credit card transaction…

with a secure single-click

Increase Conversion Rates & Revenue

Engage

Attach your MobiDirectory® or MobiWeb® link to…

Engage

Insert a MobiDirectory® ‘widget’ on your primary site…

View our profile in MobiDirectory®

Users click widget to reach…

your MobiDirectory® Listing

Engage

Add Your Blog to MobiWeb®…

Retain

Gather Important Customer Feedback


Competitive Differentiation

The MobiWeb® Advantage

10 Years Proven Expertise optimizing mobile internet user experience - – since 2000 (competitors were founded between 2001-2007)

First to develop a patent-pending mobile platform that can be easily read & navigated on web-enabled cell phones

Partnership with major Marketing Communication firm(s) that allows

mobile marketing bandwidth, e-commerce, SMS Text, & full-service customer care solutions

Offers a Comprehensive Mobile Marketing ‘Package’ (Patent-pending stipulates full-service solution)

Ability to Monetize thru sponsorships (banner space for companies to advertise)

MobiWeb®

This ‘mobile’ website lists other

mobile websites. Hard to

navigate and read from an

iPhone

Comparison

Click here and you get this

Hard to navigate from Home

Page to this page

Comparison

We clicked on all sites listed

here. 60% were NOT mobile friendly even though they

claimed to be the ‘best’

mobile websites in their

category.

This ‘mobile’ website lists other

mobile websites. But, 70% are

hard to navigate and read from

an iPhone

Comparison

MobiWeb® Screens & Lists only discretionary user-friendly mobile sites


MobiWeb’s Major Business Competitor

Unity Mobile

Mobile Website ‘Engagement’ Failure

Unity Mobile’s messaging never addresses

the Problem that needs to be solved…

Compare …

Typical ‘primary’ website viewed on Mobile MobiWeb® Site

Easy for users to:

• Get connected• Read larger print• Navigate information• Access coupons, specials• Make a purchase• Find a location• Make a reservation• Rate a product or service

Same Small Screen, Different Experience

Hard to Read Small Print

Hard to Connect

Difficult to Navigate

Compare with other ‘Made for Mobile’ Websites…

Easy to Use…Easy to Read interface & navigation

Consistency from site to

site


MobiWeb® is NOT an App

MobiWeb®

MobiWeb® is a Mini-Website

Server - Based

MobiWeb®

Anyone, can Access Anywhere, Anytime

App Usage Soaring in 2010 Because Businesses want More ‘Standardization’

MobiWeb® will soar because it automatically interfaces with

most web-enabled cell phones

With a MobiWeb®, you can easily move from …

MobiWeb® site to MobiWeb®site

In an app environment, users can’t move consistently from App to App and…

Are Hesitant to exit and move from App to Website


Challenge with Apps vs Mobile Web Browser

Costly to create a single app

Limited to particular cell phone users, distribution & market size

Requires downloading and installation for users; robs space; needs constant updating and data copying

Only runs on specific cell phone devices

Time intensive to adapt for each smartphone( 5 apps/ 5 phones)

Less expensive; easier to support and maintain

Server-based platform – anyone can access anywhere, anytime; more powerful

No downloads or installation required for users

Can use with PC’s and most web-enabled cell phones

Quick turnaround with no ‘proprietary’ development and additional testing time required.

Apps MobiWeb®

ZD Net, Dec. 2009

• An app can be jarring to take users out to a web browser

• Dissatisfied with waiting three weeks (or longer) to have apps and updates available

• Easier to build and debug. An app requires specialized coding to make native app work properly

Developers are Defecting from Apps…

And Moving to Mobile Web

Case Study: Mobile Site Results vs. Apps

CHALLENGE:

Determine what type of Mobile Ad formats are most effective (January 2010)

ACTION:

• Ran a test campaign with WhitePages.com • Identical ads were placed on WhitePages.com mobile website and its mobile app

RESULT:

• Web banners had a 135% higher CTR than ads on app• Mobile site sold 80% more airline tickets than app

Mobile Web ad formats appear to be more effective than App ad formats

Users were very reluctant to leave app environment

by clicking ad

App Reach is Limited


Most can’t reach PC’s and are…

Restricted to specific manufacturers

Where’s the Focus in Mobile Marketing?

52 % marketers would focus on Mobile Web site

40 % marketers would focus on mobile app

January 2010 survey by R2integrated (R2i), a leading Internet marketing and technology

company…

Development (because ads/promotions are short-term for most campaigns)

development

Analytics

From Future Marketing Communications/Development Partner

Faster mobile internet engagement

Higher user satisfaction & brand experience

Less expensive to create than app

Reaches critical mass faster with server-based platform

Reaches anyone, anywhere, anytime (not limited to cell phone type)

No downloads or installation required for users.

Quick turn-around time for short-term promotional campaigns

Costs up to 50% less than traditional promotional campaign

Easier to support & maintain than an app

Use with PC’s and most web-enabled cell phones

Drives revenue through mobile commerce

Short-Term Results

Long-Term Results

Increased Traffic & Revenue

MobiWeb Results

2010 Overhead Costs

• R&D• Advertising• PR• Trade Shows• Marketing• Salaries• Fees (legal & consulting)• Admin• Travel & Expenses• Office Equipment• Phone• Benefits• Professional Memberships • Misc.

$1.5M

Requirement from Investors

Revenue Expectations

• Personal site & $99 yearly

• Semi-custom site @399 yearly

• Custom site @ $995 per tab = $5,000 per site

• Premium Rotating Ads/Banners

• Licensing fees once patent approved

Where We Are Now

• 25 MobiDirectory Listings

• No Revenue

• Patents-Pending

Where We Want To Be

2011 How We

Make Money

• 500 Personal @$99 = $49,500

• 5,000 Semi-custom Business @ $399 = $1,995M

• 100 Custom Business @$5,000 = $500K

$2,500,000 Revenue


• Tweak Tagline• Identify buyer personas• Competitive Positioning• Corporate Identity• Messaging• Branding• Marketing Collateral• Marketing Campaigns• Trade Shows/Events (if applicable)• Copy/Content writing( share with Nancy)• Testimonials

MobiWeb® Marketing Development


• Front & back- end development of existing code(s)

• Design

• Copy/Content writing ( share with Nancy)

• Drag & drop ordering processes

• Develop Mobile search directory

• Rotating ad

• Videos

• SEO & SEM Services

• Social Media

• Blog Posts

• Call-to-Action/Landing pages

• Email Marketing

• Auto response-emails

• “Point and Click” technology as opposed to “drag and drop”

• Dedicated Network Operations Center for Network and Systems Monitoring,

• Proactive Hacker Security Measures

• Loading Storage Solutions

• Technology Implementation and Management

• Paid Search Marketing

• Web Analytics

• Lead Generation, PCI/CISP Compliancy

• Lead Nurturing

• Customer Relationship Management

• Conversion rate optimization link building

Interactive Website Development – 3 sites

MobiWeb® Mobile Site MobiDirectory® Mobile Site MobiWeb® Primary Site

The Clock is Ticking

Thoughts on where

we go from HERE?