mobilni internet i oglašavanje
DESCRIPTION
Sadašnjost i budućnost Interneta na mobilnim uređajima. Oglašavanje i nove forme marketinga.TRANSCRIPT
Mobilni InternetIvan Rečević
Da li se nekada osećate ovako?
Računari postaju suvišni i ograničavaju u pogledu mesta korišćenja.
Koliko ljudi na ovoj slici koristi Internet?
Trenutak kada je korišćenje Interneta postalo prihvatljivo.
Koje su granice?
Prestajemo da pitamo. Sada guglujemo
Servisi Interneta u ovom trenutku. I većina je dostupna na mobilnom telefonu.
Ne mora sve da izgleda kao noćna mora inženjera.
Mobilni telefoni se koriste na svakom mestu...
... u svakoj situaciji
Ne postoje prepreke...
...ili tehničke barijere...
...ili kategorija “komplikovano”
Telefon je veoma lična stvar.Svaki sadržaj mora biti suptilan.
Marketing se nekada svodio na...
...a danas
Worldwide Handset Data - September 2009Requests:
Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - Worldwide
Apple 25.3% -1.4% Apple iPhone 16.9% 0.3% Smartphone Traffic Share 39.0%Nokia 22.2% -1.7% Apple iPod Touch 8.4% -1.7%Samsung 12.7% 0.3% HTC Dream 2.8% 0.7%Motorola 5.9% -0.1% Samsung R450 2.5% -0.3%SonyEricsson 5.5% -0.3% Palm Pre 2.0% 0.5%HTC 4.3% 1.2% Sony PSP 1.6% 0.3%LG 3.3% 0.0% Nokia N70 1.6% -0.1%RIM 3.1% 0.3% Motorola RAZR V3 1.5% -0.1%Palm 2.4% 0.5% RIM BlackBerry 8300 1.4% 0.1%Kyocera 1.8% 0.0% Nokia 3110c 1.2% -0.2%Sony 1.7% 0.3% Nokia N95 1.1% 0.1%
Other (1) 11.9% Kyocera S1300 1.1% 0.0%Nokia 6300 1.0% -0.1%Samsung R430 0.9% 0.0%HTC Magic 0.9% 0.5%Nokia N80 0.8% 0.0%
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Nokia N80 0.8% 0.0%Nokia N73 0.8% 0.0%Nokia 6120c 0.7% 0.0%Motorola Z6M 0.6% -0.1%RIM BlackBerry 8100 0.6% 0.0% Note: Above share % refers only to requests from Smartphones
Total 100.0% Total 48.4%Handset Capabilities % CapableSupports Polyphonic Ringtones 65.4%Supports Streaming Video 63.7%Able to Download Video Clips 75.0%Supports WAP Push Messages 58.6%
MMA Standard Screen Size Share %Notes Small 17.3%• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 17.7%• New models in Top 20: HTC Magic. Large 19.9%(1) Includes unclassified impressions and other manufacturers with < 2% share. X-Large 45.1%
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Find previous reports and sign up for future report notifications at metrics.admob.com. 7
Statistika distribucije reklama u svetu.
United Kingdom Handset Data - September 2009Requests: 343,586,095
Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - UK
Apple 57.4% 5.4% Apple iPhone 38.2% 7.2% Smartphone Traffic Share 53.1%SonyEricsson 9.1% 0.6% Apple iPod Touch 19.2% -1.8%Nokia 9.0% 0.4% HTC Dream 3.2% 0.5%HTC 6.1% 2.3% Nokia N95 2.0% 0.4%Samsung 5.5% 0.6% HTC Magic 1.5% 1.0%RIM 2.4% 0.4% HTC Hero 1.2% 0.8%LG 2.3% 0.3% SonyEricsson K800i 1.1% 0.0%Sony 1.2% 0.0% Nokia 5800 XpressMusic 1.0% 0.3%
Other (1) 7.1% Sony PSP 0.8% -0.1%RIM BlackBerry 9000 0.7% 0.1%SonyEricsson W910i 0.7% 0.0%Samsung J700 0.7% 0.0%Samsung G600 0.6% 0.0%LG KP500 0.6% 0.1%RIM BlackBerry 8900 0.6% 0.1%Nokia 6300 0.5% 0.1%
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Nokia 6300 0.5% 0.1%SonyEricsson W580i 0.5% -0.1%SonyEricsson W810i 0.5% 0.0%Nokia E71 0.5% 0.1%RIM BlackBerry 8300 0.5% 0.1% Note: Above share % refers only to requests from Smartphones
Total 100.0% Total 74.5%Handset Capabilities % CapableSupports Polyphonic Ringtones 77.4%Supports Streaming Video 89.1%Able to Download Video Clips 95.4%Supports WAP Push Messages 32.3%
MMA Standard Screen Size Share %Notes Small 3.0%• Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 3.8%• New models in Top 20: HTC Hero, Nokia E71, and BlackBerry 8300. Large 19.4%• (1) Includes unclassified impressions and other manufacturers with < 1% share. X-Large 73.9%
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Find previous reports and sign up for future report notifications at metrics.admob.com. 14
Statistika distribucije reklama u Britaniji.
Šta podstiče korišćenje mobilnog Interneta?
‘Walled Gardens’ Collapsed Nearly Overnight UK Mobile Users Fleeing From Carrier Portal Sites
Mobile Web Sites’ Share of UK Mobile Internet Users
7%
7%
10%
11%
11%
24%
34%
44%
57%
15%
0% 20% 40% 60% 80% 100%
Wikipedia
Amazon.com
Webmails
Microsoft
eBay
Yahoo!
Nokia
BBC
Carriers
22%
25%
27%
28%
30%
40%
56%
56%
82%
31%
0% 20% 40% 60% 80% 100%
Carriers
Yahoo!
Wikipedia
Microsoft
YouTube
Webmails
Nokia
BBC
2007 2008
Note: Share of users refers to the percent of users who have accessed these sites on a mobile phone during each year; i.e. 82% of UK mobile Internet users accessed Google in 2008, up from 44% in 2007. Source: Nokia Siemens Networks, Nokia UK Smartphone Study. 46
HUGEMED IA
The Keks (blog)Prisutni smo... Koristimo...
Ivan RečevićPartnerE:[email protected]: www.hugemedia.rsM: +381 63 370 956F: +381 63 299 996T: +381 11 344 0620
Huge MediaBaba Višnjina 46/4(sedište Bul.Zorana Đinđića 166)11000 BeogradSrbija
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