mobile & the opportunities of smartphones
DESCRIPTION
Werner Ramaekers, mobile architect at Cegeka, gives insight into the rapid development of mobile use in Belgium. In Q1 2014 smartphone penetration will be 60%. A good reason to explore the opportunities smartphones can offer for B2C and B2B marketeers. Put beacons on your agenda and bond with your brand fans.TRANSCRIPT
Mobile Werner Ramaekers #AIM13
It’s All in the Mix 5 november
Felixpakhuis Antwerpen
Customer engagement in the digital age.
Werner Ramaekers
mobile
Smartphones: a challenge
2005
2013
Global unit sales
source : Gartner, IDC, Enders Analysis
the smartphone has become the number one computing platform
Smartphone penetration is on the rise
22% Q1 2012
34% Q1 2013
60% Q1 2014
source : Google Our Mobile Planet : Belgium May 2013
per day source : Google Our Mobile Planet : Belgium May 2013
the number of times the average belgian checks their smartphone
source : Google Our Mobile Planet : Belgium May 2013
Smartphones are used ...
66%
of the belgian smartphone users searched for a product or business on their smartphone
source : Google think performance : Belgium September 2013
46%
of the belgian smartphone users that searched for a product or business on their smartphone visited
a physical store
source : Google think performance : Belgium September 2013
9%
of the belgian smartphone users that searched for a product or business on their smartphone visited
a physical store and made the purchase
source : Google think performance : Belgium September 2013
80%
of the belgian smartphone users that searched for a product or business on their smartphone and
visited a physical store left without you knowing they were interested.
source : Google think performance : Belgium September 2013
How can we engage with
these potential customers ?
Smartphones:
a challenge
Smartphones:
an opportunity
Brand
Customer loyalty
9.3mm
pre 2001
2001
5000 songs in your
2007
1500 books
• Brand
• Customer loyalty
• Smartphones
Smartphones:
an opportunity
Smartphone apps:
the missing link
for omni-channel
Video
omnichannel
Backend
a single view on customers across all channels
Loyalty in the digital age
may 2013
Customer experience
“Pay with your name”
< 50m
UDID : Brand
Major : store
Minor : dept.
Video
Demo
De naaldhak
Men Children
Women Bags
Schoenwinkel De naaldhak
Construction material
Knaepen
Recap
Smartphones
Engaging
Mobile Customers
through smartphone apps
Omnichannel
Thank you