mobile + social: multi-channel marketing and branding | the 8 secrets you need to know to win with...
TRANSCRIPT
Slides: www.j.mp/8mobilesecrets
#8mobilesecrets
Mobile + Social: Multi-channel Marketing and BrandingThe 8 Secrets You Need to Know to Win with Mobile"Mobile is not just a channel or a technology. Mobile is a ‘connector’ thatallows us to interface with the physical and digital worlds around us."
- Paul Berney, Co-Founder, mCordis and Former CMO and MD, MMA EMEA
Communicasia
3 June 2015
Ken Herron, Chief Marketing Officer and startup advisor
unified inbox | charitycheckin | DIALabrain | Travedoc | Worldbop
@Kenherron
Secret #1 Always start with: 1. WHAT AM I TRYING TO ACHIEVE? 2. WHO IS MY AUDIENCE? 3. WHERE DO THEY SPEND THEIR TIME? 4. WHAT DIFFERENTIATES MY PRODUCT?
www.j.mp/tweetsecret1
#8mobilesecrets
@KenHerron
Secret #2
Engage. Don't sell.
www.j.mp/tweetsecret2
#8mobilesecrets
@KenHerron
Secret #3
Mobile plays wellwith others.
www.j.mp/tweetsecret3
#8mobilesecrets
@KenHerron
Secret #4
Mobile Is Intimate.
www.j.mp/tweetsecret4
#8mobilesecrets
@KenHerron
Secret #5
Mobile Is public.
www.j.mp/tweetsecret5
#8mobilesecrets
@KenHerron
Secret #6
Mobile Is noT about the buy.mobile is about the buy and tell.
www.j.mp/tweetsecret6
#8mobilesecrets
@KenHerron
Secret #7
conversations must be coherent across channelS.
www.j.mp/tweetsecret7
#8mobilesecrets
@KenHerron
Secret #8
mobile is contextual.Ioc* powers iot.
*A reminder that Unified Inbox's UnificationEngine™ powers IoC!
www.j.mp/tweetsecret8
#8mobilesecrets
@KenHerron
Q&A
slides: www.j.mp/8mobilesecrets
#8mobilesecrets
@KenHerron
thank you!slides: www.j.mp/8mobilesecrets
#8mobilesecrets
@KenHerron
UnifiedInbox.com CharityCheckin.com DialaBrain.com Worldbop.com TraveDoc.com