Promotion and Branding with Mobile Marketing and SEO

Žarko Živković

• Advancement of Mobile Technology• 5.3 billion mobile users• 1.2 billion uses internet• 1 of 7 searches comes from mobile phones• 2013 peak of mobile applications• 2014 more users access internet via mobile devices

than desktop devices

Predictions for 2012

1. Money Transfer2. Location Based Services3. Search4. Surfing5. Health Care6. Shopping7. Advertising8. Instant Communication9. Music

Shopping using Mobile Devices

Branding Using Mobile Applications

Basics of Creating an Application

• Application Usability• Uniqueness• Promotion and Branding• Maintenance

Branding through Mobile Applications

• Development for a known market• Brending within application• Offers• Website linked – Products and services• Social sharing enabled

SEO Implementation

• Online branding and promotion• Using applications for link building• Review sites and blogs• Tool and app directories• Free version (if you offer a paid one)• Cross promotion with other applications• Facebook page and Twitter profile• YouTube vides• Banner wallpapers with a generated copy code

Benefits of Using Mobile Apps for SEO and Branding

• Local Marketing• Access to all verticals of the market• Always accessible to the user• Easy access to analytics• Great potential for viral marketing• Place to grow• Effective form of marketing• Potential to expand to a new market

dejanseo.com.au