mobile search
DESCRIPTION
This presentation focus on mobile search, but also touch on the mobile web landscape in Belgium. Presented by Nicholas Corrochano y Anton from Fastbridge during the Reprise Media Think Search workshop in Brussels on February 17, 2011.TRANSCRIPT
Mobile search –Nicolas Corrochano y Anton
Digital Strategy Director Initiative – UM – Brand Connection - FastBridge
Mobile web landscape in
Mobile web landscape in
Mobile web landscape in
Mobile web landscape in
Mobile web landscape in Mobile web landscape in
OS Market in Belgium - May 2010
Source : Rossel Advertising
Not really surprising.
Mobile web landscape in
When do Belgians surf
on ?
Mobile web landscape in Source : Sanoma Magazines Belgium 2010
Internal study (Futures 2010)
Mobile web landscape in
Display bannering
Mobile website
Applications
+
SMS &E-mail
Voice Deposit
5 existing Business Models
Mobile web landscape in
GeolocalisationMobile Search
2 new Business Models are coming
Concretely ?
Suite of mobile (search) advertising solutions
Suite of mobile advertising (search) solution.
Belgian local search ?
Mobile web landscape in iAd
Apple becomes a publisher
« You now have a dynamic and powerful new way to bring sight, sound, motion, and emotion to ads within your app using iAd rich media ads. Users can interact with iAd rich media ads without having to leave their app. The iAd Network offers you a new source of revenue, Apple sells and serves the ads and you receive 60 percent of the advertising revenue generated » Steve jobs
Mobile web landscape in iAd
Apple gives mobile advertising a new face
Thank you.
Nicolas Corrochano y AntonDigital strategy director Initiative – UM – Brand Connection - FastBridge
[email protected]: +32 479 32 18 16Twitter me: elnicolas