search friendly mobile sites
TRANSCRIPT
How can you help your users go mobile?
1
2
3
How do you make mobile-friendly sites?
How can Google help your users go mobile?
How can you help your users go mobile?
1
2
3
How do you make mobile-friendly sites?
How can Google help your users go mobile?
Responsive web design Dynamic serving Separate mobile site
Does my URL stay the same?
Does my HTML stay the same?
Primary content not in Flash
Viewport must be configured (meta-tag)
Readable font size
No fixed-width viewport
Content sized to viewport
Tap targets clickable (not too close)
Check if robots.txt or related files are
blocking Googlebot from crawling
JavaScript and CSS content
JS
Don’t block CSS, JavaScript, and other resource files by default. This prevents us from properly rendering the page and understanding that it's optimized for mobile.
User-agent: *Disallow: /template/
/template/
CSS default robots.txt
Treat Googlebot as a regular user (not as a specific user-agent)
Mozilla/5.0 (iPhone; CPU iPhone OS 6_0 like Mac OS X) AppleWebKit/536.26 (KHTML, like Gecko) Version/6.0 Mobile/10A5376e Safari/8536.25 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)
www.nationalworldwide.com/
www.nationalworldwide.com/shop
www.nationalworldwide.com/aboutus
m.nationalworldwide.com/
m.nationalworldwide.com/shop
m.nationalworldwide.com/aboutus
Faulty redirects
Use examples in Webmaster Tools to debug where issues are with your
server configuration
https://www.google.com/webmasters/tools
Test videos on your phone for
incompatible software such
as Flash
Add summaries or transcripts below videos
Have a mobile-friendly site
Allow crawling of all CSS, JS and other resources
Use modern technologies like HTML5
Check your redirects
Don’t serve errors for smartphone users
Treat Googlebot for smartphones like other smartphones
How can you help your users go mobile?
1
2
3
How do you make mobile-friendly sites?
How can Google help your users go mobile?
● How many of your most popular themes are mobile-friendly?
● Out of your current user-base, what's the version distribution?
● What percentage of installations are mobile-friendly?
Create mobile-friendly and fast theme.
DNS Lookup TCP Connection HTTP Request & Response Server Response Time Client-Side Rendering
200 ms 200 ms 200 ms 200 ms 200 ms
Rendering a mobile page in 1 second on a 3G connection
How can you help your users go mobile?
1
2
3
How do you make mobile-friendly sites?
How can Google help your users go mobile?
https://developers.google.com/webmasters/smartphone-sites/
https://www.google.com/webmasters/tools/
Two essential links to remember
@googlewmc
/user/GoogleWebmasterHelp
+GoogleWebmastersg.co/webmasteracademyWebmaster Product Forums
http://googlewebmastercentral.blogspot.com/Webmaster Help Center
Additional resources for support and interaction
● Help search engines understand sites are mobile
● Make it easy for users to go mobile
● Let us know how we can help!