mobile network optimisation final

50%

operator discount

Plus book and pay by 18th March

to secure your early bird price!

Register now at www.mobilenetworkoptimisation.com

6th-9th June 2011 Courtyard by Marriott Vienna Messe, Austria

PLUS, TAkE ADVANTAGE OF THE ADDITIONAL LEARNING OPPORTUNITIES

PRE-CONFERENCE WORkSHOP MONDAY 6TH JUNE 2011- Determining how to integrate femtocells with your network planning

strategy to effectively manage increasing data traffic

POST-CONFERENCE WORkSHOP THURSDAY 9TH JUNE 2011- Scrutinising the costs, benefits and effectiveness of using SON to

optimise network performance

14 Operator Case Studies Led By:

Learn how to develop the tools and strategies to manage the increase in data traffic and to optimise network capacity, service performance and customer experience across 3G and 4G networks

Mobile Network OptimisationMobile Network Optimisation

key Issues To Be Addressed:

Hear how to overcome the critical optimisation challenges associated with the migration to LTE

Learn how to develop a frequency planning strategy to meet network capacity requirements

Understand how to develop and integrate the tools and KPIs required to optimise service quality management and customer experience

Determine how to achieve effective offloading and how to overcome the associated technical challenges

“Exchange ideas around new strategies to optimise your network that will ensure sustainability for the future”

Matthias Sauder Head of Access Engineering, Design & Optimisation Vodafone Germany

“An excellent opportunity to gain valuable insight into the latest optimisation techniques to deliver enhanced network performance”

Giovanni Romano Radio Standards Coordinator Telecom Italia

Produced by:


Uwe Löwenstein Spectrum Technology Manager Telefónica O2 Germany

Terje Engebretsen Radio Planner, GSM & WCDMA/UMTS Network Telenor Norway

Omer Goc Radio & Transport Network Optimisation Manager Turkcell

Dr. Jakov Stojanovic Network Quality Planning Manager Telenor Serbia

Dr. Vasiliy Pantov Head of Services & Network Performance Management Department Kyivstar

Sponsors:

Is your network struggling to handle increasing and more complex data traffic? With mobile data traffic forecast to rise 40-fold over the next five years (Coda Research Consultancy), is your network ready to support this?If, like the 40+ specialists I spoke to in my research, these questions are keeping you awake at night, book your place at Mobile Network Optimisation to find some solutions.

Gain expert advice from operators from across Europe and the Middle East on how to optimise the performance and capacity of your network. Find out what strategies you can use to ensure the cost-effective management of your data traffic and to enhance the customer experience.

More specifically, key presentations will discuss how to:

Accurately forecast and manage changes in network traffic

Overcome the optimisation challenges when migrating to an LTE network

Use offloading to reduce the strain on your networks

Manage spectrum requirements for IMT-Advanced networks

Take advantage of a programme led by 14 operator case studies including:

Head of Access Engineering, Design & Optimisation, Vodafone Germany

Head of Services & Network Performance Management Department, Kyvistar

Spectrum Technology Manager, Telefónica O2 Germany

Network Quality Planning Manager, Telenor Serbia

Network Planning Optimisation Manager, Vodafone Turkey

Radio Standards Coordinator, Telecom Italia

VAS Performance Analyst, Etihad Etisalat Mobily

We are delighted to offer all operators a 50% DISCOUNT off the standard conference price. Plus book and pay by 18th March to secure your early bird price. Register now on +44 (0) 20 7368 9300

We look forward to seeing you at the event in June.

Best regards

Joanna Sturgess Conference Producer, Telecoms IQ


Pre-Conference Workshop | Monday 6th June 2011

Registration and coffee will begin at 09.30.The workshop will take place between 10.00 & 16.00 with appropriate breaks for lunch and refreshments.

Determining how to integrate femtocells with your network planning strategy to effectively manage increasing data trafficIn this workshop delegates will discuss the benefits of using femtocells as a way to reduce the strain on the network and enhance the customer experience. You will learn how to identify and overcome the challenges of integrating femtocells with your network planning strategy.

Key issues to be addressed: Evaluate the pros and cons of using open femtocells versus closed femtocells

Determine how to manage the traffic flow from femtocells back to the main network and ensure a seamless handover

Establish how to plan your existing frequency allocation and how to use femtocells to optimise your performance strategy

Understand how to manage interference between different layers in the network when using femtocells

Determine how to convince your customers to pay for offloading to enhance their network coverage and user experience

For updates on the workshop leader, please visit www.mobilenetworkoptimisation.com

Case Studies Not To Be Missed:

Hear how Vodafone Germany are overcoming the challenges of optimising Europe’s first 800 MHz LTE network

See how Telefónica O2 Germany are managing the spectrum requirements for IMT and IMT-Advanced (4G) networks

Establish how Telenor Serbia have integrated customer-centric KPIs into their performance monitoring strategy to measure and enhance the customer experience

Understand how Kyivstar are accurately forecasting and managing changes in traffic levels to deliver the right amount of capacity to the right customers at the right time

Learn from Etihad Etisalat Mobily how to develop a broadband network performance monitoring strategy

Hear how Vodafone España are managing HSPA networks to ensure optimum data performance

ww

w.m

obilenetworkoptimisation.

com

P.S Download free presentations and resources from our Mobile

Network Optimisation media centre:

You Will Meet And Network With:

Heads/Managers/Experts of: Radio Networks Radio Network Optimisation Network Planning Radio Frequency Planning Radio Performance Planning Network Performance Network Design Network Coverage

Western Europe

Eastern Europe

Scandanavia

Middle East

Post-Conference Workshop | Thursday 9th June 2011

Registration and coffee will begin at 09.30.

The workshop will take place between 10:00 & 16:00 with appropriate breaks for lunch and refreshments.

Scrutinising the costs, benefits and effectiveness of using SON to optimise network performanceIn this interactive session you will examine the effectiveness of using SON to automate the configuration and operation of your network to optimise performance. Delegates will learn how SON can minimise OPEX and reduce the time it takes to respond to network bottlenecks. In addition, delegates will evaluate the pros and cons of using SON to reduce OPEX and increase network performance.

Key issues to be addressed: Quantifying the costs of implementation against the OPEX savings that can be made To what extent can SON be used on 2G and 3G networks as well as LTE? Establishing which areas of the network require SON automation the most: Handover management, power control To what extent can SON be used to automatically configure the network? Identifying and overcoming the challenges of integrating SON with your legacy network architecture

For updates on the workshop leader, please visit www.mobilenetworkoptimisation.com

40%

30%

10%

20%

Your Expert Speaker Panel Includes:

Meet Prospects For Your Mobile Network Optimisation Solution:80% of the delegates will use this event primarily to network. Position yourself as a leading solution provider to global network operators at Telecoms IQ’s Mobile Network Optimisation conference.

Attendees have an active interest in hearing from:Network monitoring solution providers Traffic management solution providers Capacity management solution providers Network planning solution providers

If you have a solution for Directors of Radio Networks, Directors of Radio Network Optimisation and Heads of Network

Planning, we can help you connect with your prospects. Our conferences attract senior players responsible for budget allocation.

For more information on sponsorship opportunities, contact:Paul Williamson Sponsorship Sales Manager, Telecoms IQ +44 (0) 207 368 9500 Email: [email protected]

For more information on the conference programme and speaking opportunities, contact:Joanna Sturgess Conference Producer, Telecoms IQ +44 (0) 207 368 9300 Email: [email protected]

Sponsors:

Register now by contacting us on +44 (0) 20 7368 9300

Media Partners:


Uwe Löwenstein Spectrum Technology Manager Telefónica O2 Germany

Dr. Vasiliy Pantov Head of Services & Network Performance Management Department Kyivstar

Giovanni Romano Radio Standards Coordinator Telecom Italia

Aitor García Viñas Radio-Frequency Telecommunications Engineer - Design & Engineering Specialist Vodafone España

Kenneth Helge Molnes Capacity & Quality Planner, WCDMA & GSM Network Telenor Norway

Robert Dimitrovski Project Manager T-Mobile Croatia

Zafer Genc Network Planning Optimisation Manager Vodafone Turkey

Omer Goc Radio & Transport Network Optimisation Manager Turkcell

Muhammad Al-Kilani VAS Performance Analyst, Network Performance Management Etihad Etisalat Mobily (Awaiting final confirmation)

Dr. Jakov Stojanovic Network Quality Planning Manager Telenor Serbia

Miha Tomšič Radio Network Engineer Mobitel

Andrey Seleznev Head of Network Performance Management Unit Kyivstar

Terje Engebretsen Radio Planner, GSM & WCDMA/UMTS Network Telenor Norway

Join Telecoms Networking Forum on Follow Telecoms IQ on

@TelecomsForum

Conference Day One | Tuesday 7th June 2011

08.30 Registration and coffee

08.55 Welcome address Joanna Sturgess, Conference Producer, Telecoms IQ

09.00 Opening remarks from the Chair Followed by Speed Networking

09.20 Identifying and overcoming the challenges of optimising Europe’s first 800 MHz LTE network

- Understanding how to optimise an 800 MHz LTE network in order to assure quality and performance

- Learning from the first field experiences which methodologies and KPIs can be used to optimise the network

- Establishing how to overcome the challenges of migrating to a single RAN network

Matthias Sauder, Head of Access Engineering, Design & Optimisation, Vodafone Germany

10.00 Understanding how Telefónica O2 Germany are effectively managing the spectrum requirements for IMT and IMT-Advanced (4G) networks

- Understanding the spectrum demand for IMT networks: • IMT / IMT-2000 / IMT-Advanced • ITU and WRC-12 / WRC-16

• Future spectrum demand - Determining what spectrum should be used for each technology: • GSM / UMTS / HSPA+ / LTE • Carrier Aggregation - Examining the minimum requirements for IMT-Advanced (4G) Uwe Löwenstein, Spectrum Technology Manager, Telefónica O2

Germany

10.40 Using Next Generation policy based data optimisation to enhance the delivery of video services

- Determining how to measure and enhance the customers’ experience when using video services in:

• Today’s networks • Tomorrow’s congested networks - Understanding how to carry out congestion aware data optimisation - Establishing how to achieve effective, data optimisation in LTE

networks - Learning from proven case studies and field data how to optimise

video service quality Yehuda Elmaliach, CTO, Mobixell

11.20 Morning refreshments

11.50 The spectrum challenge: Understanding how Telecom Italia are managing service deployment in new frequency bands to deliver the required network capacity

- Examining different migration scenarios from a 3G to an LTE network - Determining which bands need to be implemented to ensure the

minimal level of roaming - Determining how to manage new spectrum and assessing the impact

it has on your existing network and terminals - Discussing how multi-carrier and multi-band is effective in achieving

very high bit rates Giovanni Romano, Radio Standards Coordinator, Telecom Italia

12.30 Examining Mobitel’s frequency planning strategy in a 3G environment

- Understanding the rationale behind implementing a second carrier into the network

- Identifying the triggers that should be used to determine when to implement a second carrier in the network

- Determining whether the network requires a third carrier - Evaluating the benefits of implementing a third carrier into your

network to optimise performance and QoS Miha Tomšič, Radio Network Engineer, Mobitel

13.10 Lunch

14.10 Examining how Telenor Norway are designing and evolving their cell sites to optimise network performance

Often the focus on optimisation in mobile networks is related to traffic management, the use of measuring tools and advanced algorithms. Telenor Norway have decided to focus on the optimisation of cell sites.

- Understanding how Telenor Norway are finding new cell sites - Identifying and managing the optimisation challenges associated

with building a new site versus modifying an existing site - Overcoming the difficulties associated with placing multiple antennas

for multiple technologies that are supplied by different vendors: GSM

900, GSM 1800, UMTS and LTE - Determining how many antennas are required and ensuring compliance

with the WHO guidelines for EMR (Electromagnetic Radiation) - Discussing the options available when you are unable to extend an

existing site due to a lack of space - Establishing how to modify your cell sites whilst complying with

existing contractual requirements - Determining a timeline for the building of your future cell sites Terje Engebretsen, Radio Planner for GSM & WCDMA/UMTS

Networks, Telenor Norway

14.50 Learning from T-Mobile Croatia’s experiences of developing a tool that optimises core network planning and service quality management

- Defining the scope of the project: MSS, MGW, HLRd, CNTdB, PGW, CDS, SGSN and GGSN

- Understanding how T-Mobile Croatia are collecting data from all network elements:

• HWI data • Configuration data • Performance measurement data - Identifying and overcoming the challenges of using this tool to ensure

effective core network planning and capacity management Robert Dimitrovski, Project Manager, T-Mobile Croatia

15.30 Determining how to use small cells to optimise network quality

- Analysing typical KPIs and their importance in measuring network quality - Comparing and contrasting the different methods used to improve

network quality: • Increasing macro coverage • Adding new network architectures: WLAN, pico cells, femtocells,

small cells - Analysing the architecture and key features of pico networks and

femto networks - Evaluating the pros and cons of using: • Flat versus hierarchical networks • Combined macro/pico/femto E2E network - Testing and integrating a combined macro/pico/femto network: • Examining the architecture • Determining which KPIs to use Dirk Zetzsche, Director, Nash Technologies

16.10 Afternoon refreshments

16.30 Establishing how Kyivstar are accurately forecasting and managing changes in traffic levels

- Examining Kyivstar’s dynamic forecasting approach based on quarterly voice and data traffic predictions

- Understanding how Kyivstar are leveraging data forecasts to ensure there is enough capacity in the network to support it

- Evaluating the trade-off between supporting the demand in data traffic, providing the required QoS and minimising your costs

- Determining how to improve network development strategies to effectively meet business targets:

• Leveraging marketing activities as a driver to enhance your network evolution strategies

• Testing new services prior to launching them • Analysing the performance requirements of customer devices

(specifically dongles) and understanding how to manage their demand on network capacity

Dr. Vasiliy Pantov, Head of Services & Network Performance Management Department, Kyivstar

& Dr. Igor Yereshchenko, Head of Radio Planning Department, Kyivstar

17.10 Roundtable Discussion Session Take advantage of this facilitated discussion session to share best practice and benchmark your strategies in Mobile Network Optimisation. Delegates will have the opportunity to participate in two out of three discussion sessions. At the end of each session, the facilitator for each group will summarise the key findings before opening up the discussion to the floor.

Topic 1: Establishing how to develop a cost-effective network optimisation strategy to radically improve QoS

Topic 2: Evaluating the efficiency and limitations of common KPIs used for increasing network performance

Topic 3: Determining how to enhance the performance and capacity of your network to manage data traffic effectively

18.10 Closing remarks from the Chair

18.20 End of conference day one

Register now by contacting us on +44 (0) 20 7368 9300

Conference Day Two | Wednesday 8th June 2011

08.30 Registration and coffee

09.00 Opening remarks from the Chair

09.10 Determining how Vodafone Turkey are overcoming the network capacity and performance challenges associated with sudden increases in data traffic on their 3G network

- Understanding how Vodafone Turkey are implementing a second carrier strategy to increase the capacity and performance of the network:

• Phase one: Carrying out detailed statistical analysis of RAB failures in order to meet minimum average user throughput levels

• Phase two: Carrying out cell and parameter optimisation by monitoring configuration settings, bottlenecks and end-user behaviour

- Evaluating the strategy that Vodafone Turkey are implementing to maximise service performance and customer experience for smartphone users:

• Identifying user and cell profiles in order to audit processes in the core network

• Using these results to align network parameters with product marketing requirements and network KPIs

Zafer Genc, Network Planning Optimisation Manager, Vodafone Turkey

09.50 Understanding how Telenor Norway are managing capacity challenges in WCDMA and HSPA networks

- Determining how to manage monthly changes in data traffic across different geographical terrains in WCDMA and HSPA networks

- Understanding and overcoming the capacity challenges faced by operators in stadiums:

• Determining how to solve this when there are 10,000 + spectators in one place

- Examining the dimensioning criteria that should be used to manage capacity:

• Number of simultaneous HSDPA users • Timeshare • UL/DL load • Channel element codes Kenneth Helge Molnes, Capacity and Quality Planner, WCDMA &

GSM Network, Telenor Norway

10.30 Understanding how Vodafone España are managing their HSPA network to ensure optimum performance

- Examining the mix of traffic and profiles in an existing HSPA network in order to improve HSPA data performance

- Determining how to implement a second carrier into an HSPA network: • Evaluating the effectiveness of a load balancing strategy against an

unbalanced strategy to ensure that voice and data coexist in a more demanding, day-to-day smartphone environment

- Identifying and overcoming the integration challenges when implementing a dual carrier and MIMO single carrier

- Evaluating the performance benefits of a multi-carrier HSPA and MIMO network

Aitor García Viñas, Radio-Frequency Telecommunications Engineer - Design & Engineering Specialist, Vodafone España

11.10 Morning refreshments

11.40 Establishing how to develop a cost-effective network optimisation strategy to improve QoS

- Understanding how to identify and manage points of congestion in the network

- Determining which tools are most effective for optimising your network: • Traffic management tools • Network performance tools • Capacity management tools - Discussing the advantages and disadvantages of developing

in-house tools to optimise network performance - Understanding how to optimise your existing network architecture

without adding more base stations to provide optimal QoS whilst keeping costs to a minimum

- Establishing how to avoid over-optimising your network to prevent unnecessary costs

- Determining how to measure the success of your optimisation strategy in terms of QoS

For speaker announcements please visit: www.mobilenetworkoptimisation.com

12.20 Roundtable Discussion Session Take advantage of this facilitated discussion session to share best

practice and benchmark your strategies in Mobile Network Optimisation. Delegates will have the opportunity to participate in two out of three discussion sessions. At the end of each session, the facilitator for each group will summarise the key findings from each area before opening up the discussion to the floor.

DON’T FORGET TO SIGN UP FOR THE WORkSHOPS WHEN REGISTERING FOR THE CONFERENCE!

Topic 1: Identifying and overcoming the optimisation challenges presented by network sharing

Topic 2: Establishing how to provide optimum coverage and QoS through accurate cell planning

Topic 3: Understanding how to enhance the smartphone user experience

13.20 Lunch

14.20 Understanding how to integrate customer-centric KPIs into your performance monitoring strategy to measure and enhance the customer experience

- Establishing what customer-centric KPIs Telenor Serbia are developing and why

- Understanding how Telenor Serbia are incorporating these KPIs into their performance measurement strategy

- Understanding how Telenor Serbia are analysing call centre complaints and leveraging customer surveys to determine what their users want and value from their services:

• Developing KPIs to reflect this - Establishing how Telenor Serbia are processing all the data generated

by their KPIs and how they are reacting to it in real time to prevent service degradation

Dr. Jakov Stojanovic, Network Quality Planning Manager, Telenor Serbia

15.00 Determining how Kyivstar have developed and incorporated customer-centric KPIs into their performance measurement strategy

- Examining the KPI and KQIs that Kyivstar have used in their measuring strategy to capture the complete picture of network performance and QoS

- Developing effective communication between the marketing and network departments to develop customer focussed KPIs

- Analysing the results of customer surveys to understand customer needs and develop relevant KPIs and service KQIs

- Examining Kyivstar’s ‘KPI level notification system’ which enables real time KPI monitoring to prevent service quality degradation

Andrey Seleznev, Head of Network Performance Management Unit, Kyivstar & Anton Salnikov, Core Network Lead Engineer Network Performance Management Unit, Kyivstar

15.40 Afternoon refreshments

16.00 Establishing how to maximise network performance to enhance the smartphone user experience

- Establishing how to monitor the traffic that different smartphones are generating

- Analysing the performance of different smartphones and modems on the network

- Determining how to optimise your network based on the devices using it

- Understanding how to evolve your networks to support the uplink data traffic generated by smartphones when they were originally designed for data downloads:

• Establishing how to do this in a cost-efficient way - Establishing how to optimise your network to support evolving

smartphone capabilities Omer Goc, Radio & Transport Network Optimisation Manager, Turkcell

16.40 Examining strategies for monitoring and optimising the performance of your broadband services

- Establishing how to define the objectives of your monitoring strategy in order to achieve consistent and optimal QoS for:

• Service accessibility • Service continuity • Service integrity - Evaluating the most effective performance metrics and KQIs/ KPIs for

monitoring the performance of broadband services - Understanding how to monitor and detect service performance

degradation and developing an escalation process to manage this: • Using end-to-end data traffic monitoring to achieve this - Establishing how to ensure that your performance monitoring strategy

is “future proofed” for the anticipated growth in data traffic Muhammad Al-Kilani, VAS Performance Analyst, Network

Performance Management, Etihad Etisalat Mobily (Awaiting final confirmation)

17.20 Closing remarks from the Chair

17.30 End of conference


© Telecoms IQ 2011. Due to unforeseen circumstances the programme may change, and IQPC reserves the right to alter the venue and/or speakers

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Tel: +44 (0) 20 7368 9300Fax: +44 (0) 20 7368 9301Email: [email protected]: your booking form to IQPC Ltd, 2nd Floor, 129 Wilton Road, London, SW1V 1JZ

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Please read the information listed below as each booking is subject to IQPC Ltd standard terms and conditions. Payment Terms: Upon completion and return of the registration form full payment is required no later than 5 business days from the date of invoice. Payment of invoices by means other than by credit card, or purchase order (UK Plc and UK government bodies only) will be subject to a €65 (plus VAT) per delegate processing fee. Payment must be received prior to the conference date. We reserve the right to refuse admission to the conference if payment has not been received.

IQPC Cancellation, Postponement and Substitution Policy: You may substitute delegates at any time by providing reasonable advance notice to IQPC.For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference.In the event that IQPC cancels an event for any reason, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of cancellation. In the event that IQPC postpones an event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement. Except as specified above, no credits will be issued for cancellations. There are no refunds given under any circumstances.IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labour strike, extreme weather or other emergency.Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible.

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Monday 6th June 2011 Pre-Conference Workshop: Determining how to integrate femtocells with your network planning strategy to effectively manage increasing data traffic

Tuesday 7th - Wednesday 8th June 2011 Two-Day Conference

Thursday 9th June 2011 Post-Conference Workshop: Scrutinising the costs, benefits and effectiveness of using SON to optimise network performance

Mobile Network Optimisation

Venue: Courtyard by Marriott Vienna Messe Hotel, Trabrennstrasse 4, Vienna 1020 Austria

Tel: + 43-1-72730 Website: https://www.marriott.com/hotels/travel/viefg-courtyard-vienna-messe/

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